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Presentation to Mobile Social Networking Conference, San Francisco by Stephen Johnston, 26 July 2007

Presentation to Mobile Social Networking Conference, San Francisco by Stephen Johnston, 26 July 2007

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    I work for a large Bank... Can you email me a time when we can chat about your presentation? We investigating the Mobile Social Networking right now...

    Otha
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070726 Mobile Social Networking Stephen Johnston Presentation Transcript

  • 1. Mobile devices for social networking Social Networking Conference 26 July 2007 Stephen Johnston, Nokia Corporation [email_address] http://3dpeople.blogspot.com
  • 2. Nokia is not just a phone company Lead and win in devices Grow consumer Internet services. Accelerate adoption of business solutions. Leverage scale and transform to solutions in infrastructure. 347m 900m 36% 50% 140m
  • 3.  
  • 4. We help people feel close to what matters to them.
  • 5. Consumer demand for leading web services on the mobile Source: Strategy Analytics, July 2007
  • 6. Operators are making deals
    • Partnerships
    • In house development
    • Acquisitions
  • 7. Services are becoming more mobile friendly
    • -Modular
    • Media
    • Mobile
  • 8. But many challenges remain
      • Fragmentation
      • UI
      • Biz models
  • 9. Device makers will play a key role
    • Platform
    • Browser
    • Dynamic web & RSS
    • APIs
    • Partnerships
    • Widgets
    • Social gaming
    • Open source
  • 10.
      • 228 billion
      • 667 million
      • 17 billion
      • 7%
  • 11. People prefer converged devices Source: Nokia, AP-AOL-Pew Research Center; Critical Path as cited by Ovum 78% 20-30% 67% 51% 36% 44%
  • 12. 6 big ideas for the next generation of mobile social networking
  • 13. VALUE VOLUME People I know People I don’t know 1) intimacy not irrelevance Contacts Book
  • 14. 2) push not pull
  • 15. 3) filters PEOPLE PLACE TIME Blogs, RSS Contacts Maps
  • 16. 4) 3D (or 4D, 5D) not 2D 1&2D Today’s web 3D Location, context 4D Virtual worlds 5D Time
  • 17. 5) marketing not advertising Brands Traditional media Advertising
  • 18. 6) P2P = pocket – to – pocket Mobile web server
  • 19. Summary ideas
    • Intimacy not irrelevance
    • Push not pull
    • Filters
    • 3D not 2D
    • Marketing not advertising
    • Pocket to pocket
  • 20. Thanks Beta Labs: www.nokia.com/betalabs [email_address] Blog: http://3dpeople.blogspot.com