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Video Everywhere? Web, Mobile, Tablets, Eric Quanstrom w/Sorenson Media #IDSD
 

Video Everywhere? Web, Mobile, Tablets, Eric Quanstrom w/Sorenson Media #IDSD

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Interactive Day San Diego 2010

Interactive Day San Diego 2010
Session: Video Everywhere? Web, Mobile, Tablets
Presenter: Eric Quanstrom

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  • The simple answer: We’re best in class. The gold standard for video encoding. A company that truly has been innovating in video for the last 15 years and our industry agrees:For the last 3 years, we’ve won the reader’s choice award for best desktop encoding software and Sorenson 360, our video delivery network, was immediately recognized as a winner soon after its launch in 2009. As Jefferson Graham of USA Today points out: “Every time you see a video online, you probably have Sorenson Media to thank”. So, the question I always I get in response to that statement is – Why? (next slide)
  • Aside from a successful legacy of codec licensing, we have also been innovators in desktop video compression and online video delivery. Here are a few quick highlights:Sorenson Squeeze – the gold standard for desktop video encoding was released in 2001 and was immediately recognized as best in class. It’s almost 10 years later and version 6 of that software was launched in late 2009 and we are still recognized as the market leader.Most people aren’t aware of Sorenson VRS – In 2003, we put our video technology into a video relay service for the deaf and hard of hearing community and 2 years later? We spun off this technology as Sorenson Communications- a near billion dollar private equity deal. (next slide).
  • As a result of our innovation and best in class video, our technology is installed on over a billion computers worldwide and used everyday by broadcasters, the leading film studios, and the largest corporate, government, and educational institutions. (pause) Here is my point…. (next slide)
  • Nielsen forecasts that in 2011, 90 million people a month will be watching mobile video. According to its Q3, 2009 report, almost 16 million are already watching mobile. They are watching an average of 3 hours, 15 minutes/month. And with analysts expecting Apple to sell 10 million iPads in 2010, we recognized early on the critical importance of supporting our customers with mobile playback of content delivered from Sorenson 360 and we’ve partnered with the best. ProKarma is #1 Fastest-Growing IT Services Company in America and their mobile group works with some of the largest companies in the U.S. including Wells Fargo. Working together, we recently introduced Smash- our iPad framework for video content distribution and mobile advertising. This application can be fully customized to match the look and feel of your organization and integrated with text and video advertising and other rich content. ProKarma also provides a robust modular content delivery and transaction platform that enable mobile customers to easily deliver new features and functionality for any mobile device—including Android, Apple, Blackberry, JAVA ME, Palm WebOS, SMS/Messaging, Windows and xHTML/HTML5. Theirmobile client frameworks are designed to enable customers to deliver a unique and differentiated consumer experience quickly as new devices become available.
  • Nielsen forecasts that in 2011, 90 million people a month will be watching mobile video. According to its Q3, 2009 report, almost 16 million are already watching mobile. They are watching an average of 3 hours, 15 minutes/month. And with analysts expecting Apple to sell 10 million iPads in 2010, we recognized early on the critical importance of supporting our customers with mobile playback of content delivered from Sorenson 360 and we’ve partnered with the best. ProKarma is #1 Fastest-Growing IT Services Company in America and their mobile group works with some of the largest companies in the U.S. including Wells Fargo. Working together, we recently introduced Smash- our iPad framework for video content distribution and mobile advertising. This application can be fully customized to match the look and feel of your organization and integrated with text and video advertising and other rich content. ProKarma also provides a robust modular content delivery and transaction platform that enable mobile customers to easily deliver new features and functionality for any mobile device—including Android, Apple, Blackberry, JAVA ME, Palm WebOS, SMS/Messaging, Windows and xHTML/HTML5. Theirmobile client frameworks are designed to enable customers to deliver a unique and differentiated consumer experience quickly as new devices become available.
  • Nielsen forecasts that in 2011, 90 million people a month will be watching mobile video. According to its Q3, 2009 report, almost 16 million are already watching mobile. They are watching an average of 3 hours, 15 minutes/month. And with analysts expecting Apple to sell 10 million iPads in 2010, we recognized early on the critical importance of supporting our customers with mobile playback of content delivered from Sorenson 360 and we’ve partnered with the best. ProKarma is #1 Fastest-Growing IT Services Company in America and their mobile group works with some of the largest companies in the U.S. including Wells Fargo. Working together, we recently introduced Smash- our iPad framework for video content distribution and mobile advertising. This application can be fully customized to match the look and feel of your organization and integrated with text and video advertising and other rich content. ProKarma also provides a robust modular content delivery and transaction platform that enable mobile customers to easily deliver new features and functionality for any mobile device—including Android, Apple, Blackberry, JAVA ME, Palm WebOS, SMS/Messaging, Windows and xHTML/HTML5. Theirmobile client frameworks are designed to enable customers to deliver a unique and differentiated consumer experience quickly as new devices become available.
  • Nielsen forecasts that in 2011, 90 million people a month will be watching mobile video. According to its Q3, 2009 report, almost 16 million are already watching mobile. They are watching an average of 3 hours, 15 minutes/month. And with analysts expecting Apple to sell 10 million iPads in 2010, we recognized early on the critical importance of supporting our customers with mobile playback of content delivered from Sorenson 360 and we’ve partnered with the best. ProKarma is #1 Fastest-Growing IT Services Company in America and their mobile group works with some of the largest companies in the U.S. including Wells Fargo. Working together, we recently introduced Smash- our iPad framework for video content distribution and mobile advertising. This application can be fully customized to match the look and feel of your organization and integrated with text and video advertising and other rich content. ProKarma also provides a robust modular content delivery and transaction platform that enable mobile customers to easily deliver new features and functionality for any mobile device—including Android, Apple, Blackberry, JAVA ME, Palm WebOS, SMS/Messaging, Windows and xHTML/HTML5. Theirmobile client frameworks are designed to enable customers to deliver a unique and differentiated consumer experience quickly as new devices become available.
  • This is a high level overview of our solutions ecosystem as it exists today. What this means to you is that we can plug any OR all of our video solutions into your organization and let you focus on what YOU do best without worrying about building tools for encoding, managing, measuring, or publishing video. Leveraging the full cloud infrastructure of our partner, Amazon Web services, our video solutions are enterprise ready – fully scalable and easy to deploy worldwide. So let me walk you through a quick snapshot of our different solutions (next slide)
  • Squeeze 6 is our professional desktop video encoding solution. Squeeze is fully integrated with Sorenson 360 and together, this provides our customers with a full range of encoding, filtering, and publishing options. Many of our customers such as Sprint Creative Services have tight deadlines and high standards for quality so our integrated review & approval workflow lets them encode….., automatically send files with email or text notifications to anyone they choose for review of the video….. with the ability to approve or note requested changes back to the content creator. It’s a powerful workflow and a huge time saver!We’ve also recently announced the beta of Squeeze server- taking that best in class quality of Squeeze to the server providing a scalable encoding solution for high volume enterprise applications.
  • Sorenson 360 is a video delivery network providing powerful tools for publishing, managing, and measuring the performance of video content. We keep it simple and automated. Want to display Flash (yes Flash) video on an iPhone, iPad. No problem, we do it automatically. Measure how many times or how much of a video is being watched? Brand or customize the video player? All of this is there and of course a lot more. We make this all accessible via our APIs making it simple to plug this technology into other solutions.
  • Squish is our in-browser encoding engine. What this means is video can be captured directly on a user’s desktop, encoded, and immediately ready for viewing as soon as it hits our 360 platform or other destinations. We let you drag & drop video files, capture off a web-cam, playback and edit the video while empowering clients to control how big or how long of a video they want to accept. SquishNet is best characterized as your own “YouTube in a box” This is a snap-on website video management framework that helps you host, organize, view, and share content that has been generated and uploaded with Squish or pulled directly from Sorenson 360. SquishNet provides a review & approval workflow with an account management interface that provides user access controls, tagging, categorization, and selection of“Editor’s Picks.” Squish & SquishNet provide the ultimate user generated video soluton for contests and campaigns. One example is the McCain re-election campaign which recently launched a video supporter wall using Squish, SquishNet, and our 360 video delivery network – all of our video technology was plugged into their agencies environment with a few lines of code that they cut and paste. (next slide)
  • Nielsen forecasts that in 2011, 90 million people a month will be watching mobile video. According to its Q3, 2009 report, almost 16 million are already watching mobile. They are watching an average of 3 hours, 15 minutes/month. And with analysts expecting Apple to sell 10 million iPads in 2010, we recognized early on the critical importance of supporting our customers with mobile playback of content delivered from Sorenson 360 and we’ve partnered with the best. ProKarma is #1 Fastest-Growing IT Services Company in America and their mobile group works with some of the largest companies in the U.S. including Wells Fargo. Working together, we recently introduced Smash- our iPad framework for video content distribution and mobile advertising. This application can be fully customized to match the look and feel of your organization and integrated with text and video advertising and other rich content. ProKarma also provides a robust modular content delivery and transaction platform that enable mobile customers to easily deliver new features and functionality for any mobile device—including Android, Apple, Blackberry, JAVA ME, Palm WebOS, SMS/Messaging, Windows and xHTML/HTML5. Theirmobile client frameworks are designed to enable customers to deliver a unique and differentiated consumer experience quickly as new devices become available.
  • Online video content provides significant, inherent advantages for organizations looking to achieve leadership on the Internet. Video converts to paying customers and is a powerful brand builder. There is a growing demand for video content and the strong emotional connection it makes with viewers. But customers have to find the videos first and that is why we’ve partnered with SEO.com. Videos that show up in the search engines are clicked on more than other links, and SEO services will ensure those videos will appear at the top of search engines.SEO.com is best in class for enterprise search engine optimization. They are an international leader in the interrelated disciplines of search engine optimization, paid search marketing, search-optimized Web design, social media and conversion optimization. In April 2010, Website Magazine ranked SEO.com No. 2 in their list of the Top 50 SEO Firms in the world.
  • One of the powerful ways marketers are increasing brand awareness and increasing website engagement is by leveraging an ad network. YuMe is a leading video advertising technology company that makes it easy for publishers to make money from their video content and for advertisers to reach audiences in a powerful way. Publishers use the ACE Video Ad Management platform to make their content more valuable by matching the right ad to the right viewer at the right time. Advertisers use the platform to deliver high quality video content at scale, unmatched audience targeting and ad campaign performance that maximizes ROI. Publishers who equip their Sorenson 360 video players with ACE technology will be able to monetize their video content through YuMe’s video ad network, and will have the option to take control of their video ad operations with the ACE Ad Management System.
  • Sorenson Media has created a plugin to make OSMF compatible with Sorenson 360, our innovative Video Delivery Network. Developers and content publishers are now free to build custom media players with OSMF while maintaining full compatibility with Sorenson 360. The plugin and source code are available for free download.The Wordpress and Drupalplugins lets you post immediately. Your Sorenson 360 videos are ready for consumption as soon as they are posted.The Sorenson 360 Player SDK provides developers with tools to build their own Flash video player on top of Sorenson 360. The player SDK works with Flex, Flash and Strobe. Get up and running in 5 minutes with minimal coding.

Video Everywhere? Web, Mobile, Tablets, Eric Quanstrom w/Sorenson Media #IDSD Video Everywhere? Web, Mobile, Tablets, Eric Quanstrom w/Sorenson Media #IDSD Presentation Transcript

  • Video Everywhere? Web, Mobile, Tablets
    Eric Quanstrom,
    VP Marketing & Strategy
  • { Who We Are }
    Provider of the Highest Quality
    Video Solutions
  • { Accolades }
    “Sorenson Has A Winner With Their New 360 Video Platform”
    “Every time you see a video online, you probably have Sorenson Media to thank”
  • { Milestones }
  • { Representative Customers }
  • #IDSD
    InteractiveDaySanDiego.com
    { Video Strategy }
    Critical part of any marketing mix
  • #IDSD
    InteractiveDaySanDiego.com
    { Video is… }
    Narrative
    Storytelling
    Building Brand
  • #IDSD
    InteractiveDaySanDiego.com
    { Video is… }
    Relevant
    Engaging
  • #IDSD
    InteractiveDaySanDiego.com
    { Video Strategy }
    How are you capturing your customer’s attention today?
  • #IDSD
    InteractiveDaySanDiego.com
    { Video Strategy }
    With the right message + the right time?
  • #IDSD
    InteractiveDaySanDiego.com
    { Video Strategy }
    + the right places?
  • #IDSD
    InteractiveDaySanDiego.com
    { Video Strategy }
    = Happiness
  • { Video Trends }
    Three Screen Report:
    Media Consumption and Multi-tasking Continue to Increase Across TV, Internet, and Mobile
  • { Video Trends }
    Coming this Fall…
  • { Video Jargon }
  • { Video Jargon }
    <video>
    </video>
  • {Solutions Ecosystem }
  • “Sorenson Squeeze has enabled me to protect our brand and effectively manage the process of approvals & posting.
    It’s great and I absolutely love it.”
    Shannon Dunn
    Sprint Creative
    Media Services
  • “Sorenson’s scalable product and business model are very attractive.”
    Mary-Margaret Mulligan
    Marketing Manager
    Gomez
  • “Sorenson 360 gave us functionality that we weren’t sure how we could implement otherwise and we could deploy it almost out of the box.”
    James Archer
    Managing Director, Forty Marketing
  • iPad App
    Development Framework
    HD Video
    Custom Content
    Geo-targeting
    Messaging & Monetization
  • { SEO }
    • Organic SEO
    • Conversion Optimization
    • Pay-Per-Click Advertising
    • Social Media Optimization
    • Search-optimized Web Design
  • The Leading Video Advertising Network
    Number of monthly unique visitors:175 million +Number of monthly unique viewers: 80 million +
    Number of monthly streams: 1.2 Billion +Number of video sites:600 +
    { Monetization}
  • { Integration }
  • { Thank You for Listening }
    #IDSD
    InteractiveDaySanDiego.com
    Contact
    Eric Quanstrom
    EQ@sorensonmedia.com