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Mobile trends and implications
Mobile trends and implications
Mobile trends and implications
Mobile trends and implications
Mobile trends and implications
Mobile trends and implications
Mobile trends and implications
Mobile trends and implications
Mobile trends and implications
Mobile trends and implications
Mobile trends and implications
Mobile trends and implications
Mobile trends and implications
Mobile trends and implications
Mobile trends and implications
Mobile trends and implications
Mobile trends and implications
Mobile trends and implications
Mobile trends and implications
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Mobile trends and implications

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  • Image: http://www.fearbeneath.com/2008/10/australian-surfer-shares-wave-with-great-white-shark/
  • Image: http://www.flickr.com/photos/dfid/
  • Image: http://dvice.com/archives/2009/09/kddi-unveils-th.php
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    1. Mobile trends, with selected implications for health-care playersFordcastle, July 2011<br />Smartphone ubiquity<br />Value chain turmoil<br />Security enabler<br />mCommerce<br />SoMoLo (Social, Mobile, Local)<br />Diagnostics<br />Immersive Gaming<br />Assistive devices<br />FORDCASTLE<br />F<br />© 2011<br />
    2. Smartphoneubiquity<br />Image: futureatlas.com/blog<br />Mobile connectivity, increasingly with smart phones, is becoming a universal reality<br />
    3. Smartphone ubiquity<br /><ul><li>Smart phone penetration to exceed feature phones in US in Q3 2011
    4. Gartner: 185bn app downloads by end 2014
    5. Mobile platform proliferation
    6. HTML5 slowly emerges</li></ul>Supporting<br />data<br />Strategic relevance<br />Significant resources : Apps AND mobile web, Android AND iPhone<br />Participation in standard setting bodies<br />Developer platform of choice<br />‘Mobile first’ – Google<br />Personal diagnostic platform<br />
    7. Value chainturmoil<br />Industry consolidates and fragments as Internet dynamics drive the pace<br />
    8. Value chain turmoil<br /><ul><li>ATT / TMO merger –consolidation
    9. Major uncertainties over RIM, Nokia/MS
    10. Rapid value creation with new players
    11. New tiered consumer biz models emerging</li></ul>Supporting<br />data<br />Strategic relevance<br />Hard to call winners – broad range of strategic partners <br />Increased need for future-scanning<br />Openness towards early stage companies – what is the VC-scanning process and early stage partnering process? <br />
    12. Security<br />Mobiles are an increasingly important part of the security and authentication systems<br />
    13. Security<br /><ul><li>Mobile key and remote monitoring (link)
    14. Facebook mobile authentication
    15. Holiday Inn mobile door locks
    16. Fingerprint detection on mobiles
    17. DroidDream – first virus for Android </li></ul>Supporting<br />data<br />Strategic relevance<br />New ways to identify customers<br />Security concerns over using mobiles for company business<br />Awareness of fake mobile apps<br />New privacy and transparency models will be developed<br />
    18. mCommerce<br />Mobile advertising and marketing grows together with mobile-initiated commerce and payments<br />
    19. mCommerce<br /><ul><li>Mobile payments will rise to $670bn in 2015, from $240bn in 2011 (Juniper)
    20. RedLaser: Barcode comparisons
    21. 100m VC investment to mobile credit card gadget company Square
    22. Schwab allows customers to deposit checks with mobile phones</li></ul>Supporting<br />data<br />Strategic relevance<br />Mobile represents new channels to market<br />Increased product transparency<br />Instant feedback and increased power of socially-driven purchases<br />Out of mobile airtime, Facebook Credits, Bitcoin, Paypal etc, which becomes the global online currency?<br />
    23. SoMoLo<br />Services that embody Social, Mobile and Location find large scale consumer acceptance<br />
    24. SoMoLo<br /><ul><li>Checkins: FourSquare, Whrrl
    25. Local music experiences: Spotify, Shazam
    26. Meet Twitter friends: Sonar</li></ul>Supporting<br />data<br />Strategic relevance<br />Location as new source of insight re customer data<br />Crowd sourced intelligence<br />Venues as new marketing partners<br />
    27. Image: Catra, MIT Media Lab<br />Diagnostics<br />Mobile device is increasingly used to diagnose medical treatment<br />
    28. Diagnostics<br /><ul><li>MIT Catra diagnoses cataracts
    29. X-Prize for Tricorder – mobile diagnostics
    30. Lab on a chip technologies
    31. Non-invasive blood analysis
    32. Quantified Self – data based analysis</li></ul>Supporting<br />data<br />Strategic relevance<br />Emergence of non-invasive blood monitoring <br />Ability to do local analysis and monitoring<br />Interoperability with key mobile OSs (iOS, Android)<br />Instant feedback and readings<br />
    33. ImmersiveGaming<br />Mobile technology and augmented reality blends offline and online barriers<br />
    34. Immersive Gaming<br /><ul><li>Games largest segments of the $37bn predicted 2015 mobile app market (link)
    35. Xbox Kinect released API
    36. Scvngr creating a game layer on Internet
    37. Game dynamics pervasvie</li></ul>Supporting<br />data<br />Strategic relevance<br />New game dynamics and psychological insights improve patient monitoring and adherence<br />Potential use of augmented reality solutions for new medical diagnoses<br />
    38. Assistive devices<br />Devices as smart personal assistants<br />
    39. Assistive devices<br /><ul><li>Increase in home automation
    40. Increase in need for assistants – mechanical and human
    41. Sony Media Remote – media controller
    42. Tripit mobile – travel assistant</li></ul>Supporting<br />data<br />Strategic relevance<br />Mobile device as home controller – media, AC, systems, monitoring<br />Integration of health data into overall home solutions<br />Increasing reliance on mobile as repository of key customer data<br />
    43. Mobile hierarchy of needs<br />User-driven focus areas<br />
    44. Mapping these trends to the hierarchy of needs<br />Business focused trend<br />Value Chain Turmoil<br />Immersivegaming<br />SoLoMo<br />Assistive devices<br />mCommerce<br />Dianostics<br />Smartphone ubiquity<br />Security enabler<br />

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