Introduction Social Media Monitoring - FreeTools

2@sdarinefacebook.com/sdarinelinkedin.com/in/darineTheIdentityChef.comsdarine@mail.ru © theidentitychef.com

3OUTLINE-GOOGLE TOOLS-OTHER GLOBAL SOCIAL MEDIA MONITORING TOOLS -SOCIAL MENTION -EXPORTLY -ROWFEEDER -BIT.LY -GOOGLE RANK CHECKER-TWITTER MONITORING TOOLS © theidentitychef.com

4WHAT CAN YOU MEASURE? IT IS NOT ABOUT THE NUMBER OF LIKES OR FRIENDS © theidentitychef.com

5WHAT CAN YOU MEASURE?• ROI vs ROE• Engagement & Reach – Concept of Hashtags• Impact on SEO• Sentiment !!!!!• Competitive Intelligence• Brand Image Management• Cost Per Lead & Cost Per Acquisition• What is being said about your brand in real time?• Effect on Sales © theidentitychef.com

6SO HOW DO YOUQUANTIFY THESE? © theidentitychef.com

7IT’S A COMBINATION OF: FOLLOWERS / FRIENDS / LIKES VIEWS / FORMS FILLED / CLICKS TO YOUR SITE NUMBER OF UNIQUE PEOPLE ENGAGED SENTIMENT AND SENTIMENT CHANGE OVER TIME • BRAND ADVOCATES NUMBER OF INFLUENCERS INVOLVED CONTENT PRODUCED BY COMMUNITY AS A RESULT (TWEETS, COMMENTS, VIDEO, BLOGPOSTS, PHOTOS) NUMBER OF LEARNING CURVES, IDEAS, SUGGESTIONS GENERATED HIGHLIGHT NUMBER OF COMPLAINTS FOUND AND RESOLVED ACHIEVING CAMPAIGN OBJECTIVES © theidentitychef.com COMPARE ALL OF THESE OVER TIME

9GOOGLE ALERTS • Google Alerts is a free Google service that allows you to monitor results for certain keywords and terms in real-time… • You can use to monitor what is being said: – about you – your industry – your campaigns – your competitors • Do no forget about common spelling mistakes and yupour brand name variations © theidentitychef.com REFERENCES: - GET A GOOGLE ACCOUNT FIRST GOOOGLE.COM/ACCOUNTS/CREATEACCOUNT - GO TO GOOGLE.COM/ALERTS - HTTP://BIT.LY/GOOGLEALERTS5MINGUIDE

10GOOGLE ALERTS SETUP1. SIGN INTO YOUR GOOGLE ACCOUNT 3. DEFINE YOUR SEARCH TERM, TYPE, FREQUENCY, VOLUME AND DELIVERY METHOD2. GO TO GOOGLE.COM/ALERTS 4. MONITOR AND MODIFY ALERTS OVER TIME © theidentitychef.com- RECOMMEDED TO HAVE ALERTS DELIVERED VIA RSS- AS GOOGLE ALERTS ARE IN BETA IT IS ALSO PREFERABLE TO DOUBLE CHECK VIA GOOGLE ADVANCED SEARCH ONCE A WEEK

11GOOGLE READER Google Reader is a Web-based aggregator, capable of reading RSS feeds online or offline. Read them in one place with Google Reader, where keeping up with your favorite websites is as easy as checking your email. Use it to monitor Google Alerts, Influential blogs, Industry sites, Competitor’s sites, and other feeds you create across the web. GET STARTED AT GOOGLE.COM/READER KEEP ON THE LOOKOUT FOR ON WEBSITES YOU LIKE © theidentitychef.comEVERYTHING YOU NEED TO KNOW TO GET YOU STARTED:‐CNET’S NEWBIES GUIDE TO GOOGLE READER‐HTTP://WWW.GOOGLE.COM/SUPPORT/READER/‐HTTP://WWW.YOUTUBE.COM/GOOGLEREADERHELP‐HTTP://WWW.WIKIHOW.COM/USE-GOOGLE-READER

12GOOGLE READER• You can also follow people via Google Reader © theidentitychef.com

13 GOOGLE READER To easily share your Google Reader Feeds & alerts among team members & SYNC across accounts you can IMPORT/EXPORT Feeds1. GO TO THE LITTLE ARROW NEXT 2. IMPORT / EXPORT TO YOUR HEART’S CONTENTTO SUBSCRIPTION AND CLICK MANAGESUBSCRIPTIONS © theidentitychef.com

14Create an RSS feed for ANY webpage via http://page2rss.com/ © theidentitychef.com

16HTTP://WWW.SOCIALMENTION.COM/Social Mention is a social media search and analysis platform that aggregates user generatedcontent from across the universe into a single stream of information onsite or via RSS.With Social Mention you can monitor overall or channel by channel. © theidentitychef.com socialmention.com/alerts/

17HTTP://EXPORT.LY/Export.ly makes it easy to analyze social media data. Analyze your Twitter followers,Facebook fan page, and more with an awesome spreadsheet full of data © theidentitychef.com The fan pages you analyze do not have to be YOURS ;)

18HTTP://ROWFEEDER.COM/Monitor users, hashtags and keywords on Twitter & Facebook and have them all on EXCELUse it for:1.) Brand Monitoring2.) Campaign Measurement3.) Contests &4.) Market Research © theidentitychef.com

19HTTP://BIT.LY/Yes, it is much more than a link shortening service.Shorten long links into tidy customizable ones, share them on your social networks andSEE what happens by the minute. © theidentitychef.com

20 HTTP://GOOGLERANKCHECKER.NET/ Helps you check how well does your website (or competing site) rank for a certain keyword/phrase in Google search results. © theidentitychef.comTO MONITOR YOUR GOOGLE PAGE RANK GET GOOGLE TOOLBAR OR USE WWW.PRCHECKER.INFOALSO PLAY WITH GOOGLE ADWORDS EXTERNAL TOOLS & GOOGLE SEARCH INSIGHTS

22TWITTER SEARCH1. GO TO SEARCH.TWITTER.COM2. USE ADVANCED SEARCH TO REFINE KEYWORDS, LOCATIONS, TERMS... TIPS HEREHTTP://BIT.LY/EK5B8T3. TAKE THE RSS FEED AND POST IT IN YOUR GOOGLE READER TO STAY UPDATED MONITOR YOUR BRAND MENTIONS, COMPETITORS, INDUSTRY TERMS, SENTIMENT, NEWS... © theidentitychef.com

23GRADE TWITTER HANDLES WHAT FOR? -MONITOR YOUR GRADE OVER TIME -CHECK THE REACH OF YOUR COMPETITORS -CHECK YOUR COMPETITOR’S BEHAVIOUR & WHO THE PEOPLE THEY ENGAGE THE MOST ARE © theidentitychef.com

24 GRADE TWITTER HANDLES1. HTTP://KLOUT.COM/ - EVALUATES TWEETS & GIVES YOU A SCORE AND BEHAVIOR ANALYSIS2. HTTP://WWW.PEERINDEX.NET/ - SIMILAR TO KLOUT BUT WITH DIFFERENT METRICS3. TWITTERGRADER.COM – CAN ALSO GIVE YOU ACCESS TO TOP TWEEPS BY LOCATION © theidentitychef.com 3. HTTP://TWEETSTATS.COM – GIVES YOU STATISTICAL ANALYSIS OF YOUR LATEST TWEETS & PEOPLE’S INTERACTIONS WITH THEM.

25VISUALIZING REACH1. HTTP://TWEETREACH.COM/ PROVIDES YOU WITH THE REACH OF A URL, TWITTER NAME, PHRASE OR HASHTAG. COMPARE YOUR REACH AND THE REACH OF YOUR CAMPAIGNS VS YOUR COMPETITORS. 2. HTTP://APPS.ASTERISQ.COM/MENTIONMAP/# USE MENTIONMAP TO SEE TWITTER CONVERSATIONS ABOUT SOMEONE OR SOMETHING AS A NETWORK AND CLICK ANY USER TO EXPLORE. © theidentitychef.com A GOOD WAY TO SEE HOW CONVERSATION STARTS AND SPREADS THROUGH PEOPLE.

26ARCHIVING & ANALYZING TWEETS 1. DEFINE AND REGISTER YOU HASHTAG WITH HTTP://TAGDEF.COM/ AND HTTP://TWUBS.COM/ 2. ARCHIVE TWEETS IN HTTP://TWAPPERKEEPER.COM/ AND MONITOR IN HTTP://SUMMARIZR.LABS.EDUSERV.ORG.UK 3. MONITOR TRENDS FROM HTTP://WHATTHETREND.COM/ © theidentitychef.com

28 DISCLAIMER THE TOOLS OUTLINED REPRESENT JUST A SAMPLING OF THE TOOLS AVAILABLE OUT THERE THAT CAN ENABLE YOU TO MONITOR YOUR ONLINE ACTIVITIES IN ORDER TO ILLUSTRATE THE STRATEGY ONE MAY FOLLOW IN SETTING UP A MONITORING STRATEGY. TOOLS ARE CONSTANTLY EVOLVING AND CHANGING AND NEW TOOLS POP UP ALL THE TIME. BE ON THE LOOKOUT FOR NEW TOOLS, AND TRY NEW THINGS CONSTANTLY TO SEE WHAT WORKS BEST FOR YOU. FOR ONE COMPLETE SOCIAL MEDIA MONITORING SOFTWARE YOU CAN CHECK : - UBERVU - LITHIUM SOCIAL MEDIA MONITORING - RADIAN 6 - JIVE - SM2 - …OTHERS… © theidentitychef.com-Background images remixed from http://helloantique.blogspot.com/2010/09/fabulously-quirky-lady-with-binoculars.html-Icons via http://findicons.com/

Introduction Social Media Monitoring - FreeTools

by Darine Sabbagh on May 05, 2011

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Introduction Social Media Monitoring - FreeTools — Presentation Transcript

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