A social game, by it's very nature, can spread very quickly to a large user population. Because the game is typically interactive, the speed of retrieving information needed for the user's interactions with the system is critical. When building their new game Animal Party, the developers at Tribal Crossing needed to get away from the complexity of sharding an SQL database. They also were looking for a solution to the administration cost associated with the operation of traditional data stores. When evaluating multiple different NoSQL solutions, they realized that Couchbase's Membase server meets most of their critical requirements in developing their game software. Simple to use, Couchbase's model allows Tribal Crossing to easily model their game interactions with the key/value data store. Fast read and write performance is required with interactive, social games, and they found that support in Membase as well. Elastic scalability is easily achieved by simply adding more nodes to the Couchbase cluster without any modifications required to the application. Relying on Couchbase's technology Tribal Crossing has been able to quickly build and scale Animal Party with a small team and no dedicated system administrators.