Improving the Customer Experience by Capturing and Using the Right Data - by Silverpop
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Marketing Automation Webinar Series: ...
Marketing Automation Webinar Series:
Your customers and prospects tell you a lot about their interests, habits and readiness to buy -resulting in a tremendous amount of demographic, psychographic and behavioral data. Are you listening? If not, not only could you be missing out on additional revenue opportunities, but you might also be delivering a less-than-ideal customer experience.
Watch this video and learn how to automatically deliver thousands and even hundreds of thousands of individualized messages by capturing and integrating valuable buyer behavior into your marketing programs.
Specific areas covered include:
* The benefits of a centralized marketing database
* Delivering a consistent digital experience
* The importance of a scoring model
* Getting personal via automation
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