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Mobile trends and implications

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  • Image: http://www.fearbeneath.com/2008/10/australian-surfer-shares-wave-with-great-white-shark/
  • Image: http://www.flickr.com/photos/dfid/
  • Image: http://dvice.com/archives/2009/09/kddi-unveils-th.php
  • Transcript

    • 1. Mobile trends, with selected implications for health-care playersFordcastle, July 2011
      Smartphone ubiquity
      Value chain turmoil
      Security enabler
      mCommerce
      SoMoLo (Social, Mobile, Local)
      Diagnostics
      Immersive Gaming
      Assistive devices
      FORDCASTLE
      F
      © 2011
    • 2. Smartphoneubiquity
      Image: futureatlas.com/blog
      Mobile connectivity, increasingly with smart phones, is becoming a universal reality
    • 3. Smartphone ubiquity
      • Smart phone penetration to exceed feature phones in US in Q3 2011
      • 4. Gartner: 185bn app downloads by end 2014
      • 5. Mobile platform proliferation
      • 6. HTML5 slowly emerges
      Supporting
      data
      Strategic relevance
      Significant resources : Apps AND mobile web, Android AND iPhone
      Participation in standard setting bodies
      Developer platform of choice
      ‘Mobile first’ – Google
      Personal diagnostic platform
    • 7. Value chainturmoil
      Industry consolidates and fragments as Internet dynamics drive the pace
    • 8. Value chain turmoil
      • ATT / TMO merger –consolidation
      • 9. Major uncertainties over RIM, Nokia/MS
      • 10. Rapid value creation with new players
      • 11. New tiered consumer biz models emerging
      Supporting
      data
      Strategic relevance
      Hard to call winners – broad range of strategic partners
      Increased need for future-scanning
      Openness towards early stage companies – what is the VC-scanning process and early stage partnering process?
    • 12. Security
      Mobiles are an increasingly important part of the security and authentication systems
    • 13. Security
      • Mobile key and remote monitoring (link)
      • 14. Facebook mobile authentication
      • 15. Holiday Inn mobile door locks
      • 16. Fingerprint detection on mobiles
      • 17. DroidDream – first virus for Android
      Supporting
      data
      Strategic relevance
      New ways to identify customers
      Security concerns over using mobiles for company business
      Awareness of fake mobile apps
      New privacy and transparency models will be developed
    • 18. mCommerce
      Mobile advertising and marketing grows together with mobile-initiated commerce and payments
    • 19. mCommerce
      • Mobile payments will rise to $670bn in 2015, from $240bn in 2011 (Juniper)
      • 20. RedLaser: Barcode comparisons
      • 21. 100m VC investment to mobile credit card gadget company Square
      • 22. Schwab allows customers to deposit checks with mobile phones
      Supporting
      data
      Strategic relevance
      Mobile represents new channels to market
      Increased product transparency
      Instant feedback and increased power of socially-driven purchases
      Out of mobile airtime, Facebook Credits, Bitcoin, Paypal etc, which becomes the global online currency?
    • 23. SoMoLo
      Services that embody Social, Mobile and Location find large scale consumer acceptance
    • 24. SoMoLo
      • Checkins: FourSquare, Whrrl
      • 25. Local music experiences: Spotify, Shazam
      • 26. Meet Twitter friends: Sonar
      Supporting
      data
      Strategic relevance
      Location as new source of insight re customer data
      Crowd sourced intelligence
      Venues as new marketing partners
    • 27. Image: Catra, MIT Media Lab
      Diagnostics
      Mobile device is increasingly used to diagnose medical treatment
    • 28. Diagnostics
      • MIT Catra diagnoses cataracts
      • 29. X-Prize for Tricorder – mobile diagnostics
      • 30. Lab on a chip technologies
      • 31. Non-invasive blood analysis
      • 32. Quantified Self – data based analysis
      Supporting
      data
      Strategic relevance
      Emergence of non-invasive blood monitoring
      Ability to do local analysis and monitoring
      Interoperability with key mobile OSs (iOS, Android)
      Instant feedback and readings
    • 33. ImmersiveGaming
      Mobile technology and augmented reality blends offline and online barriers
    • 34. Immersive Gaming
      • Games largest segments of the $37bn predicted 2015 mobile app market (link)
      • 35. Xbox Kinect released API
      • 36. Scvngr creating a game layer on Internet
      • 37. Game dynamics pervasvie
      Supporting
      data
      Strategic relevance
      New game dynamics and psychological insights improve patient monitoring and adherence
      Potential use of augmented reality solutions for new medical diagnoses
    • 38. Assistive devices
      Devices as smart personal assistants
    • 39. Assistive devices
      • Increase in home automation
      • 40. Increase in need for assistants – mechanical and human
      • 41. Sony Media Remote – media controller
      • 42. Tripit mobile – travel assistant
      Supporting
      data
      Strategic relevance
      Mobile device as home controller – media, AC, systems, monitoring
      Integration of health data into overall home solutions
      Increasing reliance on mobile as repository of key customer data
    • 43. Mobile hierarchy of needs
      User-driven focus areas
    • 44. Mapping these trends to the hierarchy of needs
      Business focused trend
      Value Chain Turmoil
      Immersivegaming
      SoLoMo
      Assistive devices
      mCommerce
      Dianostics
      Smartphone ubiquity
      Security enabler

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