Supporting data Strategic relevance Significant resources : Apps AND mobile web, Android AND iPhone Participation in standard setting bodies Developer platform of choice ‘Mobile first’ – Google Personal diagnostic platform
Value chainturmoil Industry consolidates and fragments as Internet dynamics drive the pace
Supporting data Strategic relevance Hard to call winners – broad range of strategic partners Increased need for future-scanning Openness towards early stage companies – what is the VC-scanning process and early stage partnering process?
Security Mobiles are an increasingly important part of the security and authentication systems
Supporting data Strategic relevance New ways to identify customers Security concerns over using mobiles for company business Awareness of fake mobile apps New privacy and transparency models will be developed
mCommerce Mobile advertising and marketing grows together with mobile-initiated commerce and payments
100m VC investment to mobile credit card gadget company Square
Schwab allows customers to deposit checks with mobile phones
Supporting data Strategic relevance Mobile represents new channels to market Increased product transparency Instant feedback and increased power of socially-driven purchases Out of mobile airtime, Facebook Credits, Bitcoin, Paypal etc, which becomes the global online currency?
SoMoLo Services that embody Social, Mobile and Location find large scale consumer acceptance
Supporting data Strategic relevance Emergence of non-invasive blood monitoring Ability to do local analysis and monitoring Interoperability with key mobile OSs (iOS, Android) Instant feedback and readings
ImmersiveGaming Mobile technology and augmented reality blends offline and online barriers
Supporting data Strategic relevance Mobile device as home controller – media, AC, systems, monitoring Integration of health data into overall home solutions Increasing reliance on mobile as repository of key customer data
Mobile hierarchy of needs User-driven focus areas
Mapping these trends to the hierarchy of needs Business focused trend Value Chain Turmoil Immersivegaming SoLoMo Assistive devices mCommerce Dianostics Smartphone ubiquity Security enabler