Suzie Curtis Slide Presentation

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  • You can insert your name, direct extension and photo of subject property. Are you familiar with Coldwell Banker Shooltz?
  • Suzie Curtis Slide Presentation

    1. 1. Coldwell Banker Shooltz Marketing Presentation 110 S. Washington Street Oxford, MI 48371 (248) 628-4711 Prepared by: Suzanne “Suzie” Curtis
    2. 2. Coldwell Banker Coldwell Banker Shooltz Transaction Process Marketing Plan Pricing Analysis Market Trends
    3. 3. Company Overview
    4. 4. Coldwell Banker <ul><li>Founded in 1906 </li></ul><ul><li>Over 4,000 offices internationally </li></ul><ul><li>More than 126,000 sales people in 30 countries </li></ul><ul><li>120 + offices in Michigan referring buyers and sellers </li></ul>
    5. 5. Coldwell Banker Shooltz <ul><li>North Oakland County’s premier real estate company </li></ul><ul><li>Serving the area for over 35 years </li></ul><ul><li>45+ full time Realtors ® </li></ul><ul><li>Annual sales volume of approximately $100,000,000 </li></ul><ul><li>Exclusive Lifetime Homecare Service </li></ul>
    6. 6. Coldwell Banker Shooltz <ul><li>Largest local market share </li></ul>
    7. 7. Transaction Process
    8. 8. What will the transaction process look like? <ul><li>Our professional services as Realtors ® include: </li></ul><ul><li>Research the market & determine price </li></ul><ul><li>Provide staging recommendations & photograph property </li></ul><ul><li>Promote & market your property to the real estate community and identify buyer pool </li></ul><ul><li>Present the property </li></ul><ul><li>Arrange showings & share feedback </li></ul><ul><li>Adjust strategy </li></ul><ul><li>Present, explain & negotiate all written offers </li></ul><ul><li>Manage all steps of the transaction </li></ul><ul><li>Arrange & attend closing </li></ul><ul><li>We will be available for all post closing needs for you, your family & friends </li></ul>“ We will be with you every step of the way, before, during and after the sale”
    9. 9. Marketing Plan
    10. 10. Marketing Plan Print Media Internet Advertising Property Tour Local Promotion & Signage Optional Marketing Efforts Property Preparation
    11. 11. Exclusive Home of Lifetime Homecare Service “Free Handyman for Life”
    12. 12. Print Media
    13. 13. Internet Promotion coldwellbanker.com moveinmichigan.com cbshooltz.com realtor.com realestate-mls.com
    14. 14. Property Tour & Signage <ul><li>45 full time agents </li></ul><ul><li>Weekly </li></ul><ul><li>Immediate feed back for </li></ul><ul><li>strategic adjustments </li></ul><ul><li>Internationally recognized yard sign </li></ul>Shooltz Realty 248 628-4711
    15. 15. Optional Marketing Efforts <ul><li>Open house </li></ul><ul><li>Broker open house </li></ul><ul><li>Target mailing campaigns </li></ul><ul><li>Reverse prospecting </li></ul><ul><li>Door to door prospecting </li></ul>
    16. 16. Property Preparation <ul><li>Exterior </li></ul><ul><li>Keep lawn mowed, watered and edged. Trim shrubs. Tidy up grounds, patio, decks, driveway & garage. Clean up after pets. </li></ul><ul><li>Be sure front door is scrubbed clean or painted if necessary. First impressions are everything! </li></ul><ul><li>Interior </li></ul><ul><li>Review each room of your home </li></ul><ul><li>Paint any room needing attention </li></ul><ul><li>Clean carpets & drapes if necessary </li></ul><ul><li>Clean windows </li></ul><ul><li>Remove clutter </li></ul><ul><li>Fill all light sockets with high wattage bulbs </li></ul><ul><li>Pay close attention to the kitchen & bathrooms </li></ul><ul><li>Make sure pet areas are clean and free of odor </li></ul><ul><li>Discuss importance of a Home Warranty Plan with your agent </li></ul>It is important to look at your house through “buyers’ eyes.”
    17. 17. Pricing Analysis
    18. 18. Pricing What affects market value Pricing your property Best obtainable price
    19. 19. What Affects The Market Value Of Your Property? <ul><li>What affects market value </li></ul><ul><li>Physical qualities of your property </li></ul><ul><ul><li>Location </li></ul></ul><ul><ul><li>Age </li></ul></ul><ul><ul><li>Size of house and lot </li></ul></ul><ul><ul><li>Floor plan and </li></ul></ul><ul><ul><li>architectural style </li></ul></ul><ul><li>  </li></ul><ul><li>Market Conditions </li></ul><ul><ul><li>Interest rates and availability </li></ul></ul><ul><ul><li>of financing </li></ul></ul><ul><ul><li>Buyer demand </li></ul></ul><ul><ul><li>Prices of recently sold properties </li></ul></ul><ul><ul><li>State of the economy </li></ul></ul><ul><ul><li>Seasonal demand </li></ul></ul><ul><li>The Competition </li></ul><ul><ul><li>The number of similar properties for sale </li></ul></ul><ul><ul><li>Their prices, financing terms, location and physical condition </li></ul></ul><ul><li>What does not affect market value </li></ul><ul><li>  </li></ul><ul><ul><li>Original price </li></ul></ul><ul><ul><li>Needed proceeds </li></ul></ul><ul><ul><li>The cash proceeds you want or need from the sale </li></ul></ul><ul><ul><li>The cost to re-build it today </li></ul></ul><ul><ul><li>Your investment in improvements </li></ul></ul><ul><ul><li>Opinions </li></ul></ul><ul><ul><li>What people say your property is worth </li></ul></ul>
    20. 20. Pricing Your Property <ul><ul><li>The higher a property is priced above realistic market value, the more time it will take to sell and the less interest it will attract. </li></ul></ul><ul><li>Overpricing </li></ul><ul><li>Loses interested buyers </li></ul><ul><li>Attracts wrong prospects </li></ul><ul><li>Eliminates offers </li></ul><ul><li>Helps sell the competition </li></ul><ul><li>Frequently results in selling the home for less than it would have sold for if priced right at the outset </li></ul><ul><li>Can cause appraisal problems </li></ul><ul><li>If your property is priced right, more buyers will be interested when it first hits the market </li></ul><ul><li>Since mortgages are based on fair market value, not the sale price, more buyers will be able to consider your property when it is priced competitively </li></ul>
    21. 21. How to determine the Best Price Obtainable For Your Property? <ul><li>We will conduct a </li></ul><ul><li>Strategic Pricing Analysis </li></ul><ul><li>to give you a solid foundation for the realistic </li></ul><ul><li>pricing of your property by researching the </li></ul><ul><li>following: </li></ul><ul><li>Currently for sale properties </li></ul><ul><li>Shows the properties that are competing for buyers’ attention right now. </li></ul><ul><li>Home buyers engage in comparison shopping. They will not pay more for a property than they could pay for another, similar one. </li></ul><ul><li>Did not sell </li></ul><ul><li>Demonstrates what buyers have not been willing to pay under current market conditions </li></ul><ul><li>Recently sold properties </li></ul><ul><li>Reveals what buyers have actually paid for similar properties </li></ul>   

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