0
Share Interactive Day, use #IDSD on
27.3 million page views per month

      5.7 million visits per month

2.8 million unique visitors per month


  Based on ...
Overview
• New Vision & Strategy for SignOn San Diego

• What it means for the San Diego Ad Community




                ...
Vision




              #IDSD
InteractiveDaySanDiego.com
The New SignOn San Diego
•   New Branding, Website Re-Design
•   More Visual, Cleaner Look
•   Better Use of Social Media
...
#IDSD
InteractiveDaySanDiego.com
#IDSD
InteractiveDaySanDiego.com
Strategic Content Partnerships




                         #IDSD
           InteractiveDaySanDiego.com
4SD, ARES Travel, Radio, Daylife

                             Channel 10




                           #IDSD
           ...
#IDSD
InteractiveDaySanDiego.com
#IDSD
InteractiveDaySanDiego.com
#IDSD
InteractiveDaySanDiego.com
Channel 10 video




                #IDSD
  InteractiveDaySanDiego.com
High Impact Ad Units




                     #IDSD
       InteractiveDaySanDiego.com
Still Advertising Like It’s 2004?




                           #IDSD
             InteractiveDaySanDiego.com
Previous Advertising Options




                         #IDSD
           InteractiveDaySanDiego.com
Current Advertising Options




                         #IDSD
           InteractiveDaySanDiego.com
New Ad Positions                                     .07% CTR


                                                      .08%...
Corner Peel Banner Ad




                      #IDSD
        InteractiveDaySanDiego.com
Post-It Note                    Sold $5,000 in
                                 tickets in 1
                             ...
Monster Ad                     .13% CTR




                #IDSD
  InteractiveDaySanDiego.com
Video Ads with Interactive Overlays




                             #IDSD
               InteractiveDaySanDiego.com
Roadblock




                #IDSD
  InteractiveDaySanDiego.com
Roadblock Synching Ads




                      #IDSD
        InteractiveDaySanDiego.com
Roadblock Synching Ads with Skin




                           #IDSD
             InteractiveDaySanDiego.com
Online Advertorial




• Your Own Headline & Teaser on News Pages
• Educate Consumers With Your Content
• Influence Attitu...
Better ROI


                                                .16% CTR


                                     .17% CTR


  ...
Integrated Campaigns
            Compound Results




RESULTS
• 1,739,281 Impressions/Views
• 6,658 1st Level Engagement/C...
Social Media Initiative




                      #IDSD
        InteractiveDaySanDiego.com
Integrated Into Redesign
• Added social media sharing buttons to content
  pages
• Added Follow Us module
• Focused!




 ...
Article Page – Pre Redesign
• Limited social media
  – Story comments
  – E-mail to a friend option
  – Share This icon


...
Article Page – Post Redesign
• Sharing tools above and below stories
• Follow Us module
• Ability to story comment with Fa...
Results

                                                     Facebook Page Views
                                        ...
Transactional Business Models




                          #IDSD
            InteractiveDaySanDiego.com
Daily Deal Intro Slide




                      #IDSD
       InteractiveDaySanDiego.com
The Daily Deal
                               A Great Deal

                    We get the word out to San Diego




     ...
Daily Deal Benefits
•   Zero upfront costs
•   Unmatched local media exposure
•   Immediate results & new customers
•   Vi...
Recent Partners




                   #IDSD
     InteractiveDaySanDiego.com
Demographic Snapshot
• Average Age: 35-54
• Average Income: $75K +
• Dual-income professionals
• Upwardly mobile w/ kids
•...
Example Deal
• 1,000 cupcake deals x $10 per deal = $10,000
• $10,000 – 3% (credit card fees) = $9,700
• $9,700 / 2 (you +...
Redemption & Tracking
• You get list of
  purchasers and
  codes the next
  morning
• Readers get
  vouchers within 24
  h...
Mission Bay Water Sports Camp
                                         $172,575 in 24
                                    ...
Marine Room Restaurant
                                     $80,512 in 24
                                        hours!

...
Launching This Week




                     #IDSD
       InteractiveDaySanDiego.com
What Does All This Mean for
          Advertisers?
•   Better results
•   One-stop shopping
•   Alternative business model...
The Future




                #IDSD
  InteractiveDaySanDiego.com
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Mike hodges sd_ad_club_idsd

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Transcript of "Mike hodges sd_ad_club_idsd"

  1. 1. Share Interactive Day, use #IDSD on
  2. 2. 27.3 million page views per month 5.7 million visits per month 2.8 million unique visitors per month Based on monthly averages between January – May 2010 #IDSD InteractiveDaySanDiego.com
  3. 3. Overview • New Vision & Strategy for SignOn San Diego • What it means for the San Diego Ad Community #IDSD InteractiveDaySanDiego.com
  4. 4. Vision #IDSD InteractiveDaySanDiego.com
  5. 5. The New SignOn San Diego • New Branding, Website Re-Design • More Visual, Cleaner Look • Better Use of Social Media • Strategic Content Partnerships • Higher Impact Ad Units • Transactional Business Models San Diego’s Homepage #IDSD InteractiveDaySanDiego.com
  6. 6. #IDSD InteractiveDaySanDiego.com
  7. 7. #IDSD InteractiveDaySanDiego.com
  8. 8. Strategic Content Partnerships #IDSD InteractiveDaySanDiego.com
  9. 9. 4SD, ARES Travel, Radio, Daylife Channel 10 #IDSD InteractiveDaySanDiego.com
  10. 10. #IDSD InteractiveDaySanDiego.com
  11. 11. #IDSD InteractiveDaySanDiego.com
  12. 12. #IDSD InteractiveDaySanDiego.com
  13. 13. Channel 10 video #IDSD InteractiveDaySanDiego.com
  14. 14. High Impact Ad Units #IDSD InteractiveDaySanDiego.com
  15. 15. Still Advertising Like It’s 2004? #IDSD InteractiveDaySanDiego.com
  16. 16. Previous Advertising Options #IDSD InteractiveDaySanDiego.com
  17. 17. Current Advertising Options #IDSD InteractiveDaySanDiego.com
  18. 18. New Ad Positions .07% CTR .08% CTR .09% CTR Above .06% CTR Below CTR’s based on reports for January & February 2010 #IDSD InteractiveDaySanDiego.com
  19. 19. Corner Peel Banner Ad #IDSD InteractiveDaySanDiego.com
  20. 20. Post-It Note Sold $5,000 in tickets in 1 day! #IDSD InteractiveDaySanDiego.com
  21. 21. Monster Ad .13% CTR #IDSD InteractiveDaySanDiego.com
  22. 22. Video Ads with Interactive Overlays #IDSD InteractiveDaySanDiego.com
  23. 23. Roadblock #IDSD InteractiveDaySanDiego.com
  24. 24. Roadblock Synching Ads #IDSD InteractiveDaySanDiego.com
  25. 25. Roadblock Synching Ads with Skin #IDSD InteractiveDaySanDiego.com
  26. 26. Online Advertorial • Your Own Headline & Teaser on News Pages • Educate Consumers With Your Content • Influence Attitudes, Sales, Traffic #IDSD InteractiveDaySanDiego.com
  27. 27. Better ROI .16% CTR .17% CTR .34% CTR CTRs vary depending on the ad size, creative and objective #IDSD InteractiveDaySanDiego.com
  28. 28. Integrated Campaigns Compound Results RESULTS • 1,739,281 Impressions/Views • 6,658 1st Level Engagement/Clicks • .38% Click Through Rate • 149 opted-in users, 89% looking for a new car in 3-12 months #IDSD InteractiveDaySanDiego.com
  29. 29. Social Media Initiative #IDSD InteractiveDaySanDiego.com
  30. 30. Integrated Into Redesign • Added social media sharing buttons to content pages • Added Follow Us module • Focused! #IDSD InteractiveDaySanDiego.com
  31. 31. Article Page – Pre Redesign • Limited social media – Story comments – E-mail to a friend option – Share This icon #IDSD InteractiveDaySanDiego.com
  32. 32. Article Page – Post Redesign • Sharing tools above and below stories • Follow Us module • Ability to story comment with Facebook, Twitter logins • The News Feed is your friend! #IDSD InteractiveDaySanDiego.com
  33. 33. Results Facebook Page Views Nov-May ‘10 • Page views from social media websites have doubled, led by Facebook • In February, page views from Facebook surpassed AOL, now ranks fourth • More than 23,000 Twitter followers #IDSD InteractiveDaySanDiego.com
  34. 34. Transactional Business Models #IDSD InteractiveDaySanDiego.com
  35. 35. Daily Deal Intro Slide #IDSD InteractiveDaySanDiego.com
  36. 36. The Daily Deal A Great Deal We get the word out to San Diego Through Social Networks 1 million display ad 250K daily print Sent to over impressions subscribers 115K email subscribers #IDSD InteractiveDaySanDiego.com
  37. 37. Daily Deal Benefits • Zero upfront costs • Unmatched local media exposure • Immediate results & new customers • Viral buzz about your brand & company • Email opt-ins for future promotions • Cash flow • POS tracking of redemptions The ONLY advertising that guarantees customers! #IDSD InteractiveDaySanDiego.com
  38. 38. Recent Partners #IDSD InteractiveDaySanDiego.com
  39. 39. Demographic Snapshot • Average Age: 35-54 • Average Income: $75K + • Dual-income professionals • Upwardly mobile w/ kids • Chic sophisticates Heat Map of Top Purchasing Zip Codes #IDSD InteractiveDaySanDiego.com
  40. 40. Example Deal • 1,000 cupcake deals x $10 per deal = $10,000 • $10,000 – 3% (credit card fees) = $9,700 • $9,700 / 2 (you + SOSD) = $4,850 65% of customers spend over the value of the voucher! $4,850 in your pocket 1,000 new eager customers in 24 hours! #IDSD InteractiveDaySanDiego.com
  41. 41. Redemption & Tracking • You get list of purchasers and codes the next morning • Readers get vouchers within 24 hours of the deal ending • Plus Opt-In Emails! Bar Code Tracking for POS Systems #IDSD InteractiveDaySanDiego.com
  42. 42. Mission Bay Water Sports Camp $172,575 in 24 hours! #IDSD InteractiveDaySanDiego.com
  43. 43. Marine Room Restaurant $80,512 in 24 hours! #IDSD InteractiveDaySanDiego.com
  44. 44. Launching This Week #IDSD InteractiveDaySanDiego.com
  45. 45. What Does All This Mean for Advertisers? • Better results • One-stop shopping • Alternative business models • Commitment we are “Here to Stay” #IDSD InteractiveDaySanDiego.com
  46. 46. The Future #IDSD InteractiveDaySanDiego.com
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