what to expect from internet in 2012

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personnalisation, content creation + curation are the three main trends of the year. SD

personnalisation, content creation + curation are the three main trends of the year. SD

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  • Leap year for leap frog\nRosselini composer\n
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  • more personnalisation from my own network\n
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  • Check him out on TED\ndata gaencies\ncollect more than 100 bits of data on you\nretargeting ad\n
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  • on firefox only\npossibility to install tracker block\n
  • this agency knows everything about you\n
  • ... the FBI launched the identity of terrorist with a call for information, axciom was the one to provide with the more info...\n\n
  • story of the pregnant woman, google it!\n
  • Why puting an end to the CT money? data mining\n
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  • intégration des internautes à l’histoire, participation\n
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  • notion de création de contenu: l’internaute travaille pour vous\n
  • one-on-one experience, only on itunes. pas pour les salles, trop intimiste...\n
  • lancement SXSW + exclu youtube\n
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  • sci-fi novel by Suzanne Collins\n
  • étape 1 du viral - une rose blanche envoyés à la presse spécialisée: DM\n
  • un compte twitter officiel + stratégie hashtags\n#LookYourBest and #TheHungerGames. With 50 days leading up to the premiere, fans were encouraged to tweet #HungerGames50\n
  • une page FB de 2 millions de membres avec plein d’onglets/apps et renvoi ipone-ipad game\n
  • un tumblr aux codes de HG\n
  • real ads - big box!!!!!\n
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  • word comes from museum world\n
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  • 31 kickstarter films to premiere at SXSW\nOver Kickstarter’s first two years, Film & Video has been the dominant category, accounting for $50 million of the over $140 million pledged\n
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  • link to scoop.it video demo, replace jack by Seb: he plays guitar ;-)\n
  • Everyone has Klout, hé oui, vous ne le saviez pas?\n
  • même Jésus\n
  • Même Barack Obama\nEt si vous avez 100, vous vous appellez...\n
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Transcript

  • 1. WHAT TO EXPECT FROM INTERNET IN 2012 ? #Casacademie March, 2nd
  • 2. WHO AM I? •
  • 3. TABLE OF CONTENT• Personnalisation• Content creation• Curation
  • 4. PART 1. PERSONNALISATION
  • 5. GOOGLE FOR A START
  • 6. FOUND THIS WEEK ON THE WEB
  • 7. GOOGLE+
  • 8. ELI PARISER
  • 9. RETARGETING, AN EXEMPLE
  • 10. WEBPAGE WITH MODASUITE AD
  • 11. CHECK COLLUSION
  • 12. AXCIOM KOWS...• ... your name, age, sex, adress, previous adress,• pets, credit historic, righ or left handed• drugs you bought, thus your life expectancy• and 1500 other metrics...• for 96% of the US population!• 14th september 2011...
  • 13. PERSONNALISATION ON IPAD
  • 14. ZITE FOR IPAD
  • 15. PART 2. CONTENT CREATION
  • 16. TRUST
  • 17. THE TED CASE
  • 18. STRATÉGIE DE RADIO-CANADA
  • 19. STRATÉGIE DE RADIO-CANADA
  • 20. LE TWIVAGE
  • 21. SOCIAL TV SHOWS – TRUE BLOOD
  • 22. TRUE BLOOD - SUITE
  • 23. TRUE BLOOD - SUITE
  • 24. PLANÈTE YOGA -
  • 25. PLANÈTE YOGA
  • 26. EXCLUSIVELY ON ITUNES
  • 27. FREE DISTRIBUTION OF BRANDED CONTENT
  • 28. YOUTUBE LOCATIONS
  • 29. #HUNGERGAMES CAMPAIGN
  • 30. CAMPAGNE #HUNGERGAMES
  • 31. NEXT STEP FOR PR AGENCIES?• webdocumentaries!
  • 32. PART 3. CONTENT CURATION
  • 33. WHAT IS CURATION?
  • 34. BEST BOOK ON CURATION
  • 35. SID LEE AND C2-MTL
  • 36. KICKSTARTER IS CURATION
  • 37. CURATION TOOLS
  • 38. NOUVEAU MYTHE DE SYSIPHE
  • 39. KLOUT
  • 40. KLOUT
  • 41. KLOUT
  • 42. CURATE FASHION FOR ME
  • 43. AND PINTEREST?
  • 44. QUESTION TIME
  • 45. THANK YOU