Mobile trends and implications

Mobile trends, with selected implications for health-care playersFordcastle, July 2011
Smartphone ubiquity
Value chain turmoil
Security enabler
mCommerce
SoMoLo (Social, Mobile, Local)
Diagnostics
Immersive Gaming
Assistive devices
FORDCASTLE
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© 2011

Smartphoneubiquity
Image: futureatlas.com/blog
Mobile connectivity, increasingly with smart phones, is becoming a universal reality

Smartphone ubiquity
Smart phone penetration to exceed feature phones in US in Q3 2011
Gartner: 185bn app downloads by end 2014
Mobile platform proliferation
HTML5 slowly emerges
Supporting
data
Strategic relevance
Significant resources : Apps AND mobile web, Android AND iPhone
Participation in standard setting bodies
Developer platform of choice
‘Mobile first’ – Google
Personal diagnostic platform

Value chainturmoil
Industry consolidates and fragments as Internet dynamics drive the pace

Value chain turmoil
ATT / TMO merger –consolidation
Major uncertainties over RIM, Nokia/MS
Rapid value creation with new players
New tiered consumer biz models emerging
Supporting
data
Strategic relevance
Hard to call winners – broad range of strategic partners
Increased need for future-scanning
Openness towards early stage companies – what is the VC-scanning process and early stage partnering process?

Security
Mobiles are an increasingly important part of the security and authentication systems

Security
Mobile key and remote monitoring (link)
Facebook mobile authentication
Holiday Inn mobile door locks
Fingerprint detection on mobiles
DroidDream – first virus for Android
Supporting
data
Strategic relevance
New ways to identify customers
Security concerns over using mobiles for company business
Awareness of fake mobile apps
New privacy and transparency models will be developed

mCommerce
Mobile advertising and marketing grows together with mobile-initiated commerce and payments

mCommerce
Mobile payments will rise to $670bn in 2015, from $240bn in 2011 (Juniper)
RedLaser: Barcode comparisons
100m VC investment to mobile credit card gadget company Square
Schwab allows customers to deposit checks with mobile phones
Supporting
data
Strategic relevance
Mobile represents new channels to market
Increased product transparency
Instant feedback and increased power of socially-driven purchases
Out of mobile airtime, Facebook Credits, Bitcoin, Paypal etc, which becomes the global online currency?

SoMoLo
Services that embody Social, Mobile and Location find large scale consumer acceptance

SoMoLo
Checkins: FourSquare, Whrrl
Local music experiences: Spotify, Shazam
Meet Twitter friends: Sonar
Supporting
data
Strategic relevance
Location as new source of insight re customer data
Crowd sourced intelligence
Venues as new marketing partners

Image: Catra, MIT Media Lab
Diagnostics
Mobile device is increasingly used to diagnose medical treatment

Diagnostics
MIT Catra diagnoses cataracts
X-Prize for Tricorder – mobile diagnostics
Lab on a chip technologies
Non-invasive blood analysis
Quantified Self – data based analysis
Supporting
data
Strategic relevance
Emergence of non-invasive blood monitoring
Ability to do local analysis and monitoring
Interoperability with key mobile OSs (iOS, Android)
Instant feedback and readings

ImmersiveGaming
Mobile technology and augmented reality blends offline and online barriers

Immersive Gaming
Games largest segments of the $37bn predicted 2015 mobile app market (link)
Xbox Kinect released API
Scvngr creating a game layer on Internet
Game dynamics pervasvie
Supporting
data
Strategic relevance
New game dynamics and psychological insights improve patient monitoring and adherence
Potential use of augmented reality solutions for new medical diagnoses

Assistive devices
Devices as smart personal assistants

Assistive devices
Increase in home automation
Increase in need for assistants – mechanical and human
Sony Media Remote – media controller
Tripit mobile – travel assistant
Supporting
data
Strategic relevance
Mobile device as home controller – media, AC, systems, monitoring
Integration of health data into overall home solutions
Increasing reliance on mobile as repository of key customer data

Mobile hierarchy of needs
User-driven focus areas

Mapping these trends to the hierarchy of needs
Business focused trend
Value Chain Turmoil
Immersivegaming
SoLoMo
Assistive devices
mCommerce
Dianostics
Smartphone ubiquity
Security enabler

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Mobile trends and implications

by Stephen Johnston on Jul 15, 2011

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Mobile trends and implications — Presentation Transcript