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Caviar Beyond James Bond
Caviar Beyond James Bond
Caviar Beyond James Bond
Caviar Beyond James Bond
Caviar Beyond James Bond
Caviar Beyond James Bond
Caviar Beyond James Bond
Caviar Beyond James Bond
Caviar Beyond James Bond
Caviar Beyond James Bond
Caviar Beyond James Bond
Caviar Beyond James Bond
Caviar Beyond James Bond
Caviar Beyond James Bond
Caviar Beyond James Bond
Caviar Beyond James Bond
Caviar Beyond James Bond
Caviar Beyond James Bond
Caviar Beyond James Bond
Caviar Beyond James Bond
Caviar Beyond James Bond
Caviar Beyond James Bond
Caviar Beyond James Bond
Caviar Beyond James Bond
Caviar Beyond James Bond
Caviar Beyond James Bond
Caviar Beyond James Bond
Caviar Beyond James Bond
Caviar Beyond James Bond
Caviar Beyond James Bond
Caviar Beyond James Bond
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Caviar Beyond James Bond

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A fresh perspective on caviar branding.

A fresh perspective on caviar branding.

Published in: Business, Self Improvement
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  • 1. THINKING  BEYOND  JAMES  BOND     CAVIAR    
  • 2.  The  Challenge   Caviar  today  is   old-­‐school,  boring  and  snobbish.     Even  acts  shady     It  needs  a  makeover   Fresh,  Sexy  and  Relevant.   Always  Transparent.    
  • 3. Who  are  we  talking  to  ?  
  • 4. Consumer  Market  –  GCC     I  want  to  be  Different       Affluent  Arab  male  –  24-­‐36  ,  western   educated,  used  to  luxury,     Entrepreneurial,    open  to  ideas  yet     well  grounded  in  tradiUonal  values       Mo1va1on:     Networking  for  power  and  Status       Desire:     I  want  fit  into  the  crowd  of  the  rich  and  elite    
  • 5. Consumer  Market   I  want  to  enjoy  my  life     Key  Segments:  Connoisseurs  &  Understaters       Affluent  male  &  female,  know  luxury  and   don’t  want  to  show  off,  individualisUc,   success  must  be  enjoyed       Mo1va1on:   Success  must  be  enjoyed       Desire:     I  want  to  appreciate  the  finest  things  in  life    
  • 6. Brand  Building    
  • 7. Brand  Architecture   Master  Brand   One  Brand,  One  Promise     3  Unique  Segments         •  Gourmet  Range   •  Chefs  &  Restaurants   •  Airlines   •  Connoisseur  CollecUon   •   Nouv’e  Riche   •   Affluent  Hosts     •  Limited  EdiUons     •  Royalty   •  CelebriUes  
  • 8. Brand  Abributes   The  strength  of     a  luxury  brand   lies  on  its     pillars         QUALITY   EXPERIENCE   STORY     Pursuit  of  Perfec1on    Science  &  Art  of  Caviar       Sensuality      MysUque  |  Modernity|  Moroccan       Heritage    Sustainability  |  AuthenUcity|  Passion      
  • 9. Naming  Criteria   Anchored   Rooted  in  Heritage/Origin   ReflecUon  of  a  glorious  past.  A  legacy,  A  passion       Invites  mystery  and  intrigue    Starts  a  story         Unique  &  Own  able         What  will  you  name  the  promise  of  an  experience  
  • 10. Brand  Name     AQUA  JEWELS   Moroccan  caviar  
  • 11.       Let  the  story  begin  
  • 12.       Set  in  the  magical  coast  of  Mediterranean  Morocco     this  is  a  love  story…..              
  • 13. Between… A  French  entrepreneur  and  a  devout   epicurean  from  the  south  of  France,  Monsieur   Olivier.  He  is  passionate  about  old  books,   beggube  and  caviar.     and  a  …   Aisha,   the   beauUful   Moroccan   maiden,   from   the   lineage   of   ‘Ashraafs’   of   the   Berber   dynasty.  The  family  is  known  for  their  farms  of   spices   and   condiments   across   the   Mount.   Atlas  range  in  Morocco.    
  • 14. A whirlwind romance followed, their passions fused together and both discovered their love for the finer delicacies of life. Caviar became a mutual passion. Driven by the desire for epicurean feasts yet horrified by the realization of natural destruction by over consumption, they decided to take responsibility. The future of caviar lied in responsible aqua farming that can restore balance in nature and ensure a life long supply for our future generations to enjoy. Excited with this idea, they setout to create the perfect aqua farm.
  • 15. Islet of Isabella They  discovered  a  small  islet  hidden  from  the  world,  near  the  coast   of  Tangier,  north  west  of  Mediterranean  Morocco.  The  climate,  the   water  and  the  perfect  natural  environment  was  idea  for  it  to   become  the  worlds  perfect  natural  habitat  for  sturgeon    
  • 16. With the couples dedication and the help of Aisha’s Moroccan fishing tribesmen who brought their finest skills and secret spices along with the marine scientist and bio engineers they managed to design and create a thriving aqua farm where each fish is scientifically monitored and handled with extreme care The result is the creation of the worlds finest caviar in harmony with nature
  • 17. what makes the finest Caviar Caviarologist:  specially  trained  personnel  supervise  and  conduct  all   aspects  of  the  farming  and  extracUon  process  under  strict  controls   and  guidelines  to  achieve  perfect  results.       Prime  Age:  Each  fish  is  monitored  with  special  ultrasound  devices   that  can  evaluate  ferUlity  cycle  and  maturity  of  fish.  Only  the  prime   fish  are  used  for  ferUlizaUon.       DNA  tracking  :  each  can  of  caviar  can  be  traced  back  to  the  Ume  of   ferUlizing  and  age  of  fish  along  with  details  its  pedigree.          
  • 18. What  makes  them  truly  Remarkable   Call  it  the  secret  Moroccan  recipe  or  Aisha’s  magic  touch       But  the  truth  is     when  you  add  true  love  to  the  process,     It  shows  in  the  result  .       Aisha’s  relentless  passion  to  indulge  her  husband  with  the  finest  caviar  &   her  dedicaUon  to  devise  it  in  harmony  with    nature     so  that  she  can  share  it  the  world  is  truly  admirable.     The  end  result  can  only  be  a  fruit  of  love.    
  • 19.  Love  Fruit  of  the  Sea   Aqua  jewels  are  a  creaUon  of  love   With  the  heart  and  soul  of  a  lady  in  love   Designed  to  kindle  romance   and  strengthen  brotherly  bonds   They  commend    camaraderie   And  reward  the  epicurean  lot   So  fine  are  these  delicate  jewels  of  sea   They  are  called  the  love  fruit  of  the  sea    
  • 20. Brand  Pyramid     Brand  posiUoning   Love  fruit  of   the  Sea   Epicure   Sensuality   Brand  equity     Moroccan  MysUque   Feminine  Modernity   Art  and  Science  of  Caviarology   AuthenUcity     Transparency   Traceability   Sustainability  
  • 21. Aqua  Jewels:  Love  fruit  of  the  Sea   Epicurean  sensuality   Creates  pleasure  of  fine  gourmet  that  seduces  the  senses       Feminine  modernity   Supports  bold  feminine  expressionism  in  high  class  fashion  and  lifestyle     Moroccan  MysUque   Ambassador  of  Arab  hospitality,  tradiUon  and  spicy  colors  of  Morocco  
  • 22.  The  Ritual    Aqua jewels are created for celebrations. The signature for Aqua Jewel are those unique quiet moments when you pause and commemorate the blank space in between, for what & where you have been in the past & where you are heading now.
  • 23. Appendices  
  • 24. AQUA  CULTURE  IS  THE  ONLY  FUTURE  FOR  CAVIAR    

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