Let’s Get  Tweeting A Hands-On Twitter Workshop Created by Monique Hodgkinson Marketing Consultant Screen Caffeen http://S...
Agenda Terminology & Definitions Why Use Twitter Philosophies Hands-On: Taking Inventory  Explanation of the Interface...
Agenda Continued Other Twitter Clients Etiquette Hands-On: Following Others Hands-On: Tweeting Overview of Other Tools Cop...
Terminology Tweet – An individual posting in Twitter Follower – Someone that subscribes to your feed, so they can see your...
Terminology SMS – Short Messaging Service. Allows text messaging through cell phones Microblog – A short posting that is l...
Twitter Philosophies There seem to be two main philosophies: 1.) Twitter is an endless stream of information that flows by...
Twitter Philosophies Every tweet is important and has value. Some tweeps read every single tweet that is in their stream. ...
Hands-On: Goals Write Down Your Goals. Examples might include: To connect with horse people around the country that might ...
Who Do You Want To Reach? Take a moment to think about who you want to reach. Think about their interests, locations, attr...
Promotional Tool Inventory What Tools do you have for promoting your business, cause, or services? Do you Blog?  Have a we...
Promotional Tool Inventory Take Inventory of the Tools You Have. Copyright January 2010 Screen Caffeen  www.screencaffeen....
Hands-On: Sign Up Let’s go to http://Twitter.com We will either create an account or Login to an existing account. Copyrig...
Twitter Interface Copyright January 2010 Screen Caffeen  www.screencaffeen.com
Twitter Interface Copyright January 2010 Screen Caffeen  www.screencaffeen.com
Twitter Interface Copyright January 2010 Screen Caffeen  www.screencaffeen.com
Hands-On: Write Your Bio You have 160 characters to use for writing your bio. Pick your words carefully, telling others wh...
Hands On: Customize Your Profile Choose the Account menu to fill in fields that customize your profile Fill out the detail...
Hands On: Customize Your Profile Add images for your profile pic & background. Copyright January 2010 Screen Caffeen  ...
Useful Twitter Clients TweetDeck Twhirl HootSuite FriendBar Copyright January 2010 Screen Caffeen  www.screencaffeen.com
Choose A Twitter Client Let’s install either TweetDeck or Twhirl Copyright January 2010 Screen Caffeen  www.screencaffeen....
Ettiquette: Dos 1.) Build relationships with others 2.) Share helpful hints and useful information 3.) Be authentic 4.) Su...
Etiquette: Dos 6.) Step out and follow others 7.) Be concise 8.) Re-tweet things that are interesting 9.) Tweet regularly ...
Etiquette: Don’ts 1.) Give TMI 2.) Whine 3.) Be one-sided, solely promoting yourself 4.) DM people with gimmicks for games...
Etiquette: Don’ts 6.) Be rude 7.) Get sloppy about spelling and capitalization 8.) Be sporadic about tweeting  9.) Don&apo...
Start Following Others Twitter's "Find People" search: Degrees of Separation:  Following those that...
Hands-On: Start Following Others Use one of the tools to Follow others to build your network. Copyright January 2010 Scree...
Hands-On: Start Tweeting Tweet about what you are doing, reply to others, etc… Copyright January 2010 Screen Caffeen  www....
MultiMedia Tools TwitPic TweetPhoto Pikchur TweetBubble TwitLens TwitVid Copyright January 2010 Screen Caffeen  www.screen...
Other Tools TweetLater, FutureTweets, SocialOomph TweetManager,Tweepi, TwitPoll Copyright January 2010 Screen Caffeen  www...
Measuring Results http://twitter.grader.com  rates your tweet effectiveness Copyright January 2010 Screen Caffeen  www.scr...
Have Fun Happy Tweeting!  Copyright January 2010 Screen Caffeen  www.screencaffeen.com
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Let’s get tweeting

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Slides from Monique Hodgkinson's Social Media Marketing Hands-on Workshop series. Content is created for individuals and SMBs who are new to social media and would like to get started.

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Let’s get tweeting

  1. 1. Let’s Get Tweeting A Hands-On Twitter Workshop Created by Monique Hodgkinson Marketing Consultant Screen Caffeen http://ScreenCaffeen.com Copyright January 2010 Screen Caffeen
  2. 2. Agenda Terminology & Definitions Why Use Twitter Philosophies Hands-On: Taking Inventory Explanation of the Interface Hands-On: Bio writing Hands-On: Account Creation Copyright January 2010 Screen Caffeen www.screencaffeen.com
  3. 3. Agenda Continued Other Twitter Clients Etiquette Hands-On: Following Others Hands-On: Tweeting Overview of Other Tools Copyright January 2010 Screen Caffeen www.screencaffeen.com
  4. 4. Terminology Tweet – An individual posting in Twitter Follower – Someone that subscribes to your feed, so they can see your messages Tweeps – Twitter users Retweet – RT, When you repost another users message Direct Message – DM, A private message between users Copyright January 2010 Screen Caffeen www.screencaffeen.com
  5. 5. Terminology SMS – Short Messaging Service. Allows text messaging through cell phones Microblog – A short posting that is limited in allowable size Hashtag – the # sign followed by a word to make searching easier. i.e. #FollowFriday Copyright January 2010 Screen Caffeen www.screencaffeen.com
  6. 6. Twitter Philosophies There seem to be two main philosophies: 1.) Twitter is an endless stream of information that flows by. It can be viewed like a stream with flowers floating on top. Sometimes you may reach in and grab some of the flowers, other times you just let them float by. Copyright January 2010 Screen Caffeen www.screencaffeen.com
  7. 7. Twitter Philosophies Every tweet is important and has value. Some tweeps read every single tweet that is in their stream. Which Do You Choose? Copyright January 2010 Screen Caffeen www.screencaffeen.com
  8. 8. Hands-On: Goals Write Down Your Goals. Examples might include: To connect with horse people around the country that might like my products To reach as many people as possible about my soaps To teach people about soap Copyright January 2010 Screen Caffeen www.screencaffeen.com
  9. 9. Who Do You Want To Reach? Take a moment to think about who you want to reach. Think about their interests, locations, attributes… Write this down! Copyright January 2010 Screen Caffeen www.screencaffeen.com
  10. 10. Promotional Tool Inventory What Tools do you have for promoting your business, cause, or services? Do you Blog? Have a website? Write for an online magazine? Have a portfolio? Copyright January 2010 Screen Caffeen www.screencaffeen.com
  11. 11. Promotional Tool Inventory Take Inventory of the Tools You Have. Copyright January 2010 Screen Caffeen www.screencaffeen.com
  12. 12. Hands-On: Sign Up Let’s go to http://Twitter.com We will either create an account or Login to an existing account. Copyright January 2010 Screen Caffeen www.screencaffeen.com
  13. 13. Twitter Interface Copyright January 2010 Screen Caffeen www.screencaffeen.com
  14. 14. Twitter Interface Copyright January 2010 Screen Caffeen www.screencaffeen.com
  15. 15. Twitter Interface Copyright January 2010 Screen Caffeen www.screencaffeen.com
  16. 16. Hands-On: Write Your Bio You have 160 characters to use for writing your bio. Pick your words carefully, telling others what you do. Copyright January 2010 Screen Caffeen www.screencaffeen.com
  17. 17. Hands On: Customize Your Profile Choose the Account menu to fill in fields that customize your profile Fill out the details Copyright January 2010 Screen Caffeen www.screencaffeen.com
  18. 18. Hands On: Customize Your Profile Add images for your profile pic & background. Copyright January 2010 Screen Caffeen www.screencaffeen.com
  19. 19. Useful Twitter Clients TweetDeck Twhirl HootSuite FriendBar Copyright January 2010 Screen Caffeen www.screencaffeen.com
  20. 20. Choose A Twitter Client Let’s install either TweetDeck or Twhirl Copyright January 2010 Screen Caffeen www.screencaffeen.com (You may also choose to use an online client like Hootsuite)
  21. 21. Ettiquette: Dos 1.) Build relationships with others 2.) Share helpful hints and useful information 3.) Be authentic 4.) Support others by re-tweeting 5.) Thanks others who support you Copyright January 2010 Screen Caffeen www.screencaffeen.com
  22. 22. Etiquette: Dos 6.) Step out and follow others 7.) Be concise 8.) Re-tweet things that are interesting 9.) Tweet regularly 10.) Have fun tweeting! Copyright January 2010 Screen Caffeen www.screencaffeen.com
  23. 23. Etiquette: Don’ts 1.) Give TMI 2.) Whine 3.) Be one-sided, solely promoting yourself 4.) DM people with gimmicks for games, follower schemes, etc... 5.) Spread your thoughts out over multiple tweets Copyright January 2010 Screen Caffeen www.screencaffeen.com
  24. 24. Etiquette: Don’ts 6.) Be rude 7.) Get sloppy about spelling and capitalization 8.) Be sporadic about tweeting 9.) Don't take credit for others' tweets! 10.) Forget that it is all about building relationships. Copyright January 2010 Screen Caffeen www.screencaffeen.com
  25. 25. Start Following Others Twitter's "Find People" search: Degrees of Separation: Following those that friends follow or that follow your followers Go backto the Hood: The Twellowhood on http://twellow.com. Keyword Searches:Tweetdeck, Twhirl, HootSuite Copyright January 2010 Screen Caffeen www.screencaffeen.com
  26. 26. Hands-On: Start Following Others Use one of the tools to Follow others to build your network. Copyright January 2010 Screen Caffeen www.screencaffeen.com
  27. 27. Hands-On: Start Tweeting Tweet about what you are doing, reply to others, etc… Copyright January 2010 Screen Caffeen www.screencaffeen.com
  28. 28. MultiMedia Tools TwitPic TweetPhoto Pikchur TweetBubble TwitLens TwitVid Copyright January 2010 Screen Caffeen www.screencaffeen.com
  29. 29. Other Tools TweetLater, FutureTweets, SocialOomph TweetManager,Tweepi, TwitPoll Copyright January 2010 Screen Caffeen www.screencaffeen.com
  30. 30. Measuring Results http://twitter.grader.com rates your tweet effectiveness Copyright January 2010 Screen Caffeen www.screencaffeen.com
  31. 31. Have Fun Happy Tweeting! Copyright January 2010 Screen Caffeen www.screencaffeen.com
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