Slideshow Transcript

1. Slide 1: Even a Government Agency Can Do Social Media Dr. Curtis R. Rogers Communications Director October 10, 2008
2. Slide 2: Presentation Agenda • Why Social Media? • State Library on Flickr • YouTube • MySpace • Facebook • Additional Resources
3. Slide 3: Why Social Media? •Easy to use •Immediate reach •Reaching new users •Most services are free •Look at the stats!
4. Slide 4: Social media use “Marketers and public relations professionals today are confronted with an astounding array of new communications channels. Internet-based social media tools like blogs, podcasts, online video and social networks are giving voice to the opinions of millions of consumers. While mainstream media continues to play a vital role in the dissemination of information, even these traditional channels are increasingly being influenced by online conversations. The “new influencers” are beginning to tear at the fabric of marketing as it has existed for 100 years, giving rise to a new style of marketing that is characterized by conversation and community.” ~New Media, New Influencers, and Implications for Public Relations, by Paul Gillin, Senior Fellow, Society for New Communications Research, 2008.
5. Slide 9: •Joomla CMS •RSS Feeds
6. Slide 10: How my job has YouTube changed… •Post photos to flickr.com •Check agency social networking email for updates to YouTube, Flickr flickr, MySpace •Respond to friend requests after reviewing •Post special events or projects •Periodically update status •Video production, posting to YouTube •Edit web site using Joomla CMS
7. Slide 11: Facebook Page Views Facebook Fans of SC State Library
8. Slide 12: www.flickr.com http://www.flickr.com/tour/ Tags Email, shopping, Uploadr cards, contacts, organize, Tools copyright, Search sharing (friends/ Maps family), statistics, Groups badge…
9. Slide 13: www.youtube.com What’s Tags useful? Uploading Channels What’s Friends junk? Stats Favorites
10. Slide 14: With TeacherTube, community members can: • Upload, tag and share videos worldwide. • Upload Support Files to attach your educational Actvities, Assessments, Lesson Plans, Notes, and Other file formats to your video. • Browse hundreds of videos uploaded by community members. • Find, join and create video groups to connect with people who have similar interests. • Customize the experience by subscribing to member videos, saving favorites, and creating playlists. • Integrate TeacherTube videos on websites using video embeds or APIs. • Make videos public or private - users can elect to broadcast their videos publicly or share them privately with those they invite. • www.teachertube.com
11. Slide 15: Blogs & Resources • http://www.bloglines.com • http://www.statelibrary.sc.gov/social-networkin • http://marketing-expert.blogspot.com/ • http://www.readwriteweb.com/ • http://www.trendhunter.com/ • http://www.engadget.com/ • http://curtisrogers.blogspot.com/
12. Slide 16: Thank You! • Dr. Curtis R. Rogers, Communications Director, SC State Library • Y!& Meebo: crr29061 • AIM: curtisrogrs • 803-734-8928 • crogers@statelibrary.sc.gov