Digital
Marketing &
E-commerce
Emerging Trends & Practices
BY SARTHAK KALUCHA
Internet contributes 1.6% to
India’s GDP, expected to go up
to 5.6% by 2020
1
E-commerce
Trends

2
Search
Marketing

3
Social
Marketing
1
E-commerce
Trends
Growth in shopping queries

474%

in India from 2010 to 2012

Source:
Close to

30%
of internet users will
transact online in
2015
Pick your niche. Get online..
2
Search
Marketing
Inbound Traffic With..

Content
Marketing

Organic Search
(SEO)

Paid Search
(PPC)
PPC Marketing
Audio
Podcasts/Music

Visual
Pictures/Video

Written
Blogs/Ebooks
3
Social
Media
Unique viewers

5 Lakh
a day on
YouTube
Facebook – 1 billion+
users
Measure Social Media ROI
Conclusion
Develop a digital media & marketing strategy
across the business
Invest in core areas – website content &
conve...
Digital Marketing & Ecommerce: Emerging Trends and Practices
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Digital Marketing & Ecommerce: Emerging Trends and Practices

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Conducted Digital Media workshop at office on Dec 6 2013. Here's the PPT part of it.

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Transcript of "Digital Marketing & Ecommerce: Emerging Trends and Practices"

  1. 1. Digital Marketing & E-commerce Emerging Trends & Practices BY SARTHAK KALUCHA
  2. 2. Internet contributes 1.6% to India’s GDP, expected to go up to 5.6% by 2020
  3. 3. 1 E-commerce Trends 2 Search Marketing 3 Social Marketing
  4. 4. 1 E-commerce Trends
  5. 5. Growth in shopping queries 474% in India from 2010 to 2012 Source:
  6. 6. Close to 30% of internet users will transact online in 2015
  7. 7. Pick your niche. Get online..
  8. 8. 2 Search Marketing
  9. 9. Inbound Traffic With.. Content Marketing Organic Search (SEO) Paid Search (PPC)
  10. 10. PPC Marketing
  11. 11. Audio Podcasts/Music Visual Pictures/Video Written Blogs/Ebooks
  12. 12. 3 Social Media
  13. 13. Unique viewers 5 Lakh a day on YouTube
  14. 14. Facebook – 1 billion+ users
  15. 15. Measure Social Media ROI
  16. 16. Conclusion Develop a digital media & marketing strategy across the business Invest in core areas – website content & conversions, search, social and email. Performance review: Get ideas, feedback; track data analytics; Refine & change
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