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Recruiting and Retaining Centers
Recruiting and Retaining Centers
Recruiting and Retaining Centers
Recruiting and Retaining Centers
Recruiting and Retaining Centers
Recruiting and Retaining Centers
Recruiting and Retaining Centers
Recruiting and Retaining Centers
Recruiting and Retaining Centers
Recruiting and Retaining Centers
Recruiting and Retaining Centers
Recruiting and Retaining Centers
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Recruiting and Retaining Centers

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  • 1. Recruiting and Retaining Centers<br />Selling the CACFP and other mysteries<br />
  • 2. General Marketing<br />Partnerships:<br /> State CACFP Agency<br /> Child Care Licensing<br /> Resource & Referral Network<br /> Child Care Associations<br /> Early Childhood Conferences<br />Use your homes!<br />Tiering information identifies low income areas<br />Family daycare home providers often open centers<br />Word of mouth marketing through your newsletter<br />Launch your center program on your website<br />Place the Minute Menu logo on your website<br />Social Media = Free Marketing opportunity<br />
  • 3. Identify prospects<br />Once a year – Analysis<br />Licensed centers minus current participants<br />Ignore any schools or head starts not listed as participating<br />Other eligibility factors<br />Quality rating system<br />For/non profit designation<br />Subsidy participants<br />Licensed capacity-ignore sites under 15, focus on large<br />Year round school changes-causing increase in school aged children being served<br />Organize prospects geographically<br />
  • 4. Map the CACFP Gap<br />
  • 5. Map the CACFP Gap<br />Geographic Information Systems (GIS)<br />HealthyCity (www.healthycity.org)<br />Where to find data<br />Local Resource & Referral Agencies<br />California Department of Education<br />Google Maps<br />Targeted CACFP Recruitment<br />Questions? <br />Justin Rausa, California Food Policy Advocates justin@cfpa.net | 510 433-1122 x101<br />
  • 6. Effective recruiting<br />Walk in and talk to owner/Director<br />Bring CACFP brochure and business card<br />Pre-compute minimum reimbursement<br />Have a “mini-prequalification”<br />Simple one page application<br />Send list of children by classrooms with DOB, and Sponsor pre-enters<br />Send the IEF/Enrollment forms to center with detailed instructions<br />Centers who complete and submit them back by deadline these are the centers we want<br />You’re their business consultant, not the food police!<br />You provide a software for recordkeeping<br />No charge for your service, you only make $ when they make $<br />under value your service<br />make it too easy<br />Waste money on mailers<br />Waste time on phone calls<br />Explain program to non-decision makers<br />Take no for an answer!<br />Do:<br />Don’t:<br />
  • 7. Don’t take no for an answer!<br />http://www.xtranormal.com/watch/11684700<br />
  • 8. Overcome Objections<br />Labor – Time/Cost of paperwork<br />Difficulty – paperwork and compliance<br />Oversight – Monitoring issues<br />Parent income concerns<br />Meal concerns – cooking, menu planning<br />Initial data entry & other data systems (child info, ProCare integration<br />
  • 9. WIIFM – everyone’s favorite station<br />No complicated application process<br />Assistance with completing the necessary application and contract<br />free supply software/and training<br />Sponsor designates child income category<br />Master menus for a guideline<br />Training for teachers, cooks, staff<br />If we see a problem, we help you fix it <br />We assume the liability<br />You don’t pay for this service, its deducted from your reimbursement - so it’s in our best interest to help you<br />We’ll be a resource of information on nutrition, health & safety, licensing, etc.<br />Great quality indicator, helps you market your center<br />
  • 10. Rentention<br />OER review<br />Show them their errors, and the dollars their losing<br />Develop a plan with them to correct the errors<br />Do they need a new process?<br />Roster review<br />Review the list of children marked as “Paid”<br />Do we need a new IEF?<br />Excellent Customer Service<br />
  • 11. Retention cont.<br />Give em the pickle!<br />Its giving the little extra things that make people happy!<br />
  • 12. Q & A Time!<br />Justin Rausa, California Food Policy Advocates justin@cfpa.net | 510 433-1122 x101<br />Cindy Vian, Minute Menu Systems<br />cindy@minutemenu.com 972-671-5211ext:0204<br />

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