Cacfp social media campaign 2 0

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Curious what to say about the CACFP in Social Media? This guide has many examples for both Twitter and Facebook! Great way to get started Tweeting or Facebooking about the Child and Adult Care Food Program

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Cacfp social media campaign 2 0

  1. 1. 2012#CACFP Social Media Campaign ChildCareInfo.com, A Part of The Minute Menu Community Minute Menu Systems, LLC 2/24/2012
  2. 2. #CACFP Social Media Campaign GuideCONTENTS What is the #CACFP Social Media Campaign? ...........................................................................................................2 Goal............................................................................................................................................................................2 Participants ................................................................................................................................................................2 When .........................................................................................................................................................................2 What do we do with Social networks? ......................................................................................................................2 Share, Share, Share. Reach Out, Reach Out, Reach Out. Educate, Educate, Educate .........................................2 How do we Share, Reach out and educate? ..............................................................................................................3 Reaching out to policymakers and opinon leaders....................................................................................................3 Policymakers .........................................................................................................................................................3 Reporters ..............................................................................................................................................................4 What Social Media/Networks Should We Use?.........................................................................................................4 Facebook is good for:.............................................................................................................................................4 Twitter is good for: ................................................................................................................................................4 Pinterest is good for: .............................................................................................................................................4 Linked In is good for: .............................................................................................................................................4 What’s the big deal about social media? ...................................................................................................................4 Facebook: ..............................................................................................................................................................4 Twitter: ..................................................................................................................................................................4 Pinterest: ...............................................................................................................................................................4 Linked In: ...............................................................................................................................................................4 Quick Tips for Facebook, Twitter, Linked In and Pinterest ........................................................................................5 Template Messages to get you started .....................................................................................................................6 Facebook messages ...............................................................................................................................................6 Twitter Messages (Total 140 Characters, Including Links).....................................................................................8 Linked In messages ..............................................................................................................................................10 Pinterest Messages ..............................................................................................................................................10©Minute Menu Systems, LLC Page 1
  3. 3. #CACFP Social Media Campaign Guide Social Media Tools ...................................................................................................................................................10 Monitoring and Scheduling Social Media Posts ...................................................................................................10 Helpful Social Media Blogs and Websites ............................................................................................................10WHAT IS THE #CACFP SOCIAL MEDIA CAMPAIGN?This campaign is designed to help the Child and Adult Care Food Program (CACFP) community which is made up ofadvocates, administrators, participants, parents and people passionate about child nutrition. Social media is anefficient and cost-effective way to reach out to millions of people that have never even heard of CACFP. The#CACFP Social Media Campaign is an opportunity to tell other people how to share the message of CACFP’simportant role in the health and nutrition of children.GOALThe #CACFP Social Media Campaign undertakes two goals 1) show the CACFP community how social mediacanhelp spread the wordabout CACFP’s purpose, presence and success and 2) to educate providers, families andthe nation of CACFP’s significant role in child nutrition, especially in the child care environment.PARTICIPANTSYOU! If you care about child nutrition and children’s health participate in this campaign.WHENALWAYS.Always talk about the benefits and news of CACFP via social media platforms. rdFOCUS. Focus on the month of March during National Nutrition Month and National CACFP Week (3 full week ofMarch every year).WHAT DO WE DO WITH SOCIAL NETWORKS?SHARE, SHARE, SHARE. REACH OUT, REACH OUT, REACH OUT. EDUCATE, EDUCATE,EDUCATESHAREShare the latest CACFP newsShare your favorite CACFP qualified meal of the weekShare what your program did this weekShare the latest legislationShare the latest statistic on childhood obesity and how the CACFP helpsShare the latest statistic on child hunger and how the CACFP helpsShare why parents should consider CACFP as a requirement when choosing care for their child©Minute Menu Systems, LLC Page 2
  4. 4. #CACFP Social Media Campaign GuideShare the best resources, online and offShare ideas to make it betterShare questions and answersClick here for example/template messagesREACH OUTReach Out to political figureheads and policymakersReach Out to parentsReach Out to providers (centers, family child care, after-school programs, head start…)Reach Out to sponsorsReach Out to resource and referral agenciesReach Out to nutrition programsReach Out to movement/exercise and kids health programsReach Out to associationsClick here for examples of who to reach out to and howEDUCATEEducate congress people and local representatives of CACFP year round, even if funding isn’t threatened that year.Educate parents that their children, in addition to eating healthy meals, are learning healthy habits to grow intoadults with.Educate all children’s health programs about CACFP’s impact on children’s nutrition and healthy habits.Educate associations advocating for children’s safety, health, well-being and education about CACFP’s role in thechild’s growth in and outside of child care environment.Educate all parts of resource and referral programs about CACFP’s role as a quality indicator in child careEducate ALL nutrition programs about CACFP advocacy, work, progress and successClick here for example/template messagesHOW DO WE SHARE, REACH OUT AND EDUCATE?Determine WHO you want to reach. (For examples of WHO, click here)Determine HOW you want to reach them. (For examples of Networks, Click here)Determine WHAT TOOLS you will want to use to share, reach out and educate. (For examples of Tools, Click here)You’ve done those three things, NOW:Determine WHAT you are going to say about CACFP (For examples and messages to use, Click here)**When “tweeting” use #CACFP in your tweets to provide more exposure and keep all of these tweets together!For more information about how to use the different networks, Click hereREACHING OUT TO POLICYMAKERS AND OPINON LEADERSPolicymakersThe Food Action and Research Center (FRAC) and CACFP sponsor associations will often provide you with themessage that needs to be shared and acted upon during urgent campaigns for letter writing (and more)in order toget the attention of our local and national policymakers. Follow their guidance and messages about the foodprogram during these times.©Minute Menu Systems, LLC Page 3
  5. 5. #CACFP Social Media Campaign GuideIf CACFP is not in crisis, reach out to policymakers on Twitter or Facebook and let them know of CACFP successesthroughout the year. Show them and tell them that children are healthy and the difference it has made in theirlives and their parents lives.NATIONALLY: There is a website called TweetCongress which provides you the Twitter Handles (accounts) ofcongressional members. Scroll down and enter your representatives’ zip code or name and receive their handle.AT THE STATE LEVEL: Search and bookmark their handles (or make a spreadsheet of them)ReportersYou could also contact reporters, locally and nationally, via social networking platforms. For guidance of howmuch to contact reporters, Strong Foundations,suggests using this article.Tell reporters about the positive effects CACFP is having on our children. Tell them about the work you or anotheragency are doing to help your community’s health and education. You could also share with them press releasesfrom your organization or a press release that you read about a colleague regarding CACFP.You can try finding relevant reporters on this directory JournalistTweets.com.WHAT SOCIAL MEDIA/NETWORKS SHOULD WE USE?Here are four of the biggest and most common networks. Don’t get overwhelmed, try one! Here is the list andhow they differ.FACEBOOK IS GOOD FOR:Longer messages, reach more providers and parents than Linked In or Twitter, moreinteraction, links may or may not be necessaryTWITTER IS GOOD FOR:Short messages, acts as newsfeed, links are importantPINTEREST IS GOOD FOR:Images. A visual poster-board, this community is less interactive verbally but sharesa lot of “pins.” Here you will reach parents and providersLINKED IN IS GOOD FOR:Joining a group, connecting with people, an interactive professional network. It’s agood place to meet colleagues across the nation and educate early childhood groups about CACFP.WHAT’S THE BIG DEAL ABOUT SOCIAL MEDIA?Hundreds of Millions of people (parents, possible funders, participants, colleagues) to reach out to: FOR FREE.FACEBOOK:Facebook has over 800 million users.TWITTER: Twitter has over 500 million usersPINTEREST:Pinterest is THE up and coming social media site, people love it. Women between the ages of 25-44are the large demographic.LINKED IN: Linked In has over 131 Million Members, 1 million Groups and 400% mobile growth©Minute Menu Systems, LLC Page 4
  6. 6. #CACFP Social Media Campaign GuideQUICK TIPS FOR FACEBOOK, TWITTER, LINKED IN AND PINTERESTFACEBOOK 1) Keep Facebook posts to around 400 characters even though you can make them longer. 2) When someone comments, interact with them. Either like their post or comment back. 3) Providing links are helpful to substantiate the information you are providing. Using a URL shortener can help you determine if what you are sharing is getting clicked even if people are not commenting on your Facebook status/page/link. 4) When sharing or providing a link, make sure you always give a description in the status so people know what you are posting and why they should like it or click it. 5) Since we are only talking about one type of message/topic, posting every day for the #CACFP campaign is not necessary. However, if you are a provider or a sponsor and your daily interactions involve CACFP, post something positive about your day in regard to CACFP. 6) Don’t forget to use Events, Groups, and pictures 7) Many people ask about the time of day to share, this isn’t an exact science. Experiment with different times and see what gets you the most feedback. 8) More information about Facebook in general: Facebook Help, Mashable and Idealware are great resources. 9) For ideas on what to post click here.TWITTER 1) Try to keep posts to 120 characters which allows people to retweet and maintain your twitter name (handle). This is difficult to do; it’s not the end of the world if you use the full 140 characters for your post. 2) Use #CACFP in your twitter post 3) If you see a twitter post from someone you follow that is relevant to CACFP retweet it with the hashtag #CACFP 4) Common Twitter “things” to use (taken from Could Twitter Really Be Useful to Someone Like Me?) a. What does @ mean?@ is a way for you to directly message people on twitter. You can do it on Facebook too, it is the same idea. People get notified that you have mentioned them directly in your tweet. It is nice to do if you retweet (RT) something that person has posted. It is a good way to get someones attention too! b. What does the # mean?# is called a hashtag in the Twitter world. When each and every person in the twitter world puts a "#" in front of a word or phrase it will create an entirely separate twitter feed for just that topic. For example if you search #preschool, you will get results of all of the tweets people have made that have to do with preschool. c. What does RT mean? RT means retweet. This goes in front of a tweet that you are reposting from someone elses twitter feed. d. What does MT mean? MT is a modified tweet. It is if you like someone’s link or want to comment on their opinion. It’s just like a retweet but you are acknowledging you modified it. 5) Follow the right people/organizations and talk to them! Use the@ symbol to get an organizations attention that you normally might have a hard time getting.©Minute Menu Systems, LLC Page 5
  7. 7. #CACFP Social Media Campaign Guide 6) The more you tweet the better. There is a large volume of tweets being produced, if you only tweet once a day, most likely people will not see it. Post at LEAST once a day about #CACFP 7) It is ok to post the same thing more than once. Most likely people didn’t see it the first time or didn’t have time to click on the link. 8) For ideas on what to post, click hereLINKED IN 1) Connect with child educators 2) Place CACFP Advocate in your profile 3) Join groups and then participate in them. Ask questions/answer them 4) When people connect with you, send an email thanking them for their network connection and tell them a little bit about the CACFP and what your role is with it. 5) Connect with Samantha Daleiden Marshall, Chris Clark, Cindy Vian, and Tom Copeland to get started and see who they are connected to that might be relevant to your needs. 6) See what groups the above people are a part of to get a start on groups you can join! 7) Educate the groups you join about CACFP and the #CACFP social media campaignPINTEREST 1) Images are key 2) Descriptions are important too 3) If people like your “pin” which is your article or blog – whatever you are sharing, they will repin (share) it. 4) Pinterest is new and still “invite only” but it is newest and up and coming social networkTEMPLATE MESSAGES TO GET YOU STARTEDFACEBOOK MESSAGES 1) Experiences in your care, in the field or in the office (could be posts for the sponsor or the child care provider): a. My favorite CACFP meal served this week was: [insert meal]. The meal was fun and delicious! [attach meal picture if there is one] b. I witnessed a really fun meal today that was tied in with a lesson plan. The meal was CACFP accredited. It was [insert meal name] and the theme was [insert theme]. [attach picture of meal or thematic] c. Sharing a recipe that I really like from USDA’s recipe book [insert recipe]. Find more USDA recipes here http://1.usa.gov/ypKmhn [or use your states approved recipes/or your agencies] d. The children loved helping me make the snack today! They got to…*insert what the children did+ e. It really helps to use the MyPlate resources to encourage parents to take the nutritious meals home with them http://1.usa.gov/rjJDtx f. Don’t forget your claim is due *insert due date+ g. Don’t forget we are updating all enrollments *insert the date the enrollments are due+ h. Update on your payment [ insert date or other information ]©Minute Menu Systems, LLC Page 6
  8. 8. #CACFP Social Media Campaign Guide 2) Statistics about CACFP (posted by anyone) a. Did you know that “1 in 5 children is overweight by age 6?” Child Care Providers and the CACFP play a crucial role in changing this statistic for the better! – Statistic from Lets’ Move Child Care http://bit.ly/AlMG9C b. Let’s Move Child Care has 5 major goals from infancy through preschool and CACFP participation directly addresses 3 of them: Food, Beverages and Infant Feeding. http://bit.ly/AlMG9C c. CACFP Trivia: “In fiscal year 2010, 848,637 low-income children attending family child care homes relied on CACFP to provide healthy meals each day” – Food Action and Research Center http://bit.ly/ziMfaP d. CACFP Trivia: “Nationally 137,063 family child care homes participated in CACFP in fiscal year 2010, a 2.5 percent decrease from the previous year.” http://bit.ly/ziMfaP e. CACFP Trivia: “CACFP provides up to three meals a day for children age 18 and younger living in homeless shelters.” –Food Action and Research Center http://bit.ly/wLZ0dm f. CACFP Trivia: School-based afterschool programs providing enrichment activities for children and teenagers after school can also provide free snacks through CACFP in areas where at least 50 percent of children are eligible for free or reduced-price meals. CACFP funds also can pay for suppers for children attending afterschool programs. – Food Action and Research Center http://bit.ly/wLZ0dm g. “More children are in child care today than ever before. Some spend more time in child care than they do at home. The meals and snacks served in your center or child care home, through USDAs Child and Adult Care Food Program (CACFP) are an important part of providing proper care.” – FNS http://bit.ly/zYGY9m 3) Resource Sharing (resource may be more relevant to one audience than the other) a. Join CACFP SummerTalk and chat with other CACFP Administrators through email! “CACFP- Summertalk is an email discussion group intended to enable state and local Child and Adult Care Feeding Programs (CACFP) and Summer Food Service Programs (SFSP) administrators to share ideas about feeding children nutritious meals.”http://1.usa.gov/AsWUJx b. Check out these different resources for Recipes for Child Care Providers compiled by USDA http://1.usa.gov/zZFird c. Let’s Move Child Care has some neat resources listed for child nutrition, these resources qualified meals might be state specific so make sure you check with your sponsor if you are unsure of how the meal qualifies http://bit.ly/vZqlpU d. The National Food Service Management Institute, also known as NFSMI, has short and easy to comprehend “memos” for providers and parents to help provide the most nutrition meals possible and understand the Child and Adult Care Food Program. The CARE Connection: http://bit.ly/AnUOeH e. NFMSI’s resources are in many different formats, including training videos, PDF Mealtime Memos, a hotline to call or even face-to-face trainings! Resources are for trainers or providers…http://bit.ly/zhK3kJ f. Food Research and Action Center (FRAC) has a whole list of great resources directed toward the CACFP called the Child Care Food Program Wellness Tool Kit! http://bit.ly/zoLwK7 g. These are some of our State’s great CACFP guidance and ideas to help with a great CACFP program. [insert state links and if possible a better description of what is offered]. h. Share this brochure explaining what the CACFP is! http://1.usa.gov/zA6w5P©Minute Menu Systems, LLC Page 7
  9. 9. #CACFP Social Media Campaign Guide i. ChooseMyPlate.gov has some child care resources: "Lets Eat for the Health of It" brochure found herehttp://1.usa.gov/xzlVv7 or "10 Tips Nutrition Education Series" found here http://1.usa.gov/wrzWL6. j. ChildCareInfo.com keeps you informed of newsworthy and fun happenings in the world of CACFP http://bit.ly/pBfpOO 4) Topics: a. News-Latest changes in rules or regulations statewide, within your sponsoring agency or nationally. b. Feature a provider c. Feature a good eater (with parents’ permission or do it anonymously) d. Resource Sharing e. Statistics/Facts about CACFP and Child Hunger and Obesity Prevention f. Tie-In with topics people have heard of: Quality Child Care, Obesity, Child Hunger, MyPlate, Let’s Move g. Benefits of the CACFP for Parents, Providers and Children and the community as a whole 5) Poll people: a. Who knows what the food program is? b. Do providers advertise that they participate? c. Do providers feel that parents understand what it is and why it is important? d. Do parents, even after educated of what CACFP is, consider it as a determining factor in choosing their quality child care program? e. Did you know about NFSMI?TWITTER MESSAGES (TOTAL 140 CHARACTERS, INCLUDING LINKS) 1) Experiences in your care, in the field or in the office (could be posts for the sponsor or the child care provider): a. My favorite CACFP meal served this week was: [insert meal]. The meal was fun and delicious! [attach meal picture if there is one] #cacfp b. I witnessed a really fun meal today that was tied in with a lesson plan It was [insert meal name] and the theme was [insert theme]. #cacfp c. Sharing a recipe that I really like from USDA’s recipe book *insert recipe+. Find more USDA recipes here http://1.usa.gov/ypKmhn #cacfp d. The children loved helping me make the snack today! They got to…*insert what the children did+ #cacfp e. It really helps to use the MyPlate resources to encourage parents to take the nutritious meals home with them http://1.usa.gov/rjJDtx #cacfp f. Don’t forget your claim is due *insert due date+ #cafcp g. Don’t forget we are updating all enrollments [insert the date the enrollments are due] #cacfp h. Update on your payment [ insert date or other information ] #cacfp 2) Statistics about CACFP (posted by anyone) a. "1 in 5 children is overweight by age 6?” #CACFPmakes this statistic better! Statistic from @letsmove childcare http://bit.ly/AlMG9C b. @Let’sMove Child Care has 5 goals for the young child and #CACFP directly addresses Food, Beverages & Infant Feeding http://bit.ly/AlMG9C©Minute Menu Systems, LLC Page 8
  10. 10. #CACFP Social Media Campaign Guide c. In FY 2010, 848,637 low-income children in fcc homes relied on #CACFP to provide healthy meals each day @fractweets http://bit.ly/ziMfaP d. Nationally 137,063 fcc homes participated in #CACFP in fiscal year 2010 @fractweets http://bit.ly/ziMfaP e. #CACFP provides up to 3 meals a day for children age 18 and younger living in homeless shelters. @fractweets http://bit.ly/wLZ0dm f. Eligible Afterschool programs with enrichment activities for children provide free snacks through #CACFP http://bit.ly/wLZ0dm @fractweets g. #CACFP funds also can pay for suppers for children attending afterschool programs. – @fractweets http://bit.ly/wLZ0dm h. Meals and snacks served in your child care setting, through #CACFP are an important part of providing proper care.-FNS http://bit.ly/zYGY9m 3) Resource Sharing (resource may be more relevant to one audience than the other) a. Join CACFP SummerTalk and chat with other #CACFP Administrators through email! http://1.usa.gov/AsWUJx b. Check out these different #CACFP resources for recipes for Child Care Providers compiled by USDA http://1.usa.gov/zZFird c. @letsmove has resources for child nutrition. Check with your #cacfp sponsor if you are unsure if meal qualifies http://bit.ly/vZqlpU d. NFSMI, has short “memos” for providers and parents to help provide the most nutritious meals and understand the #cacfp. http://bit.ly/AnUOeH e. NFMSI’s resources are include #CACFP training videos, Mealtime Memos, a hotline to call or face- to-face trainings! http://bit.ly/zhK3kJ f. @fractweets has a whole list of great resources directed toward the #CACFP called the CCFP Wellness Tool Kit! http://bit.ly/zoLwK7 g. These are some of our State’s great CACFP guidance and ideas to help with a great #CACFP program. [insert state links and if possible a better description of what is offered]. h. Share this brochure explaining what the #CACFP is! http://1.usa.gov/zA6w5P i. @MyPlate has some child care resources such as the "Lets Eat for the Health of It" brochure http://1.usa.gov/xzlVv7 j. @MyPlate has some child care resources "10 Tips Nutrition Education Series" http://1.usa.gov/wrzWL6. k. ChildCareInfo.com keeps you informed of newsworthy and fun happenings in the world of #CACFP http://bit.ly/pBfpOO @Child_Care_Info 4) Topics: a. News-Latest changes in rules or regulations statewide, within your sponsoring agency or nationally. b. Feature a provider c. Feature a good eater (with parents’ permission or do it anonymously) d. Resource Sharing e. Statistics/Facts about CACFP and Child Hunger and Obesity Prevention f. Tie-In with topics people have heard of: Quality Child Care, Obesity, Child Hunger, MyPlate, Let’s Move g. Benefits of the CACFP for Parents, Providers and Children and the community as a whole©Minute Menu Systems, LLC Page 9
  11. 11. #CACFP Social Media Campaign GuideLINKED IN MESSAGES 1) Sync your Twitter with your Linked In. You will automatically update both your twitter account and your Linked In status with your tweets. 2) Group Participation a. After you join relevant groups, check in on the discussions and questions. There are template responses here but you will find you have the opportunity to talk about CACFP. For example: with this post regarding ideas for a child that just will not eat. http://lnkd.in/Ywien9PINTEREST MESSAGES 1) Examples of CACFP Pinners: http://pinterest.com/terrijsc/cacfp-child-and-adult-care-food-program/ and http://pinterest.com/christomclark/cacfp/. Messages are going to vary based on the pins or repins you choose to add to your boards.SOCIAL MEDIA TOOLSMONITORING AND SCHEDULING SOCIAL MEDIA POSTS 1. Tweetdeck is a popular “dashboard” to use in which you can schedule your Tweets and Facebook posts. http://bit.ly/qKhT6e. 2. Hootsuite is another “dashboard” to use to schedule your posts and check in on all of your social media platforms at once http://bit.ly/n1kh6R. 3. URL Shorteners help you get statistics about what links people are clicking on and sharing. Ow.ly, Goo.gl and bit.ly. To learn more about URL shorteners, click here 4. Social Mention will help us monitor the strength and impact of our social media campaign. Type CACFP into the box and see what our social media reach is for CACFP! As of today it is higher than normal because of the recent CACFP Leadership conference: 1%strength; 42:1sentiment; 43%passion; 12% reach as of February 28, 2012. 5.HELPFUL SOCIAL MEDIA BLOGS AND WEBSITES 1. Idealware.org: A non-profit helping non-profits make software, website and social media decisions! Target audience Is non-profit but information is good and relevant for all beginner/average technology know-how people. 2. Mashable.com: Mashable is technically a blog that is thoroughly edited and has many contributors. It’s entire focus is social media in the world and its effects on different segments. The posts are great and easy to understand. A great way to get your social media footing and then keep up with it! 3. Social Media Today: A blog with several different contributors and editors. Has good information about social media strategies, tools and techniques to get you started and keep you going. Reader friendly and topics are diverse. 4. Tom Copeland’s posts regarding Facebook, especially his parent consent form for photos. 5. ChildCareInfo.com’s Social Media Blog and Social Media Page has social media help and information written with the child care community in mind.©Minute Menu Systems, LLC Page 10

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