Your SlideShare is downloading. ×
0
Trekking Through the Green Maze November 5, 2009 Stan Millan, LEED ®  AP Sarah Brehm Jones Walker Green Law & Sustainabili...
Presentation Overview <ul><li>Quiz (handout) </li></ul><ul><li>General introduction </li></ul><ul><li>Green is what or wha...
Quiz <ul><li>We will spend a few minutes taking a brief, 10-question quiz </li></ul>© 2009 Jones, Walker, Waechter, Poitev...
Introduction <ul><li>Florida State University reports that “green” was the most overused or misused word in 2008 </li></ul...
Greenwashing <ul><li>Defined:   Misleading consumers regarding a company’s environmental practices or benefits of its prod...
Five Types of Greenwashing <ul><li>Mislead with words </li></ul><ul><li>Mislead with visuals/graphics </li></ul><ul><li>Mi...
Greenwashing Charges <ul><li>FTC charges against companies making false/unsubstantiated claims that their products were bi...
FTC Green Guides: Overview <ul><li>Require that any unqualified claims that a product is biodegradable be based on scienti...
FTC Green Guides: TIP ONE <ul><li>Issue:  Environmental claim of “recycled” product or packaging </li></ul><ul><li>Tip:  “...
FTC Green Guides: TIP TWO <ul><li>Issue:  Packaging or product claims to use less material than former version or competit...
FTC Green Guides: TIP THREE <ul><li>Issue:  Product claims to be “non-toxic” </li></ul><ul><li>Tip:  Manufacturer must hav...
FTC Green Guides: TIP FOUR <ul><li>Issue:  Vague or general claims such as “environmentally friendly” </li></ul><ul><li>Ti...
FTC Green Guides: TIP FIVE <ul><li>Issue:  Claims that a product is biodegradable </li></ul><ul><li>Tip:  Most material is...
FTC Green Guides: TIP SIX <ul><li>Issue:  Claims that a product is “CFC*-free” </li></ul><ul><li>Tip:  Company must docume...
FTC Green Guides: Status <ul><li>Most key players want revisions </li></ul><ul><li>Key areas of concern: </li></ul><ul><ul...
FTC Green Guides: Enforcement History <ul><li>FTC brought 37 enforcement actions involving environmental marketing claims ...
FTC Green Guides: Recent Enforcement <ul><li>FTC filed two enforcement actions this year </li></ul><ul><ul><li>Kmart, Tend...
Greenwashing: Your Legal Rights <ul><li>Some options available: fraud, redhibition, breach of contract (law suits) </li></...
Green is What or What Not?: Opportunities  <ul><li>Are you searching for greener (more energy-efficient, natural, sustaina...
<ul><li>In which product categories are you searching for greener products? </li></ul>Green is What or What Not?: Opportun...
Green is What or What Not?: Challenges <ul><li>Consumers know less than you might think they do about how to “go green” an...
Green is What or What Not?: Challenges <ul><li>Which is the best description to read on a label? </li></ul>© 2009 Jones, W...
Green is What or What Not?: Challenges <ul><li>Concern over chemicals compared to knowledge </li></ul>© 2009 Jones, Walker...
Green is What or What Not?: Challenges <ul><li>Concern over chemicals compared to knowledge </li></ul>© 2009 Jones, Walker...
Green is What or What Not?: Skepticism <ul><li>Why do companies that adopt environmentally friendly practices do so? Pick ...
Green is What or What Not?: Skepticism <ul><li>Many products are promoted as green. But how do you know that a product is ...
Green is What or What Not?: Skepticism <ul><li>Which is the best source for green product certification or endorsement? </...
Green is What or What Not?: Skepticism <ul><li>What would you do if the manufacturer of your favorite toilet paper receive...
ISO 14021-1999: Overview <ul><li>Standard for Environmental Labels and Declarations—Self-Declared Environmental Claim </li...
ISO 14021-1999: Commonly Misused Claims <ul><li>Recyclable </li></ul><ul><li>Recycled content </li></ul><ul><li>Reduced re...
Environmental Claim Types <ul><li>Type 1:  eco-labeling program; products meet set of pre-determined requirements; have en...
Environmental Claim Types: Chart Source: ISO 14021-1999 © 2009 Jones, Walker, Waechter, Poitevent, Carrère & Denègre L.L.P.
Environmental Claim Types: Chart © 2009 Jones, Walker, Waechter, Poitevent, Carrère & Denègre L.L.P. Source: ISO 14021-1999
UL Environment: Overview <ul><li>A part of Underwriters Laboratories Inc., a global leader with 115 years of experience in...
UL Environment: The Case for Standards <ul><li>Create common definitions and understanding about what makes a product gree...
UL Environment: Standard Development <ul><li>Keys to effective standard development: </li></ul><ul><ul><li>Based on sound ...
Green Seal Product Certification: Overview <ul><li>Science-based environmental certification standards that are credible, ...
<ul><li>Alternative fuel vehicles </li></ul><ul><li>Anti-corrosive paints </li></ul><ul><li>Cleaning services </li></ul><u...
Green Seal Product Certification: Procedure <ul><li>Products evaluated using life-cycle approach; ensures all significant ...
Green Seal Product Certification: Standards Here’s What’s Green Source: US Green Building Council  © 2009 Jones, Walker, W...
Green Label Program: Overview <ul><li>Established by Carpet and Rug Institute (CRI) to test for volatile organic compounds...
Green Label Program: Standards <ul><li>Green Label </li></ul><ul><ul><li>Basic compliance with standards </li></ul></ul><u...
MERV*: Overview <ul><li>Standard developed under ASHRAE** Standard 52.2 for air filters </li></ul><ul><li>Measures overall...
MERV: Explanation of Ratings <ul><li>1–4:  Most common filters for residential use; will not stop particles smaller than 1...
ACEEE Green Guide: Overview <ul><li>American Council for an Energy Efficient Economy set green cars standard  </li></ul><u...
ACEEE Green Guide: Examples <ul><li>Toyota Prius </li></ul><ul><li>Honda Civic Hybrid </li></ul><ul><li>Toyota Yaris </li>...
FSC: Overview <ul><li>Forest Stewardship Council encourages responsible management of world’s forests </li></ul><ul><li>La...
FSC: Forest Landowners & Managers <ul><li>12 FSC-accredited certifiers </li></ul><ul><li>Certifiers enter contract with la...
FSC: Manufacturers <ul><li>Different form of certification: chain of custody certification process </li></ul><ul><li>Inven...
FSC: Example Notice to Suppliers Here’s What’s Green © 2009 Jones, Walker, Waechter, Poitevent, Carrère & Denègre L.L.P.
Green-E Energy: Overview <ul><li>Voluntary certification program for renewable energy </li></ul><ul><li>Certifies renewabl...
Green-E Energy: Types of Energy <ul><li>Energy comes from windmill, solar, and other generators built since 1997 </li></ul...
Green-E Energy: Standards <ul><li>Organizations must: </li></ul><ul><ul><li>Meet Green-E standards </li></ul></ul><ul><ul>...
EnergyStar: Overview <ul><li>Government-backed program for businesses and individuals to protect environment through energ...
EnergyStar: Appliances & Electronics <ul><li>Washers/Dryers </li></ul><ul><li>Dishwashers </li></ul><ul><li>Refrigerators/...
EnergyStar: Dishwasher Example <ul><li>EnergyStar dishwasher uses 40% less energy than federal minimum standards </li></ul...
Green-Label Roadmap <ul><li>These 15 green-label programs are recognized as good benchmarks by experts and retailers such ...
Procurement: Sample Specifications © 2009 Jones, Walker, Waechter, Poitevent, Carrère & Denègre L.L.P.
Procurement <ul><li>Need to internally justify agency’s need for “green” products </li></ul><ul><li>Otherwise can’t restri...
Conclusion <ul><li>Financial incentives exist for energy efficient and green building </li></ul><ul><li>Tax credits and ot...
Question & Answer Session © 2009 Jones, Walker, Waechter, Poitevent, Carrère & Denègre L.L.P.
Contact Information Stanley A. Millan Special Counsel, Jones Walker 201 St. Charles Avenue New Orleans, LA 70170-5100 504....
Upcoming SlideShare
Loading in...5
×

Trekking Through The Green Maze

520

Published on

Information related to greenwashing and claims that products are green, sustainable, and environmentally friendly

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
520
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
10
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Trekking Through The Green Maze"

  1. 1. Trekking Through the Green Maze November 5, 2009 Stan Millan, LEED ® AP Sarah Brehm Jones Walker Green Law & Sustainability Team © 2009 Jones, Walker, Waechter, Poitevent, Carrère & Denègre L.L.P.
  2. 2. Presentation Overview <ul><li>Quiz (handout) </li></ul><ul><li>General introduction </li></ul><ul><li>Green is what or what not? </li></ul><ul><li>Here’s What’s Green </li></ul><ul><li>Here’s How to Procure It </li></ul><ul><li>Conclusion and Q&A </li></ul>© 2009 Jones, Walker, Waechter, Poitevent, Carrère & Denègre L.L.P.
  3. 3. Quiz <ul><li>We will spend a few minutes taking a brief, 10-question quiz </li></ul>© 2009 Jones, Walker, Waechter, Poitevent, Carrère & Denègre L.L.P.
  4. 4. Introduction <ul><li>Florida State University reports that “green” was the most overused or misused word in 2008 </li></ul><ul><li>Consumers often confused by “green” labels and claims </li></ul><ul><li>Historically poor government enforcement of false “green” advertising </li></ul><ul><li>Consensus: national standards with third-party verification may be the way to go </li></ul>© 2009 Jones, Walker, Waechter, Poitevent, Carrère & Denègre L.L.P.
  5. 5. Greenwashing <ul><li>Defined: Misleading consumers regarding a company’s environmental practices or benefits of its product or service </li></ul><ul><li>At Best: Marketing technique; no impact on environment </li></ul><ul><li>At Worst: Bad for environment </li></ul>© 2009 Jones, Walker, Waechter, Poitevent, Carrère & Denègre L.L.P.
  6. 6. Five Types of Greenwashing <ul><li>Mislead with words </li></ul><ul><li>Mislead with visuals/graphics </li></ul><ul><li>Mislead with claim that is vague or unprovable </li></ul><ul><li>Mislead with overstatement/exaggeration of product “greenness” </li></ul><ul><li>Mislead by omission </li></ul>© 2009 Jones, Walker, Waechter, Poitevent, Carrère & Denègre L.L.P.
  7. 7. Greenwashing Charges <ul><li>FTC charges against companies making false/unsubstantiated claims that their products were biodegradable: K-Mart, Tender Corporation, Dyna-E </li></ul><ul><li>FTC charges against marketing claims of “miracle devices” for car mileage </li></ul><ul><li>In the News: Target accused by public interest group Cornucopia Institute of false advertisement for selling Silk soymilk with “organic” on label; manufacturer does not use organic soybeans </li></ul>© 2009 Jones, Walker, Waechter, Poitevent, Carrère & Denègre L.L.P.
  8. 8. FTC Green Guides: Overview <ul><li>Require that any unqualified claims that a product is biodegradable be based on scientific evidence that it will completely decompose within a reasonably short period of time </li></ul><ul><li>Typical product is disposed in landfill—not ideal spot for biodegradable materials </li></ul><ul><li>FTC developed six tips to aid consumers in sorting through environmental claims </li></ul>© 2009 Jones, Walker, Waechter, Poitevent, Carrère & Denègre L.L.P.
  9. 9. FTC Green Guides: TIP ONE <ul><li>Issue: Environmental claim of “recycled” product or packaging </li></ul><ul><li>Tip: “Recycled” products and packaging claims should detail percentage recycled, pre- or post-consumer content, and any refurbished or reused parts </li></ul>© 2009 Jones, Walker, Waechter, Poitevent, Carrère & Denègre L.L.P.
  10. 10. FTC Green Guides: TIP TWO <ul><li>Issue: Packaging or product claims to use less material than former version or competitor’s product </li></ul><ul><li>Tip: Label should detail what has been reduced, by how much, and compared to what </li></ul>© 2009 Jones, Walker, Waechter, Poitevent, Carrère & Denègre L.L.P.
  11. 11. FTC Green Guides: TIP THREE <ul><li>Issue: Product claims to be “non-toxic” </li></ul><ul><li>Tip: Manufacturer must have reason to believe that product will not pose significant risk to people or environment </li></ul>© 2009 Jones, Walker, Waechter, Poitevent, Carrère & Denègre L.L.P.
  12. 12. FTC Green Guides: TIP FOUR <ul><li>Issue: Vague or general claims such as “environmentally friendly” </li></ul><ul><li>Tip: Such claims lack specifics and should not influence purchasing decisions without support of the claim </li></ul>© 2009 Jones, Walker, Waechter, Poitevent, Carrère & Denègre L.L.P.
  13. 13. FTC Green Guides: TIP FIVE <ul><li>Issue: Claims that a product is biodegradable </li></ul><ul><li>Tip: Most material is biodegradable in landfills, but not immediately; many years are needed for decomposition </li></ul>© 2009 Jones, Walker, Waechter, Poitevent, Carrère & Denègre L.L.P.
  14. 14. FTC Green Guides: TIP SIX <ul><li>Issue: Claims that a product is “CFC*-free” </li></ul><ul><li>Tip: Company must document that its products do not harm the atmosphere, either upper or ground level </li></ul>© 2009 Jones, Walker, Waechter, Poitevent, Carrère & Denègre L.L.P. *Chlorofluorocarbons are refrigerants which are greenhouse gases or upper stratospheric ozone eaters
  15. 15. FTC Green Guides: Status <ul><li>Most key players want revisions </li></ul><ul><li>Key areas of concern: </li></ul><ul><ul><li>Need to define “renewable” and “sustainable” </li></ul></ul><ul><ul><li>Update “recycling” definitions </li></ul></ul><ul><ul><li>Seals and labels </li></ul></ul><ul><ul><li>Life-cycle assessments </li></ul></ul><ul><ul><li>Use of “environmentally friendly,” “green,” etc. </li></ul></ul><ul><ul><li>Biodegradability </li></ul></ul><ul><li>FTC plans to conduct Green Marketing Consumer Perception Study of environmental marketing claims </li></ul><ul><ul><li>Purpose is to determine what revisions, if any, to make to guides to reflect changes in consumer perceptions of environmental claims </li></ul></ul>© 2009 Jones, Walker, Waechter, Poitevent, Carrère & Denègre L.L.P.
  16. 16. FTC Green Guides: Enforcement History <ul><li>FTC brought 37 enforcement actions involving environmental marketing claims between 1990–2000 </li></ul><ul><li>Most claims were challenged on the basis that the company did not have sufficient substantiation for the claim it made </li></ul><ul><li>No enforcement actions from 2000–2009 </li></ul><ul><li>In June 2008, FTC Commissioner Rosch stated there have been no recent enforcement actions because: </li></ul><ul><ul><li>The industry has been abiding by the Green Guides; and </li></ul></ul><ul><ul><li>Private enforcement under the Lanham Act and self-regulation have developed into effective alternative enforcement mechanisms </li></ul></ul>© 2009 Jones, Walker, Waechter, Poitevent, Carrère & Denègre L.L.P.
  17. 17. FTC Green Guides: Recent Enforcement <ul><li>FTC filed two enforcement actions this year </li></ul><ul><ul><li>Kmart, Tender Corp., and Dyna-E International </li></ul></ul><ul><ul><li>Complaint filed in June 2009 </li></ul></ul><ul><ul><li>Disposable plates, moist wipes, and compressed dry towels claimed to be biodegradable </li></ul></ul><ul><ul><li>Sami Designs, CSE, and Pure Bamboo, LLC </li></ul></ul><ul><ul><li>Complaint filed in August 2009 </li></ul></ul><ul><ul><li>Claimed rayon clothing was from “100% bamboo fibers” </li></ul></ul><ul><ul><li>Some lumber companies have recently challenged the Forest Stewardship Council’s program before the FTC </li></ul></ul>© 2009 Jones, Walker, Waechter, Poitevent, Carrère & Denègre L.L.P.
  18. 18. Greenwashing: Your Legal Rights <ul><li>Some options available: fraud, redhibition, breach of contract (law suits) </li></ul><ul><li>Majority of individuals would need to be joined in a class action </li></ul><ul><li>OSHA requires manufacturers/importers to provide a product’s Material Safety Data Sheet —available to consumers upon request </li></ul><ul><li>Ideal option: research green products and services beforehand to avoid resorting to legal rights </li></ul>© 2009 Jones, Walker, Waechter, Poitevent, Carrère & Denègre L.L.P.
  19. 19. Green is What or What Not?: Opportunities <ul><li>Are you searching for greener (more energy-efficient, natural, sustainable, etc.) products these days? </li></ul>© 2009 Jones, Walker, Waechter, Poitevent, Carrère & Denègre L.L.P. Source: eco.pulse 2009
  20. 20. <ul><li>In which product categories are you searching for greener products? </li></ul>Green is What or What Not?: Opportunities © 2009 Jones, Walker, Waechter, Poitevent, Carrère & Denègre L.L.P. Source: eco.pulse 2009
  21. 21. Green is What or What Not?: Challenges <ul><li>Consumers know less than you might think they do about how to “go green” and what constitutes green: Can a product be organic but not sustainable? </li></ul>© 2009 Jones, Walker, Waechter, Poitevent, Carrère & Denègre L.L.P. Source: eco.pulse 2009
  22. 22. Green is What or What Not?: Challenges <ul><li>Which is the best description to read on a label? </li></ul>© 2009 Jones, Walker, Waechter, Poitevent, Carrère & Denègre L.L.P. Source: eco.pulse 2009
  23. 23. Green is What or What Not?: Challenges <ul><li>Concern over chemicals compared to knowledge </li></ul>© 2009 Jones, Walker, Waechter, Poitevent, Carrère & Denègre L.L.P. Source: eco.pulse 2009
  24. 24. Green is What or What Not?: Challenges <ul><li>Concern over chemicals compared to knowledge </li></ul>© 2009 Jones, Walker, Waechter, Poitevent, Carrère & Denègre L.L.P. Source: eco.pulse 2009
  25. 25. Green is What or What Not?: Skepticism <ul><li>Why do companies that adopt environmentally friendly practices do so? Pick one. </li></ul>A “check all that apply” methodology was used in 2008 © 2009 Jones, Walker, Waechter, Poitevent, Carrère & Denègre L.L.P. Source: eco.pulse 2009
  26. 26. Green is What or What Not?: Skepticism <ul><li>Many products are promoted as green. But how do you know that a product is green? </li></ul>© 2009 Jones, Walker, Waechter, Poitevent, Carrère & Denègre L.L.P. Source: eco.pulse 2009
  27. 27. Green is What or What Not?: Skepticism <ul><li>Which is the best source for green product certification or endorsement? </li></ul>© 2009 Jones, Walker, Waechter, Poitevent, Carrère & Denègre L.L.P. Source: eco.pulse 2009
  28. 28. Green is What or What Not?: Skepticism <ul><li>What would you do if the manufacturer of your favorite toilet paper received a government fine for failing emissions standards or polluting a nearby stream? </li></ul>© 2009 Jones, Walker, Waechter, Poitevent, Carrère & Denègre L.L.P. Source: eco.pulse 2009
  29. 29. ISO 14021-1999: Overview <ul><li>Standard for Environmental Labels and Declarations—Self-Declared Environmental Claim </li></ul><ul><li>Made by claimant, not certified by independent third party </li></ul><ul><li>Potential for claims to be misused; ISO 14021-1999 provides guidance to level the playing field </li></ul>© 2009 Jones, Walker, Waechter, Poitevent, Carrère & Denègre L.L.P.
  30. 30. ISO 14021-1999: Commonly Misused Claims <ul><li>Recyclable </li></ul><ul><li>Recycled content </li></ul><ul><li>Reduced resource used </li></ul><ul><li>Recovered energy </li></ul><ul><li>Waste reduction </li></ul><ul><li>Reduced energy consumption </li></ul><ul><li>Reduced water consumption </li></ul><ul><li>Extended life product </li></ul><ul><li>Reusable and refillable </li></ul><ul><li>Designed for disassembly </li></ul><ul><li>Compostable </li></ul><ul><li>Degradable </li></ul><ul><li>Organic </li></ul>© 2009 Jones, Walker, Waechter, Poitevent, Carrère & Denègre L.L.P.
  31. 31. Environmental Claim Types <ul><li>Type 1: eco-labeling program; products meet set of pre-determined requirements; have environmental superiority; pass/fail system </li></ul><ul><li>Type 2: self-declared claims; ISO 14021-1999 designed to guide </li></ul><ul><li>Type 3: environmental product declaration; provide tool for implementing green purchasing network and for business-to-business transactions; not pass/fail Type 3 claims are more suitable for transactions involving raw materials, ancillary materials, and components between businesses and for consumer products </li></ul>© 2009 Jones, Walker, Waechter, Poitevent, Carrère & Denègre L.L.P.
  32. 32. Environmental Claim Types: Chart Source: ISO 14021-1999 © 2009 Jones, Walker, Waechter, Poitevent, Carrère & Denègre L.L.P.
  33. 33. Environmental Claim Types: Chart © 2009 Jones, Walker, Waechter, Poitevent, Carrère & Denègre L.L.P. Source: ISO 14021-1999
  34. 34. UL Environment: Overview <ul><li>A part of Underwriters Laboratories Inc., a global leader with 115 years of experience in product standards development, testing, certification, and inspection </li></ul><ul><li>UL Environment is UL’s new global environmental product testing, evaluation, and certification business </li></ul><ul><li>Dedicated to supporting the growth and development of sustainable products, services, and organizations in the global marketplace with: </li></ul><ul><ul><li>Independent assessment and validation of environmental claims </li></ul></ul><ul><ul><li>Testing, evaluation, and certification of products to sustainable product standards </li></ul></ul>© 2009 Jones, Walker, Waechter, Poitevent, Carrère & Denègre L.L.P.
  35. 35. UL Environment: The Case for Standards <ul><li>Create common definitions and understanding about what makes a product green </li></ul><ul><li>Provide a solid foundation for trust and confidence </li></ul><ul><li>Forum to discuss and resolve conflicting definitions or interpretations </li></ul><ul><li>Help avoid legal risk of greenwashing </li></ul><ul><li>Done correctly, will encourage innovation </li></ul>© 2009 Jones, Walker, Waechter, Poitevent, Carrère & Denègre L.L.P.
  36. 36. UL Environment: Standard Development <ul><li>Keys to effective standard development: </li></ul><ul><ul><li>Based on sound science </li></ul></ul><ul><ul><li>Look at product’s lifecycle environmental impact </li></ul></ul><ul><ul><li>Broadly based on multiple factors/attributes </li></ul></ul><ul><ul><li>Developed with open and transparent processes </li></ul></ul><ul><ul><li>Involve multiple stakeholders and perspectives—manufacturers, retailers, regulators, users, NGOs, and consumers </li></ul></ul><ul><ul><li>Recognize and reward investment, innovation, and excellence </li></ul></ul><ul><ul><li>Provide a path to raise the bar over time to provide continuous improvement </li></ul></ul>© 2009 Jones, Walker, Waechter, Poitevent, Carrère & Denègre L.L.P.
  37. 37. Green Seal Product Certification: Overview <ul><li>Science-based environmental certification standards that are credible, transparent, and essential </li></ul><ul><li>Focus on environmentally-preferred products, purchasing, and operations </li></ul><ul><li>Meets EPA’s criteria for third-party certifiers, requirements in ISO 1420 and 1424, and standards of global eco-labeling network </li></ul><ul><li>U.S. member of 26-member eco-labeling world organization </li></ul>Here’s What’s Green © 2009 Jones, Walker, Waechter, Poitevent, Carrère & Denègre L.L.P.
  38. 38. <ul><li>Alternative fuel vehicles </li></ul><ul><li>Anti-corrosive paints </li></ul><ul><li>Cleaning services </li></ul><ul><li>Coded printing paper </li></ul><ul><li>Commercial adhesives </li></ul><ul><li>Compact fluorescent lamps </li></ul><ul><li>Degreasers </li></ul><ul><li>Electric chillers </li></ul><ul><li>Fleet vehicle maintenance </li></ul><ul><li>Food service packaging </li></ul><ul><li>Green procurement criteria </li></ul><ul><li>Green facilities operation and maintenance criteria </li></ul><ul><li>Household cleaners </li></ul><ul><li>Industrial and institutional cleaners </li></ul><ul><li>Industrial and institutional floor care products </li></ul><ul><li>Industrial and institutional hand cleaners </li></ul><ul><li>Lodging properties </li></ul><ul><li>Newsprint </li></ul>Green Seal Product Certification: Categories <ul><li>Occupancy sensors </li></ul><ul><li>Paints </li></ul><ul><li>Paper products used in food prep </li></ul><ul><li>Paper towels and paper napkins </li></ul><ul><li>Photovoltaic modules </li></ul><ul><li>Powdered laundry bleach </li></ul><ul><li>Printing and writing paper </li></ul><ul><li>Recycled content latex paint standard </li></ul><ul><li>Refined engine oil </li></ul><ul><li>Residential central air conditioning systems </li></ul><ul><li>Residential central air source heat pumps </li></ul><ul><li>Reusable utility bags </li></ul><ul><li>Split-ductless air source heat pumps </li></ul><ul><li>Tissue paper </li></ul><ul><li>Watering hoses </li></ul><ul><li>Windows </li></ul><ul><li>Window films </li></ul>Here’s What’s Green © 2009 Jones, Walker, Waechter, Poitevent, Carrère & Denègre L.L.P.
  39. 39. Green Seal Product Certification: Procedure <ul><li>Products evaluated using life-cycle approach; ensures all significant environmental impacts are considered, from raw materials extraction, to manufacturing, to disposal </li></ul><ul><li>Main steps for standard development are public scope, public review of the standard, final stakeholder review, and issuance of final standard </li></ul><ul><li>Applications for certification accepted then evaluated for compliance </li></ul><ul><li>Once accepted, subject to annual monitoring </li></ul>Here’s What’s Green © 2009 Jones, Walker, Waechter, Poitevent, Carrère & Denègre L.L.P.
  40. 40. Green Seal Product Certification: Standards Here’s What’s Green Source: US Green Building Council © 2009 Jones, Walker, Waechter, Poitevent, Carrère & Denègre L.L.P.
  41. 41. Green Label Program: Overview <ul><li>Established by Carpet and Rug Institute (CRI) to test for volatile organic compounds in cushions under carpets </li></ul><ul><li>CRI and the American National Standards Institute (ANSI) have certified the green carpet program in US </li></ul><ul><li>Two standards: Green Label and Green Label Plus </li></ul>Here’s What’s Green © 2009 Jones, Walker, Waechter, Poitevent, Carrère & Denègre L.L.P.
  42. 42. Green Label Program: Standards <ul><li>Green Label </li></ul><ul><ul><li>Basic compliance with standards </li></ul></ul><ul><ul><li>Designed to help corporate manufacturers, installers, and end users identify and utilize low-emission cushions </li></ul></ul><ul><li>Green Label Plus </li></ul><ul><ul><li>Enhancement of Green Label </li></ul></ul><ul><ul><li>Cushions with very low emissions of volatile organic compounds improve indoor air quality </li></ul></ul><ul><ul><li>Products undergo 14-day testing process: carpets tested for 13 chemicals, adhesives for 15 </li></ul></ul><ul><ul><li>Initial, quarterly, and annual testing </li></ul></ul>Here’s What’s Green © 2009 Jones, Walker, Waechter, Poitevent, Carrère & Denègre L.L.P.
  43. 43. MERV*: Overview <ul><li>Standard developed under ASHRAE** Standard 52.2 for air filters </li></ul><ul><li>Measures overall efficiency of air filter </li></ul><ul><li>Ratings range from 1–16; measurements in microns </li></ul><ul><li>Higher ratings mean fewer dust particles and air contaminants pass through filter </li></ul><ul><li>Common particles: pet dander, insecticide dust, smog, dust, viruses, wood, tobacco smoke, spores, bacteria, pollen </li></ul>Here’s What’s Green *Minimum Efficiency Reporting Value **American Society of Heating, Refrigerating, and Air-Conditioning Engineers © 2009 Jones, Walker, Waechter, Poitevent, Carrère & Denègre L.L.P.
  44. 44. MERV: Explanation of Ratings <ul><li>1–4: Most common filters for residential use; will not stop particles smaller than 10 microns </li></ul><ul><li>5–8: More common in commercial applications; filters collect particles as small as 3 microns </li></ul><ul><li>9–12: Used in commercial industrial applications; filters stop particles from 1–3 microns in size; must be cleaned and replaced </li></ul><ul><li>13–16: Used in hospitals; filters stop particles as small as 0.3 microns </li></ul>Here’s What’s Green © 2009 Jones, Walker, Waechter, Poitevent, Carrère & Denègre L.L.P.
  45. 45. ACEEE Green Guide: Overview <ul><li>American Council for an Energy Efficient Economy set green cars standard </li></ul><ul><li>Rating based on vehicle emission standard, fuel economy, fuel effects, CO2 emissions, and overall environmental impact </li></ul><ul><li>Describes vehicles by five-tier class ranking: </li></ul><ul><ul><li>Superior </li></ul></ul><ul><ul><li>Above average </li></ul></ul><ul><ul><li>Average </li></ul></ul><ul><ul><li>Below average </li></ul></ul><ul><ul><li>Inferior </li></ul></ul>Here’s What’s Green © 2009 Jones, Walker, Waechter, Poitevent, Carrère & Denègre L.L.P.
  46. 46. ACEEE Green Guide: Examples <ul><li>Toyota Prius </li></ul><ul><li>Honda Civic Hybrid </li></ul><ul><li>Toyota Yaris </li></ul><ul><li>Honda FIT </li></ul><ul><li>Ford Escape Hybrid </li></ul><ul><li>Hyundai Sonata </li></ul><ul><li>Subaru Outback Wagon </li></ul><ul><li>Nissan Rogue </li></ul><ul><li>Toyota Tacoma </li></ul><ul><li>Ford Ranger </li></ul><ul><li>Toyota Sienna </li></ul><ul><li>Chevrolet Tahoe Hybrid C1500 </li></ul>Here’s What’s Green © 2009 Jones, Walker, Waechter, Poitevent, Carrère & Denègre L.L.P.
  47. 47. FSC: Overview <ul><li>Forest Stewardship Council encourages responsible management of world’s forests </li></ul><ul><li>Landowners and companies that sell timber or forest products seeks certification to verify to consumers that they have practiced forestry consistent with FSC standards </li></ul><ul><li>FSC enlists independent certification organizations that evaluate forest management activities and tracking of forest products </li></ul>Here’s What’s Green © 2009 Jones, Walker, Waechter, Poitevent, Carrère & Denègre L.L.P.
  48. 48. FSC: Forest Landowners & Managers <ul><li>12 FSC-accredited certifiers </li></ul><ul><li>Certifiers enter contract with landowner/manager to asses forest management against FSC standard for region </li></ul><ul><li>Summary reports made public after certification assessment is complete </li></ul><ul><li>Contract duration is 5 years; 5-year audits supplemented by annual audtis </li></ul>Here’s What’s Green © 2009 Jones, Walker, Waechter, Poitevent, Carrère & Denègre L.L.P.
  49. 49. FSC: Manufacturers <ul><li>Different form of certification: chain of custody certification process </li></ul><ul><li>Inventory control system allows segregation and identification of products from FSC-certified forests </li></ul><ul><li>Link between consumer preference and responsibility of forest management </li></ul>Here’s What’s Green © 2009 Jones, Walker, Waechter, Poitevent, Carrère & Denègre L.L.P.
  50. 50. FSC: Example Notice to Suppliers Here’s What’s Green © 2009 Jones, Walker, Waechter, Poitevent, Carrère & Denègre L.L.P.
  51. 51. Green-E Energy: Overview <ul><li>Voluntary certification program for renewable energy </li></ul><ul><li>Certifies renewable energy that meets environmental and consumer protection standards developed in conjunction with leading environmental energy and policy organizations </li></ul><ul><li>Requires sellers to disclose clear and useful information to potential consumers </li></ul>Here’s What’s Green © 2009 Jones, Walker, Waechter, Poitevent, Carrère & Denègre L.L.P.
  52. 52. Green-E Energy: Types of Energy <ul><li>Energy comes from windmill, solar, and other generators built since 1997 </li></ul><ul><li>Produces little or no GHG emissions </li></ul><ul><li>Three renewable energy certification options: </li></ul><ul><ul><li>Renewable energy certificates (“green tags”) </li></ul></ul><ul><ul><li>Utility green pricing programs </li></ul></ul><ul><ul><li>Competitive electricity products </li></ul></ul>Here’s What’s Green © 2009 Jones, Walker, Waechter, Poitevent, Carrère & Denègre L.L.P.
  53. 53. Green-E Energy: Standards <ul><li>Organizations must: </li></ul><ul><ul><li>Meet Green-E standards </li></ul></ul><ul><ul><li>Abide by code of conduct </li></ul></ul><ul><ul><li>Engage in consumer disclosure requirements </li></ul></ul><ul><ul><li>Undergo annual verification process audit </li></ul></ul><ul><ul><li>Complete twice-yearly review of marketing materials </li></ul></ul><ul><ul><li>Pay annual fee </li></ul></ul><ul><li>Companies can use logo, obtain customer confidence, etc. </li></ul>Here’s What’s Green © 2009 Jones, Walker, Waechter, Poitevent, Carrère & Denègre L.L.P.
  54. 54. EnergyStar: Overview <ul><li>Government-backed program for businesses and individuals to protect environment through energy efficiency </li></ul><ul><li>Label appears on appliances and home electronics that meet environmental efficiency criteria </li></ul><ul><li>FTC requires labels on most home appliances but not home electronics </li></ul><ul><li>Labels provide estimate of product’s energy consumption or efficiency, as well as highest/lowest energy consumption or efficiency estimates of similar appliance models </li></ul>Here’s What’s Green © 2009 Jones, Walker, Waechter, Poitevent, Carrère & Denègre L.L.P.
  55. 55. EnergyStar: Appliances & Electronics <ul><li>Washers/Dryers </li></ul><ul><li>Dishwashers </li></ul><ul><li>Refrigerators/freezers </li></ul><ul><li>Water heaters </li></ul><ul><li>Room air conditioners </li></ul><ul><li>Computers </li></ul><ul><li>Home audio equipment </li></ul><ul><li>Televisions </li></ul><ul><li>DVD/VCR players </li></ul>Here’s What’s Green © 2009 Jones, Walker, Waechter, Poitevent, Carrère & Denègre L.L.P.
  56. 56. EnergyStar: Dishwasher Example <ul><li>EnergyStar dishwasher uses 40% less energy than federal minimum standards </li></ul><ul><li>Use less water; hot water energy cost savings over lifetime is about $90 </li></ul>Here’s What’s Green © 2009 Jones, Walker, Waechter, Poitevent, Carrère & Denègre L.L.P.
  57. 57. Green-Label Roadmap <ul><li>These 15 green-label programs are recognized as good benchmarks by experts and retailers such as Green Depot and Office Depot: </li></ul>Here’s What’s Green <ul><li>Green Seal (www.greenseal.org) </li></ul><ul><li>Energy Star (www.energystar.gov) </li></ul><ul><li>EPA Design for the Environment (www.epa.gov/dfe) </li></ul><ul><li>WaterSense (www.epa.gov/watersense) </li></ul><ul><li>Forest Stewardship Council (www.fsc.org) </li></ul><ul><li>Scientific Certification Systems (www.scscertified.com) </li></ul><ul><li>EcoLogo (www.ecologo.org) </li></ul><ul><li>Greenguard (www.greenguard.org) </li></ul><ul><li>Cradle to Cradle (www.c2ccertified.com) </li></ul><ul><li>Electronic Product Environmental Assessment Tool (www.epeat.net) </li></ul><ul><li>Global Organic Textile Standard (www.global-standard.org) </li></ul><ul><li>Biodegradable Products Institute (www.bpiworld.org) </li></ul><ul><li>FloorScore (www.rfci.com) </li></ul><ul><li>Totally Chlorine Free (www.chlorinefreeproducts.org) </li></ul><ul><li>Carpet and Rug Institute's Green Label/Green Label Plus (www.carpet-rug.org) </li></ul>Source: Wall Street Journal Research © 2009 Jones, Walker, Waechter, Poitevent, Carrère & Denègre L.L.P.
  58. 58. Procurement: Sample Specifications © 2009 Jones, Walker, Waechter, Poitevent, Carrère & Denègre L.L.P.
  59. 59. Procurement <ul><li>Need to internally justify agency’s need for “green” products </li></ul><ul><li>Otherwise can’t restrict competition </li></ul><ul><li>Need to be specific on “green” requirements; can’t be ambiguous </li></ul><ul><li>Avoid protests/claims </li></ul>© 2009 Jones, Walker, Waechter, Poitevent, Carrère & Denègre L.L.P.
  60. 60. Conclusion <ul><li>Financial incentives exist for energy efficient and green building </li></ul><ul><li>Tax credits and other incentive programs, zoning preferences </li></ul><ul><li>Studies show that green buildings encourage happier workforce, higher productivity </li></ul><ul><li>Procurements for “green” products need to be specific and justified </li></ul>© 2009 Jones, Walker, Waechter, Poitevent, Carrère & Denègre L.L.P.
  61. 61. Question & Answer Session © 2009 Jones, Walker, Waechter, Poitevent, Carrère & Denègre L.L.P.
  62. 62. Contact Information Stanley A. Millan Special Counsel, Jones Walker 201 St. Charles Avenue New Orleans, LA 70170-5100 504.582.8328 tel 504.589.8328 fax [email_address] Sarah S. Brehm Associate, Jones Walker 8555 United Plaza Boulevard Baton Rouge, LA 70809 225.248.2142 tel 225.248.3142 fax [email_address]
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×