Email Marketing Overview by Monique Hodgkinson

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Email marketing is still a very effective medium for promoting your business. This presentation gives an overview about email marketing and factors to consider in your campaigns.

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Email Marketing Overview by Monique Hodgkinson

  1. 1. Tools to Market Your Business Online Email Marketing By Monique Hodgkinson Marketing Consultant Copyright 2010 Screen Caffeen
  2. 2. Why Use Email Marketing Effective Marketing Tool Reaches targeted audience Almost everyone checks email daily Cost effective Has a good return (avg. $43.62 per $1 spent) Copyright 2010 Screen Caffeen
  3. 3. Before You Get Started Understand the rules. CANN-SPAM Act Organize Your Contacts Be clear on the purpose of your email Copyright 2010 Screen Caffeen
  4. 4. Purpose Informational? Newsletter Quick update Promotional? Specials Coupons Copyright 2010 Screen Caffeen
  5. 5. Target Audience Who is the email targeting? What wording and graphics will grab your target audience? Copyright 2010 Screen Caffeen
  6. 6. Why Use Email Marketing Tools Easy to: Manage lists Create emails Track results Relationships with hosting providers Copyright 2010 Screen Caffeen
  7. 7. Design/Strategy Needs to be: Eye-catching Appealing to read Have a call to action Avoid: Too much text and information overload Copyright 2010 Screen Caffeen
  8. 8. Content Should be relevant to your audience Drive traffic to you website as appropriate Quality photographs Good copy Copyright 2010 Screen Caffeen
  9. 9. How Often? Gauge what is right for you. Over email and people unsubscribe Positioning / Value Copyright 2010 Screen Caffeen
  10. 10. The Process Strategy  Design  Preview  Revise  Lists Selected  Schedule  Review Copyright 2010 Screen Caffeen
  11. 11. How Screen Caffeen Helps You Strategy Design Management Tracking Copyright 2010 Screen Caffeen
  12. 12. Time required to produce email campaigns Dependent on if you write the content or if I write the content Copyright 2010 Screen Caffeen
  13. 13. Questions? ???? Copyright 2010 Screen Caffeen

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