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Evolution of a Main Street Julie Markowitz Executive Director Staunton Downtown Development Association
Main Street Program established 1994
THE STAUNTON DOWNTOWN DEVELOPMENT ASSOCIATION IS A NONPROFIT ASSOCIATION ESTABLISHED TO ENHANCE DOWNTOWN STAUNTON’S ECONOM...
The Evolution  <ul><li>From Events & Festivals to  </li></ul><ul><li>Economic Restructuring Programs  </li></ul>
Drive Traffic & Create Awareness <ul><li>Hop Along the Bunny Trail  </li></ul><ul><li>Annual Easter Event </li></ul>
Enliven Areas with Low Tenancy <ul><li>Chalk Art Event </li></ul>
Community Traditions <ul><li>Christmas Parade </li></ul>
Evolution for Sustainable Development What Is A Program?
Enable Healthy Business Practices Extended Hours Program
Individual Business Focus   Providing Tools & Opportunities Extended Hours Program
Business Retention & Education <ul><li>Social Networking Seminar </li></ul>
Creating Community Partnerships Friday Night Street Entertainment
Utilizing Local Resources to Support  Extended Hours Friday Night Street Entertainment
Building Community Loyalty <ul><li>Downtown Gift Card  </li></ul>
Educating the Consumer <ul><li>Buy Locally </li></ul>
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Evolution of a Main Street

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  • Est. 1994 Successful public-private partnership that has created 300 businesses, 997 jobs, $50 million in private investment and $31 million in public investment (Street Shot)
  • Events and promotions fill an important need for Downtown.
  • Event provide family entertainment and drive traffic.
  • They can serve to energize and streetscape with empty storefronts.
  • The respect and uphold community traditions and culture associated with Downtown.
  • Long term, (three weeks or more) programs that create customer or merchant loyalty, inspire shoppers or merchants to participate over a long period of time with sustainable, quantifiable and positive results.
  • Programs build on all of the positive elements of events and address challenges in the marketplace by enabling and supporting change. X Hours incentivizes evening shopping hours, enables merchant participation through advertising and supporting events and activities and educates the community to change perception and habits.
  • Main Street engages stakeholders in long range goal setting and strategies for increased performance, program improvements and adjustments. Programs engage businesses directly and promote them individually.
  • Business education is an essential element for optimum results. Featured internet promotional opportunities: Facebook, Twitter, MySpace, YouTube.
  • We partner with arts, performance and cultural organizations to provides inexpensive resources and to enrich the community experience with a variety of activities. Minds Wide Open Art Exhibit fills vacant storefront windows with compelling exhibits that highlight local non-profits and provdes street activity.
  • St. Entertainment engages performers and artists to perform on the sidewalk and in parking areas around Downtown 6-9 PM increasing traffic to support stores opening late.
  • The Gift Card is accepted at Downtown businesses. Denominations of $10, $20 and $50. No fees for the consumer or the merchant and has an 80% redemption rate. It acts as our local currency.
  • Educating the consumer about shopping locally at independent businesses through Buy Locally campaigns and individual business focused programs. Meet Me Downtown Campaign that focused on the merchants with a $5000 Gift Card Giveaway. We use a cooperative radio advertising utilizing the 3/50 information. (68 cents of each $1 spent goes back into the community.)
  • Transcript of "Evolution of a Main Street"

    1. 1. Evolution of a Main Street Julie Markowitz Executive Director Staunton Downtown Development Association
    2. 2. Main Street Program established 1994
    3. 3. THE STAUNTON DOWNTOWN DEVELOPMENT ASSOCIATION IS A NONPROFIT ASSOCIATION ESTABLISHED TO ENHANCE DOWNTOWN STAUNTON’S ECONOMIC ENVIRONMENT AS A CENTER OF COMMERCE WHILE MAINTAINING THE CHARACTER AND INTEGRITY OF THE CITY’S CENTRAL BUSINESS DISTRICT AS AN ATTRACTIVE PLACE TO LIVE, WORK AND VISIT.
    4. 4. The Evolution <ul><li>From Events & Festivals to </li></ul><ul><li>Economic Restructuring Programs </li></ul>
    5. 5. Drive Traffic & Create Awareness <ul><li>Hop Along the Bunny Trail </li></ul><ul><li>Annual Easter Event </li></ul>
    6. 6. Enliven Areas with Low Tenancy <ul><li>Chalk Art Event </li></ul>
    7. 7. Community Traditions <ul><li>Christmas Parade </li></ul>
    8. 8. Evolution for Sustainable Development What Is A Program?
    9. 9. Enable Healthy Business Practices Extended Hours Program
    10. 10. Individual Business Focus Providing Tools & Opportunities Extended Hours Program
    11. 11. Business Retention & Education <ul><li>Social Networking Seminar </li></ul>
    12. 12. Creating Community Partnerships Friday Night Street Entertainment
    13. 13. Utilizing Local Resources to Support Extended Hours Friday Night Street Entertainment
    14. 14. Building Community Loyalty <ul><li>Downtown Gift Card </li></ul>
    15. 15. Educating the Consumer <ul><li>Buy Locally </li></ul>
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