Play together Sebastien de Halleux COO & Co-Founder
People spend $50bn on video games today Why?
We ’re good at generating emotions Achievement Frustration Wonder Joy Suspense Horror Greed Fear
But what about social emotions? Anger Love Friendship Envy Pride
What about  people who matter  to you?
Your friends are now accessible
Playfish is a  social games  company Winner : 2008 Zeebys Best Social Game Award Winner : 2008 GSP East, Appnite Award Win...
We make games  for friends t o play together
by designing games  as objects of  social  interaction
example – our socially competitive brain training game
Playfish community  is growing fast 80   million  games distributed 30 million  monthly active users 5 million  daily acti...
First 20 months, the story so far # 4 global offices  London, San Francisco, Beijing and Trømso, Norway 6 channels (web an...
Pet Society is as big as 10 million users* 11 million users* d id you know? 11 million monthly uniques 11 million monthly ...
Rihanna, Dr. House, The Simpsons, and  Pet Society e ach have over  1 MILLION  fans on Facebook and is highly engaged
business model –  in-game transactions
example:  Luscious Lips Sofa  to decorate your room
business model –  in-game advertising
business model –  in-game advertising (P&G)
Reaching a new casual audience <ul><li>University and young professionals </li></ul><ul><li>High school demo growing </li>...
Our user base is global 17% North America US 9% ; Canada 6% 19% UK 22% South America Chile 7%; Argentina 5% 22% ROW AU-NZ ...
Playfish is backed by Index & Accel
Search for  Playfish  on www.facebook.com/apps
Pet Society
Restaurant City
Thank you London San Francisco Tromsø Beijing Sebastien de Halleux COO & Co-Founder [email_address]
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Introducing Playfish

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Playfish is one of the world's largest and fastest growing social games companies. The company combines creativity, innovation and originality to create games for friends to play together over social platforms such as Facebook, MySpace, Bebo, Yahoo!, iPhone and iPod Touch. Playfish's mission is to change the way people play games by providing more social and connected experiences. Each of the company's seven games has been a top 10 hit on Facebook, including Pet Society, which is the platform's most popular game and enjoyed by more than 11 million people every month. Playfish is backed by Accel Partners and Index Ventures, and has offices in London, San Francisco, Beijing and Tromso, Norway.

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  • Good morning everyone, my name is Sebastien de Halleux. I am co-founder and Chief Operating Officer of Playfish , a social games company. which I am here to introduce to you [ PAUSE ] Let me start with one mesmerising number: 50 billion [PAUSE]
  • Introducing Playfish

    1. 1. Play together Sebastien de Halleux COO & Co-Founder
    2. 2. People spend $50bn on video games today Why?
    3. 3. We ’re good at generating emotions Achievement Frustration Wonder Joy Suspense Horror Greed Fear
    4. 4. But what about social emotions? Anger Love Friendship Envy Pride
    5. 5. What about people who matter to you?
    6. 6. Your friends are now accessible
    7. 7. Playfish is a social games company Winner : 2008 Zeebys Best Social Game Award Winner : 2008 GSP East, Appnite Award Winner : Open Web Award Winner 2008
    8. 8. We make games for friends t o play together
    9. 9. by designing games as objects of social interaction
    10. 10. example – our socially competitive brain training game
    11. 11. Playfish community is growing fast 80 million games distributed 30 million monthly active users 5 million daily active users monthly active users (million)
    12. 12. First 20 months, the story so far # 4 global offices London, San Francisco, Beijing and Trømso, Norway 6 channels (web and mobile) Facebook, Myspace, Bebo, Yahoo!, iGoogle, iPhone 2 revenue streams transactions and advertising 1 Facebook app: Pet Society 3 million daily users – 11 million monthly users * By daily activity - source: developeranalytics.com 7 top hits (out of seven) each Playfish game has over 1 million monthly players
    13. 13. Pet Society is as big as 10 million users* 11 million users* d id you know? 11 million monthly uniques 11 million monthly uniques 10 million monthly uniques
    14. 14. Rihanna, Dr. House, The Simpsons, and Pet Society e ach have over 1 MILLION fans on Facebook and is highly engaged
    15. 15. business model – in-game transactions
    16. 16. example: Luscious Lips Sofa to decorate your room
    17. 17. business model – in-game advertising
    18. 18. business model – in-game advertising (P&G)
    19. 19. Reaching a new casual audience <ul><li>University and young professionals </li></ul><ul><li>High school demo growing </li></ul>18-34 demo – 50-50 gender
    20. 20. Our user base is global 17% North America US 9% ; Canada 6% 19% UK 22% South America Chile 7%; Argentina 5% 22% ROW AU-NZ 4%; Turkey 3% 20% Europe, ex UK FR 5%; IT 2%; SP 1%; GER1% Data as of August 2008
    21. 21. Playfish is backed by Index & Accel
    22. 22. Search for Playfish on www.facebook.com/apps
    23. 23. Pet Society
    24. 24. Restaurant City
    25. 25. Thank you London San Francisco Tromsø Beijing Sebastien de Halleux COO & Co-Founder [email_address]

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