Football Hearts Internet (And Vice Versa) - Presentation Transcript
Football <3 Internet (& vice-versa) Stephane Delbecque Ignite Paris - September 29 2009
Football or soccer? Ignite Paris - September 29 2009
A couple of figures Ignite Paris - September 29 2009 216 countries 192 countries 3.5B people interested in football
Data: Television Audiences in 2006 715 million watchers: Final (Italy vs. France) 249 million watchers: opening ceremony 151 million watchers: Final 2006 Ignite Paris - September 29 2009
The 4th Biggest Nation in the World 1,337m 1,162m 306m 261m Ignite Paris - September 29 2009
Football online
Football 1.0:
Media sites
Official sites
Pure players
Fantasy Football
Ignite Paris - September 29 2009
Football 2.0:
Blogs
Facebook
Twitter
Football 1.0: Media sites Ignite Paris - September 29 2009
Football 1.0: Official sites
OM (Trafic, features)
Ignite Paris - September 29 2009
UUs/day OLWeb .fr Avg time/user* Site 43,000 5.4 min OM .net 93,000 4.2 min Manutd. com 261,000 4.9 min Arsenal .com 151,000 3.7 min Fcbarcelona .com 129,000 3.0 min 5.0 4.6 5.7 3.7 4.7 Page views/user* 351,000 4.6 min 2.8 lemonde .fr *Source : webtrafficagents.com Football 1.0: Official sites Ignite Paris - September 29 2009
Football 1.0: Pure players
Football365.fr,
Footmercato.fr
Ignite Paris - September 29 2009
Football 1.0: Fantasy Football Ignite Paris - September 29 2009
Football 2.0: Blogs Ignite Paris - September 29 2009
Football 2.0: Facebook Ignite Paris - September 29 2009
Football 2.0: Twitter
American soccer players very active
More and more EU football players.
Ignite Paris - September 29 2009
Fun time (yay!): Name that player Ignite Paris - September 29 2009
Who are these people? Ignite Paris - September 29 2009
And these ones? Ignite Paris - September 29 2009
What about these youngsters? Ignite Paris - September 29 2009
Last but not least, the one everybody loves (even Estelle) … Ignite Paris - September 29 2009
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