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Recruiting and Retaining Centers
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Recruiting and Retaining Centers


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  • 1. Recruiting and Retaining Centers
    Selling the CACFP and other mysteries
  • 2. General Marketing
    State CACFP Agency
    Child Care Licensing
    Resource & Referral Network
    Child Care Associations
    Early Childhood Conferences
    Use your homes!
    Tiering information identifies low income areas
    Family daycare home providers often open centers
    Word of mouth marketing through your newsletter
    Launch your center program on your website
    Place the Minute Menu logo on your website
    Social Media = Free Marketing opportunity
  • 3. Identify prospects
    Once a year – Analysis
    Licensed centers minus current participants
    Ignore any schools or head starts not listed as participating
    Other eligibility factors
    Quality rating system
    For/non profit designation
    Subsidy participants
    Licensed capacity-ignore sites under 15, focus on large
    Year round school changes-causing increase in school aged children being served
    Organize prospects geographically
  • 4. Map the CACFP Gap
  • 5. Map the CACFP Gap
    Geographic Information Systems (GIS)
    HealthyCity (
    Where to find data
    Local Resource & Referral Agencies
    California Department of Education
    Google Maps
    Targeted CACFP Recruitment
    Justin Rausa, California Food Policy Advocates | 510 433-1122 x101
  • 6. Effective recruiting
    Walk in and talk to owner/Director
    Bring CACFP brochure and business card
    Pre-compute minimum reimbursement
    Have a “mini-prequalification”
    Simple one page application
    Send list of children by classrooms with DOB, and Sponsor pre-enters
    Send the IEF/Enrollment forms to center with detailed instructions
    Centers who complete and submit them back by deadline these are the centers we want
    You’re their business consultant, not the food police!
    You provide a software for recordkeeping
    No charge for your service, you only make $ when they make $
    under value your service
    make it too easy
    Waste money on mailers
    Waste time on phone calls
    Explain program to non-decision makers
    Take no for an answer!
  • 7. Don’t take no for an answer!
  • 8. Overcome Objections
    Labor – Time/Cost of paperwork
    Difficulty – paperwork and compliance
    Oversight – Monitoring issues
    Parent income concerns
    Meal concerns – cooking, menu planning
    Initial data entry & other data systems (child info, ProCare integration
  • 9. WIIFM – everyone’s favorite station
    No complicated application process
    Assistance with completing the necessary application and contract
    free supply software/and training
    Sponsor designates child income category
    Master menus for a guideline
    Training for teachers, cooks, staff
    If we see a problem, we help you fix it
    We assume the liability
    You don’t pay for this service, its deducted from your reimbursement - so it’s in our best interest to help you
    We’ll be a resource of information on nutrition, health & safety, licensing, etc.
    Great quality indicator, helps you market your center
  • 10. Rentention
    OER review
    Show them their errors, and the dollars their losing
    Develop a plan with them to correct the errors
    Do they need a new process?
    Roster review
    Review the list of children marked as “Paid”
    Do we need a new IEF?
    Excellent Customer Service
  • 11. Retention cont.
    Give em the pickle!
    Its giving the little extra things that make people happy!
  • 12. Q & A Time!
    Justin Rausa, California Food Policy Advocates | 510 433-1122 x101
    Cindy Vian, Minute Menu Systems 972-671-5211ext:0204