Why does product_development_suck
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Why does product_development_suck

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A lot of product development projects suck. Most of the time because of a missing purpose and a clear focus on what is really important. Impact Mapping can help to create such a purpose and to focus ...

A lot of product development projects suck. Most of the time because of a missing purpose and a clear focus on what is really important. Impact Mapping can help to create such a purpose and to focus on the capabilities that are in context with the business goals.

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Why does product_development_suck Why does product_development_suck Presentation Transcript

  • Why does ProductDevelopment suck?(Marc Löffler, @scrumphony)
  • Typical Product Development Problems
  • http://www.flickr.com/photos/matiasjajaja/194944822/
  • http://www.flickr.com/photos/epsos/5444678656/
  • http://www.flickr.com/photos/markbrandon/6992271218/
  • http://www.flickr.com/photos/mind_the_goat/418728450/
  • http://www.flickr.com/photos/greenfday69/45235902/
  • Root Causes
  • http://www.flickr.com/photos/godserv/4517248920/
  • http://www.flickr.com/photos/toolstop/4546017269/
  • ImpactMapping
  • Why? Who? How? What?
  • Why?http://www.flickr.com/photos/peterulrich/7807861962/
  • Who?http://www.flickr.com/photos/chocolatefrogs/4505234877/
  • How?http://www.flickr.com/photos/roadhunter/313038005/
  • What?http://www.flickr.com/photos/mvs/3405603248/
  • (c) Gojko Adzic 2012 – http://www.impactmapping.org
  • (c) Gojko Adzic 2012 – http://www.impactmapping.org
  • “Never aim to implement the whole map. Instead, find theshortest path through the map to the goal” Gojko Adzic in the book Impact Mapping
  • How to explain it to your kids?
  • http://www.flickr.com/photos/elephantatech/4709026126/
  • (Some) Impact Mapping Advantages
  • Scope Creephttp://www.flickr.com/photos/soda37/6496544581/ and http://www.flickr.com/photos/soda37/6496541139/
  • Pet Featureshttp://www.flickr.com/photos/alexyo1968/5237333618/
  • Ad-hoc prioritisationhttp://www.flickr.com/photos/kyra__m/5521752450/
  • Impact Mapping Resources
  • http://www.impactmapping.org
  • Thanks for your attention
  • ContactMarc LöfflerEmail: marc.loeffler@spoonique.deWeb: http://blog.scrumphony.comTwitter: @scrumphony