Social Games Anytime Anywhere

Social games anytime, anywhere Sebastien de Halleux COO & Co-Founder

Playfish is a social games company We make games that let friends play together on social networks Winner : 2008 Zeebys Best Social Game Award Winner : Open Web Award Winner 2008 Winner : 2008 GSP East, Appnite Award 2

25+ million monthly active users in 12 months monthly active users (million) Large community • 60 million registered users • 25+ million monthly active users • 4.5+ million daily active users Large market share • 5 of top 10 games on Facebook 3

iPhone games are hot 4

iPhone is the latest of a long line of media devices 5

iPhone: 3 devices into one media phone internet 6

iPhones are all connected 7

iPhone is a device to access your social graph 8

Social graphs now have APIs 9

Designing games as objects of social interaction 10

Social experiences have always been more fun 11

thansolitary experiences 12

People spend $50bn on video games today Why?

Games are good at generating emotions Wonder Joy Fear Achievement Frustration Greed Suspense Horror

Friendship Love Pride But what about social emotions? Envy Anger

Who Has The Biggest Brain? on the iPhone and iPod touch 16

Success formula is changing αt*βt* γ(t) Q*P virality * engagement * monetization revenue time time 17

This is only the beginning… Access units sold 23m PS3 29m Xbox360 45mWii Utility 30m iPhone Monthly Active Users and iPod touch 100m DS 150m Myspace 180m console 175m Facebook including PS1/2 gen 1.3B webPC 500m SocNet 3B mobile Sources: DFC Intelligences, Bloomberg, company web sites

iPhone an amazing media and connected device 19

Social networks the next generation game platform 20

Mission Change how the world plays games 21

Thank you! Sebastien de Halleux COO & Co-Founder sebastien@playfish.com San Francisco London Tromsø Beijing

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Social Games Anytime Anywhere

by Sebastien de Halleux on Mar 19, 2009

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