what to expect from internet in 2012

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personnalisation, content creation + curation are the three main trends of the year. SD

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  • Leap year for leap frog\nRosselini composer\n
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  • more personnalisation from my own network\n
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  • Check him out on TED\ndata gaencies\ncollect more than 100 bits of data on you\nretargeting ad\n
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  • on firefox only\npossibility to install tracker block\n
  • this agency knows everything about you\n
  • ... the FBI launched the identity of terrorist with a call for information, axciom was the one to provide with the more info...\n\n
  • story of the pregnant woman, google it!\n
  • Why puting an end to the CT money? data mining\n
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  • intégration des internautes à l’histoire, participation\n
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  • notion de création de contenu: l’internaute travaille pour vous\n
  • one-on-one experience, only on itunes. pas pour les salles, trop intimiste...\n
  • lancement SXSW + exclu youtube\n
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  • sci-fi novel by Suzanne Collins\n
  • étape 1 du viral - une rose blanche envoyés à la presse spécialisée: DM\n
  • un compte twitter officiel + stratégie hashtags\n#LookYourBest and #TheHungerGames. With 50 days leading up to the premiere, fans were encouraged to tweet #HungerGames50\n
  • une page FB de 2 millions de membres avec plein d’onglets/apps et renvoi ipone-ipad game\n
  • un tumblr aux codes de HG\n
  • real ads - big box!!!!!\n
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  • word comes from museum world\n
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  • 31 kickstarter films to premiere at SXSW\nOver Kickstarter’s first two years, Film & Video has been the dominant category, accounting for $50 million of the over $140 million pledged\n
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  • link to scoop.it video demo, replace jack by Seb: he plays guitar ;-)\n
  • Everyone has Klout, hé oui, vous ne le saviez pas?\n
  • même Jésus\n
  • Même Barack Obama\nEt si vous avez 100, vous vous appellez...\n
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  • what to expect from internet in 2012

    1. 1. WHAT TO EXPECT FROM INTERNET IN 2012 ? #Casacademie March, 2nd
    2. 2. WHO AM I? •
    3. 3. TABLE OF CONTENT• Personnalisation• Content creation• Curation
    4. 4. PART 1. PERSONNALISATION
    5. 5. GOOGLE FOR A START
    6. 6. FOUND THIS WEEK ON THE WEB
    7. 7. GOOGLE+
    8. 8. ELI PARISER
    9. 9. RETARGETING, AN EXEMPLE
    10. 10. WEBPAGE WITH MODASUITE AD
    11. 11. CHECK COLLUSION
    12. 12. AXCIOM KOWS...• ... your name, age, sex, adress, previous adress,• pets, credit historic, righ or left handed• drugs you bought, thus your life expectancy• and 1500 other metrics...• for 96% of the US population!• 14th september 2011...
    13. 13. PERSONNALISATION ON IPAD
    14. 14. ZITE FOR IPAD
    15. 15. PART 2. CONTENT CREATION
    16. 16. TRUST
    17. 17. THE TED CASE
    18. 18. STRATÉGIE DE RADIO-CANADA
    19. 19. STRATÉGIE DE RADIO-CANADA
    20. 20. LE TWIVAGE
    21. 21. SOCIAL TV SHOWS – TRUE BLOOD
    22. 22. TRUE BLOOD - SUITE
    23. 23. TRUE BLOOD - SUITE
    24. 24. PLANÈTE YOGA -
    25. 25. PLANÈTE YOGA
    26. 26. EXCLUSIVELY ON ITUNES
    27. 27. FREE DISTRIBUTION OF BRANDED CONTENT
    28. 28. YOUTUBE LOCATIONS
    29. 29. #HUNGERGAMES CAMPAIGN
    30. 30. CAMPAGNE #HUNGERGAMES
    31. 31. NEXT STEP FOR PR AGENCIES?• webdocumentaries!
    32. 32. PART 3. CONTENT CURATION
    33. 33. WHAT IS CURATION?
    34. 34. BEST BOOK ON CURATION
    35. 35. SID LEE AND C2-MTL
    36. 36. KICKSTARTER IS CURATION
    37. 37. CURATION TOOLS
    38. 38. NOUVEAU MYTHE DE SYSIPHE
    39. 39. KLOUT
    40. 40. KLOUT
    41. 41. KLOUT
    42. 42. CURATE FASHION FOR ME
    43. 43. AND PINTEREST?
    44. 44. QUESTION TIME
    45. 45. THANK YOU

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