Pete Simon: "Why do I even care?" Designing For the Skeptical User & For Your Community Growth
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Pete Simon: "Why do I even care?" Designing For the Skeptical User & For Your Community Growth

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    Pete Simon: "Why do I even care?" Designing For the Skeptical User & For Your Community Growth Pete Simon: "Why do I even care?" Designing For the Skeptical User & For Your Community Growth Presentation Transcript

    • “Why do I even care?” designing for the skeptical user & for your community growth Pete Simon Sears Holdings
    • ( Zeta Homepage )
    • ( homepage overlay )
    • ( homepage overlay )
    • ( path blocked pic)
    • “ Why do I care? ”
    • Our goals Sell stuff Help customers with their goals Increase traffic Increase sign-ups Build brand advocacy Increase positive indicators Provide a usable experience Be consistent with our brand Their goals Find stuff Buy stuff
    • “The unexamined life is not worth living”
    • ( hmmmm )
    • ( kids in a class raising hands )
    • ( new banner on zeta homepage )
    • ( peep exposure on search page )
    • 1. Know the goals 2. Effectively communicate your value 3. Make it easy to join
    • “Why do I care?”
    • Questions? Pete Simon pete.simon@searshc.com @pete_simon