Evolution of a Main Street

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See how we have changed and grown!

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  • Est. 1994 Successful public-private partnership that has created 300 businesses, 997 jobs, $50 million in private investment and $31 million in public investment (Street Shot)
  • Events and promotions fill an important need for Downtown.
  • Event provide family entertainment and drive traffic.
  • They can serve to energize and streetscape with empty storefronts.
  • The respect and uphold community traditions and culture associated with Downtown.
  • Long term, (three weeks or more) programs that create customer or merchant loyalty, inspire shoppers or merchants to participate over a long period of time with sustainable, quantifiable and positive results.
  • Programs build on all of the positive elements of events and address challenges in the marketplace by enabling and supporting change. X Hours incentivizes evening shopping hours, enables merchant participation through advertising and supporting events and activities and educates the community to change perception and habits.
  • Main Street engages stakeholders in long range goal setting and strategies for increased performance, program improvements and adjustments. Programs engage businesses directly and promote them individually.
  • Business education is an essential element for optimum results. Featured internet promotional opportunities: Facebook, Twitter, MySpace, YouTube.
  • We partner with arts, performance and cultural organizations to provides inexpensive resources and to enrich the community experience with a variety of activities. Minds Wide Open Art Exhibit fills vacant storefront windows with compelling exhibits that highlight local non-profits and provdes street activity.
  • St. Entertainment engages performers and artists to perform on the sidewalk and in parking areas around Downtown 6-9 PM increasing traffic to support stores opening late.
  • The Gift Card is accepted at Downtown businesses. Denominations of $10, $20 and $50. No fees for the consumer or the merchant and has an 80% redemption rate. It acts as our local currency.
  • Educating the consumer about shopping locally at independent businesses through Buy Locally campaigns and individual business focused programs. Meet Me Downtown Campaign that focused on the merchants with a $5000 Gift Card Giveaway. We use a cooperative radio advertising utilizing the 3/50 information. (68 cents of each $1 spent goes back into the community.)

Transcript

  • 1. Evolution of a Main Street Julie Markowitz Executive Director Staunton Downtown Development Association
  • 2. Main Street Program established 1994
  • 3. THE STAUNTON DOWNTOWN DEVELOPMENT ASSOCIATION IS A NONPROFIT ASSOCIATION ESTABLISHED TO ENHANCE DOWNTOWN STAUNTON’S ECONOMIC ENVIRONMENT AS A CENTER OF COMMERCE WHILE MAINTAINING THE CHARACTER AND INTEGRITY OF THE CITY’S CENTRAL BUSINESS DISTRICT AS AN ATTRACTIVE PLACE TO LIVE, WORK AND VISIT.
  • 4. The Evolution
    • From Events & Festivals to
    • Economic Restructuring Programs
  • 5. Drive Traffic & Create Awareness
    • Hop Along the Bunny Trail
    • Annual Easter Event
  • 6. Enliven Areas with Low Tenancy
    • Chalk Art Event
  • 7. Community Traditions
    • Christmas Parade
  • 8. Evolution for Sustainable Development What Is A Program?
  • 9. Enable Healthy Business Practices Extended Hours Program
  • 10. Individual Business Focus Providing Tools & Opportunities Extended Hours Program
  • 11. Business Retention & Education
    • Social Networking Seminar
  • 12. Creating Community Partnerships Friday Night Street Entertainment
  • 13. Utilizing Local Resources to Support Extended Hours Friday Night Street Entertainment
  • 14. Building Community Loyalty
    • Downtown Gift Card
  • 15. Educating the Consumer
    • Buy Locally