Ceoforumtechtalk Jrb
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  • movement

Transcript

  • 1. PRESENTED BY: Steve Hankins, Jeff Amerine and Jeannette Balleza
  • 2. Tribes by Seth Godin
    • Find and connect like-minded people, and lead them to a place they want to go.
    • “ For” and “with,” not “to”
    • 10 > 100 > 1,000
    • Google and Facebook, etc., are built because one person brought another one by the hand, not because someone bought ads on the Super Bowl.
  • 3. Tribes by Seth Godin
    • "Today, marketing is about engaging with the tribe and delivering products and services with stories that spread."
  • 4. http://www.go2web20.net
    • Communication
    • Info sharing
    • User-centered design
    • Collaboration
    • Social networking
      • Facebook, Twitter
    • Video sharing
      • Vimeo, YouTube
    • Blogs
      • Blogger, WordPress
    • Folksonomies
      • Delicious, Flickr
  • 5. Microblogging
    • 140 characters or less
    • Consumers shaping public discussion over brands
    • Transparency
    • Direct conversations: “Tweeting” vs. “Twittering”
    • “ Platform to get over social friction”
    • Twitalyzer
    • Tweetscan
    • Twitpic
    • TidyTweet
  • 6. Twitter
  • 7. Twitter
  • 8. Twitter
  • 9. Twitter
  • 10. Twitter Feed
  • 11. Twitalyzer
  • 12. Facebook
    • Page vs. Group
    • Events
    • Facebook profile for business?
      • Ability to send messages
      • All the same functionalities as a personal profile
    • Bringing content to existing audience and allowing for instant feedback
    • Newsfeed
  • 13. Facebook
  • 14. Fan Page
  • 15. Insights
  • 16. PitchEngine
  • 17. Social Media Release
  • 18. ENewsletters
    • ConstantContact.com MadMimi.com