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Introducing Playfish
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Introducing Playfish



Playfish is one of the world's largest and fastest growing social games companies. The company combines creativity, innovation and originality to create games for friends to play together over social ...

Playfish is one of the world's largest and fastest growing social games companies. The company combines creativity, innovation and originality to create games for friends to play together over social platforms such as Facebook, MySpace, Bebo, Yahoo!, iPhone and iPod Touch. Playfish's mission is to change the way people play games by providing more social and connected experiences. Each of the company's seven games has been a top 10 hit on Facebook, including Pet Society, which is the platform's most popular game and enjoyed by more than 11 million people every month. Playfish is backed by Accel Partners and Index Ventures, and has offices in London, San Francisco, Beijing and Tromso, Norway.



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  • Good morning everyone, my name is Sebastien de Halleux. I am co-founder and Chief Operating Officer of Playfish , a social games company. which I am here to introduce to you [ PAUSE ] Let me start with one mesmerising number: 50 billion [PAUSE]

Introducing Playfish Presentation Transcript

  • 1. Play together Sebastien de Halleux COO & Co-Founder
  • 2. People spend $50bn on video games today Why?
  • 3. We ’re good at generating emotions Achievement Frustration Wonder Joy Suspense Horror Greed Fear
  • 4. But what about social emotions? Anger Love Friendship Envy Pride
  • 5. What about people who matter to you?
  • 6. Your friends are now accessible
  • 7. Playfish is a social games company Winner : 2008 Zeebys Best Social Game Award Winner : 2008 GSP East, Appnite Award Winner : Open Web Award Winner 2008
  • 8. We make games for friends t o play together
  • 9. by designing games as objects of social interaction
  • 10. example – our socially competitive brain training game
  • 11. Playfish community is growing fast 80 million games distributed 30 million monthly active users 5 million daily active users monthly active users (million)
  • 12. First 20 months, the story so far # 4 global offices London, San Francisco, Beijing and Trømso, Norway 6 channels (web and mobile) Facebook, Myspace, Bebo, Yahoo!, iGoogle, iPhone 2 revenue streams transactions and advertising 1 Facebook app: Pet Society 3 million daily users – 11 million monthly users * By daily activity - source: developeranalytics.com 7 top hits (out of seven) each Playfish game has over 1 million monthly players
  • 13. Pet Society is as big as 10 million users* 11 million users* d id you know? 11 million monthly uniques 11 million monthly uniques 10 million monthly uniques
  • 14. Rihanna, Dr. House, The Simpsons, and Pet Society e ach have over 1 MILLION fans on Facebook and is highly engaged
  • 15. business model – in-game transactions
  • 16. example: Luscious Lips Sofa to decorate your room
  • 17. business model – in-game advertising
  • 18. business model – in-game advertising (P&G)
  • 19. Reaching a new casual audience
    • University and young professionals
    • High school demo growing
    18-34 demo – 50-50 gender
  • 20. Our user base is global 17% North America US 9% ; Canada 6% 19% UK 22% South America Chile 7%; Argentina 5% 22% ROW AU-NZ 4%; Turkey 3% 20% Europe, ex UK FR 5%; IT 2%; SP 1%; GER1% Data as of August 2008
  • 21. Playfish is backed by Index & Accel
  • 22. Search for Playfish on www.facebook.com/apps
  • 23. Pet Society
  • 24. Restaurant City
  • 25. Thank you London San Francisco Tromsø Beijing Sebastien de Halleux COO & Co-Founder [email_address]