Building an Evidence-Based Local Arts Program for Sacred Heart Medical Center at RiverBendKathy HathornCEO/Creative DirectorAmerican Art ResourcesHouston, Texas

Presentation OutlineProject OverviewGetting the Project BuiltCreating the ProgramManaging a Local Arts ProgramProject PublicitySuccesses of the ProjectOne Year Later

Project OverviewLocated in Springfield, Oregon365 million dollars1.2 million sq. ft. medical complexOwned by Peace Health, Bellevue, WashingtonWATG/Anshen + AllenService area - 7 countiesProject Overview

Design DirectionModern interpretation of Timberline LodgeArts and Crafts motifHomage to healing and wellnessArt to play an integral roleProject Overview

Timberline LodgeMt. Hood, OregonProject Overview

History of the Timberline LodgeConstructed between June, 1936 - September, 1937, Federal Works Progress Administration (WPA) Built entirely by hand, inside and outBuilt by unemployed craftsmen and artistsHarmonize with natureLift the spirits of its builders Project Overview

Sacred Heart Medical Centerat RiverBendProject Overview

What it Took to Get the RiverBend Project Built

TimelineSeptember, 2001 - plans announcedAugust, 2008 - hospital openedDelayed by zoning issues and litigationBiggest land use decision in city’s historySuccess came in spirit of cooperationGetting the Project Built

Team WorkOver 1100 nurses, physicians, etc.Over 100 former patients onPatient CouncilPebble Project - sharing researchDesign collaborativeGetting the Project Built

Creating the Art Program

Creating an Evidence-Based Art ProgramBegan in Design Development Create standards for entire PeaceHealth SystemCommitment to Pebble PartnershipClearly presented to key stakeholdersUtilize local talent whenever possibleCreating the Art Program

Forming the Art CommitteeHand-selected and privately invitedRepresented broard cross-sectionof stakeholdersRole clearly defined from the beginningCreating the Art Program

Role of the Art CommitteeCreate policies and standardsApprove general direction of the artprogramGenerate a buzz in local arts communityCreating the Art Program

Goals of the Art ProgramTo provide positive distractions, to reduce stress and bring hope and comfort through imagery The imagery of the PeaceHealth art program will offer benefits to its viewers, whether patients, family, or staff, by creating an environment that is supportive, embracing, and positive, rather than foreign and challenging. It will clearly support the mission of healing and compassionate care. In this way the imagery will work in tandem with medical, spiritual, and social aspects of the healing process. The imagery will be based on recognized research findings that clearly demonstrate the positive connection between renewal and stress reduction and viewing images of nature. The imagery will suggest wellness,healing, and the power of nature to improve patient lives even when curing isn’t possible. The art program also has research potential as part of the Pebble Project commitment.Creating the Art Program

Goals of the Art ProgramTo reflect and support the expectation of quality developed through design and architecture In the case of RiverBend, the art program will be created as an addition worthy of architectural design that is sure to garner both national and international attention. The program will honor a sense of place by linking nature, architecture, and art, complimenting and enhancing the natural setting. The quality of the art in the program will be in keeping with the quality of the architecture, creating a synergy between the two. Scale and proportion will be in keeping with the space, marrying art and architecture in perfect harmony. This harmony is a crucial component of creating a sense of wellness and peacefulness throughout the space. Artists and media included will be chosen for their ability to support the architecture, design, and its intent.Creating the Art Program

Goals of the Art ProgramTo address the culture and diversity of the population as well as the geography of the area The art program is designed to be inclusive of and sensitive to all ethnicities, cultures, chronological ages, socio-economic and educational backgrounds, spiritual beliefs, and lifestyles. While the program is too large to be made up solely of Lane County artists and imagery, the imagery will include familiar images of Lane County as well as the Pacific Northwest.Creating the Art Program

Goals of the Art ProgramD) To recognize and address the needs of different patient populations By addressing the specific needs of different patient populations, the art program will reflect the promise to deliver exceptional medicine and compassionate care. Artwork will be selected department by department to include those traits and characteristic that will support the patients in each department. The physical, psychological, emotional, and social aspects of each type of illness or condition of the patient will determine the content of the art for each department or nursing unit. Creating the Art Program

Goals of the Art ProgramE) To reflect the overall standards of excellence of PeaceHealth The art program will nurture a relationship with the community in an effort to brand PeaceHealth as caring and involved in the daily lives of its neighbors. It will provide numerous opportunities for artists of varying levels of talent to participate, either individually or in a partnership with various arts groups throughout the region. The program has the potential to be developed into a full-fledged ARTS program, including visual arts, poetry, dance, and music, which already has a strong leadership and place in the System. It also has the potential to be a program that would be benchmarked as an exemplary arts program. The popular press is also particularly interested in featuring such programs, which will be an additional opportunity to increase identity within the general community.Creating the Art Program

PolicyFor Art DonationCreating the Art Program

Policy for Art DonationsWe gladly accept donated art that fits the criteria of the PeaceHealth Art Program Guidelines.Prospective donors are encouraged to visit our facilities to see examples of the type of art that we would be grateful to receive. We will share the criteria via email, or you are welcome to visit the offices of the Foundation where you can see examples of the type of art that we are hoping to receive.Creating the Art Program

Policy for Art DonationsAll donated art and frames must be in excellent condition and ready to display.Creating the Art Program

Policy for Art DonationsPeaceHealth reserves the right to use the art donation in the manner in which it will best suit the facility. There is no promise to display the donated art.Donated art that is displayed could be subject to future removal or relocation as deemed appropriate by PeaceHealth.Creating the Art Program

Policy for Art DonationsIn circumstances where a donated work of art has great monetary value, PeaceHealth may choose to sell the work and use the funds to support the healing mission.Creating the Art Program

Managing a Local Arts ProgramManaging Local Arts Program

Common Misconceptions About “Local” ArtArt is within the budgetArt is high qualityArt is appropriate for patientsArt is appropriate for projectManaging Local Arts Program

PeaceHealth Definition of Local ArtLocal defined as an artist living or working in the Pacific NorthwestQuality of work was given priority over localityManaging Local Arts Program

What This AccomplishedDefined selection criteriaCreated program flexibilityAccess to best artists for projectResulted in a big buy-in by key stakeholdersManaging Local Arts Program

Call for ArtistsPlaced in local and regional newspapersMailed to various local and regional artsorganizationsMailed to artists in American Art Resources databasePlaced on PeaceHealth WebsiteManaging Local Arts Program

Response From Call For Artists168 Artists from Oregon51 Artists from Washington19 Artists from California47 Artists from other AreasManaging Local Arts Program

Summary Totals of Art for ProjectSignature Works (5) - 2 local artistsOriginal Works (120) - 30 local artistsPhotography (315) - 72 local artistsManaging Local Arts Program

Signature Work - Marriage of Art and ArchitectureMonumental exterior sculptureTwo bas reliefs - clock towerThree stained glass windows - chapelTwo stair rails - 600+ linear feetManaging Local Arts Program

How Signature Commissions Were AwardedCall For ArtistsPrivate InvitationManaging Local Arts Program

Publicity From Commissioning ProceduresProposalsWorking drawingsProgress photosFinished workProject Publicity

Exterior Signature SculptureMedium:Artist Selected:BronzeEllen TykesonEugene, Oregon4 - 12 feet tallLocated in Meadow EntranceProject Publicity

Exterior Bronze Sculpture - LocationProject Publicity

Exterior Bronze Sculpture - PreliminaryConcept drawing:Project Publicity

Exterior Bronze Sculpture - In ProgressWax models:Project Publicity

Exterior Bronze SculptureDetail:Finished WorkProject Publicity

Art in ArchitectureMedium:Artist Selected:Limestone Bas ReliefsKaren HeylEscondito, CaliforniaTwo 10’ x 16’ works eachconsisting of 6 integrated panelsLocated on north and westfaces of clock towerProject Publicity

Limestone Bas Reliefs - PreliminaryProject Publicity

Limestone Bas Reliefs - Working DrawingProject Publicity

Limestone Bas ReliefsProject Publicity

Art in ArchitectureMedium:Artist Selected:GlassWarren CartherWinnipeg, ManitobaThree windows including 10’ x 35’ exterior windowLocated in interior/exterior chapel wallsProject Publicity

Carved Glass - PreliminaryProject Publicity

Carved Glass - In ProgressProject Publicity

Carved Glass - In ProgressProject Publicity

Carved GlassProject Publicity

Art in ArchitectureMedium:Artist Selected:Hand-Forged Iron Stair RailLouis HerreraAustin, Texas468 running feetLocated around 2nd floor atriumProject Publicity

Stair Rail - Atrium Lobby - PreliminaryDetail from earlier workProject Publicity

Stair Rail - Atrium Lobby - In ProgressProject Publicity

Stair Rail - Atrium LobbyProject Publicity

Stair Rail - Atrium LobbyProject Publicity

Art in ArchitectureMedium:Artist Selected:Laser-Cut Steel and Bronze Stair RailLin CookMonroe, Oregon165 running feetLocated in the Oregon Heart and Vascular Institute AtriumProject Publicity

Stair Rail - OHVI Lobby - PreliminaryProject Publicity

Stair Rail - OHVI LobbyProject Publicity

Stair Rail - OHVI LobbyProject Publicity

Two-Dimensional Art Review (Evidence-Based)Input from Family CouncilArt Survey by CommitteeArt Survey by In-patientsPeaceHealth andAmerican Art ResourcesResearch TeamProject Publicity

Examples of Commissioned OriginalsProject Publicity

Examples of Commissioned OriginalsProject Publicity

Examples of Commissioned OriginalsProject Publicity

Examples of PhotographyProject Publicity

Photography for PediatricsProject Publicity

BuzzMentioned on electronic newsletters and listserves of artists from Lane Arts Council (regional arts organization) as well as DIVA (Downtown Initiative for the Visual Arts), and other more informal artist networks. Public service announcements about the Call for Artists in The Register-Guard and Eugene Weekly.Project Publicity

BuzzAds for call for artists in the Seattle Times, The Oregonion, The Register-Guard, Cascade A&ECall for artists was eventually picked up by at least three Web sites and shared with artists nationally.Project Publicity

BuzzBig feature story in Arts section of The Register-Guard.Article in the University of Oregon paper, the Emerald.Business section article in The Register-Guard in story about bronze foundry.Project Publicity

BuzzABC news is considering coming out to do a story on the design of the new hospital, and the art element is one of the story threads they’re most interested in.Arts reporter for the local NPR affiliate, KLCC, is doing two stories: one on bronze sculpture generally, featuring sculpture Fine Balance, and another on the rest of the art.Project Publicity

BuzzThe quARTerly did a 10-page folio focused on art at the hospital.The Jacobs Gallery, a leading local nonprofit art gallery, is planning a show in 2010 on evidence-based uses of art in healthcare, featuring artists whose work was acquired for Sacred Heart.Project Publicity

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One Year LaterDealing with the RecessionMany Requests for ToursUniversity of Oregon PartnershipIncreased PhilanthropyIncreased Interest of ArtistsUse of Facility as Retreat

In Conclusion . . . Local Arts ProgramSupport local communityEnhance public perceptionIncrease brand awarenessGarner positive media attentionEncourage philanthropy

Questions?

Building an Evidence-Based Local Arts Program for Sacred Heart Medical Center at RiverBendKathy HathornCEO/Creative DirectorAmerican Art ResourcesHouston, Texas