070726 Mobile Social Networking Stephen Johnston

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+ Otha Johnson 7 months ago
Stephen,

I work for a large Bank... Can you email me a time when we can chat about your presentation? We investigating the Mobile Social Networking right now...

Otha
+ tobto 3 years ago
SNS is a future.

Notes on slide 1

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070726 Mobile Social Networking Stephen Johnston - Presentation Transcript

Mobile devices for social networking Social Networking Conference 26 July 2007 Stephen Johnston, Nokia Corporation [email_address] http://3dpeople.blogspot.com
Nokia is not just a phone company Lead and win in devices Grow consumer Internet services. Accelerate adoption of business solutions. Leverage scale and transform to solutions in infrastructure. 347m 900m 36% 50% 140m
We help people feel close to what matters to them.
Consumer demand for leading web services on the mobile Source: Strategy Analytics, July 2007
Operators are making deals
- Partnerships
- In house development
- Acquisitions
Services are becoming more mobile friendly
- -Modular
- Media
- Mobile
But many challenges remain
Device makers will play a key role
- Platform
- Browser
- Dynamic web & RSS
- APIs
- Partnerships
- Widgets
- Social gaming
- Open source
People prefer converged devices Source: Nokia, AP-AOL-Pew Research Center; Critical Path as cited by Ovum 78% 20-30% 67% 51% 36% 44%
6 big ideas for the next generation of mobile social networking
VALUE VOLUME People I know People I don’t know 1) intimacy not irrelevance Contacts Book
2) push not pull
3) filters PEOPLE PLACE TIME Blogs, RSS Contacts Maps
4) 3D (or 4D, 5D) not 2D 1&2D Today’s web 3D Location, context 4D Virtual worlds 5D Time
5) marketing not advertising Brands Traditional media Advertising
6) P2P = pocket – to – pocket Mobile web server
Summary ideas
- Intimacy not irrelevance
- Push not pull
- Filters
- 3D not 2D
- Marketing not advertising
- Pocket to pocket
Thanks Beta Labs: www.nokia.com/betalabs [email_address] Blog: http://3dpeople.blogspot.com