Pete Simon: "Why do I even care?" Designing For the Skeptical User & For Your Community Growth

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Pete Simon: "Why do I even care?" Designing For the Skeptical User & For Your Community Growth

  1. 1. “Why do I even care?” designing for the skeptical user & for your community growth Pete Simon Sears Holdings
  2. 2. ( Zeta Homepage )
  3. 3. ( homepage overlay )
  4. 4. ( homepage overlay )
  5. 5. ( path blocked pic)
  6. 6. “ Why do I care? ”
  7. 7. Our goals Sell stuff Help customers with their goals Increase traffic Increase sign-ups Build brand advocacy Increase positive indicators Provide a usable experience Be consistent with our brand Their goals Find stuff Buy stuff
  8. 8. “The unexamined life is not worth living”
  9. 9. ( hmmmm )
  10. 10. ( kids in a class raising hands )
  11. 11. ( new banner on zeta homepage )
  12. 12. ( peep exposure on search page )
  13. 13. 1. Know the goals 2. Effectively communicate your value 3. Make it easy to join
  14. 14. “Why do I care?”
  15. 15. Questions? Pete Simon pete.simon@searshc.com @pete_simon

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