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Recruiting and Retaining Centers
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Recruiting and Retaining Centers

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    Recruiting and Retaining Centers Recruiting and Retaining Centers Presentation Transcript

    • Recruiting and Retaining Centers
      Selling the CACFP and other mysteries
    • General Marketing
      Partnerships:
      State CACFP Agency
      Child Care Licensing
      Resource & Referral Network
      Child Care Associations
      Early Childhood Conferences
      Use your homes!
      Tiering information identifies low income areas
      Family daycare home providers often open centers
      Word of mouth marketing through your newsletter
      Launch your center program on your website
      Place the Minute Menu logo on your website
      Social Media = Free Marketing opportunity
    • Identify prospects
      Once a year – Analysis
      Licensed centers minus current participants
      Ignore any schools or head starts not listed as participating
      Other eligibility factors
      Quality rating system
      For/non profit designation
      Subsidy participants
      Licensed capacity-ignore sites under 15, focus on large
      Year round school changes-causing increase in school aged children being served
      Organize prospects geographically
    • Map the CACFP Gap
    • Map the CACFP Gap
      Geographic Information Systems (GIS)
      HealthyCity (www.healthycity.org)
      Where to find data
      Local Resource & Referral Agencies
      California Department of Education
      Google Maps
      Targeted CACFP Recruitment
      Questions?
      Justin Rausa, California Food Policy Advocates justin@cfpa.net | 510 433-1122 x101
    • Effective recruiting
      Walk in and talk to owner/Director
      Bring CACFP brochure and business card
      Pre-compute minimum reimbursement
      Have a “mini-prequalification”
      Simple one page application
      Send list of children by classrooms with DOB, and Sponsor pre-enters
      Send the IEF/Enrollment forms to center with detailed instructions
      Centers who complete and submit them back by deadline these are the centers we want
      You’re their business consultant, not the food police!
      You provide a software for recordkeeping
      No charge for your service, you only make $ when they make $
      under value your service
      make it too easy
      Waste money on mailers
      Waste time on phone calls
      Explain program to non-decision makers
      Take no for an answer!
      Do:
      Don’t:
    • Don’t take no for an answer!
      http://www.xtranormal.com/watch/11684700
    • Overcome Objections
      Labor – Time/Cost of paperwork
      Difficulty – paperwork and compliance
      Oversight – Monitoring issues
      Parent income concerns
      Meal concerns – cooking, menu planning
      Initial data entry & other data systems (child info, ProCare integration
    • WIIFM – everyone’s favorite station
      No complicated application process
      Assistance with completing the necessary application and contract
      free supply software/and training
      Sponsor designates child income category
      Master menus for a guideline
      Training for teachers, cooks, staff
      If we see a problem, we help you fix it
      We assume the liability
      You don’t pay for this service, its deducted from your reimbursement - so it’s in our best interest to help you
      We’ll be a resource of information on nutrition, health & safety, licensing, etc.
      Great quality indicator, helps you market your center
    • Rentention
      OER review
      Show them their errors, and the dollars their losing
      Develop a plan with them to correct the errors
      Do they need a new process?
      Roster review
      Review the list of children marked as “Paid”
      Do we need a new IEF?
      Excellent Customer Service
    • Retention cont.
      Give em the pickle!
      Its giving the little extra things that make people happy!
    • Q & A Time!
      Justin Rausa, California Food Policy Advocates justin@cfpa.net | 510 433-1122 x101
      Cindy Vian, Minute Menu Systems
      cindy@minutemenu.com 972-671-5211ext:0204