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US Mobile Market and Mobile Trends in a nutshell
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US Mobile Market and Mobile Trends in a nutshell

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Presentation to 50 selected Telecoms students. …

Presentation to 50 selected Telecoms students.
Three topics covered:
1. Who I am (not the most interesting one).
2. US Mobile Market.
3. Mobile Trends in 2009.

Published in Technology , Business
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  • 2010: multiple countries2010+: more data per country
  • 2010: multiple countries2010+: more data per country
  • Mobile and Social NetworksLocation Based ServicesMobile PaymentMobile for Social Change
  • Mobile FeliCa is a modification of FeliCa for use in mobile phones by FeliCa Networks[2], a subsidiary company of both DoCoMo and Sony. NTT DoCoMo has developed a wallet phone concept based on Mobile FeliCa and has developed a wide network of partnerships and business models. au and SoftBank (former Vodafone Japan) have also licensed mobile FeliCa from FeliCa Networks.The Osaifu-Keitai(おサイフケータイ?)system (literal translation: "wallet-phone") was developed by NTT DoCoMo, and introduced in July 2004 and later licensed to Vodafone and au, which introduced the product in their own mobile phone ranges under the same name. Using Osaifu-Keitai, multiple FeliCa systems (such as Suica and Edy) can be accessed from a single mobile phone. On January 28, 2006, au introduced Mobile Suica which is used primarily on the railway networks owned by JR East.
  • Mobile penetration rate – Developed: 97%Mobile penetration rate – Global: 49%Mobile penetration rate – Developing: 45%

Transcript

  • 1. US Mobile Market in 2009
    Fondation Telecom
    @ l’Atelier BNP PARIBAS
    Stephane DELBECQUE
    July 7 2009
  • 2. Topics
    1. <Who I Am>
    2. <US Mobile market>
    3. <Mobile Trends in 2009>
  • 3. 1. <WHO I AM>
  • 4. Who I am
    Father,
    Mobile Guy,
    Geek,
    Networker,
    Gamer,
    Aspiring DJ,
    Football (Soccer) fan & player,
    Entrepreneur.
  • 5. 2006
    BusinessDegree
    Wireless Project Manager
    MarketingProject Manager
    Mobile ProductManager
    BAC C
    Militaryservice
    1993
    Life before SF
  • 6. 2009
    Mobile ProductManager
    Move
    Entrepreneur
    2006
    Life in SF
  • 7. What I’ve learnt so far
  • 8. </WHO I AM>
  • 9. 2. <US MOBILE MARKET>
  • 10. Shot: August 2007
  • 11. Carriers
    CARRIER NAME
    Subscribers
    Revenue
    Employees
    Headquarters
    Source: Wikipedia
  • 12. MVNOs
    MVNO NAME
    Subscribers
    Revenue
    Employees
    Headquarters
    +24 other MVNOs with less than 500k user each…
    Source: Wikipedia
  • 13. Manufacturers / US market
    MANUFACTURER
    US share
    Trend
    Country
    Source: Strategy Analytics, Q3 2008
  • 14. Manufacturers / US smartphones sales
    MANUFACTURER
    Model
    Rank
    Source: The NPD Group, Q1 2009
  • 15. Manufacturers / US smartphones Traffic
    Source: AdMob, May 2009
  • 16. Exclusive deals and Mobile OS
    CARRIER NAME
    Handset Manufacturer
    Mobile OS
    USA
    Source: Wikipedia
  • 17. </MOBILE US MARKET>
  • 18. 3. <MOBILE TRENDS>
  • 19. 4 Mobile Trends
  • 20. Mobile and Social Networks
    Shot: January 2007
  • 21. Location Based Services in early 2000s
  • 22. Location Based Services in 2009
  • 23. Location Based Services
    Used for
    In-app and Mobile web advertising
    Content geo-tagging
    E-couponing
    Turn-by-turn navigation
    Alerts
    Social networks
    Dating
    And the list goes on
  • 24. Mobile Payment / Premium SMS
  • 25. Mobile Payment / Direct Mobile Billing
  • 26. Mobile Payment / Mobile Web payments
  • 27. Mobile Trends / NFC
  • 28. Mobile 4 Social Change
    Developed countries
    Developing countries
  • 29. Mobile 4 Social Change
    1/6 Kenyans customers of M-PESA in 2 years.
  • 30. Mobile 4 Social Change
  • 31. </MOBILE TRENDS>
  • 32. Questions?
  • 33. Thank you!
    twitter.com/sdelbecque
    facebook.com/sdelbecque
    linkedin.com/in/sdelbecque
  • 34. Speakers
    Trend
    Speaker
    Title