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                  <span class="slideshow-title" style="font-size:14px;">Creating a Coherent Social Strategy for Business</span><br />
                  From: <a href="http://www.slideshare.net/scweir" class="slideshow-author">scweir</a>,
                  <span class="ago">6 months ago</span><br /><br />
                  <div class="slideshow-embed"><div style="width:425px;text-align:left" id="__ss_370713"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/scweir/creating-a-coherent-social-strategy-for-business?type=powerpoint" title="Creating a Coherent Social Strategy for Business">Creating a Coherent Social Strategy for Business</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slideshare.net/swf/ssplayer2.swf?doc=groundwellweb20-1209055916642342-8&stripped_title=creating-a-coherent-social-strategy-for-business" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slideshare.net/swf/ssplayer2.swf?doc=groundwellweb20-1209055916642342-8&stripped_title=creating-a-coherent-social-strategy-for-business" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View SlideShare <a style="text-decoration:underline;" href="http://www.slideshare.net/scweir/creating-a-coherent-social-strategy-for-business?type=powerpoint" title="View Creating a Coherent Social Strategy for Business on SlideShare">presentation</a> or <a style="text-decoration:underline;" href="http://www.slideshare.net/upload?type=powerpoint">Upload</a> your own. (tags: <a style="text-decoration:underline;" href="http://slideshare.net/tag/groundswell">groundswell</a> <a style="text-decoration:underline;" href="http://slideshare.net/tag/social">social</a>)</div></div></div><br /><br />
                  <div class="slideshow-description">Presentation from Forrester Research on Social Marketing</div><br /><br />
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Creating a Coherent Social Strategy for Business

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Presentation from Forrester Research on Social Marketing

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Slide 1: Creating a Coherent Social Strategy for Business Charlene Li & Josh Bernoff Co-authors, Groundswell VPs, Forrester Research groundswell.forrester.com 1 Entire contents © 2008 Forrester Research, Inc. All rights reserved.
Slide 3:Web 2.0 approach-avoidance syndr

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