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Mobile trends and implications
 

Mobile trends and implications

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Mobile trends and implications Mobile trends and implications Presentation Transcript

  • Mobile trends, with selected implications for health-care playersFordcastle, July 2011
    Smartphone ubiquity
    Value chain turmoil
    Security enabler
    mCommerce
    SoMoLo (Social, Mobile, Local)
    Diagnostics
    Immersive Gaming
    Assistive devices
    FORDCASTLE
    F
    © 2011
  • Smartphoneubiquity
    Image: futureatlas.com/blog
    Mobile connectivity, increasingly with smart phones, is becoming a universal reality
  • Smartphone ubiquity
    • Smart phone penetration to exceed feature phones in US in Q3 2011
    • Gartner: 185bn app downloads by end 2014
    • Mobile platform proliferation
    • HTML5 slowly emerges
    Supporting
    data
    Strategic relevance
    Significant resources : Apps AND mobile web, Android AND iPhone
    Participation in standard setting bodies
    Developer platform of choice
    ‘Mobile first’ – Google
    Personal diagnostic platform
  • Value chainturmoil
    Industry consolidates and fragments as Internet dynamics drive the pace
  • Value chain turmoil
    • ATT / TMO merger –consolidation
    • Major uncertainties over RIM, Nokia/MS
    • Rapid value creation with new players
    • New tiered consumer biz models emerging
    Supporting
    data
    Strategic relevance
    Hard to call winners – broad range of strategic partners
    Increased need for future-scanning
    Openness towards early stage companies – what is the VC-scanning process and early stage partnering process?
  • Security
    Mobiles are an increasingly important part of the security and authentication systems
  • Security
    • Mobile key and remote monitoring (link)
    • Facebook mobile authentication
    • Holiday Inn mobile door locks
    • Fingerprint detection on mobiles
    • DroidDream – first virus for Android
    Supporting
    data
    Strategic relevance
    New ways to identify customers
    Security concerns over using mobiles for company business
    Awareness of fake mobile apps
    New privacy and transparency models will be developed
  • mCommerce
    Mobile advertising and marketing grows together with mobile-initiated commerce and payments
  • mCommerce
    • Mobile payments will rise to $670bn in 2015, from $240bn in 2011 (Juniper)
    • RedLaser: Barcode comparisons
    • 100m VC investment to mobile credit card gadget company Square
    • Schwab allows customers to deposit checks with mobile phones
    Supporting
    data
    Strategic relevance
    Mobile represents new channels to market
    Increased product transparency
    Instant feedback and increased power of socially-driven purchases
    Out of mobile airtime, Facebook Credits, Bitcoin, Paypal etc, which becomes the global online currency?
  • SoMoLo
    Services that embody Social, Mobile and Location find large scale consumer acceptance
  • SoMoLo
    • Checkins: FourSquare, Whrrl
    • Local music experiences: Spotify, Shazam
    • Meet Twitter friends: Sonar
    Supporting
    data
    Strategic relevance
    Location as new source of insight re customer data
    Crowd sourced intelligence
    Venues as new marketing partners
  • Image: Catra, MIT Media Lab
    Diagnostics
    Mobile device is increasingly used to diagnose medical treatment
  • Diagnostics
    • MIT Catra diagnoses cataracts
    • X-Prize for Tricorder – mobile diagnostics
    • Lab on a chip technologies
    • Non-invasive blood analysis
    • Quantified Self – data based analysis
    Supporting
    data
    Strategic relevance
    Emergence of non-invasive blood monitoring
    Ability to do local analysis and monitoring
    Interoperability with key mobile OSs (iOS, Android)
    Instant feedback and readings
  • ImmersiveGaming
    Mobile technology and augmented reality blends offline and online barriers
  • Immersive Gaming
    • Games largest segments of the $37bn predicted 2015 mobile app market (link)
    • Xbox Kinect released API
    • Scvngr creating a game layer on Internet
    • Game dynamics pervasvie
    Supporting
    data
    Strategic relevance
    New game dynamics and psychological insights improve patient monitoring and adherence
    Potential use of augmented reality solutions for new medical diagnoses
  • Assistive devices
    Devices as smart personal assistants
  • Assistive devices
    • Increase in home automation
    • Increase in need for assistants – mechanical and human
    • Sony Media Remote – media controller
    • Tripit mobile – travel assistant
    Supporting
    data
    Strategic relevance
    Mobile device as home controller – media, AC, systems, monitoring
    Integration of health data into overall home solutions
    Increasing reliance on mobile as repository of key customer data
  • Mobile hierarchy of needs
    User-driven focus areas
  • Mapping these trends to the hierarchy of needs
    Business focused trend
    Value Chain Turmoil
    Immersivegaming
    SoLoMo
    Assistive devices
    mCommerce
    Dianostics
    Smartphone ubiquity
    Security enabler