Make mistakes and innovate: How entrepreneurs can change the world

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The world needs more entrepreneurs! This presentation aims to encourage, inspire and assist young entrepreneurs in transforming their passions into businesses and changing the world in the process. It …

The world needs more entrepreneurs! This presentation aims to encourage, inspire and assist young entrepreneurs in transforming their passions into businesses and changing the world in the process. It includes 6 tips to launch your own startup, illustrated by lessons learned from launching Playfish and other ventures. These slides accompanied a talk given at the Founder Institute and later at the Betagroup.

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  • 1. Make mistakes and innovate! Sebastien de Halleux – Playfish Co-Founder - VP of BD, EA interactive 1
  • 2. Belgian Civil Engineer Tech Entrepreneur Glu Mobile: nasdaq IPO ($337m) Playfish: sold to EA ($400m) 2
  • 3. Entrepreneurship journey Startup launch sequence Illustrated Playfish examples
  • 4. 2.5 years post launch 4
  • 5. Why launching matters World in crisis Create needs value innovation and jobs Make meaning Getting and live longer started is toughest Watch: Read: “The Art of the Start” – G Kawasaki 5
  • 6. startup launch sequence 6
  • 7. 6 Start with people: team and attitude Sami, our ninja CTO Meet: Betagroup  Connect: online interest groups (Ruby, Flash, J2EE, deviantArt) 7
  • 8. 5 Define your passion, choose a problem Act: team + pen & paper + lots of <your favourite drink> Outcome: state your selected problem as a vision
  • 9. People spend $50bn on video games today Why?
  • 10. Games generate emotions Joy Fear Wonder Achievement Frustration Greed Suspense Horror
  • 11. But what about social emotions? Love Friendship Pride Envy Anger
  • 12. Movies make people cry – Could games? 12
  • 13. What about people who matter to you? 13
  • 14. Change how the world plays games 14
  • 15. 4 Brainstorm transformative solutions aim to change the world, not just your town or your country Act: team + pen & paper + lots of <your favourite drink> Outcome: a series of potential solutions 15
  • 16. You + your friends = strong emotions 16
  • 17. Your friends are now accessible 17
  • 18. Games as social experiences with friends and family Cooperation Communication Friendship Competition Expression 18 Photo credit: jay1441
  • 19. 3 Filter your solutions down to ONE BIG IDEA Are you solving the problem you initially selected? Does anyone care (enough to use or to pay) ? Can it be built (by you or by someone else)? Would it scale (success x 1 billion) ? Why now? Any tectonic shifts? Outcome: one liner description of your idea 19
  • 20. Fun games for friends 20
  • 21. Using social design 21
  • 22. to reach 1 billion users access barriers Lower cost PS3 More social Xbox More immediate 360 More real Wii iPhone / mobile Free-to-play / online / social 0 10m 50m 100m 500m 1Bn audience
  • 23. monetizing via micro-transactions 23
  • 24. Scale is the new challenge game game social client server graph canvas Fast Secure Rest page CDN protocol API
  • 25. 25
  • 26. the cloud
  • 27. Blue Ocean check: Playfish Create Eliminate a new utility distribution costs Fun from playing with friends Design for viral distribution Reduce Raise development costs monetization ceiling Release early, run as service Micro-transactions & advertising 27
  • 28. “No battle plan ever survives contact with the ennemy” – von Moltke 2 Build don’t plan Forecasts are usually (dramatically) wrong Keep your plan short Prototyping is key to test your ideas Timebox your development Help others visualise your solution Planning: Building: must be able to hand prototype over to a test user 28
  • 29. Self-expression Collaboration Competition
  • 30. redder = smarter* 1 31 * Source: 500,000 datapoints from Playfish’s hit social game ‘Who Has The Biggest Brain?’ The game is available at
  • 31. 1 Make mistakes, and iterate Measure Nurture Evolve Think: what will your feedback loop consist of? Build: an offering capable of adapting quickly to feedback
  • 32. Product success = create hits +$$ time -$$ Success = F (P, Q) price quantity
  • 33. Service success = nurture hits +$$ time -$$ Success = F(α, β, γ) virality, engagement, monetization
  • 34. Monthly active users (millions) 50 40 30 12 months 20m 20 10 0 Dec-07 Jan-08 Feb-08 Mar-08 Apr-08 May-08 Jun-08 Jul-08 Aug-08 Sep-08 Oct-08 Nov-08 Dec-08
  • 35. 55m 20 months 50m Monthly active users (millions) 50 40 30 20 10 0 36
  • 36. 0 When traction, think BIG, think FAST Ensure cash is not a limiting factor Go global early – new growth model Hire the very best people you can afford Create constant feedback loops Change the world 37
  • 37. Playfish story Oct 2007 2008 Nov 2009 Playfish starts in UK Opened offices Acquired by EA $3m seed in US, China, Arctic for $400m 4 founders Raised $18m Created great games Dec 2007 Oct 2009 2010 Who Has the Biggest Brain? 12 live games FIFA & MADDEN 1st game released 200 million games distributed First billion $ franchises Sent to 100 friends 60 million monthly active users on Facebook High growth, high margin
  • 38. The global startup Tromsø London San Francisco Beijing 39
  • 39. Getting ready to launch 6 Start with a team and an attitude 5 Define your passion, chose your problem 4 Brainstorm transformative solutions 3 Filter your solutions down to ONE BIG IDEA 2 Build don’t plan 1 Make mistakes and iterate 0 When traction, think BIG, think FAST
  • 40. Thank you!