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The presentation focuses on the importance of not going into social media unprepared and how to actually develop a social media strategy through very briefly explaining the steps involved. The second part of the presentation gives some social media tips through some case studies on do's and don't from the middle east ( here the slides are sort of vague but you can easily figure things out if you search for it on my blog or just search for these case studies on Google.
These are the slides to the lecture I did at the Amercian Univerisity of Beirut as part of #SM101 Series at the AUB Online Collaborative.
Clipping is a handy way to collect important slides you want to go back to later.