Welcome
Vodafone Developer Day – North Sheffield, March 3 rd  2010 Paul Amery @pauly71
Purpose of today <ul><li>Learn more about Vodafone 360 apps: a channel to market </li></ul><ul><li>Dive into details about...
the platform/app story Context: A typical route to market for Apps Build a platform & apps store Evangelise & Educate Cont...
Agenda: Daytime  Timing Session Speakers, Leads Mid day Welcome, registration - 12.30pm <ul><li>Opening presentations </li...
Agenda: Evening Hackathon Timing Session Speakers, Leads 6.30pm Hackathon Welcome, Rules Paul  - Elegant coding entails…  ...
The Hackathon <ul><li>Begins now  </li></ul><ul><li>Audition style presentation @ 8.30: 5 mins to demo or present your app...
Paul Amery.  Independent Product & Platform Management Launched Orange Partner 50,000+ ISV and software partners Platform ...
<ul><li>Vodafone: your route to mass market content distribution  </li></ul>
Vodafone 360 apps   connecting customers to  your  brand Dave Markham, Vodafone UK
Vodafone 360: Everything In One Place Rich apps providing access to services, news, weather and entertainment Vodafone 360...
Multiple Access Points <ul><li>Richest Vodafone 360 experience </li></ul><ul><li>Includes all services </li></ul><ul><li>F...
On device and on portal shop <ul><li>One place customers can discover, buy and discuss content </li></ul><ul><li>Available...
360 Applications easier for Web/Social Media porting <ul><li>W3C/JIL compliant </li></ul><ul><li>Extend the capabilities o...
360 App KPIs:  01.Feb.10 forecast data current data Type KPI Group Metrics Devices (current) that run 360 apps H1/M1 hands...
The Markets Spain Portugal Netherlands UK Ireland Germany Italy Greece South Africa India Turkey Russia Australia New Zeal...
Success criteria for apps <ul><li>Compelling content: brands and web services people know and love </li></ul><ul><li>Impre...
Key Resources <ul><li>http://www.jil.org   > Register and Get Started </li></ul><ul><ul><li>Intro videos </li></ul></ul><u...
<ul><li>Vodafone: your route to mass market content distribution  </li></ul>
Sanj Matharu Principal Manager, Dev Marketing @sanjmatharu
Vodafone 360 – Platform reach <ul><li>Apps  </li></ul><ul><li>Over 7,000 apps </li></ul><ul><li>Available on 2m+ devices <...
The Vodafone Shop One store across all countries & devices Powerful recommendations & promo engine Various ways to discove...
e Nokia 5800 Express Music e Nokia 5230 e Nokia E52 e Nokia 72 e Nokia 72 e Nokia X6 e Nokia 6210 Navigator e Nokia 6730c ...
Vodafone 360 <ul><li>More to come </li></ul><ul><li>New software upgrades for Vodafone People, Navigation, MyWeb, Shop </l...
More Features Today Mid 2010 End 2010 GPS Location Launching Apps File Access Audio Playback Accelerometer Pay per Downloa...
More Devices Available today on S60 and LiMo Installed base of 2m devices Support for BlackBerry ® and other platforms to ...
Distributing Your Applications Reach Your Market Targeted promotions Personalised recommendations Sophisticated algorithms...
Distributing Your Applications Vodafone Premium Partner Programme Promotional Packages Paid-for placement Editorial Placem...
Key Technologies Built on web standards Develop with open W3C Web standards you already know HTML/JavaScript development  ...
Web & Mashups: loads of APIs Facebook ,  twitter ,  flickr ,  kuler ,  todoist ,  you tube ,  amazon ,  google , …. http:/...
Developer Feedback <ul><li>Developers had no/low prior experience of the JIL platform </li></ul><ul><ul><li>Lack of clarit...
Developer Feedback <ul><li>Web developers will generally use anything that is quick, easy and light AND works on a Mac! </...
How have we addressed this?  New additional developer emulator and packager tool
Your opportunity <ul><li>Think about the customer </li></ul><ul><li>Leverage our reach </li></ul><ul><li>Tell us what you ...
www.jil.org/vodafone/appstar
Developer Resources  <ul><li>Getting Started: </li></ul><ul><li>Single SDK </li></ul><ul><li>Open standards compliant </li...
http://www.jil.org/vodafone @mobilewidgets Where’s the good stuff?
Overview <ul><li>JIL is a Joint Venture between Vodafone, Softbank and China Mobile and Verizon Wireless  </li></ul><ul><l...
 
Publishing Apps: Vodafone and Other JIL Operators Jon Price Product Manager, Developer Tools Vodafone Internet Services
Publishing Platforms – Where to Upload Today widget.vodafone.com/dev jil.org <ul><li>Free only </li></ul><ul><li>9 Vodafon...
Distribute Globally With JIL <ul><li>The Joint Innovation Lab, JIL </li></ul><ul><ul><li>Enabling compatible applications ...
Strong Developer Community <ul><li>Developer site launched: jil.org </li></ul><ul><li>Specs published </li></ul><ul><li>6,...
Single Global Distribution Point App  development based on web  standards Submit Select pricing & markets 10 day or less Q...
Single Global Distribution Point App  development based on web  standards Submit Select pricing & markets 10 day or less Q...
Single Global Distribution Point App  development based on web  standards Submit Select pricing & markets 10 day or less Q...
The Vodafone Shop <ul><li>One place customers can discover, buy and discuss content </li></ul><ul><li>Available in many ma...
Marketing Your Apps (I) Item Input requirements Comment Mandatory Developer Name 50 char max Captured in registration. Onl...
Marketing Your Apps (II) Note: Vodafone Premium Partner Programme will require additional images.  Item Input requirements...
Image Size Examples and Uses: H1 and M1 Icon cover flow 130 x 130 (resized from 200 x 200) Hero icon image 108 x 108  (res...
Image Size Examples and Uses: H1 and M1 Icon Image 108 x 108 (resized from 200 x 200) Icon Image 108 x 108 (resized from 2...
Image Size Examples and Uses: S60v5 Touch Phones Hero icon image 85 x 85 (resized from 200 x 200) List icon image 60 x 60 ...
Image Size Examples and Uses: S60v3 Non-Touch Phones Icon cover flow 53 x 53 (resized from 200 x 200) Hero icon image 60 x...
Questions?
03.03.2010 Vodafone AppStar Developers Day - North
Introduction
Approach
Technical functionality <ul><li>Real time mobile internet that allows: </li></ul><ul><ul><li>Mobile content browsing. </li...
Vodafone 360 Experience
Find a property <ul><li>Functionality </li></ul><ul><li>Properties search engine </li></ul><ul><ul><li>Properties to buy, ...
Find a property
Motors.co.uk <ul><li>Functionality </li></ul><ul><li>Cars search engine </li></ul><ul><ul><li>New cars, used cars </li></u...
Motors.co.uk
[email_address] Vodafone AppStar Developers Day - North  Development Partner Presentation
<ul><ul><li>What we do:  local search & travel services – since 2002 </li></ul></ul><ul><ul><li>Mobile Internet Services <...
Monetised Search API service  We handle >5 million searches per week – UK & US
What have we done so far: <ul><li>Rough Guides – >200 Rough Guide apps </li></ul><ul><li>Time Out Film  </li></ul><ul><li>...
What have we done so far: <ul><li>Rough Guides  – >200 Rough Guide apps </li></ul><ul><li>Time Out Film  </li></ul><ul><li...
Technical Support: <ul><li>Good technical support </li></ul><ul><ul><li>evolving spec – keep us fully updated </li></ul></...
Vodafone 360 app – LIVE DEMOS   Rough Guides Thomson Local <ul><li>All data held locally </li></ul><ul><li>Data held exter...
Ocasta Labs Widget Development Vodafone AppStar Developers Day - North  Ed Moore Partner, Ocasta Labs
About Ocasta Labs Ocasta Labs, company confidential <ul><li>Founded 2009 </li></ul><ul><li>Innovative Mobile Systems exper...
Android : Agora Ocasta Labs, company confidential
Rich Client Opportunity? <ul><li>Android Issues </li></ul><ul><ul><li>Complex Code </li></ul></ul><ul><ul><li>Single Platf...
SocialBuzz Ocasta Labs, company confidential
PropertySearch Ocasta Labs, company confidential
Areas Ocasta Labs, company confidential
WoW Armoury Ocasta Labs, company confidential
Good & Bad <ul><li>API incompatibility </li></ul><ul><ul><li>Standard API may need assistance. </li></ul></ul><ul><ul><li>...
Thank you Ocasta Labs, company confidential
WIN plc Providing the framework for mobile apps innovation Vodafone Developer Conference 3 March 2010 Paul Swaddle
Agenda... <ul><li>About WIN </li></ul><ul><li>About Vodafone & WIN </li></ul><ul><li>Summary of Apps to date </li></ul><ul...
Who we work with Enterprise Managed Services Media
Vodafone and WIN... <ul><li>WIN provides Vodafone with a broad range of services: </li></ul><ul><ul><li>360 Certified Appl...
Example of 360 Apps… Lottery Manager  Snow Report Pocket Doctor  Store Locator Alerts Manager
Example of 360 Apps…
Snow Report detail… <ul><li>App is used in the run-up to skiing holiday </li></ul><ul><li>It is one of the first “paid-for...
Content, Innovation and Scale… <ul><li>The biggest challenge in 2009 for VF360 apps provision was sourcing content provide...
WIN’s 360 Proposition for Developers... <ul><li>WIN is able to provide you... </li></ul><ul><ul><li>Content relationships ...
Helping you WIN
Contact Details... <ul><li>Mike Taylor </li></ul><ul><li>Strategic Account Manager  </li></ul><ul><li>07866 889530 </li></...
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Vodafone Developer Day - Sheffield 3rd March 2010

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Vodafone Developer Day - North.
Screen Yorkshire hosted developer day that took place in Electric Works Sheffield on 3rd March 2010. Opportunity for people to engage with Vodafone on the app and widget development with their platform.

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  • Vodafone 360 Apps are based on the JIL-standard (Joint Innovation Lab) –more information to come shortly in Jon presentation Vodafone 360 launched with over more than 1,000 Apps in October, rapidly grown to now over 7000…and counting Runtime is embedded on LiMo &amp; S60 devices with BlackBerry and other OS to follow. Total number of devices in first half of this year is 50 = 20 embedded (this makes up the 2m) + 30 others that support download Our Apps can be developed to be viewed in an expandable view that remains open and dynamically updates on your desktop. A great example of this is Accuweather. All Apps work in the traditional full view. All of this highlights the opportunities to developers such as you here today. The reach is increasing and getting involved in a platform earlier on gives you a high probability to deliver apps to customers and also to help drive the development of the developer program.
  • One Store The one place customers can discover, buy and discuss all the world of digital content Powerful Recommendations &amp; Promo Engine Utilising content metadata, customer profile, behaviour and purchase history Discovery - A centralised backend + multiple front-end storefront strategy means customers have many ways to discover the Shop’s huge catalogue of content Any Shop content can be discovered by users, through various mechanisms: Browsing : each piece of content appears in the Shop catalogue, in up to 3 categories Search : each piece of content is indexed and available via the search engine Recommendations : each piece of content can appear in user’s personal recommendations, based on relevance score Dynamic lists : hot and popular content also has the potential to appear in dynamic lists such as Recent, Most Downloaded and Best Rated Flexible Categorisation Not just a fixed list of categories. Can have different categories in different markets Fast times to publish Typical process takes 10 days, which includes QA process With JIL you can publish around the world in one simple step Can add more markets for your apps at any time Advertising with apps inside are allowed and content with Adult material will be allowed soon (expected by summer).
  • Today our hero 360 devices apps have JIL APIs GPS location access Ability to fetch content in real-time and launch other apps on the device (i.e. browser, media player) Many more exciting technologies to come in 2010 Best of both worlds –rich context that from mobile devices* combined with the rich content from the web Creating a rich yet common platform across OSs, Operators and Manufacturers –more on this from Peters in a few moments By the summer, our JIL-based apps will be able to leverage File Access, Accelerometer, Camera and Sound. Opens up ‘Smart apps’, enabled by opening up device &amp; network APIs Use one API to access the same feature across many phone OS’s and networks
  • Rapid growth and spread: By March ie 5 months since October launch, we&apos;ll have 50 models (20 embed + 30 downloaded) and expect to see 2m devices in total covering S60 and LiMo Summer 70+ (embedded + downloadable) expanding to other platforms: Android Winter 80+ (embedded + downloadable)...with even more OS to be confirmed Preinstalled and downloadable widget runtimes Available for mass market phones already used by millions not just high end devices Support for wide range of phone OS’s and form factors (touchscreen, keypad)
  • We Have extensive experience in online mobile promotions can run targeted and personal campaigns This is your chance to excite the customer by providing: Compelling UE, that is relevant to the market(s) of our customers Good quality image and content description Accurate description of what your App does The Shop will also enrich this by: Suggesting Apps similar to yours Displaying ratings and reviews from customers One stop upload means that you can reach more devices, more platforms, more countries &amp; markets much more easily
  • Coming later this year Currently running closed trials of this before opening up to everyone Ability to sign up to promotional packages to increase exposure of your App Our sophisticated algorithms ensure that your App is shown to the customer most likely to want it In addition, visibility will be increased for specific Shop content, through: Paid-for placement: pr omotion packages will be available, as part of Vodafone’s Premium Partner Programme Editorial placement: Vodafone runs promotional campaigns for high quality and compelling content
  • We have built this platform on well known web standards such as xHTML, CSS, SVG and JavaScript, or as its collectively known AJAX unleashes an army of developers already familiar with the technology is open standards based: W3C (Subject to announcement: W3C contribution of JIL spec is an example of the commitment to open standards) Find out more about web standards &amp; W3C in Wolfram’s talk The web runtime has rich input Not only touch but also keyboard and 5 way navigation Built from the core to run on many platforms e.g. LiMo &amp; Symbian / S60 and is Hardware and OS agnostic JIL APIs, provide access to features lower down the software stack E.g. GPS location More to come as we shall see on the next slide In addition to the web runtime engine &amp; JIL APIs we’re enabling new access to Vodafone’s core enablers: Billing – pay per download billing in beta today – will be opened to everyone by end March Following availability we’ll announce in due course Flexible Charging – microbilling Presence –get access to a host of presence information for example if the device is on 2g/3g/on roaming/is phone on/off Cell ID location
  • We have built this platform on well known web standards such as xHTML, CSS, SVG and JavaScript, or as its collectively known AJAX unleashes an army of developers already familiar with the technology is open standards based: W3C (Subject to announcement: W3C contribution of JIL spec is an example of the commitment to open standards) Find out more about web standards &amp; W3C in Wolfram’s talk The web runtime has rich input Not only touch but also keyboard and 5 way navigation Built from the core to run on many platforms e.g. LiMo &amp; Symbian / S60 and is Hardware and OS agnostic JIL APIs, provide access to features lower down the software stack E.g. GPS location More to come as we shall see on the next slide In addition to the web runtime engine &amp; JIL APIs we’re enabling new access to Vodafone’s core enablers: Billing – pay per download billing in beta today – will be opened to everyone by end March Following availability we’ll announce in due course Flexible Charging – microbilling Presence –get access to a host of presence information for example if the device is on 2g/3g/on roaming/is phone on/off Cell ID location
  • • We want to be open, easy and trusted to engage with • Think about customer UE, local and international considerations Leverage our scale &amp; scope Give us feedback on JIL.org forums Get coding If you’re not motivated enough already, then how about this?
  • • € 1m prize fund to find best mobile widgets. Award top prize of €100,000 to one lucky developer! Open to developers around the world • Competition in 2 rounds. 1st round runs until March 31st 2010, so you still have enough time to enter! You need to build your widget for Samsung H1 device – you can upload your entry to any one of our 8 VF countries - UK, IE, DE, NL, PT, ES, IT, GR • Each country judges their local entries to pick 3 winners, announced date 15 th April and will each receive (in reverse order), €10k, €15k and €25k. • Final round, ‘the winner of the winners’, starts. Public vote online for winner out 8 top local winners from 15 th May to 14 th May. Runner up gets an additional €25k, top widget gets ANOTHER €75k. So 2 developers can get €50k and €100k! - Final winners announced in May. Entries can come from anywhere in world, but has to be relevant to one of our 8 European markets. • We’ll then repeat the competition in the second half of next year - Visit jil.org/Vodafone/appstar for full details incl. JIL SDK
  • One SDK Based on W3C One Platform –you can develop and upload on one site One Set of tools A global community of developers to interact with
  • Background on JIL, why it was formed, it’s vision, mission JIL operators know their local markets, have a deep customer relationship Together they represent 1.1 billion customers JIL is about openness that’s what we have built this technology on W3C standards
  • JIL is already here and you can jump right in We have the developer site: jil.org We have published the specifications JIL has already attracted thousands of developers around the world Vodafone Samsung H1 and M1 devices in the European market and there will be more to come Enjoying support from leading handset manufactures JIL device specifications, backed by the four operators, give us power to ensure the platform is consistent across devices, OEMs and platforms –for you this means less fragmentations
  • One SDK Based on W3C One Platform –you can develop and upload on one site One Set of tools A global community of developers to interact with
  • One SDK Based on W3C One Platform –you can develop and upload on one site One Set of tools A global community of developers to interact with
  • As you can see we work with a wide range of companies, media owners, networks and enterprise clients.
  • We are a 360 CAP, and I will talk more about what we are doing in that space shortly A significant part of what we do with VF is the management and delivery of all most all their alert services – from football and horoscope sms to daily babe or hunk MMS Customer Management – notifications, SIM updates MVNO – OTA settings, SIM ordering, CRM campaigns, mobile internet portals Corporate solutions – provide mobile solutions for the VF sales team. Music &amp; Content – we supply a variety of mobile content, across a wide range of entertainment abd information areas
  • We have been working on 360 development from the start and have already launch some apps and have more in development... Some example here... I would now like to show you one in more detail
  • Now this is the back up slide, lets try the live demo
  • Ski Club – the piste info, such as how deep snow is, lift info Snowforecast – for weather information
  • Content is the challenge, and the key to success of applications Content partners is the real challenge, both financially and in-terms of basic understanding of the proposition / delivery mechanic, however we have now developed our content partner relations in this area – so now can start to bring online a variety of content. Managing Content is a core part of business easy, its finding partners that understand the emerging applications business is not easy
  • Content – we have lots of premier brand partners and we would love to work with the developer community to enable this content for your ideas App Design &amp; Dev – we have in house designers and UI experts able to help make your product as successful as possible. Marketing – we can help with marketing apps, through variety of media. Our contact solutions enable you to message, mms and sms the users of your application In App Billing, whether recurring or transactions, is an area where as an billing enabler for nearly 10 years we are well place to help you access VF api’s to monetise your content. W e can additional enable and deliver sms alerts, a great way to monetise an application.
  • As you know the is a chance to win a possible share of €100,000 - the Vodafone AppStar competition We would like to help you win. We offer limited number of WIN 360 Apps Workshop to help bring your concepts to market and hook up with hard content partners.
  • Vodafone Developer Day - Sheffield 3rd March 2010

    1. 1. Welcome
    2. 2. Vodafone Developer Day – North Sheffield, March 3 rd 2010 Paul Amery @pauly71
    3. 3. Purpose of today <ul><li>Learn more about Vodafone 360 apps: a channel to market </li></ul><ul><li>Dive into details about Platform, APIs, SDK, Route to Market, QA </li></ul><ul><li>Hear from Apps Partners about their experiences of 360 development </li></ul><ul><li>Submit ideas this evening for the ‘Hackathon’ </li></ul><ul><li>Enter the Vodafone AppStar competition </li></ul><ul><li>P [email_address] </li></ul>
    4. 4. the platform/app story Context: A typical route to market for Apps Build a platform & apps store Evangelise & Educate Content / App acquisition & Brand engagement Test Approve Distribute Fulfil
    5. 5. Agenda: Daytime Timing Session Speakers, Leads Mid day Welcome, registration - 12.30pm <ul><li>Opening presentations </li></ul><ul><li>Welcome </li></ul><ul><li>Agenda, overview of day </li></ul><ul><li>360 apps, concept to cash </li></ul><ul><li>Publishing, Platform, JIL & APIs </li></ul><ul><li>Developer Program & AppStar </li></ul>Robin Cramp Paul Amery Dave Markham Jon Price Sanj Matharu 2-3.30pm App Partner Showcases Kimia, Mobile Commerce, Ocasta Labs, Win plc 3.30-5pm Meet the Experts – chillout area Vodafone and Dev Partners 5pm Vodafone and Partner Q&A panel Paul to lead 5.30pm End of day session, Food & Drink
    6. 6. Agenda: Evening Hackathon Timing Session Speakers, Leads 6.30pm Hackathon Welcome, Rules Paul - Elegant coding entails… All 8.30pm AppStar auditions 5 mins each (max) to display, discuss and take Q&A for your app 9.30pm Winners announced, Prizes Vodafone & Partner judging panel 10pm Close
    7. 7. The Hackathon <ul><li>Begins now </li></ul><ul><li>Audition style presentation @ 8.30: 5 mins to demo or present your app idea </li></ul><ul><li>Can present a concept, storyboard, prototype or working app </li></ul><ul><li>Judging panel from Vodafone and App Partners + feedback from attendees </li></ul><ul><li>Hardware prize for winner </li></ul><ul><li>All invited to submit app to € 100,000 Vodafone AppStar competition </li></ul><ul><li>What we’re looking for: </li></ul><ul><ul><li>- Wow factor </li></ul></ul><ul><ul><li>- Unique on 360 App Store </li></ul></ul><ul><ul><li>- Elegant, simple, clean, viral, connected (web) </li></ul></ul><ul><ul><li>- Can be a proposal, idea, storyboard or working app </li></ul></ul><ul><ul><li>Brownie points is built using JIL / Vodafone SDK </li></ul></ul>
    8. 8. Paul Amery. Independent Product & Platform Management Launched Orange Partner 50,000+ ISV and software partners Platform Director at Skype Launched Skype Extras to 300m users Group/UK Apps Lead (360) Hundreds of branded apps to market <ul><li>MD of Madasar.com: apps out-sourcing, consulting, development, QA, brand partnerships </li></ul><ul><li>Non-exec & advisory </li></ul><ul><li>Former Director of Platforms & Partner Programme at Skype / eBay </li></ul><ul><li>Expert in App Stores: directed, launched and evolved 4 App Stores to date </li></ul><ul><li>Most recently Vodafone Group / UK lead on mobile apps delivery (360) </li></ul>
    9. 9. <ul><li>Vodafone: your route to mass market content distribution </li></ul>
    10. 10. Vodafone 360 apps connecting customers to your brand Dave Markham, Vodafone UK
    11. 11. Vodafone 360: Everything In One Place Rich apps providing access to services, news, weather and entertainment Vodafone 360 Shop delivering a wide range of apps direct to customers Vodafone 360 People combines contacts from Facebook® and other leading web accounts GPS turn-by-turn voice directions. Tag pictures with location information Over a million available tracks at the Vodafone 360 Music Shop. Preview, rate and purchase on the go
    12. 12. Multiple Access Points <ul><li>Richest Vodafone 360 experience </li></ul><ul><li>Includes all services </li></ul><ul><li>Fully integrated </li></ul>Website Other mobile phones Vodafone 360 mobiles www.360.com with Vodafone 360 services the best Vodafone 360 ‘flagship’ experience <ul><li>Mass market reach </li></ul><ul><li>E/N series high-end devices </li></ul><ul><li>Home screen launching </li></ul><ul><li>Caters to multiple segments </li></ul><ul><li>Open to everyone </li></ul><ul><li>Synchronised content </li></ul><ul><li>Supports multiple devices </li></ul>
    13. 13. On device and on portal shop <ul><li>One place customers can discover, buy and discuss content </li></ul><ul><li>Available in many markets </li></ul><ul><li>Tailored content relevant to local markets </li></ul><ul><li>Powerful recommendation engine </li></ul>Website Other mobile phones Vodafone 360 mobiles High visibility promotional areas
    14. 14. 360 Applications easier for Web/Social Media porting <ul><li>W3C/JIL compliant </li></ul><ul><li>Extend the capabilities of a phone after it has been purchased by customers </li></ul><ul><li>Can be fun, offer new features, latest information and much more </li></ul><ul><li>Uses many of the same technologies used to create web sites </li></ul>Quick access to the Web Personalised to the user Customised information that a mobile App fetches User's selection of which Apps to use Saving information on the phone and background updates Information available at a glance - the Web comes to you What are the key attributes of an App? Interactive Harnessing phone features for richer experience: e.g. location for local searching
    15. 15. 360 App KPIs: 01.Feb.10 forecast data current data Type KPI Group Metrics Devices (current) that run 360 apps H1/M1 handset sales + existing S60 v3/v5 2 million+ Devices (forecast) Device sales forecast - end 2010 TBD Markets offering apps (current) Launched 360 apps 8 across EMEA (UK, DE, IT, SA, GR, PT, NL, IE) Markets (forecasts) Total expected by end 2010 +10 new markets globally, including JIL alliance members (US, JP, CH) = 18 total Device models (current) Unique models that run apps 50+ Devices models (forecast) Forecasted models, end 2010 TBD Downloads (current) Cumulative since 01.Nov.09 Weekly average downloads 1 million 92,000 Unique Apps Unique apps in store 7000 Users (current) Current active users 90k+ (12% month on month growth) Users (forecast) Forecast active users (end 2010) Addressable market of 1B (via JIL) Usage (current) Downloads per Active User 5.5 – Average Demographics (current) Key segments/user age/gender 18-31 age. 55%/45% gender split male to female
    16. 16. The Markets Spain Portugal Netherlands UK Ireland Germany Italy Greece South Africa India Turkey Russia Australia New Zealand France USA China Japan End 2009 Mid 2010 End 2010 <ul><ul><li>Vodafone 360 is currently available in 8 major European markets </li></ul></ul><ul><ul><li>Worldwide rollout in 2010, including partner markets </li></ul></ul><ul><ul><li>Global user base: Joint Innovation Lab (JIL): 1 billion+ users </li></ul></ul>Partner/JIL markets Vodafone markets
    17. 17. Success criteria for apps <ul><li>Compelling content: brands and web services people know and love </li></ul><ul><li>Impressive user experience </li></ul><ul><li>If significant value-add, publish as paid-for </li></ul><ul><li>Mobile web app compliant (W3C) </li></ul><ul><li>Connected: this generates viral usage </li></ul><ul><li>Dynamic: taking advantage of ‘floating mode’ and active home screen </li></ul><ul><li>Mobile-centric (e.g. location aware) </li></ul>
    18. 18. Key Resources <ul><li>http://www.jil.org > Register and Get Started </li></ul><ul><ul><li>Intro videos </li></ul></ul><ul><ul><li>Reference docs </li></ul></ul><ul><ul><li>SDK - Eclipse-based editor, debugger and emulator </li></ul></ul><ul><li>http://www.jil.org/vodafone </li></ul><ul><ul><li>Vodafone-specific docs, tools, guidelines </li></ul></ul><ul><ul><li>Mobile Widget Developer Blog & Newsletter </li></ul></ul><ul><ul><li>API references </li></ul></ul><ul><ul><li>Compatibility notes – W3C/Opera vs. JIL widget formats </li></ul></ul><ul><li>http://www.360.com > Create user account </li></ul><ul><ul><li>Customer-facing app, music and games store </li></ul></ul><ul><ul><li>See what other Brands & Partners have published </li></ul></ul>
    19. 19. <ul><li>Vodafone: your route to mass market content distribution </li></ul>
    20. 20. Sanj Matharu Principal Manager, Dev Marketing @sanjmatharu
    21. 21. Vodafone 360 – Platform reach <ul><li>Apps </li></ul><ul><li>Over 7,000 apps </li></ul><ul><li>Available on 2m+ devices </li></ul><ul><li>S60, LiMo - today </li></ul><ul><li>W3C based </li></ul><ul><li>BlackBerry ® and other platforms - soon </li></ul>
    22. 22. The Vodafone Shop One store across all countries & devices Powerful recommendations & promo engine Various ways to discover Shop Flexible Categorisation Publish in 10 days including QA Advertising supported Adult content to be supported soon
    23. 23. e Nokia 5800 Express Music e Nokia 5230 e Nokia E52 e Nokia 72 e Nokia 72 e Nokia X6 e Nokia 6210 Navigator e Nokia 6730c e Nokia 6760 e Nokia N85 e Nokia N96 e Nokia 97 Mini e Samsung M1 e Samsung H1 Nokia N95 8GB Nokia N95 Nokia N93 Nokia N81 8GB Nokia N81 Nokia N80 Nokia N82 Nokia N78 Nokia N76 Nokia N73 Nokia N71 Nokia 6124c Nokia 6124 Nokia 6121c Nokia 6120c Nokia 6110 Nokia 5700 Nokia 5500 Sport Nokia 5320 Nokia E75 Nokia 71 Nokia E66 Nokia E65 Nokia E51 Samsung i560 Samsung i550 Samsung i520 Nokia i450
    24. 24. Vodafone 360 <ul><li>More to come </li></ul><ul><li>New software upgrades for Vodafone People, Navigation, MyWeb, Shop </li></ul><ul><li>360.com rolling out to more countries </li></ul><ul><li>Social network integration - Hyves added, Twitter coming soon </li></ul><ul><li>Vodafone People client available for a range of handsets, with iPhone client coming soon </li></ul><ul><li>Full out of box restore of content including music and apps coming soon </li></ul>
    25. 25. More Features Today Mid 2010 End 2010 GPS Location Launching Apps File Access Audio Playback Accelerometer Pay per Download Phonebook Access Video Playback Email/SMS/MMS Start phone calls Calendar Access Access call records Device status information Customisation: Wallpaper & ringtones Timescale subject to change Camera API Location through Cell ID Access to the Web User Presence In App Billing
    26. 26. More Devices Available today on S60 and LiMo Installed base of 2m devices Support for BlackBerry ® and other platforms to come Cross manufacturer support Support for different device functionalities Today Mid 2010 End 2010 2m devices by March 2010 Launch 70 models 50 models 80+ models 38 models
    27. 27. Distributing Your Applications Reach Your Market Targeted promotions Personalised recommendations Sophisticated algorithms to reach your target market Content articles are shown more to users most likely to enjoy them Target more customers with fewer builds Flexible recommendation algorithms
    28. 28. Distributing Your Applications Vodafone Premium Partner Programme Promotional Packages Paid-for placement Editorial Placement Potential to target a specific audience e.g. women between 20-30 who purchased an App in the past month
    29. 29. Key Technologies Built on web standards Develop with open W3C Web standards you already know HTML/JavaScript development CSS / SVG (graphics scaling) Rolling out Network Enablers Billing Flexible charging Presence Cell ID location Browser UI toolkit Application APIs Middleware Kernel H/W abstraction layer (HAL) Hardware Web app Web app xHTML CSS SVG JavaScript Web Runtime Responsiveness Web Rich UI Scripting e.g. S60 e.g. Symbian
    30. 30. Web & Mashups: loads of APIs Facebook , twitter , flickr , kuler , todoist , you tube , amazon , google , …. http://www.programmableweb.com/apis
    31. 31. Developer Feedback <ul><li>Developers had no/low prior experience of the JIL platform </li></ul><ul><ul><li>Lack of clarity on where to go for information </li></ul></ul><ul><li>No single set of tools </li></ul><ul><ul><li>JIL SDK and new packaging tools </li></ul></ul><ul><li>JIL API roadmap </li></ul><ul><li>Changes in screen resolution and touch </li></ul><ul><ul><li>Many screen assets requiring re-drawing </li></ul></ul><ul><li>No access to hardware outside the events </li></ul><ul><ul><li>SDK and emulators available </li></ul></ul>
    32. 32. Developer Feedback <ul><li>Web developers will generally use anything that is quick, easy and light AND works on a Mac! </li></ul>
    33. 33. How have we addressed this? New additional developer emulator and packager tool
    34. 34. Your opportunity <ul><li>Think about the customer </li></ul><ul><li>Leverage our reach </li></ul><ul><li>Tell us what you think! </li></ul><ul><li>Get coding… </li></ul>
    35. 35. www.jil.org/vodafone/appstar
    36. 36. Developer Resources <ul><li>Getting Started: </li></ul><ul><li>Single SDK </li></ul><ul><li>Open standards compliant </li></ul><ul><li>Detailed guidelines </li></ul><ul><li>Developer tools </li></ul><ul><li>Community features </li></ul>
    37. 37. http://www.jil.org/vodafone @mobilewidgets Where’s the good stuff?
    38. 38. Overview <ul><li>JIL is a Joint Venture between Vodafone, Softbank and China Mobile and Verizon Wireless </li></ul><ul><li>Broad coverage across Europe, Asia, US </li></ul><ul><li>Combined customer base of almost 1bn customers </li></ul><ul><li>JIL widgets offers a W3C standards based solution for web based application development on mobile </li></ul>JIL Joint Innovation Lab 1bn customers
    39. 40. Publishing Apps: Vodafone and Other JIL Operators Jon Price Product Manager, Developer Tools Vodafone Internet Services
    40. 41. Publishing Platforms – Where to Upload Today widget.vodafone.com/dev jil.org <ul><li>Free only </li></ul><ul><li>9 Vodafone markets </li></ul><ul><li>Free and Paid (pay-per-download) </li></ul><ul><li>8 Vodafone markets </li></ul><ul><li>Verizon, Softbank, China Mobile soon </li></ul>
    41. 42. Distribute Globally With JIL <ul><li>The Joint Innovation Lab, JIL </li></ul><ul><ul><li>Enabling compatible applications across more markets and devices </li></ul></ul><ul><ul><li>Created by China Mobile, Verizon, Softbank and Vodafone </li></ul></ul><ul><ul><li>Backed by Samsung, RIM, LG, Sharp, HTC, Huawei, ZTE, and Lenovo </li></ul></ul><ul><ul><li>Open to all: anyone can develop JIL widgets </li></ul></ul>LiMo BlackBerry Android Symbian Others JIL Widgets
    42. 43. Strong Developer Community <ul><li>Developer site launched: jil.org </li></ul><ul><li>Specs published </li></ul><ul><li>6,000 developers registered </li></ul><ul><li>JIL handsets in market </li></ul>
    43. 44. Single Global Distribution Point App development based on web standards Submit Select pricing & markets 10 day or less QA & approval Vodafone Verizon China Mobile Softbank JIL Ready Devices Customers Payment Analytics Developer Revenue JIL Operator Developer resources Download free tools & resources 7 1 2 3 4 5 6
    44. 45. Single Global Distribution Point App development based on web standards Submit Select pricing & markets 10 day or less QA & approval Vodafone Verizon China Mobile Softbank JIL Ready Devices Customers Payment Analytics Developer Revenue JIL Operator Developer resources Download free tools & resources 7 1 2 3 4 5 6 Developer resources 1 Single SDK Open standards compliant Detailed guidelines Developer tools Community features
    45. 46. Single Global Distribution Point App development based on web standards Submit Select pricing & markets 10 day or less QA & approval Vodafone Verizon China Mobile Softbank JIL Ready Devices Customers Payment Analytics Developer Revenue JIL Operator Developer resources Download free tools & resources 7 1 2 3 4 5 6 Submit 4 JIL.org is the one stop shop 1: Upload your widget 2: Add screenshots & descriptions 3: Choose your markets and price Distribute globally To multiple operators
    46. 47. The Vodafone Shop <ul><li>One place customers can discover, buy and discuss content </li></ul><ul><li>Available in many markets </li></ul><ul><li>Tailored content relevant to local markets </li></ul><ul><li>Powerful recommendation engine </li></ul>Website Other mobile phones Vodafone 360 mobiles High visibility promotional areas
    47. 48. Marketing Your Apps (I) Item Input requirements Comment Mandatory Developer Name 50 char max Captured in registration. Only 15 chars display in many Shop views. Y Company Name 50 char max Captured in registration. Only 15 chars display in many Shop views. If provided, Shop uses this instead of Developer Name. N App Title 30 char max Shortened with “…” in many Shop views, scrolls when in focus. Y App Description 280 char max Should include “What’s new in this version” text if a new version is uploaded. Y Category Must select at least one from options. May select up to three . “ Other” should not be used. “ Games” should only be used for playable games. Y
    48. 49. Marketing Your Apps (II) Note: Vodafone Premium Partner Programme will require additional images. Item Input requirements Comment Mandatory Icon Image Large 200 x 200 pixels .PNG Will be scaled down for many Shop views, design for as small as 36x36. Use square corners. This is not the icon in the .wgt file that is displayed in menu of phone. Y Content Screenshots 240 x 320 pixels .PNG min 3, max 6 1:1.333 aspect ratio Y
    49. 50. Image Size Examples and Uses: H1 and M1 Icon cover flow 130 x 130 (resized from 200 x 200) Hero icon image 108 x 108 (resized from 200 x 200) List icon image 92 x 92 (Resized from 200 x 200)
    50. 51. Image Size Examples and Uses: H1 and M1 Icon Image 108 x 108 (resized from 200 x 200) Icon Image 108 x 108 (resized from 200 x 200) Screenshot Resized from 240 x 320 with proportions kept the same Screenshot Zoomed In 240 x 320
    51. 52. Image Size Examples and Uses: S60v5 Touch Phones Hero icon image 85 x 85 (resized from 200 x 200) List icon image 60 x 60 (resized from 200 x 200) Icon image 53 x 53 (resized from 200 x 200) Screenshot Resized from 240 x 320 with proportions kept the same Icon cover flow 80 x 80 (resized from 200 x 200)
    52. 53. Image Size Examples and Uses: S60v3 Non-Touch Phones Icon cover flow 53 x 53 (resized from 200 x 200) Hero icon image 60 x 60 (resized from 200 x 200) List icon image 40 x 40 (resized from 200 x 200) Icon image 53 x 53 (resized from 200 x 200) Screenshot Resized from 240 x 320 with proportions kept the same
    53. 54. Questions?
    54. 55. 03.03.2010 Vodafone AppStar Developers Day - North
    55. 56. Introduction
    56. 57. Approach
    57. 58. Technical functionality <ul><li>Real time mobile internet that allows: </li></ul><ul><ul><li>Mobile content browsing. </li></ul></ul><ul><ul><li>Multimedia adaptation: text, images and video. </li></ul></ul><ul><ul><li>Mobile search base on web. </li></ul></ul><ul><li>Navigation bar that allows: </li></ul><ul><ul><li>Content bookmark (favorites). </li></ul></ul><ul><ul><li>Set up alerts (SMS, email). </li></ul></ul><ul><ul><li>Content sharing. </li></ul></ul><ul><ul><li>Content posting on social networks. </li></ul></ul><ul><ul><li>Localization…. </li></ul></ul>
    58. 59. Vodafone 360 Experience
    59. 60. Find a property <ul><li>Functionality </li></ul><ul><li>Properties search engine </li></ul><ul><ul><li>Properties to buy, rent </li></ul></ul><ul><ul><li>Find an agent </li></ul></ul><ul><ul><li>Find properties by current location (geo-positioning) or by place or postcode </li></ul></ul><ul><li>Save </li></ul><ul><ul><li>Searches, properties, dealers </li></ul></ul><ul><li>Maps (geo-positioning) </li></ul><ul><ul><li>Of the searched area </li></ul></ul><ul><ul><li>Where one property is </li></ul></ul><ul><li>Email the search or property  (or SMS, MMS) </li></ul><ul><li>Posting in social communities </li></ul><ul><li>Alerts of new properties for saved searches </li></ul><ul><li>Call the agent </li></ul><ul><li>Login </li></ul>
    60. 61. Find a property
    61. 62. Motors.co.uk <ul><li>Functionality </li></ul><ul><li>Cars search engine </li></ul><ul><ul><li>New cars, used cars </li></ul></ul><ul><ul><li>By postcode, price, manufacturer, model </li></ul></ul><ul><ul><li>Find dealers </li></ul></ul><ul><li>Save </li></ul><ul><ul><li>Searches, cars, dealers </li></ul></ul><ul><li>Maps (geo-positioning) </li></ul><ul><ul><li>Of the searched area </li></ul></ul><ul><ul><li>Where one specific dealer is </li></ul></ul><ul><li>Email the search or car review (or SMS, MMS) </li></ul><ul><li>Posting in social communities </li></ul><ul><li>Alerts of new car reviews for saved searches </li></ul><ul><li>Call the dealer </li></ul><ul><li>Video of car reviews </li></ul><ul><li>Login </li></ul>
    62. 63. Motors.co.uk
    63. 64. [email_address] Vodafone AppStar Developers Day - North Development Partner Presentation
    64. 65. <ul><ul><li>What we do: local search & travel services – since 2002 </li></ul></ul><ul><ul><li>Mobile Internet Services </li></ul></ul><ul><ul><li>SMS services </li></ul></ul><ul><ul><li>iPhone apps </li></ul></ul><ul><ul><li>Java apps </li></ul></ul><ul><ul><li>Voda apps </li></ul></ul><ul><ul><li>With who: </li></ul></ul>Mobile Services/Apps & Customers
    65. 66. Monetised Search API service We handle >5 million searches per week – UK & US
    66. 67. What have we done so far: <ul><li>Rough Guides – >200 Rough Guide apps </li></ul><ul><li>Time Out Film </li></ul><ul><li>TfL Tube Map </li></ul><ul><li>Thomson Local </li></ul><ul><li>Keep Moving </li></ul><ul><li>OAG FlightTracker </li></ul><ul><li>Multimap </li></ul><ul><li>What’s On </li></ul><ul><li>Bite to Eat </li></ul>Vodafone 360 apps
    67. 68. What have we done so far: <ul><li>Rough Guides – >200 Rough Guide apps </li></ul><ul><li>Time Out Film </li></ul><ul><li>TfL Tube Map </li></ul><ul><li>Thomson Local </li></ul><ul><li>Keep Moving </li></ul><ul><li>OAG FlightTracker </li></ul><ul><li>Multimap </li></ul><ul><li>What’s On </li></ul><ul><li>Bite to Eat </li></ul>Vodafone 360 apps
    68. 69. Technical Support: <ul><li>Good technical support </li></ul><ul><ul><li>evolving spec – keep us fully updated </li></ul></ul><ul><ul><li>dedicated email address </li></ul></ul><ul><li>FAQ documents </li></ul><ul><ul><li>common problems & solutions </li></ul></ul><ul><li>JIL Forums via Betavine </li></ul><ul><ul><li>active posting – example apps & solutions </li></ul></ul><ul><li>Flexibility – what works best </li></ul>Vodafone 360 apps
    69. 70. Vodafone 360 app – LIVE DEMOS Rough Guides Thomson Local <ul><li>All data held locally </li></ul><ul><li>Data held externally </li></ul><ul><li>Book ‘style’ publishing </li></ul><ul><li>Uses handset location </li></ul><ul><li>Click to call within text </li></ul><ul><li>Send SMS – links to contacts </li></ul>
    70. 71. Ocasta Labs Widget Development Vodafone AppStar Developers Day - North Ed Moore Partner, Ocasta Labs
    71. 72. About Ocasta Labs Ocasta Labs, company confidential <ul><li>Founded 2009 </li></ul><ul><li>Innovative Mobile Systems experts </li></ul><ul><ul><li>Operator–centric Web Services </li></ul></ul><ul><ul><li>OcastaTrade, OcastaID, Widgets, OcastaChat, ChatCatcher </li></ul></ul><ul><li>History </li></ul><ul><ul><li>Founders of WiderWeb Ltd, 100mn+ users </li></ul></ul><ul><ul><li>Sold to Openwave Systems Inc, 2007 </li></ul></ul>
    72. 73. Android : Agora Ocasta Labs, company confidential
    73. 74. Rich Client Opportunity? <ul><li>Android Issues </li></ul><ul><ul><li>Complex Code </li></ul></ul><ul><ul><li>Single Platform </li></ul></ul><ul><ul><li>Learning Curve </li></ul></ul><ul><ul><ul><li>Java </li></ul></ul></ul><ul><ul><ul><li>Threading </li></ul></ul></ul><ul><ul><ul><li>Error Capture </li></ul></ul></ul><ul><ul><ul><li>Integrated Menus </li></ul></ul></ul><ul><li>Widget Environment? </li></ul><ul><li>ProgrammableWeb </li></ul><ul><li>Apps to known APIs </li></ul><ul><ul><li>ChatCatcher </li></ul></ul><ul><ul><li>Nestoria </li></ul></ul><ul><ul><li>NeSS Data Exchange </li></ul></ul><ul><ul><li>Blizzard </li></ul></ul>Ocasta Labs, company confidential
    74. 75. SocialBuzz Ocasta Labs, company confidential
    75. 76. PropertySearch Ocasta Labs, company confidential
    76. 77. Areas Ocasta Labs, company confidential
    77. 78. WoW Armoury Ocasta Labs, company confidential
    78. 79. Good & Bad <ul><li>API incompatibility </li></ul><ul><ul><li>Standard API may need assistance. </li></ul></ul><ul><ul><li>API scaling </li></ul></ul><ul><li>Testing Regime </li></ul><ul><ul><li>Screen resolutions </li></ul></ul><ul><ul><li>Model inconsistency </li></ul></ul><ul><li>Simpler Development </li></ul><ul><ul><li>Standard web techniques </li></ul></ul><ul><ul><li>Faster Code Delivery </li></ul></ul><ul><ul><li>Cross-train easily </li></ul></ul><ul><li>Richer Client than Web </li></ul><ul><ul><li>Access to handset </li></ul></ul><ul><ul><li>Faster performance </li></ul></ul>Ocasta Labs, company confidential
    79. 80. Thank you Ocasta Labs, company confidential
    80. 81. WIN plc Providing the framework for mobile apps innovation Vodafone Developer Conference 3 March 2010 Paul Swaddle
    81. 82. Agenda... <ul><li>About WIN </li></ul><ul><li>About Vodafone & WIN </li></ul><ul><li>Summary of Apps to date </li></ul><ul><li>The 360 opportunity </li></ul><ul><li>About WIN’s 360 Proposition </li></ul>
    82. 83. Who we work with Enterprise Managed Services Media
    83. 84. Vodafone and WIN... <ul><li>WIN provides Vodafone with a broad range of services: </li></ul><ul><ul><li>360 Certified Application Developer (CAP) </li></ul></ul><ul><ul><li>Management of alerts delivery </li></ul></ul><ul><ul><li>Provision of end customer management </li></ul></ul><ul><ul><li>Fulfilment of MVNO services </li></ul></ul><ul><ul><li>Outsourced corporate solutions </li></ul></ul><ul><ul><li>Management of music and content </li></ul></ul>
    84. 85. Example of 360 Apps… Lottery Manager Snow Report Pocket Doctor Store Locator Alerts Manager
    85. 86. Example of 360 Apps…
    86. 87. Snow Report detail… <ul><li>App is used in the run-up to skiing holiday </li></ul><ul><li>It is one of the first “paid-for” Apps in v360 </li></ul><ul><ul><li>It supports multi-language within single app </li></ul></ul><ul><li>Uses multiple content partners </li></ul><ul><ul><li>Ski Club of Great Britain </li></ul></ul><ul><ul><li>SnowForecast.com </li></ul></ul>
    87. 88. Content, Innovation and Scale… <ul><li>The biggest challenge in 2009 for VF360 apps provision was sourcing content providers who understood the opportunity. </li></ul><ul><li>The challenge for 2010 is to provide the framework for scale in order to drive the delivery of innovative and compelling VF360 apps. </li></ul>
    88. 89. WIN’s 360 Proposition for Developers... <ul><li>WIN is able to provide you... </li></ul><ul><ul><li>Content relationships </li></ul></ul><ul><ul><li>App Design & Development </li></ul></ul><ul><ul><li>Marketing –SMS / MMS / IVR / email </li></ul></ul><ul><ul><li>In-app billing </li></ul></ul><ul><ul><ul><li>recurring, transactional or alerts based </li></ul></ul></ul>
    89. 90. Helping you WIN
    90. 91. Contact Details... <ul><li>Mike Taylor </li></ul><ul><li>Strategic Account Manager </li></ul><ul><li>07866 889530 </li></ul><ul><li>[email_address] </li></ul><ul><li>@MobileMrT </li></ul><ul><li>Paul Swaddle </li></ul><ul><li>Head of Marketing </li></ul><ul><li>07967 389566 </li></ul><ul><li>[email_address] </li></ul><ul><li>@paulswaddle </li></ul><ul><li>WIN plc </li></ul><ul><li>www.winplc.com </li></ul><ul><li>@winplc </li></ul>

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