Visual Representation powerpoint for "The Wayfinding Handbook" by David Gibson

2. Preliminary Questions
 Have you ever been lost?
 How did you find your way back?
 “This book demystifies the fascinating process of providing
the necessary clues and environmental information that help
people orient themselves and intuitively find their way
(Gibson 6).”

3. What is Wayfinding?
 Environmental design
 Architectural design

4. Origins of Wayfinding
 Development of new cities
 Organization of new cultures, needs, societal and
political changes
 Effective communication through use of diagrams,
books, sign systems, symbols, etc.

5. The Works of Wayfinding
 Markets:
 “Large centers for transportation, education and
healthcare, where effective and efficient signage is
crucial; on the other are sports arenas, hotels, and
mixed-use developments where good wayfinding can
support a rich customer experience (Gibson 18).”

6. Why Wayfinding is Needed
 To adapt to everyone (citizens and visitors)
 To develop effective communication
 To increase accurate navigation
 To develop communities

7. The Wayfinding Design
Process
 Planning
 Research and Analysis
 Strategy
 Programming
 Design
 Schemetic Design
 Design Development
 Construction Documentation
 Implementation
 Bid Support
 Construction Administration

8. Wayfinding Design
 Branding and Placemaking
 Typography and Layout
 Color
 Symbols and Maps
 Forms, Materials and Media
 Green Design for Sustainability

9. Practical Considerations
 To implement a new wayfinding system:
 Voice all opinions
 Need funding and support
 Weigh out options in an objective manner

10. Discussion
 How does this relate to the concepts we have been
discussing in class?
 Information design
 Usability
 Others?
 What skills from Professional Writing are necessary or
will help you with a career in wayfinding?