Your SlideShare is downloading. ×
0
Let’s get tweeting
Let’s get tweeting
Let’s get tweeting
Let’s get tweeting
Let’s get tweeting
Let’s get tweeting
Let’s get tweeting
Let’s get tweeting
Let’s get tweeting
Let’s get tweeting
Let’s get tweeting
Let’s get tweeting
Let’s get tweeting
Let’s get tweeting
Let’s get tweeting
Let’s get tweeting
Let’s get tweeting
Let’s get tweeting
Let’s get tweeting
Let’s get tweeting
Let’s get tweeting
Let’s get tweeting
Let’s get tweeting
Let’s get tweeting
Let’s get tweeting
Let’s get tweeting
Let’s get tweeting
Let’s get tweeting
Let’s get tweeting
Let’s get tweeting
Let’s get tweeting
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Let’s get tweeting

413

Published on

Slides from Monique Hodgkinson's Social Media Marketing Hands-on Workshop series. Content is created for individuals and SMBs who are new to social media and would like to get started.

Slides from Monique Hodgkinson's Social Media Marketing Hands-on Workshop series. Content is created for individuals and SMBs who are new to social media and would like to get started.

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
413
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Let’s Get Tweeting A Hands-On Twitter Workshop Created by Monique Hodgkinson Marketing Consultant Screen Caffeen http://ScreenCaffeen.com Copyright January 2010 Screen Caffeen
  • 2. Agenda Terminology & Definitions Why Use Twitter Philosophies Hands-On: Taking Inventory Explanation of the Interface Hands-On: Bio writing Hands-On: Account Creation Copyright January 2010 Screen Caffeen www.screencaffeen.com
  • 3. Agenda Continued Other Twitter Clients Etiquette Hands-On: Following Others Hands-On: Tweeting Overview of Other Tools Copyright January 2010 Screen Caffeen www.screencaffeen.com
  • 4. Terminology Tweet – An individual posting in Twitter Follower – Someone that subscribes to your feed, so they can see your messages Tweeps – Twitter users Retweet – RT, When you repost another users message Direct Message – DM, A private message between users Copyright January 2010 Screen Caffeen www.screencaffeen.com
  • 5. Terminology SMS – Short Messaging Service. Allows text messaging through cell phones Microblog – A short posting that is limited in allowable size Hashtag – the # sign followed by a word to make searching easier. i.e. #FollowFriday Copyright January 2010 Screen Caffeen www.screencaffeen.com
  • 6. Twitter Philosophies There seem to be two main philosophies: 1.) Twitter is an endless stream of information that flows by. It can be viewed like a stream with flowers floating on top. Sometimes you may reach in and grab some of the flowers, other times you just let them float by. Copyright January 2010 Screen Caffeen www.screencaffeen.com
  • 7. Twitter Philosophies Every tweet is important and has value. Some tweeps read every single tweet that is in their stream. Which Do You Choose? Copyright January 2010 Screen Caffeen www.screencaffeen.com
  • 8. Hands-On: Goals Write Down Your Goals. Examples might include: To connect with horse people around the country that might like my products To reach as many people as possible about my soaps To teach people about soap Copyright January 2010 Screen Caffeen www.screencaffeen.com
  • 9. Who Do You Want To Reach? Take a moment to think about who you want to reach. Think about their interests, locations, attributes… Write this down! Copyright January 2010 Screen Caffeen www.screencaffeen.com
  • 10. Promotional Tool Inventory What Tools do you have for promoting your business, cause, or services? Do you Blog? Have a website? Write for an online magazine? Have a portfolio? Copyright January 2010 Screen Caffeen www.screencaffeen.com
  • 11. Promotional Tool Inventory Take Inventory of the Tools You Have. Copyright January 2010 Screen Caffeen www.screencaffeen.com
  • 12. Hands-On: Sign Up Let’s go to http://Twitter.com We will either create an account or Login to an existing account. Copyright January 2010 Screen Caffeen www.screencaffeen.com
  • 13. Twitter Interface Copyright January 2010 Screen Caffeen www.screencaffeen.com
  • 14. Twitter Interface Copyright January 2010 Screen Caffeen www.screencaffeen.com
  • 15. Twitter Interface Copyright January 2010 Screen Caffeen www.screencaffeen.com
  • 16. Hands-On: Write Your Bio You have 160 characters to use for writing your bio. Pick your words carefully, telling others what you do. Copyright January 2010 Screen Caffeen www.screencaffeen.com
  • 17. Hands On: Customize Your Profile Choose the Account menu to fill in fields that customize your profile Fill out the details Copyright January 2010 Screen Caffeen www.screencaffeen.com
  • 18. Hands On: Customize Your Profile Add images for your profile pic & background. Copyright January 2010 Screen Caffeen www.screencaffeen.com
  • 19. Useful Twitter Clients TweetDeck Twhirl HootSuite FriendBar Copyright January 2010 Screen Caffeen www.screencaffeen.com
  • 20. Choose A Twitter Client Let’s install either TweetDeck or Twhirl Copyright January 2010 Screen Caffeen www.screencaffeen.com (You may also choose to use an online client like Hootsuite)
  • 21. Ettiquette: Dos 1.) Build relationships with others 2.) Share helpful hints and useful information 3.) Be authentic 4.) Support others by re-tweeting 5.) Thanks others who support you Copyright January 2010 Screen Caffeen www.screencaffeen.com
  • 22. Etiquette: Dos 6.) Step out and follow others 7.) Be concise 8.) Re-tweet things that are interesting 9.) Tweet regularly 10.) Have fun tweeting! Copyright January 2010 Screen Caffeen www.screencaffeen.com
  • 23. Etiquette: Don’ts 1.) Give TMI 2.) Whine 3.) Be one-sided, solely promoting yourself 4.) DM people with gimmicks for games, follower schemes, etc... 5.) Spread your thoughts out over multiple tweets Copyright January 2010 Screen Caffeen www.screencaffeen.com
  • 24. Etiquette: Don’ts 6.) Be rude 7.) Get sloppy about spelling and capitalization 8.) Be sporadic about tweeting 9.) Don't take credit for others' tweets! 10.) Forget that it is all about building relationships. Copyright January 2010 Screen Caffeen www.screencaffeen.com
  • 25. Start Following Others Twitter's "Find People" search: Degrees of Separation: Following those that friends follow or that follow your followers Go backto the Hood: The Twellowhood on http://twellow.com. Keyword Searches:Tweetdeck, Twhirl, HootSuite Copyright January 2010 Screen Caffeen www.screencaffeen.com
  • 26. Hands-On: Start Following Others Use one of the tools to Follow others to build your network. Copyright January 2010 Screen Caffeen www.screencaffeen.com
  • 27. Hands-On: Start Tweeting Tweet about what you are doing, reply to others, etc… Copyright January 2010 Screen Caffeen www.screencaffeen.com
  • 28. MultiMedia Tools TwitPic TweetPhoto Pikchur TweetBubble TwitLens TwitVid Copyright January 2010 Screen Caffeen www.screencaffeen.com
  • 29. Other Tools TweetLater, FutureTweets, SocialOomph TweetManager,Tweepi, TwitPoll Copyright January 2010 Screen Caffeen www.screencaffeen.com
  • 30. Measuring Results http://twitter.grader.com rates your tweet effectiveness Copyright January 2010 Screen Caffeen www.screencaffeen.com
  • 31. Have Fun Happy Tweeting! Copyright January 2010 Screen Caffeen www.screencaffeen.com

×