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Mike hodges sd_ad_club_idsd
Mike hodges sd_ad_club_idsd
Mike hodges sd_ad_club_idsd
Mike hodges sd_ad_club_idsd
Mike hodges sd_ad_club_idsd
Mike hodges sd_ad_club_idsd
Mike hodges sd_ad_club_idsd
Mike hodges sd_ad_club_idsd
Mike hodges sd_ad_club_idsd
Mike hodges sd_ad_club_idsd
Mike hodges sd_ad_club_idsd
Mike hodges sd_ad_club_idsd
Mike hodges sd_ad_club_idsd
Mike hodges sd_ad_club_idsd
Mike hodges sd_ad_club_idsd
Mike hodges sd_ad_club_idsd
Mike hodges sd_ad_club_idsd
Mike hodges sd_ad_club_idsd
Mike hodges sd_ad_club_idsd
Mike hodges sd_ad_club_idsd
Mike hodges sd_ad_club_idsd
Mike hodges sd_ad_club_idsd
Mike hodges sd_ad_club_idsd
Mike hodges sd_ad_club_idsd
Mike hodges sd_ad_club_idsd
Mike hodges sd_ad_club_idsd
Mike hodges sd_ad_club_idsd
Mike hodges sd_ad_club_idsd
Mike hodges sd_ad_club_idsd
Mike hodges sd_ad_club_idsd
Mike hodges sd_ad_club_idsd
Mike hodges sd_ad_club_idsd
Mike hodges sd_ad_club_idsd
Mike hodges sd_ad_club_idsd
Mike hodges sd_ad_club_idsd
Mike hodges sd_ad_club_idsd
Mike hodges sd_ad_club_idsd
Mike hodges sd_ad_club_idsd
Mike hodges sd_ad_club_idsd
Mike hodges sd_ad_club_idsd
Mike hodges sd_ad_club_idsd
Mike hodges sd_ad_club_idsd
Mike hodges sd_ad_club_idsd
Mike hodges sd_ad_club_idsd
Mike hodges sd_ad_club_idsd
Mike hodges sd_ad_club_idsd
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Mike hodges sd_ad_club_idsd

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  • 1. Share Interactive Day, use #IDSD on
  • 2. 27.3 million page views per month 5.7 million visits per month 2.8 million unique visitors per month Based on monthly averages between January – May 2010 #IDSD InteractiveDaySanDiego.com
  • 3. Overview • New Vision & Strategy for SignOn San Diego • What it means for the San Diego Ad Community #IDSD InteractiveDaySanDiego.com
  • 4. Vision #IDSD InteractiveDaySanDiego.com
  • 5. The New SignOn San Diego • New Branding, Website Re-Design • More Visual, Cleaner Look • Better Use of Social Media • Strategic Content Partnerships • Higher Impact Ad Units • Transactional Business Models San Diego’s Homepage #IDSD InteractiveDaySanDiego.com
  • 6. #IDSD InteractiveDaySanDiego.com
  • 7. #IDSD InteractiveDaySanDiego.com
  • 8. Strategic Content Partnerships #IDSD InteractiveDaySanDiego.com
  • 9. 4SD, ARES Travel, Radio, Daylife Channel 10 #IDSD InteractiveDaySanDiego.com
  • 10. #IDSD InteractiveDaySanDiego.com
  • 11. #IDSD InteractiveDaySanDiego.com
  • 12. #IDSD InteractiveDaySanDiego.com
  • 13. Channel 10 video #IDSD InteractiveDaySanDiego.com
  • 14. High Impact Ad Units #IDSD InteractiveDaySanDiego.com
  • 15. Still Advertising Like It’s 2004? #IDSD InteractiveDaySanDiego.com
  • 16. Previous Advertising Options #IDSD InteractiveDaySanDiego.com
  • 17. Current Advertising Options #IDSD InteractiveDaySanDiego.com
  • 18. New Ad Positions .07% CTR .08% CTR .09% CTR Above .06% CTR Below CTR’s based on reports for January & February 2010 #IDSD InteractiveDaySanDiego.com
  • 19. Corner Peel Banner Ad #IDSD InteractiveDaySanDiego.com
  • 20. Post-It Note Sold $5,000 in tickets in 1 day! #IDSD InteractiveDaySanDiego.com
  • 21. Monster Ad .13% CTR #IDSD InteractiveDaySanDiego.com
  • 22. Video Ads with Interactive Overlays #IDSD InteractiveDaySanDiego.com
  • 23. Roadblock #IDSD InteractiveDaySanDiego.com
  • 24. Roadblock Synching Ads #IDSD InteractiveDaySanDiego.com
  • 25. Roadblock Synching Ads with Skin #IDSD InteractiveDaySanDiego.com
  • 26. Online Advertorial • Your Own Headline & Teaser on News Pages • Educate Consumers With Your Content • Influence Attitudes, Sales, Traffic #IDSD InteractiveDaySanDiego.com
  • 27. Better ROI .16% CTR .17% CTR .34% CTR CTRs vary depending on the ad size, creative and objective #IDSD InteractiveDaySanDiego.com
  • 28. Integrated Campaigns Compound Results RESULTS • 1,739,281 Impressions/Views • 6,658 1st Level Engagement/Clicks • .38% Click Through Rate • 149 opted-in users, 89% looking for a new car in 3-12 months #IDSD InteractiveDaySanDiego.com
  • 29. Social Media Initiative #IDSD InteractiveDaySanDiego.com
  • 30. Integrated Into Redesign • Added social media sharing buttons to content pages • Added Follow Us module • Focused! #IDSD InteractiveDaySanDiego.com
  • 31. Article Page – Pre Redesign • Limited social media – Story comments – E-mail to a friend option – Share This icon #IDSD InteractiveDaySanDiego.com
  • 32. Article Page – Post Redesign • Sharing tools above and below stories • Follow Us module • Ability to story comment with Facebook, Twitter logins • The News Feed is your friend! #IDSD InteractiveDaySanDiego.com
  • 33. Results Facebook Page Views Nov-May ‘10 • Page views from social media websites have doubled, led by Facebook • In February, page views from Facebook surpassed AOL, now ranks fourth • More than 23,000 Twitter followers #IDSD InteractiveDaySanDiego.com
  • 34. Transactional Business Models #IDSD InteractiveDaySanDiego.com
  • 35. Daily Deal Intro Slide #IDSD InteractiveDaySanDiego.com
  • 36. The Daily Deal A Great Deal We get the word out to San Diego Through Social Networks 1 million display ad 250K daily print Sent to over impressions subscribers 115K email subscribers #IDSD InteractiveDaySanDiego.com
  • 37. Daily Deal Benefits • Zero upfront costs • Unmatched local media exposure • Immediate results & new customers • Viral buzz about your brand & company • Email opt-ins for future promotions • Cash flow • POS tracking of redemptions The ONLY advertising that guarantees customers! #IDSD InteractiveDaySanDiego.com
  • 38. Recent Partners #IDSD InteractiveDaySanDiego.com
  • 39. Demographic Snapshot • Average Age: 35-54 • Average Income: $75K + • Dual-income professionals • Upwardly mobile w/ kids • Chic sophisticates Heat Map of Top Purchasing Zip Codes #IDSD InteractiveDaySanDiego.com
  • 40. Example Deal • 1,000 cupcake deals x $10 per deal = $10,000 • $10,000 – 3% (credit card fees) = $9,700 • $9,700 / 2 (you + SOSD) = $4,850 65% of customers spend over the value of the voucher! $4,850 in your pocket 1,000 new eager customers in 24 hours! #IDSD InteractiveDaySanDiego.com
  • 41. Redemption & Tracking • You get list of purchasers and codes the next morning • Readers get vouchers within 24 hours of the deal ending • Plus Opt-In Emails! Bar Code Tracking for POS Systems #IDSD InteractiveDaySanDiego.com
  • 42. Mission Bay Water Sports Camp $172,575 in 24 hours! #IDSD InteractiveDaySanDiego.com
  • 43. Marine Room Restaurant $80,512 in 24 hours! #IDSD InteractiveDaySanDiego.com
  • 44. Launching This Week #IDSD InteractiveDaySanDiego.com
  • 45. What Does All This Mean for Advertisers? • Better results • One-stop shopping • Alternative business models • Commitment we are “Here to Stay” #IDSD InteractiveDaySanDiego.com
  • 46. The Future #IDSD InteractiveDaySanDiego.com

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