Games (r)evolution - Lessons from gaming platform past

Games (r)evolution Lessons from gaming platforms past Sebastien de Halleux Playfish Co-Founder / VP BD EAi

Playfish creates social games part of the family 2

Physical  Digital Products  Services Solitary  Social $$ upfront  $$ ongoing 3

Before talking about the future Let’s rewind. 4

Games have grown through new platforms and hit titles $ (Bn) US Games Revenue (NPD) 25 20 15 10 5 0 1995 2000 2005 5

Another way to tell the story access barriers Lower cost PS3 More social Xbox More immediate 360 More real Wii iPhone / mobile Free-to-play / online / social 0 10m 50m 100m 500m 1Bn audience

“Moore’s law” of games industry access audience barriers 0 0 time time Video…

As platforms evolve, games surface snake java apps 8

As games evolve, brands surface 9

a short story 10

Top paid app in July 2008 iBeer by Hottrix Ent. 11

Top paid app of 2008 Koi Pond by The Blimp Pilots 12

Top grossing app of 2009 ? 13

top 10 apps: 8 games, 7 brands

Friend-centric platforms 16

Internet : 16m to 1.8 Bn in 15 years 17

Online video: 0 to 150m (US) in 3y 18

Social Games: 0 to 200m in 2 years 19

Driven by social interaction 20

Reaching friends, not gamers 21 Photo credit: jay1441

More fun with friends

Social design online 23

Reaching users everywhere 24

Accelerating generations 17 yrs, 21 gens 1.5 yrs, 100+ gens 1993 2010 2008 2010

strong franchises large audience real friends fast iterations 26

Where next? 27

Thousands of small developers

Consolidate into a handful of leaders 29

Rise of the billion $ franchise GTA WoW Game X OR Game Y 15 12 100 200 million million million million boxes subs MAUs MAUs @ @ @ @ $60 $12 ¢80 ¢40 per per ARPU ARPU box month 30

1.8 billion web users 100m MAUs game 200m 400m 400m monthly Facebook MAUs players MAUs Facebook Audience (r)evolution

Social: joining the magic circle? Avatar Modern Warfare 32

The demand curve again… access barriers PS3 Xbox3 60 Wii iPhone / mobile Free-to-play / online / social 0 10m 50m 100m 500m 1Bn audience

Likely industry trends access barriers 1. Brands on social networks 2. ‘Social games’ consolidation 3. No more ‘social games’ 4. Innovation & growth 0 10m 50m 100m 500m 1Bn audience

Thank you! Sebastien de Halleux Playfish Co-Founder / VP BD EAi

http://www.slideshare.net	627
http://www.insidefacebook.com	302
http://www.socialgaminghub.com	48
http://211.218.230.208	27
http://askmanny.com	9
http://italiafacebook.com	4
http://lakeson.blogspot.com	3
http://static.slidesharecdn.com	3
http://facebook-france.com	3
http://xss.yandex.net	2
http://translate.googleusercontent.com	2
http://peetch.com	2
http://www.facebookapplicationdevelopment.org	2
http://kubalibre.posterous.com	1
http://unbrandhead.posterous.com	1
http://www.freeapphosting.com	1

Games (r)evolution - Lessons from gaming platform past

by Sebastien de Halleux on Apr 23, 2010

Accessibility

Categories

Tags

Upload Details

Usage Rights

16 Embeds 1,037

Statistics

Games (r)evolution - Lessons from gaming platform past — Presentation Transcript