ScreenScape for Single Venues

608 views

Published on

This is a video that introduces ScreenScape.
Learn more about ScreenScape at http://screenscape.net

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
608
On SlideShare
0
From Embeds
0
Number of Embeds
99
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • The physical area in which a product is bought in sold is the most hotly contested real estate in businesss.
  • The physical area in which a product is bought in sold is the most hotly contested real estate in businesss.
  • The physical area in which a product is bought in sold is the most hotly contested real estate in businesss.
  • The physical area in which a product is bought in sold is the most hotly contested real estate in businesss.
  • The physical area in which a product is bought in sold is the most hotly contested real estate in businesss.
  • The physical area in which a product is bought in sold is the most hotly contested real estate in businesss.
  • The physical area in which a product is bought in sold is the most hotly contested real estate in businesss.
  • ScreenScape for Single Venues

    1. 1. ScreenScape for Single Venues
    2. 2. What is Place-based Media? <ul><li>Optimizing the use of digital media on screens to cater to a specific audience at a specific place and time . </li></ul>
    3. 3. What is Place-based Media?
    4. 4. Why Place-based Media? <ul><li>70% of all buying decisions are made at the point-of-sale </li></ul><ul><li>- POPAI, The Global Association for Marketing at Retail </li></ul>
    5. 5. Advantages of Place-based Media <ul><li>Versus Conventional (electronic, print, static) </li></ul><ul><ul><li>More targeted, more timely, more engaging, higher conversion rates </li></ul></ul><ul><li>Versus Web </li></ul><ul><ul><li>A better selling opportunity, more timely, more appreciated </li></ul></ul><ul><li>The Results </li></ul><ul><ul><li>Higher capture rate, higher conversion rate, more efficient use of marketing $$$, Sales lift </li></ul></ul>
    6. 6. Why Place-based Media? <ul><li>Not so sales-centric? </li></ul><ul><li>Place-based media has other applications: </li></ul><ul><ul><li>Customer service </li></ul></ul><ul><ul><li>Health & safety </li></ul></ul><ul><ul><li>Sponsor recognition </li></ul></ul><ul><ul><li>Loyalty </li></ul></ul><ul><ul><li>Education </li></ul></ul><ul><ul><li>Entertainment </li></ul></ul><ul><ul><li>Information </li></ul></ul>
    7. 7. So why isn’t every business using Place-based media? <ul><li>A number of challenges have kept small & mediums sized businesses from participating. </li></ul><ul><li>Expensive </li></ul><ul><li>Complex </li></ul><ul><li>Content </li></ul><ul><li>Fragmented </li></ul>
    8. 8. Enter the world’s first network-centric platform for place-based media
    9. 9. ScreenScape is an online service  for engaging audiences  in physical places .
    10. 10. The ScreenScape Advantage <ul><li>By offering both a repository of community-shared content and a pool of targeted sales and marketing opportunities ScreenScape is making place-based media easier and more affordable to deliver. </li></ul>
    11. 11. A “Common” Approach <ul><li>ScreenScape has created a way for businesses in the same value chain, or in the same community, to standardize the way they share digital marketing content and optimize its use on screens where the public gathers - be it a waiting room, a lobby or a retail store. </li></ul>
    12. 12. So why isn’t every business using Place-based media? ScreenScape has dramatically reduced the total cost of ownership required to participate in place-based media. Single Venues: $9.99/mo Content members: FREE!
    13. 13. So why isn’t every business using Place-based media? You can use a simple industry standard PC to operate a ScreenScape-display ScreenScape is an online service that you never have to upgrade. If you can use facebook you’ll have no problem using ScreenScape!
    14. 14. So why isn’t every business using Place-based media? “ Many hands make light work” ScreenScape offers a repository of community-shared content and supports YouTube, Twitter, foursquare and other online sources of content. You can set up your own custom-branded display , draw from some dynamic sources of online content, and get back to work. ScreenScape will act as your silent salesman!
    15. 15. So why isn’t every business using Place-based media? The ScreenScape Community represents a pool of targeted sales and marketing opportunities . ScreenScape can help brands reach their customers more effectively and it can help local businesses collaborate.
    16. 16. 3 kinds of value <ul><li>Sell. Use a ScreenScape Display to engage audiences in your venue. </li></ul><ul><ul><li>Boost sales </li></ul></ul><ul><li>Promote. Partner with members of the ScreenScape Community to engage audiences in other venues. </li></ul><ul><ul><li>Bring more business your way </li></ul></ul><ul><li>Monetize. Partner with members of the ScreenScape Community to sell ad space. </li></ul><ul><ul><li>A found source of new revenue </li></ul></ul>
    17. 17. Who’s using ScreenScape? <ul><ul><li>Local, national and international brands </li></ul></ul><ul><ul><li>Accelerating pace of adoption </li></ul></ul><ul><ul><li>Over a dozen vertical industries including Automotive, Civic, Education, Healthcare, Entertainment, Events, Food & Drink, Hospitality, Recreation, Retail and Tourism </li></ul></ul>Browse our members at screenscape.net The ScreenScape Community In just twenty four months ScreenScape has attracted more than 2000 customers*. * November 2011
    18. 18. Organizations large & small
    19. 19. How do I get started? <ul><li>Sign up at http://screenscape.net </li></ul><ul><li>Visit http://support.screenscape.net for help in setting up your computer and display </li></ul><ul><li>Browse the ScreenScape Community for content and potential marketing partners! </li></ul>

    ×