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It Is Game Time! Win With Integration.
It Is Game Time! Win With Integration.
It Is Game Time! Win With Integration.
It Is Game Time! Win With Integration.
It Is Game Time! Win With Integration.
It Is Game Time! Win With Integration.
It Is Game Time! Win With Integration.
It Is Game Time! Win With Integration.
It Is Game Time! Win With Integration.
It Is Game Time! Win With Integration.
It Is Game Time! Win With Integration.
It Is Game Time! Win With Integration.
It Is Game Time! Win With Integration.
It Is Game Time! Win With Integration.
It Is Game Time! Win With Integration.
It Is Game Time! Win With Integration.
It Is Game Time! Win With Integration.
It Is Game Time! Win With Integration.
It Is Game Time! Win With Integration.
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It Is Game Time! Win With Integration.

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Recorded Webinar: Sports & Entertainment Data Integration Solutions …

Recorded Webinar: Sports & Entertainment Data Integration Solutions

Integrating ticket data(Tickets.com and Ticketmaster) with customer data from your CRM system can improve ticket sales, increase employee productivity and reduce time spent on analytics and reporting.

Hear Scott Loft, Vice President, Ticket Sales of OKC Thunder, and Katie Morgan, CRM Administrator, Texas Rangers, as they share how ticket data integration with CRM has made a difference in their businesses. Also listen to an informative discussion, with Q&A session and actionable next steps for your business.

Also hear Jon Petrucelli, Senior Director, Dynamics Practice at Hitachi Solutions, who works with both organizations on their solutions. The session is sponsored and moderated by Lou Antonucci, Vice President, Scribe Software.

Watch this webinar to learn how over 50 professional sports and entertainment customers have streamlined their business, increased revenue and improved customer service through customer data integration.

Recorded: 09-17-13

Published in: Technology, Business
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  • 1. CONFIDENTIAL | © 2012-2013 Scribe Software Corporation. All rights reserved. It’s Game Time. Win with integration! VOIP Is Enabled, however if you cannot hear please use web meeting dial in details Host: Lou Antonucci, Vice President of Sales, Scribe Software Katie Morgan Ticket Sales & Database Manager Texas Rangers Jon Petrucelli Senior Director Microsoft Dynamics Practice Scott Loft Vice President, Ticket Sales Ben Wang Mgr. CRM & Database Operations Oklahoma City Thunder
  • 2. CONFIDENTIAL | © 2012-2013 Scribe Software Corporation. All rights reserved. Housekeeping • Phone lines are muted • Presentation is approximately 45 minutes • Use the “Questions” area of GTM to submit your questions • All questions will be addressed at the end of the presentation
  • 3. CONFIDENTIAL | © 2012-2013 Scribe Software Corporation. All rights reserved. Agenda • Scribe Overview • The need for customer data • Texas Rangers • Oklahoma City Thunder • Hitachi‟s top 5 Integration „tips from the field‟ • Call to action • Questions & Answers
  • 4. CONFIDENTIAL | © 2012-2013 Scribe Software Corporation. All rights reserved. Scribe Overview • Pacesetting Capabilities - We bring customer data anywhere it‟s needed - Leadership in major customer application markets – MS Dynamics, Salesforce.com - Partner-Centric Go To Market; it‟s in our DNA - Extensive ISV network – Exact Target, Marketo, Silverpop, On24, Znode • Key Offerings - Scribe Online Platform - Scribe Online Replication Services, Integration Services - Scribe Insight • Established Global Company - Headquarters; Manchester, NH USA - EMEA office: Den Haag, Netherlands • Awards - 2012 SIIA Codie Award Winner - AlwaysOnDemand Global 250 Award Winner
  • 5. CONFIDENTIAL | © 2012-2013 Scribe Software Corporation. All rights reserved. Scribe in Sports, Media, and Entertainment MLB Pittsburgh Pirates St. Louis Cardinals Atlanta Braves Miami Marlins Texas Rangers Detroit Tigers Boston Red Sox Minnesota Twins Anaheim Angels Chicago Cubs Arizona Diamondbacks NFL Dallas Cowboys Miami Dolphins Carolina Panthers Houston Texans Seattle Seahawks NBA Oklahoma City Thunder Phoenix Suns Minnesota Timberwolves NHL NHLPA Ottawa Senators Detroit Red Wings MISC Indianapolis Motor Speedway Wembley Stadium Walt Disney Viacom Carnival Cruise Lines Pandora
  • 6. CONFIDENTIAL | © 2012-2013 Scribe Software Corporation. All rights reserved. The Need for Customer Data – Fast Facts 4.5The hours per week the average employee spends tracking down information they need to do their job.1 16%The percent of businesses that have fully integrated their customer-facing systems3 70%The percent of businesses that plan to spend more on data-related marketing initiatives in 20132 55%The percentage of businesses that consider data integration to be a critical component of their information management strategy according to Ventana Research 1 Data Growth and Protection Survey, March 2012, Symform & StorageCraft 2 Infogroup, January 2013 3State of Data Integration Survey, Scribe Software, March 2013
  • 7. CONFIDENTIAL | © 2012-2013 Scribe Software Corporation. All rights reserved. Why is this so important today? • Constant battle with the fan‟s discretionary income spend. • It‟s all about cheeks in the seats - - Do you really understand why your fans come to the stadium? - Is it that you are in first place? - Is it because they live in the same neighborhood as the stadium? - Is it that your stadium is comfortable? - Is it because you serve Primanti Brothers sandwiches? - Is it that as a fan, I can interact with other fans during a game? • Are you keeping pace with the competition? - Is it HDTV? - Is it another pro sports team?
  • 8. CONFIDENTIAL | © 2012-2013 Scribe Software Corporation. All rights reserved. The Texas Rangers Katie Morgan Ticket Sales & Database Manager
  • 9. CONFIDENTIAL | © 2012-2013 Scribe Software Corporation. All rights reserved. Texas Rangers • Goal: Create a 360 degree view of our customers • Challenge: - No CRM System - Did not know anything about our customers - Who to call? - When to call? - What geography to target? • Need: - Simply implementing a CRM system would not be enough - Needed to augment the value of CRM with more of the „right‟ customer data
  • 10. CONFIDENTIAL | © 2012-2013 Scribe Software Corporation. All rights reserved. Texas Rangers • Solution: - Integrate Tickets.com data to CRM - General customer data - Name, address, phone - Ticket purchase data - When, where, price - Integrate with Turnkey Prospector (Axciom data) - Customer demographic details - Discretionary income - Job title, salary - Family data - Etc…
  • 11. CONFIDENTIAL | © 2012-2013 Scribe Software Corporation. All rights reserved. Texas Rangers • Business Benefits: - As a result of implementing CRM and integrating data from Tickets.com and Turnkey Prospector - - Realizing increased revenues due to increased sales efficiency - We now know our audience and can better ‘target’ campaigns - More efficient in who we call and when we call - Ease of use (due to no need for manual intervention) - Integrations are automatic and scheduled - Accurate and timely data • No time lost due to ‘searching’ for customer info • No duplication of data or manual data entry errors to deal with - Effective dashboards at our fingertips because more of the right data is in the right place
  • 12. CONFIDENTIAL | © 2012-2013 Scribe Software Corporation. All rights reserved. Oklahoma City Thunder Scott Loft Vice President, Ticket Sales Ben Wang Mgr. CRM & Database Operations
  • 13. CONFIDENTIAL | © 2012-2013 Scribe Software Corporation. All rights reserved. Oklahoma City Thunder • Goal: Create repeat guests profitably • Challenge: - Over 250,000 fans, all requiring different levels of team engagement - No integrated system for storing and accessing customer data - No consistent processes for leveraging the customer information • Need: - A system that would provide standardization and real-time visibility into all of their customer data
  • 14. CONFIDENTIAL | © 2012-2013 Scribe Software Corporation. All rights reserved. Oklahoma City Thunder • Solution: - Implement Dynamics CRM as central repository for all customer data - Using Scribe as the integration toolkit, have integrated data from: - Ticketmaster - Attendance data - LiveAnalytics data - Fan profiling - Fan segmentation Customers Tickets Attendance Attributes Memos Events
  • 15. CONFIDENTIAL | © 2012-2013 Scribe Software Corporation. All rights reserved. Oklahoma City Thunder • Business Benefits: - Specifically, as a result of our integration - Efficiently get real time data from Ticketmaster - Micro target and change habits of our fans and increase attendance - Better understand the fans game night habits - Integrate event, ticket and attendance data as related entities - With our overall focus on fan service: - Improved overall experience of our fans - Increased sales and profitability - Increased Net Promoter Scores (NPS) of 91.2% (NBA avg. 40%) - Ranking as Top NBA Team in fan experience 2 years in a row - Recently named winner of Microsoft Customer Excellence Award
  • 16. CONFIDENTIAL | © 2012-2013 Scribe Software Corporation. All rights reserved. Jon Petrucelli Senior Director Microsoft Dynamics Practice
  • 17. CONFIDENTIAL | © 2012-2013 Scribe Software Corporation. All rights reserved. Hitachi Solutions • Top 5 tips from the field… - Integration drives user adoption - Batch integration is easy - Scribe makes it sustainable - Scribe Online is like an „Easy Button‟ - There is no „real-time integration‟
  • 18. CONFIDENTIAL | © 2012-2013 Scribe Software Corporation. All rights reserved. Call to Action… • If using CRM or planning to use CRM to better understand your fan base - - Are you accessing enough of the right data to truly understand your fan base? - Demographic databases (eg: Turnkey Prospector) - Social Media – Twitter, Facebook, LinkedIn, etc… - Are you collecting that data in a way to facilitate better fan analytics? - Have you partnered with an implementation provider who understands the value of integrating data from multiple sources? • Scribe can be the „enabler‟ - Visit www.scribesoft.com for a free „trial‟ of Scribe Online - Visit www.hitachi-solutions.com to learn more about Dynamics CRM & data integration
  • 19. CONFIDENTIAL | © 2012-2013 Scribe Software Corporation. All rights reserved. Q&A Contacts: Texas Rangers – Katie Morgan kmorgan@texasrangers.com Thunder – Ben Wang bwang@thunder-nba.com Hitachi Solutions - Jon Petrucelli jpetrucelli@hitachi-solutions.com Scribe Software – Lou Antonucci lou.antonucci@scribesoft.com http://www.scribesoft.com/sports_and_entertainment

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