070726 Mobile Social Networking Stephen Johnston

Slide 1: Mobile devices for social networking Social Networking Conference 26 July 2007 Stephen Johnston, Nokia Corporation stephen.johnston@nokia.com http://3dpeople.blogspot.com

Slide 2: Nokia is not just a phone company 347m Lead and win in devices 900m 36% 50% Grow consumer Internet services. 140m Accelerate adoption of business solutions. Leverage scale and transform to solutions in infrastructure.

Slide 4: We help people feel close to what matters to them.

Slide 5: Consumer demand for leading web services on the mobile Source: Strategy Analytics, July 2007

Slide 6: Operators are making deals •Partnerships •In house development •Acquisitions

Slide 7: Services are becoming more mobile friendly -Modular -Media -Mobile

Slide 8: But many challenges remain Fragmentation UI Biz models

Slide 9: Device makers will play a key role • Platform • Browser • Dynamic web & RSS • APIs • Partnerships • Widgets • Social gaming • Open source

Slide 10: 228 billion 667 million 17 billion 7%

Slide 11: People prefer converged devices 78% 67% 51% 44% 36% 20-30% Source: Nokia, AP-AOL-Pew Research Center; Critical Path as cited by Ovum

Slide 12: 6 big ideas for the next generation of mobile social networking

Slide 13: 1) intimacy not irrelevance Contacts Book VALUE VOLUME People I know People I don’t know

Slide 14: 2) push not pull

Slide 15: 3) filters PEOPLE PLACE ts ac ps nt a Co M TIME SS ,R gs Blo

Slide 16: 4) 3D (or 4D, 5D) not 2D 1&2D Today’s web 3D Location, context 4D Virtual worlds 5D Time

Slide 17: 5) marketing not advertising Brands Traditional media Advertising

Slide 18: 6) P2P = pocket – to – pocket Mobile web server

Slide 19: Summary ideas 1.Intimacy not irrelevance 2.Push not pull 3.Filters 4.3D not 2D 5.Marketing not advertising 6.Pocket to pocket

Slide 20: Thanks Beta Labs: www.nokia.com/betalabs stephen.johnston@nokia.com Blog: http://3dpeople.blogspot.com