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Social Media and More: Getting Friendly with the Web

by Samantha Daleiden

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This presentation is about different types of social media platforms and additional web 2.0 resources and tools. Audience is for CACFP sponsors or child care professionals but relevant to most ...

This presentation is about different types of social media platforms and additional web 2.0 resources and tools. Audience is for CACFP sponsors or child care professionals but relevant to most basic-average users.

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Computer/Online SavvyOk, so let’s get a sense of the online users, you are….Raise your hand if you are in the category of “Bleh” You search the web for things but don’t really use it unless you absolutely have to?Raise your hand if you are in the category of “Nice” You search the web, use FB and twitter but still getting comfy will all that is offerred?Raise your hand if you are in the category of “WOOOOOOOHOOOOOOOOOO,” You are 100% mobile, 100% blogging, 100% FB and Twitter, 100% all things online.
--Today we will quickly define social media and what it means to use social media and why you do want to use it--We will also go over how to manage our social media campaigns, messaging, how to message and how often After that we will discuss some tools that can help you with this seemingly crazy and time consuming media--We will also go over some additional web 2.0 items like google docs, google alerts, free website creations and slideshare
What is social media? Wikipedia Definition: The term Social Media refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.Social Media enables organizations and individuals to have a voice.A voice that is different from what they ever experienced before. A virtual community can be established, individuals find power and businesses become more human.People that once would have never met or learned from each other find it easy to establish a relationshipOne of the keys to being successful with social media is engaging with your fans/followers/connections/friends. Don’t just observe, interact. Social media is not meant to be passive.Powerful example of how social media can make a difference for individuals and companies. Jacqueline Crocker story and Starbucks idea thing…
What are blogs, forums and networks? These are all forms of social media.So some of these differentiations can be unclear. They are all a part of social media because they encourage interaction between the user community. All of these things can create a network simply because if they are successful there is a lot of interaction.But lets take a stab at differentiating them:Blogs are consistently updated content. They are not stagnant like many websites and if you notice a lot of websites have blog links. These blogs encourage comments, ratings of the blog or the ratings themselves and a lot of the time are shorter versions or introductions to other pieces of information. They can also simply be a more conversational way to get across information. Blogs have things like tags, categories, most visited or clicked on posts etc. They can also be managed by several people or have “guest” bloggers. Blogs have really taken off in this industry, especially a lot of early childhood professionals sharing their activities with the kids or moms doing the same. USDA has a blog with a lot of consistent and relevant content. Wildwood CACFP has a blog to provide nutritional information called healthy helper. These are examples of blogs, one has a wide range of subject matter and the other is focused on nutrition, a single subject.Forums: Did you ever participate in Listservs? Or maybe you still do? My perception of these are an older version of a forum. Forums are closer to a genuine network but I would venture to say that a lot of forums don’t exactly establish relationships as Networks are meant to do. Forums are more like a knowledge base. People ask questions and people answer them. You can search these forums and in some you can subscribe to a conversation or in childcareinfo.com’s forum you can actually subscribe to a person’s posts. This establishes more of a network but still not the same as facebook, twitter, linked in, or the community/network on childcareinfo.com.Which brings us to Networks. Networks are applications or channels in which you can friend/connect or follow people. Essentially, building a relationship or network through the web. We are going to go over Networks in a little bit more detail in this session but remember that blogs and forums are also important aspects of social media. Let’s talk about the different types of social media out there…
As we talk about these different types of medias I might switch back and forth between the words channels, platforms or applications. They all mean the same thing, twitter, facebook etc.Social Networks that you are familiar with like, Twitter, Facebook, Linked In and Google +.We also have picture sites like flickr or picasa. Picasa is integrated with Google+. Examples of how to use Flickr for social media are USDAgov and one of the best is Consumer Product Safety Commission.CPSC also happens to have one of my favorite youtube channels. Minnesota Resource and Referral Network is a close second.Diigo and Digg are both social bookmarking tools as well as delicious.com. Diigo is my favorite not only for its social aspect but because you can add a tool to your browser window to bookmark, highlight and add sticky notes! If we have time I’ll show you toward the end of the presentation. Today we are going to focus on (change slide)
There are gazillions of social networks out there but today we are going to focus on these four. Facebook, Twitter, Linked In and ChildCareInfo.com.All have a slightly different style of communication and how you use each one and who you communicate with will vary. Starting with FB…
Raise your hand if your organization has a Facebook Page….Raise your hand if you know if it is a friend page or a product/business pageWho knows the difference?Earlier I said all of these networks can be used for different things…Facebook is a network that thousands of family child care providers and parents use on a daily basis. This is a network in which you can immediately engage with people that already know how to use it. It is a bit more conversational than the others and in my opinion more casual than LinkedIn or even Twitter.Set up a product page for a “Local Business” or “Place.” These types of pages are set up for businesses. Instead of people “friending” you, they will “like” you which is more appropriate and better for you in the long run. A good way to separate your personal from your business.After your FB page is set up, what are you going to do with it? Some little hints:Fill out the “info” part completely and thoroughly – this will help people better understand what your service is, the areas you service and why parents might want to contact you.Post Pictures, BUT be careful about the pictures you are posting. Everyone likes ot look at pictures and it always makes things more personable, just make sure it is ok with the people you are posting the pictures of. Best policy is to ask first, maybe even have them sign a waiver, especially if you are going to put the picture in a place other than facebook.Use the YouTube App or Facebook Causes. Like us. Put a like us button on your website. Encourage people to like you and thank them when they do, you always get notified of likes. It’s a nice acknowledgement Groups and Chats. Could be worth checking out groups and chats. If you want to designate a time to be on live chat on a daily basis to answer questions or give the providers that one second to have adult interaction while the kids are napping…Engage in the community of child care.Engaging in the community helps create a sense of trust for the providers. Not just with CACFP rules but other happenings in child care.Like relevant and interesting organizations and people in the industry. It is a great way to learn and share information.Remember…these are open networks, public and in giving you exposure, also makes you more vulnerable so be cautious of what you put on the world wide web, I am sure you’ve heard some of the horror stories out there.
What to Say:QuestionsOrganization NewsRemindersIndustry NewsPeople FeaturesTriviaQuotesHow to say it?@EventsStatusLinksLong”ish” MessagesHow Often Do I say it?Often but not as often as Twitter3 Times a Day?2 Times a Week?Engage:Encourage Ideas and OpinionsRespond to ALL CommentsDon’t ignore or delete negative comments or thoughts
Raise your hand if your organization uses twitter?Do you like it or find it overwhelming or don’t understand what the messages say?What is Twitter best used for? Twitter is a fantastic newsfeed. You get to pick the people you follow and you get to pick what you share with your followers. It is more than posting that I just brushed my teeth, I do believe FB is used for that more now. Twitter is quick and to the point and most of the time, posts come along with the related links so you get introduced to a story and get to read it for yourself. Opinion is there but limited. There are a lot of child care organizations and advocates on Twitter but probably less providers than on FB. Set up acct. - Everything on twitter shows up in public searches on search engines like google. So the person who’s name is tied to your organizations account is affilliated with the account. For example anytime Minute Menu’s twitter posts show up in a search it is associated with my name. If you do a search for samantha daleiden MM’s twitter comes up. I am not generally doing the tweeting on MM’s account so that is unfortunate for me. Vice Versa for the company… For posterities sake, turn over etc.Brand it. Many twitter pages have their own personal pizzazz now. If you can’t make the background look like your organization make sure you definitely use your logo for the profile picture.Description: You have a limited space to tell people what you are all about. Make it poignant when people are looking at your profile determining if they want to follow you or not they are going to read this. It is important, make it count.Make sure the link to your website is there and that it is correctFollow us: encourage the people that already use your website to follow you.Find good people to follow. If you aren’t sure where to start find one organization that is like you or that you are interested in and see who they follow.
What to Say?Industry NewsOrganization NewsRecommendationsInteresting ResourcesRelevant WebsitesHow to Say it:@#tagRTMTLinksShort messagesHow Often do I say it?OftenDaily3 times a day?Engage:Use @ and participate in #FFTry chats with #tagsDon’t ignore negative comments about you on Twitter: Address them
Company and Personal Profiles: Create them and keep them up to dateVanity URL: make one, it is easier for people to find you and for you give out your linkMake your Company and Personal Profiles as Robust as PossibleConvince all of your co-workers to join LinkedIn and have them follow your companyAsk for recommendations (for your personal profile)Find Great People, Organizations, and groups to followCheck out the “apps”
What to Say:Industry NewsOrganization NewsRecommendationsInteresting ResourcesRelevant WebsitesHow to Say it?Connect your Twitter feedPost a status once in a whilePost discussion topics in groups or respond to the ones that have been startedHow Often Do I Say it?Less Often than both Twitter and FBOnce a weekEngage:Join groups and participateLearn about your industryShare what you are doing in the different groupsEncourage people to chat with you
One of the great things about childcareinfo.com is that it is created with the child care professional in mind. Not just the providers but sponsors and associations as well. It is also meant to be a professional networking site.ChildCareInfo.com is a great alternative to the social media giants because the entire network is just for you guys. Any post you see or participation or people you meet are going to be from the industry. Unlike Facebook where you could have a huge amount of people “liking” your page and then participating when you may not actually want it.If you haven’t gotten approval for social media because it is a bit daunting for some agencies, this is a great alternative. If you already have a social media presence add childcareinfo.com to the mix because when people are looking for resources they are not going ot go to facebook and type in child care resources, they will go to google and type something like that in and then you are exposed to a target audience more immediately.
What to Say?Ask QuestionsIndustry NewsOrganization NewsRecommendationsInteresting ResourcesRelevant WebsitesHow To Say it?Post a statusPost an eventBegin a discussionComment on other’s questionsPost a linkHow Often Do I say it?Less Often than both Twitter and FBOnce a week?EngageJoin groups and participateEncourage people to chat with youCreate Groups and Moderate Them, invite people to use them
All of these words at the top mean what? That your message styles are going to change!If you look at your notes you’ll see that a lot of “what to write” is the same but that isn’t necessarily true. How you say or talk about those items are going to change based upon the channel. These things are important to keep in mind as we talk about managing our channels.We’ve talked about how these networks are different, the frequency of needed posts and that your message style is going to change slightly for each one. Seems a little overwhelming so Lets start talking about management tools!
There are many many tools you can use to help you manage your social media beginning with establishing a plan to using tools like tweetdeck, hootsuite, paperli and bit.ly!These help you not only create and schedule your messages but helps you follow your news streams as well!Start or take control of your social media with a plan! Make goals, decide which channels you are going to use, figure out who is going to be involved, make a schedule and then…use one or both of these!Tweetdeck and hootsuite accomplish the same thing, it really depends which interface you like better. These tools allow you to schedule posts for each social network. You can do all of them at the same time but can scheudle an entire month out if oyu want! I would just be sure that even after you schedule your posts you continue to stay up to date with what is going on so can …. What? That’s right, enage! Don’t just post and forget about it but these will help you have consistent posts and they will help you check all of your networks at once for activity.One of the things that hootsuite has that tweetdeck doesn’t are statistics and assigning different people jobs. This is 5 dollars a month so it isn’t included in the free application but if oyu have several people managing your network this could be worth the $. The statistics are really nice to have as well. Also, hootsuite is completely web-based where tweetdeck is a desktop applicationPaperli is one of THE best twitter tools out there! You can get a daily digest of all of the tweets made by people you follow, you can create a hashtag for your paper that you want people to follow, maybe news posts you want to regularly share with your providers….URL shorteners are awesome. I have recently discovered the beauty of bit.ly. Install it in your browser toolbar then for every webpage you are looking at if you want to share it immediately you can do it. If you want to cut and paste the shortened url into your mangement system do that. The analytics you get are simple and you get to know what people are responding to and clicking on. It’s important to know retweets and the other things that hootsuite analytics give you but I find this even more valuable. A great way to gauge if your followers are interested in what you are poting. AND YOU CAN BUNDLE LINKS! Say you want to share with providers a group of links on your website that has just changed….bundle them and send out one link for them to view all of it. Amazing. Depending on what people are responding to you can change your messaging or content sharing…
Let’s fill these out together to review what we went over, help me by finishing the sentence:Social Media: collaborative, engaging, forums, blogs, networks, facebook, twitterWhat to say: agency news, industry news, ask questions, answer questions, tell them to have a nice dayHow much to say it: varies for twitter, fb, linked in and childcareinfo. Twitter is the most frequent with at the bare minimum 1 post a day but average should be at least 3. Facebook once a day would be ideal. If linked in is connected to your twitter account that helps but make sure to engage in the group discussions once a week or once every two weeks. Establish your reputation as a professionalThese things can help me: plan, tweetdeck or hootsuite, paperli, and bit.ly
There are soooo many cool tools out there but I want to share a few with you that I envision will be most helpful for your use as CACFP sponsors.I happen to be very google partial (except for google +) and that is more because I haven’t had time to figure it out yet, not because it’s bad.Here are some applications, google heavy, I admit it, that I love.Slideshare: Slideshare is a platform in which you can share presentations. You can also search them and create your own network of presentations. There is a lot of good information here and if you are giving presentations a great way to share them and help your message, organization and personal reputation get exposure.Addthis: If you can, get “addthis” buttons on your website. Do it and do it right away. This is a wonderful way for people to share helpful information and pages to their social networks or send emails or even print pages on your website. After the pages are shared addthis gives you analytics for all of the shares and all of the clicks you have gotten. You know which networks they are being shared on, which pages are shared or clicked on the most and a lot more. Let’s take a quick look at childcareinfo’s so you can see how valuable these stats can be. It is all free.We already talked about bit.ly but this is another very valuable tool to keep in mind when sharing links.Alright: Now for the google apps. ;) First I want to introduce you to Google For Non-Profits. Did you know about this? The number one thing to consider when checking out google for nonprofits is that you get a grant for adwords. Meaning google gives you $$$ to advertise your non-profit. Amount of credit depends on your outreach and your message. If you are looking into getting rid of ms suite, you get discounts on their apps for gmail for business etc.Google Translate: IF you need your website translated, use google translate. If you need a document translated use google translate. If it is on the web and has a link, google can translate it. For free. You can the send the link to people and it will stay in its translated form.The last three we will go into a bit more detail….Google AlertsGoogle MapsGoogle DocsWe’ll start with google alerts
Do you find it hard to keep up with all that goes on in the child care and CACFP industry? Well alerts can help with this a great deal. If you haven’t signed up for Food and Nutrition Service updates yet, you must do so. But there are other headlines, opinions and relevant information being updated on the web that you might want to know about. So…google alerts helps with this. You don’t have to do searches for it anymore. Set up google alerts. There are instructions of how to do this on childcareinfo.com and google’s help sections are always really good.If you have a google account, I would suggest having everything sent to your google reader, this way you don’t hve to organize your email inbox as much and you can simply go to your google reader when you are ready to read or decide you don’t want to read the alerts.
Using Google Maps you can map out your route before you go and then save that map forever and modify as necessary.You will know: 1) how many miles are on that route. 2) alternative routes. 3) where to stop for lunch for 4) nearby parks if there is a no-show, 5) and you can get directions frome one place to the next. Have it all ready for when you go.I know that GPS systems are all the rage now but having the opportunity to think out and save each route for your visits and save them and then modify as necessary is a great tool. You can change icons, add pictures and make notes.
You can do a lot in google docs but one of the coolest and most relevant for you might be surveys. Please forgive me for not being able to put a sponsor specific one together but this is one I did to show child care providers how they might want to use google docs for surveys.Surveys: I just saw a blog post in exchange everyday about surveying your parents…it “notes that parent input is an integral part of a valid internal program assessment and offers a variety of ways to solicit such input...” They provide different ways to survey the parents.One great way is using google docs, lets do a quick walk through. Create New Form Add the title and what the survey is for Add the question title There are a lot of question types you can choose from You can choose different types of themes, we picked garden in this one You can email it to your parents and the response will be anonymous unless you ask for their information You can get your results via spreadsheet OR a very cool summary with graphs and everything Final result looks like this!If we have time we can add questions together….….what do parents what to see at the facility?
Final version of survey and results
This takes alllll of googles apps and shows you how you can use them for a key word that you want to know more about.
We learned about social media and web 2.0 in generalWe learned that while social media seems a bit overwhelming and not worth the time it is completely manageable and can be very beneficialWe leanred how to manage it through tools like tweetdeck and hootsuiteThere are ways to track how beneficial it is!We learned How and When to say What! And that Message types are important for different channelsWe learned about additional resources likeslideshare bit.lyaddthisgoogle maps, alerts, and docs/surveys Google translate and Google for Non-profits…go sign up and see what you qualify for!
Thank you so much for joining me today, please email me with questions!

Social Media and More: Getting Friendly with the Web Presentation Transcript

Social Media and More
Getting Friendly with the Web
Samantha Kay-Daleiden Marshall
Fall 2011
Welcome to Social Media and More: Getting Friendly with the Web
2
Bleh, Nice, Woooohoooooooo…
3
Your Feelings about the Internet and all that Goes with it!
Today We Are Going to Get Friendly with Social Media and Web 2.0
4
- What is Social Media and How to Use it
- Social Media Management and Tools
- Other Cool Web Resources
Defining Social Media
5
Blog, Forum, Network….What?!
6
Different Kinds of Social Media
7
The Social Networks We Will Cover
8
Setting Up Facebook For the Professional
9
Facebook
Facebook
Chatting with your Facebook Fans
10
Time For Twitter – The Basics
11
Twitter
The Wonderful World of Tweets!
12
LinkedIn – The Basics
13
LinkedIn
LinkedIn – Connections, Groups and Companies
14
ChildCareInfo.com – The Network – The Basics
15
ChildCareInfo.com
The Network For Child Care Professionals…I think we know what to talk about
16
Major Differences to be aware of for each main network
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@, RT, MT, #, shortened links, frequency, #FF, easily streamed conversations, groups, likes, follows, fans, friends, connections, parents, providers, colleagues, business to business connections
The
number of times you message is different
Your audience is slightly different in each network
How you message is
inherently different
I know what you are thinking, how am I ever going to find the time to manage this?
18
Measuring Your Success
19
Analytics Tools Like:
Facebook Insights
Addthis
Bit.ly
Social Mention
YouTube Insight
Can Help you Measure
Your Success
Summing Up The Social Media Aspect
20
What are the main things we learned?
Social Media is:
What to say…
How Much to Say it
These things can help me
More Tools on Web 2.0!
21
Google Alerts
22
Google Maps
23
Google Docs
24
Survey Results
25
One more fun google tool to end the class with…
26
What did we learn?
27
Thank you
28
You can find this presentation on ChildCareInfo.com>Community>Conferences>TSA