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How to Approach Social Media Marketing? <br />Basic Tips and Snapshots of Middle Eastern Brands’ Efforts<br />
I need YOUR help!<br />
Tip one: If you can not do it on your own, CROWDSOURCE<br />The power of Social Media is in SOCIAL.<br />
BUT: Before that, PLAN for SOCIAL MEDIA!<br />HOW?<br />
Building a Social Media Strategy<br />
Listen Out <br />Implement Monitoring Tools<br />Who are the influencers<br />What are the communities<br />What are they ...
2<br />Marketing Personas<br />Who is you target audience? <br />How do they act online?<br />Design and Create for them <...
If they had a social media presence<br />
3<br />Audit Yourself<br />What are your online properties? How good are they?<br />What has been said about you?<br />Do ...
4<br />1<br />Brand Voice & Tone<br />Humanize your USP and Brand<br />Is it formal or informal?<br />How can you recreate...
5<br />Build a Communication Strategy & Integrate <br />Objectives<br />Content Mix<br />Campaign Mix<br />Editorial Calen...
What Next? <br />Engage<br />A few Do’s & Don’ts from MENA Social Media Case studies<br />
Engage Influencers<br />
Monitor well <br />
Make sure your community Knows what its getting into & what it has to do <br />
Embrace Negative Feedback Don’t Attack the Community<br />
http://blogbaladi.com/najib/lebanon/the-jasmine-room-revisited/<br />
If you Screw Up Embrace it!<br />http://www.youtube.com/watch?v=Siovanti2u0<br />
Create Integrated Strategies & Campaigns <br />Read on http://theidentitychef.com/2010/02/09/social-media-marketing-in-leb...
Establish a clear flow of content <br />
Be a real member of the community, not only when it’s about you!<br />
Reward Engagement, Encourage Feedback<br />
Content Rights? <br />
Stay Concurrent <br />
There’s a lot more to be learned<br />
@sdarine<br />facebook.com/sdarine<br />linkedin.com/in/darine<br />TheIdentityChef.com<br />sdarine@mail.ru<br />THANK YO...
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How to approach Social Media Marketing. Through Middle East Quick Case Studies

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The presentation focuses on the importance of not going into social media unprepared and how to actually develop a social media strategy through very briefly explaining the steps involved. The second part of the presentation gives some social media tips through some case studies on do's and don't from the middle east ( here the slides are sort of vague but you can easily figure things out if you search for it on my blog or just search for these case studies on Google.

These are the slides to the lecture I did at the Amercian Univerisity of Beirut as part of #SM101 Series at the AUB Online Collaborative.

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  • wow darine, pretty good presentation, alot of inspiration :) keep up the good work... Cheers ;)
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Transcript of "How to approach Social Media Marketing. Through Middle East Quick Case Studies "

  1. 1. How to Approach Social Media Marketing? <br />Basic Tips and Snapshots of Middle Eastern Brands’ Efforts<br />
  2. 2. I need YOUR help!<br />
  3. 3. Tip one: If you can not do it on your own, CROWDSOURCE<br />The power of Social Media is in SOCIAL.<br />
  4. 4. BUT: Before that, PLAN for SOCIAL MEDIA!<br />HOW?<br />
  5. 5. Building a Social Media Strategy<br />
  6. 6. Listen Out <br />Implement Monitoring Tools<br />Who are the influencers<br />What are the communities<br />What are they talking about<br />Make conclusions and enhance monitoring <br />
  7. 7. 2<br />Marketing Personas<br />Who is you target audience? <br />How do they act online?<br />Design and Create for them <br />
  8. 8. If they had a social media presence<br />
  9. 9. 3<br />Audit Yourself<br />What are your online properties? How good are they?<br />What has been said about you?<br />Do you need to prepare canned responses?<br />What has been done well, what needs more of an effort?<br />What are your resources?<br />What do you want to achieve?<br />
  10. 10. 4<br />1<br />Brand Voice & Tone<br />Humanize your USP and Brand<br />Is it formal or informal?<br />How can you recreate the offline experience online?<br />
  11. 11. 5<br />Build a Communication Strategy & Integrate <br />Objectives<br />Content Mix<br />Campaign Mix<br />Editorial Calendar<br />Canned Responses<br />Scenarios<br />Establish Platforms – Create accounts<br />More monitoring <br />
  12. 12. What Next? <br />Engage<br />A few Do’s & Don’ts from MENA Social Media Case studies<br />
  13. 13. Engage Influencers<br />
  14. 14. Monitor well <br />
  15. 15. Make sure your community Knows what its getting into & what it has to do <br />
  16. 16. Embrace Negative Feedback Don’t Attack the Community<br />
  17. 17.
  18. 18. http://blogbaladi.com/najib/lebanon/the-jasmine-room-revisited/<br />
  19. 19. If you Screw Up Embrace it!<br />http://www.youtube.com/watch?v=Siovanti2u0<br />
  20. 20. Create Integrated Strategies & Campaigns <br />Read on http://theidentitychef.com/2010/02/09/social-media-marketing-in-lebanon-exotica-makes-a-move/<br />
  21. 21. Establish a clear flow of content <br />
  22. 22. Be a real member of the community, not only when it’s about you!<br />
  23. 23. Reward Engagement, Encourage Feedback<br />
  24. 24. Content Rights? <br />
  25. 25. Stay Concurrent <br />
  26. 26. There’s a lot more to be learned<br />
  27. 27. @sdarine<br />facebook.com/sdarine<br />linkedin.com/in/darine<br />TheIdentityChef.com<br />sdarine@mail.ru<br />THANK YOU!<br />
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