Detroit Tigers Digital Marketing Strategy

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Detroit Tigers Digital Marketing Strategy

  1. 1. 2011 Digital Marketing Strategy<br />
  2. 2. “This year has the chance to unleash the most complete Tigers team since the 2006 squad went to the World Series.”<br />-Jason Beck, MLB.com<br />
  3. 3. 2010 Pre-Season Ticket Sales: ~13,000[1]<br />2011 Pre-Season Ticket Sales Goal: 15,000+<br />1 The Detroit News, 2011<br />
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  5. 5.
  6. 6. “Order your tickets today for exclusive video access!”<br />
  7. 7.
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  9. 9. 2011 Marketing Budget<br />

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