Facebook Promotions Myths

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Examining 11 common misconceptions about Facebook promotions, sweepstakes, contests and giveaways!

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Facebook Promotions Myths

  1. 1. Facebook Promotions Myths<br />Busting misconceptions about Facebook promotions!<br />
  2. 2. Who we are …<br />We deliver engagement beyond a single click of the “like” button!<br />
  3. 3. Who I am …<br />Matt Simpson, Digital Director<br />On Twitter: @ScribeDevil<br />
  4. 4. Who we work with …<br />
  5. 5. This one goes to 11 …<br />11 Myths<br />
  6. 6. Myth #1: Virality<br />My contest will go viral. <br />
  7. 7. Myth #1: Virality<br />My contest will go viral. <br />
  8. 8. Myth #2: Engagement<br />A consumer clicking the like button<br />is engaging with my brand. <br />
  9. 9. Myth #2: Engagement<br />A consumer clicking the like button<br />is engaging with my brand. <br />
  10. 10. Myth #3: User Content<br />My fan base is busting at the seams<br />with valuable user-generated content.<br />
  11. 11. Myth #3: User Content<br />My fan base is busting at the seams<br />with valuable user-generated content.<br />
  12. 12. Myth #4: The Grand Prize<br />The bigger the prize, the bigger the event.<br />
  13. 13. Myth #4: The Grand Prize<br />The bigger the prize, the bigger the event.<br />
  14. 14. Myth #5: iPads!<br />One prize is enough. And it shall be an iPad.<br />
  15. 15. Myth #5: iPads!<br />One prize is enough. And it shall be an iPad.<br />
  16. 16. Myth #6: Neo-nazis<br />Neo-nazis will infiltrate my contest.<br />
  17. 17. Myth #6: Neo-nazis<br />Neo-nazis will infiltrate my contest.<br />
  18. 18. Myth #7: Permission<br />I have to spend $10k in ads and get Facebook approval before launch.<br />
  19. 19. Myth #7: Permission<br />I have to spend $10k in ads and get Facebook approval before launch.<br />
  20. 20. Myth #8: Legal Compliance<br />If Facebook doesn’t need to see them, then I don’t need rules.<br />
  21. 21. Myth #8: Legal Compliance<br />If Facebook doesn’t need to see them, then I don’t need rules.<br />
  22. 22. Myth #9: Screw the Rules<br />Screw it. I’ll just run my promotion on my Wall.<br />
  23. 23. Myth #9: Screw the Rules<br />Screw it. I’ll just run my promotion on my Wall.<br />
  24. 24. Myth #10: Facebook’s Wrath<br />If I disregard Facebook Terms of Service, my promotion will be smitten by Facebook.<br />
  25. 25. Myth #10: Facebook’s Wrath<br />If I disregard Facebook Terms of Service, my promotion will be smitten by Facebook.<br />
  26. 26. Myth #11: Apps?<br />Contest apps chew up budget and schedule.<br />
  27. 27. Myth #11: Apps?<br />Contest apps chew up budget and schedule.<br />
  28. 28. Speaking of apps …<br />Idea Challenges<br />
  29. 29. Idea Challenges<br />What users do …<br /><ul><li>Like your fan page
  30. 30. Submit content as text, images and videos
  31. 31. Rate, comment and share to earn points
  32. 32. Win real prizes!</li></li></ul><li>Idea Challenges<br />What you get …<br /><ul><li>Engagement: 5+ minutes, 11+ page views per visit
  33. 33. Growth: Events drive 4-digit fan growth in days
  34. 34. Leads: Fans submit contact info after prize claims</li></li></ul><li>Tornados Flavor Challenge<br /><ul><li>128,770,697 impressions
  35. 35. 186,000 page views
  36. 36. 1,460 flavor submissions
  37. 37. 85,000 flavor views
  38. 38. 58,517 flavor ratings
  39. 39. 53,719 NEW FANS!!</li></ul>And 3 flavors<br />going to market! <br />
  40. 40. Contact us.<br />Ryan Charleston<br />Account Development Rep<br />Matt Simpson<br />Director, Digital Marketing<br />Ph: 602.688.8025<br />Tw: @scribedevil<br />Em: matt@bulbstorm.com<br />Ph: 480.258.7947<br />Tw: @rcharleston<br />Em: rcharleston@bulbstorm.com<br />

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