Social Media and CACFP
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Presentation is the improved version of CACFP and Social Media meant for the CCFP Roundtable conference. After giving the workshop we learned about some more clarity needed and organization of the workshop. Details on what social media is Facebook and Twitter, how when and what to say and a PLAN!
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Social Media and CACFP
- 1. Social Media and CACFP 2.0 Samantha Kay-Daleiden Marshall Fall 2011
- 2. Welcome to Social Media and The CACFP, Let’s Do Some Introductions 2
- 3. What Can You Expect? 3
- 4. What is Social Media? 4
- 5. Forums, Blogs, Networks, What? 5
- 6. Different Kinds of Social Media 6
- 7. Social Media Definition Recap! 7 Grab a pen and Let’s Fill Out Your Handout Together. Social Media Definition Keywords: Social Media Provides Individuals and organizations to have a ____________ that they didn’t have before the social media movement. Other than Networks like Facebook, LinkedIn or Twitter, what other types of Social Media Platforms are there? Don’t just sit back and watch the activity you need to ____________!
- 8. The Social Networks We Will Cover 8
- 9. Chatting with your Facebook Fans 9
- 10. The Wonderful World of Tweets! 10 Screen clipping taken: 10/5/2011 10:14 AM What To Say? How Often Do I say it?
- 11. Twitter Conventions – What do those crazy messages mean? 11
- 12. Major Differences to be aware of for each main network 12 @, RT, MT, #, shortened links, frequency, #FF, easily streamed conversations, groups, likes, follows, fans, friends, connections, parents, providers, colleagues, business to business connections The number of times you message is different Your audience is slightly different in each network How you message is inherently different
- 13. When, What and How to Say it Recap! 13 Time to Get Your Pen Out Again! What three things should I consider when deciding what to talk about? Ideas for messages? How are Facebook and Twitter messages going to differ? What does @ mean? What does # mean? For example: #ece or #preschool or #CACFP What does RT and MT mean?
- 14. Perceptions of the Child and Adult Care Food Program 14 Common Perceptions of CACFP? Thumbs up or Thumbs down? What are you hearing about CACFP, good and bad… Let’s Brainstorm.
- 15. We Else Can Use Social Media for… 15 Negative Perceptions Use Social Media to Combat Cultivate Positive Perceptions Use Social Media to
- 16. Outreach, Can Social Media Help? 16
- 17. Social Media and CACFP Recap…Why does it help? 17 Time to Get Your Pen Out Again! Perceptions of CACFP + and - Social Media can help _____________ negative perceptions and ____________ positive perceptions of CACFP and family child care
- 18. How Do We “do” Social Media? Strategize 18 Ma k e A P l a n
- 19. Get your pens and your Social Media Plan Handout – out! 19
- 20. Part One of the Social Media Plan 20
- 21. Part Two of the Social Media Plan 21
- 22. Measuring Your Success 22 Analytics Tools Like: Facebook Insights Addthis Bit.ly Social Mention YouTube Insight Can Help you Measure Your Success
- 23. Bit.Ly Example 23 Original URL http://www.childcareinfo.com/Community/ChildCareBlog/tabid/182/EntryId/76/Vaccinations-Young-Children-and-Child-Care.aspx Bit.ly URL http://bit.ly/qGmF9y Bit.ly Analytics
- 24. Part 3 of the Social Media Plan 24
- 25. So now we have a plan but you still aren’t sure what to post… 25 Consider The Goals in Your Plan Consider your audience Consider relevant topics News: CACFP and Child Care in general Trainings Your Services Your Work Day Mention a provider you were impressed with Ask questions about CACFP Ask questions about their child care Take polls Share relevant news from the organizations or people you follow Trivia Questions Inspirational Quotes
- 26. I know what you are thinking, how am I ever going to find the time to manage this? 26
- 27. Learn More About Social Media from These Great Resources 27
- 28. When, What and How to Say it Recap! 28 Time to Get Your Pen Out Again! Hootsuite and Tweetdeck can help me how? PaperLi.com - check out paperlifor_________________________TheTeach Preschool Daily and Child Care Info Daily and #childcare daily. I need to check out Google for…
- 30. Child Care Land
- 32. 4C for Children
- 36. Midwest Child Care Association
- 37. First 5 Santa Clara County
- 38. Contra Costa Child Care Council
- 39. CCFP Roundtable
- 40. NACCRRAFlicker Consumer Product Safety Commission Twitter @idealware@fractweets@nonprofitorgs@PACE1955@naccrra@usedgov@CHAOhio@ChildCareAnswer@nonprofitguide@foundationnews @AskTomCopeland Questions on Measuring Return of Social Media? Good Blog Post here: ExpertAdvice Social Media ROI Visit ChildCareInfo.com>Knowledge Center>Business Sense For more information on using Twitter: http://childcareinfo.com/KnowledgeCenter/BusinessSense/FreeWebResources/TwitterForYou.aspx For more information on using Facebook:http://childcareinfo.com/KnowledgeCenter/BusinessSense/FreeWebResources/FacebookforYou.aspx
- 41. What did we learn? 30
- 42. Thank you… 31 You can find this presentation on ChildCareInfo.com>Community>Conferences>CCFPRoundtable
Editor's Notes
- What can we expect to accomplish today?We are going to talk about what social media is and determine why it is good for you to either continue doing or start doingAfter you know it’s a good idea or are at least more intrigued than you ever have been, we will talk about a plan of action! You will actually put your thoughts down on paper so you have a great start when you get back to workThen we will talk about messaging. One of the more difficult things about social media is figuring out what to talk about. You won’t wonder after this class!
- What is social media? Wikipedia Definition: The term Social Media refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.Social Media enables organizations and individuals to have a voice.A voice that is different from what they ever experienced before. A virtual community can be established, individuals find power and businesses become more human.People that once would have never met or learned from each other find it easy to establish a relationshipOne of the keys to being successful with social media is engaging with your fans/followers/connections/friends. Don’t just observe, interact. Social media is not meant to be passive.
- What are blogs, forums and networks? These are all forms of social media.So some of these differentiations can be unclear. They are all a part of social media because they encourage interaction between the user community. All of these things can create a network simply because if they are successful there is a lot of interaction.But lets take a stab at differentiating them:Blogs are consistently updated content. They are not stagnant like many websites and if you notice a lot of websites have blog links. These blogs encourage comments, ratings of the blog or the ratings themselves and a lot of the time are shorter versions or introductions to other pieces of information. They can also simply be a more conversational way to get across information. Blogs have things like tags, categories, most visited or clicked on posts etc. They can also be managed by several people or have “guest” bloggers. Blogs have really taken off in this industry, especially a lot of early childhood professionals sharing their activities with the kids or moms doing the same. USDA has a blog with a lot of consistent and relevant content. Wildwood CACFP has a blog to provide nutritional information called healthy helper. These are examples of blogs, one has a wide range of subject matter and the other is focused on nutrition, a single subject.Forums: Did you ever participate in Listservs? Or maybe you still do? My perception of these are an older version of a forum. Forums are closer to a genuine network but I would venture to say that a lot of forums don’t exactly establish relationships as Networks are meant to do. Forums are more like a knowledge base. People ask questions and people answer them. You can search these forums and in some you can subscribe to a conversation or in childcareinfo.com’s forum you can actually subscribe to a person’s posts. This establishes more of a network but still not the same as facebook, twitter, linked in, or the community/network on childcareinfo.com.Which brings us to Networks. Networks are applications or channels in which you can friend/connect or follow people. Essentially, building a relationship or network through the web. We are going to go over Networks in a little bit more detail in this session but remember that blogs and forums are also important aspects of social media. Let’s talk about the different types of social media out there…
- As we talk about these different types of medias I might switch back and forth between the words channels, platforms or applications. They all mean the same thing, twitter, facebook etc.Social Networks that you are familiar with like, Twitter, Facebook, Linked In and Google +.We also have picture sites like flickr or picasa. Picasa is integrated with Google+. Examples of how to use Flickr for social media are USDAgov and one of the best is Consumer Product Safety Commission.CPSC also happens to have one of my favorite youtube channels. Minnesota Resource and Referral Network is a close second.Diigo and Digg are both social bookmarking tools as well as delicious.com. Diigo is my favorite not only for its social aspect but because you can add a tool to your browser window to bookmark, highlight and add sticky notes! If we have time I’ll show you toward the end of the presentation.
- Answers:Social Media Definition Keywords: Interactive Dialogue, Creation, Exchange, User Generated ContentSocial Media Provides Individuals and organizations to have a ____________ that they didn’t have before the social media movement. Answer: VoiceOther than Networks like Facebook, LinkedIn or Twitter, what other types of Social Media Platforms are there?Answer: Blogs, Forums, Photo Sharing, Video Sharing in general. Specifically: YouTube, Flickr, Digg, Diigo, Delicious Tumblr, PinterestDon’t Just sit back and watch the activity you need to______!Answer: Engage
- There are gazillions of social networks out there but today we are going to focus on these four. Facebook, Twitter, Linked In and ChildCareInfo.com.All have a slightly different style of communication and how you use each one and who you communicate with will vary. Starting with FB…
- What to Say:QuestionsOrganization NewsRemindersIndustry NewsPeople FeaturesTriviaQuotesHow to say it?@EventsStatusLinksLong”ish” MessagesHow Often Do I say it?Often but not as often as Twitter3 Times a Day?2 Times a Week?Engage:Encourage Ideas and OpinionsRespond to ALL CommentsDon’t ignore or delete negative comments or thoughts
- What to Say?Industry NewsOrganization NewsRecommendationsInteresting ResourcesRelevant WebsitesHow to Say it:@#tagRTMTLinksShort messagesHow Often do I say it?OftenDaily3 times a day?Engage:Use @ and participate in #FFTry chats with #tagsDon’t ignore negative comments about you on Twitter: Address them
- @ is a way to talk to people on twitter, it hyperlinks their profiles and lets them know you are talking about them or to them#tag is a way to hold a conversation about a common topic in the twitterverse. If you put the hashtag in front of acronyms, abbreviations, words or phrases it places your tweet in a common conversation. It also hyperlinks it so people can click on the #tag and get a whole new stream of tweets they are interested in reading.MT – Modified Tweet – a retweet with your own spinRT is a way for you to share to your network what someone else has posted. Twitter and even hootsuite and tweetdeck make it really easy for you to do this. Just click Retweet and you are good to go.#FF – Follow Friday
- All of these words at the top mean what? That your message styles are going to change!If you look at your notes you’ll see that a lot of “what to write” is the same but that isn’t necessarily true. How you say or talk about those items are going to change based upon the channel. These things are important to keep in mind as we talk about managing our channels.We’ve talked about how these networks are different, the frequency of needed posts and that your message style is going to change slightly for each one. Seems a little overwhelming so Lets start talking about management tools!
- Answers:Social Media Definition Keywords: Interactive Dialogue, Creation, Exchange, User Generated ContentSocial Media Provides Individuals and organizations to have a ____________ that they didn’t have before the social media movement. Answer: VoiceOther than Networks like Facebook, LinkedIn or Twitter, what other types of Social Media Platforms are there?Answer: Blogs, Forums, Photo Sharing, Video Sharing in general. Specifically: YouTube, Flickr, Digg, Diigo, Delicious Tumblr, PinterestDon’t Just sit back and watch the activity you need to______!Answer: Engage
- We’ve talked a little bit about what social media can do, let’s bring it back to you and CACFP.PositiveReimbursement is like payment for one full time kidTax consequencesEducation in NutritionFeeding the children healthy mealsVisits from the “food lady”Tom’s blogs about CACFPhttp://www.tomcopelandblog.com/.services/blog/6a0133f3fc5805970b0133f3fc770b970b/search?filter.q=cacfpNegativeWorth it if Tier 2 providerToo much paperworkParents don’t want to fill out the paperworkToo complicated, I don’t get itParent’s don’t know what it is or what the benefits are so it doesn’t really help my businessCosts too much to purchase the foods that are on credibleMy care is primarily vegetarian so the foods I feed don’t qualify
- We can use social media to <click> combat negative perceptionsWe can also use social media to <click> cultivate positive perceptions
- What are your methods of reaching out to prospective and current providers? Do you reach out to parents? How?Do you go to licensing meetingsDo you (or your colleagues) speak at conferencesGo to local assocaition meetingsSend out mailersProvide flyers to providers on visitsProvide flyers to provide to parents on visitsPut resources and information on your websiteUse social media like facebook, twitter and linked in
- Answers:Social Media Definition Keywords: Interactive Dialogue, Creation, Exchange, User Generated ContentSocial Media Provides Individuals and organizations to have a ____________ that they didn’t have before the social media movement. Answer: VoiceOther than Networks like Facebook, LinkedIn or Twitter, what other types of Social Media Platforms are there?Answer: Blogs, Forums, Photo Sharing, Video Sharing in general. Specifically: YouTube, Flickr, Digg, Diigo, Delicious Tumblr, PinterestDon’t Just sit back and watch the activity you need to______!Answer: Engage
- I am positive you know that plans are essential to any successful project. This doesn’t change for social media. What happens if you don’t have a plan? inconsistent messaging not easy for multiple people to contribute You won’t get necessary “buy in” from colleagues You won’t be ready for “negative” comments and interactionsWhat does a plan give me? Direction Opportunity to budget time and money for it You will be ready for the “what ifs” Helps you think through what you want to say and what you want to accomplish with your social media helps you determine what social media “applications” or “channels” you want to use
- We are going to fill out some parts of the social media plan so you have some ideas to start with when you go back to the office! Write all over it, you can download this (with additional hints) at anytime from childcareinfo.com, so don’t be shy)Ready?
- When you start your plan you want to think about how this is going to benefit your agency. What do you want to gain from social mediaThen you want to take those general ideas and think through how this is really going to help your agency.If your one of your overall goals is to Engage with the community, explain why the engagement is going to help your agency. Will it help your customer service team communicate with a lot of people at once? Will it help you get referrals?If one of your overall goals is to get some free marketing, consider how this will help your agency. Bring in more providers, get your non-profit donations….What are some overall goals you would want to consider using social media to meet? Take a few minutes and talk together about what you might want to accomplish with social media. Jot down what you brainstorm on your plan in questions one and two.Question 2 you will probably want to fill out in more detail at a later time but jot down whatever you think might work right now.Who wants to share their ideas?
- Part Two is what you will see as the “Project Scope” on your plan. That title sounds a bit daunting, my least favorite thing to see and I am a project manager ;)But it is pretty practical when we break it down. So let’s do that.Industry: When you think industry, think a little bit beyond CACFP. Of course that is a given but consider also the audience you will be speaking to. They will be interested in things in addition to CACFP, so consider other sources like own a daycare.com or teach preschool or…Since you don’t have access to a computer today to look into what the industry is doing, I listed some examples here. When you get back to the office, check them out. They have some pretty good programs going on. If you aren’t mentioned and yours is amazing, it doesn’t mean we don’t think so, these are just the ones I see often and were off the top of my head.Does anyone have any other industry examples they would like to share? What is your program? Shout it out! And everyone else, write them down!Planning and Scheduling: This is where you decide what you want to use. Is it Facebook? Twitter? Blogging? YouTube or Flickr? Linked In? Once you decide which channel you are going to use, determine your “draft schedule.” How often do you think you are going to post? Be realistic. If after you look over the schedule you determine you can’t post all of the time, you may want to change your “channel.” There is nothing wrong with changing what you were originally going to do, that’s what planning is all about!Some Tips for Scheduling:[**Some Hints For your Scheduling: A common question is "how often do I post on your channels?" One of my favorite answers to this question is to set expectations for your followers and then follow that schedule. Be consistent. If you only have time to Tweet once a day, post on Facebook twice a week and blog once a month, that is fine because your users know what to expect and will not be disappointed if you don't post on Facebook 3 times a day. Another common response is this: Twitter is meant for quick and constant information, if you haven't been active with your Twitter presence for a whole week your feed will be considered stale. Facebook doesn't have to be as consistent as Twitter but should try to update it once a week to make sure your page is up-to-date. Blogging is another dimension because it takes a lot more time to make your posts, you can't just retweet or share so if you wanted to post a blog once a month and do it consistently that is good. They suggest not going more than 6 weeks with a blog.]Implementation: With this section you are going to propose who is going to set up the accounts, who is going to get them started, if the “starting person” is different from the person who is going to maintain them determine the “transition” Are you going to phase in different channels? These are things you want to think about and write down with this section.Integrated Marketing: get other parts of your agency involved. If you send out mailers put your social media logos and presence on those. Sending out a newsletter electronically? Post it on Facebook or twitter but if the person that sends these out doesn’t tell you they are going out, you won’t know to post it. If there is something exciting one part of your organization is doing you should know about it so you can post it and vice versa. Try to make the traditional channel and the social media channel work together.Reporting and Maintenance: Measuring success is a good way to promote your plan. Setting up goals and metrics are important for this. I have listed some helpful tools here. Two I would like to mention are Bit.ly and AddThis. Whatever links you post on your network, I would suggest using Bit.ly, you can really see the affect your network is having and the types of articles your audience is clicking on. AddThis, if you can add it to your website is fantastic as you can see what pages people are sharing the most and who is clicking on those posts after they have been shared. This is sort of a reverse way of using social media but it is a big part of it!Ok…so lets move to part three
- What you decide to post and share with your network is completely up to you!Make sure your messaging is on point with the goals you outlined in your plan If your entire point for using social media is encouraging a positive perception of CACFP then you are going to want to make sure that at least one post a day (or whatever your schedule is) is CACFP heavy.Make sure you consider who your audience isRocking the boat creates activity on your page, just make sure you can steady the boat after you begin rocking it. Don’t ignore comments you don’t want to interact with. If you choose to be a little controversial, be prepared for off-color remarks. It is not the end of the world, just don’t let your image or reputation get muddied.Keep in mind, depending on the channel or application you choose, your message style will be different. With Trivia, Inspirational Quotes or any other type of one liner…make sure these are sprinkled among posts with links and other valuable informationLet’s see how here
- SchedulingSuccess FactorsBenefitsRequired Resources from your agencyAnd some resources to consult throughout the processThe project schedule on your plan is an example of some deadlines you want to work through. Look at your implementation ideas and schedule and put the larger pieces here. Then also take into account your measurement and maintenance part of the plan.Key success factors are what you need in order for this to succeed. Is there support you have to have in order for this to be successful. E.g. launch…do you have to have approval for this to be successful? Do you need inherent trust in your judgment so you can post as is necessary? No approval needed… Do you need to have two people posting because frequent and consistent posts are imperative to your success?The qualitative benefits are what you think are important or the agency can benefit from even if you can’t measure it’s success. Loyalty? Trust? Reputation? Advocacy? Sometimes you can measure referrals but sometimes this is going to be a qualitative thing too.Know what you need from your agency and put it in the plan. This plan is based on the staff resources you state you need. If the boss says no, revise your plan for success. It can only be successful if the resources given to the social media plan match the schedule and channels proposed for usage.
- What you decide to post and share with your network is completely up to you!Make sure your messaging is on point with the goals you outlined in your plan If your entire point for using social media is encouraging a positive perception of CACFP then you are going to want to make sure that at least one post a day (or whatever your schedule is) is CACFP heavy.Make sure you consider who your audience isRocking the boat creates activity on your page, just make sure you can steady the boat after you begin rocking it. Don’t ignore comments you don’t want to interact with. If you choose to be a little controversial, be prepared for off-color remarks. It is not the end of the world, just don’t let your image or reputation get muddied.Keep in mind, depending on the channel or application you choose, your message style will be different. With Trivia, Inspirational Quotes or any other type of one liner…make sure these are sprinkled among posts with links and other valuable informationLet’s see how here
- There are many many tools you can use to help you manage your social media beginning with establishing a plan to using tools like tweetdeck, hootsuite, paperli and bit.ly!These help you not only create and schedule your messages but helps you follow your news streams as well!Start or take control of your social media with a plan! Make goals, decide which channels you are going to use, figure out who is going to be involved, make a schedule and then…use one or both of these!Tweetdeck and hootsuite accomplish the same thing, it really depends which interface you like better. These tools allow you to schedule posts for each social network. You can do all of them at the same time but can scheudle an entire month out if oyu want! I would just be sure that even after you schedule your posts you continue to stay up to date with what is going on so can …. What? That’s right, enage! Don’t just post and forget about it but these will help you have consistent posts and they will help you check all of your networks at once for activity.One of the things that hootsuite has that tweetdeck doesn’t are statistics and assigning different people jobs. This is 5 dollars a month so it isn’t included in the free application but if oyu have several people managing your network this could be worth the $. The statistics are really nice to have as well. Also, hootsuite is completely web-based where tweetdeck is a desktop applicationPaperli is one of THE best twitter tools out there! You can get a daily digest of all of the tweets made by people you follow, you can create a hashtag for your paper that you want people to follow, maybe news posts you want to regularly share with your providers….URL shorteners are awesome. I have recently discovered the beauty of bit.ly. Install it in your browser toolbar then for every webpage you are looking at if you want to share it immediately you can do it. If you want to cut and paste the shortened url into your mangement system do that. The analytics you get are simple and you get to know what people are responding to and clicking on. It’s important to know retweets and the other things that hootsuite analytics give you but I find this even more valuable. A great way to gauge if your followers are interested in what you are poting. AND YOU CAN BUNDLE LINKS! Say you want to share with providers a group of links on your website that has just changed….bundle them and send out one link for them to view all of it. Amazing. Depending on what people are responding to you can change your messaging or content sharing…
- You have these links in your social media plan and they are great reasources. But I would be remiss if I didn’t mention Google For Non-Profits. You need to see if this could be a good fit for your organization if for no other reason, if you qualify, which you will, you get a grant to use googleadwords to advertise your services and your agency. It is a grant so you can do it at no cost. Definitely worth a looksy.
- Answers:Social Media Definition Keywords: Interactive Dialogue, Creation, Exchange, User Generated ContentSocial Media Provides Individuals and organizations to have a ____________ that they didn’t have before the social media movement. Answer: VoiceOther than Networks like Facebook, LinkedIn or Twitter, what other types of Social Media Platforms are there?Answer: Blogs, Forums, Photo Sharing, Video Sharing in general. Specifically: YouTube, Flickr, Digg, Diigo, Delicious Tumblr, PinterestDon’t Just sit back and watch the activity you need to______!Answer: Engage