Why does product_development_suck

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A lot of product development projects suck. Most of the time because of a missing purpose and a clear focus on what is really important. Impact Mapping can help to create such a purpose and to focus on the capabilities that are in context with the business goals.

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Why does product_development_suck

  1. 1. Why does ProductDevelopment suck?(Marc Löffler, @scrumphony)
  2. 2. Typical Product Development Problems
  3. 3. http://www.flickr.com/photos/matiasjajaja/194944822/
  4. 4. http://www.flickr.com/photos/epsos/5444678656/
  5. 5. http://www.flickr.com/photos/markbrandon/6992271218/
  6. 6. http://www.flickr.com/photos/mind_the_goat/418728450/
  7. 7. http://www.flickr.com/photos/greenfday69/45235902/
  8. 8. Root Causes
  9. 9. http://www.flickr.com/photos/godserv/4517248920/
  10. 10. http://www.flickr.com/photos/toolstop/4546017269/
  11. 11. ImpactMapping
  12. 12. Why? Who? How? What?
  13. 13. Why?http://www.flickr.com/photos/peterulrich/7807861962/
  14. 14. Who?http://www.flickr.com/photos/chocolatefrogs/4505234877/
  15. 15. How?http://www.flickr.com/photos/roadhunter/313038005/
  16. 16. What?http://www.flickr.com/photos/mvs/3405603248/
  17. 17. (c) Gojko Adzic 2012 – http://www.impactmapping.org
  18. 18. (c) Gojko Adzic 2012 – http://www.impactmapping.org
  19. 19. “Never aim to implement the whole map. Instead, find theshortest path through the map to the goal” Gojko Adzic in the book Impact Mapping
  20. 20. How to explain it to your kids?
  21. 21. http://www.flickr.com/photos/elephantatech/4709026126/
  22. 22. (Some) Impact Mapping Advantages
  23. 23. Scope Creephttp://www.flickr.com/photos/soda37/6496544581/ and http://www.flickr.com/photos/soda37/6496541139/
  24. 24. Pet Featureshttp://www.flickr.com/photos/alexyo1968/5237333618/
  25. 25. Ad-hoc prioritisationhttp://www.flickr.com/photos/kyra__m/5521752450/
  26. 26. Impact Mapping Resources
  27. 27. http://www.impactmapping.org
  28. 28. Thanks for your attention
  29. 29. ContactMarc LöfflerEmail: marc.loeffler@spoonique.deWeb: http://blog.scrumphony.comTwitter: @scrumphony

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