Introducing Playfish

Play together Sebastien de Halleux COO & Co-Founder

People spend $50bn on video games today Why?

We ’re good at generating emotions Achievement Frustration Wonder Joy Suspense Horror Greed Fear

But what about social emotions? Anger Love Friendship Envy Pride

What about people who matter to you?

Your friends are now accessible

Playfish is a social games company Winner : 2008 Zeebys Best Social Game Award Winner : 2008 GSP East, Appnite Award Winner : Open Web Award Winner 2008

We make games for friends t o play together

by designing games as objects of social interaction

example – our socially competitive brain training game

Playfish community is growing fast 80 million games distributed 30 million monthly active users 5 million daily active users monthly active users (million)

First 20 months, the story so far # 4 global offices London, San Francisco, Beijing and Trømso, Norway 6 channels (web and mobile) Facebook, Myspace, Bebo, Yahoo!, iGoogle, iPhone 2 revenue streams transactions and advertising 1 Facebook app: Pet Society 3 million daily users – 11 million monthly users * By daily activity - source: developeranalytics.com 7 top hits (out of seven) each Playfish game has over 1 million monthly players

Pet Society is as big as 10 million users* 11 million users* d id you know? 11 million monthly uniques 11 million monthly uniques 10 million monthly uniques

Rihanna, Dr. House, The Simpsons, and Pet Society e ach have over 1 MILLION fans on Facebook and is highly engaged

business model – in-game transactions

example: Luscious Lips Sofa to decorate your room

business model – in-game advertising

business model – in-game advertising (P&G)

Reaching a new casual audience
University and young professionals
High school demo growing
18-34 demo – 50-50 gender

Our user base is global 17% North America US 9% ; Canada 6% 19% UK 22% South America Chile 7%; Argentina 5% 22% ROW AU-NZ 4%; Turkey 3% 20% Europe, ex UK FR 5%; IT 2%; SP 1%; GER1% Data as of August 2008

Playfish is backed by Index & Accel

Search for Playfish on www.facebook.com/apps

Pet Society

Restaurant City

Thank you London San Francisco Tromsø Beijing Sebastien de Halleux COO & Co-Founder [email_address]

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Introducing Playfish

by Sebastien de Halleux

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