• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Embracing new media and becoming a blogger - The Conversation by Design Story
 

Embracing new media and becoming a blogger - The Conversation by Design Story

on

  • 92 views

Starting out firstly as a postgrad study project, Conversation by Design has quickly become the home for Sarah Creelman's thoughts, insights and musings on the ever changing world of PR, pop culture ...

Starting out firstly as a postgrad study project, Conversation by Design has quickly become the home for Sarah Creelman's thoughts, insights and musings on the ever changing world of PR, pop culture and digital communications.

Statistics

Views

Total Views
92
Views on SlideShare
92
Embed Views
0

Actions

Likes
0
Downloads
0
Comments
0

0 Embeds 0

No embeds

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • Shared experiences are going to influence your brand.What is the experience we want you to have, what is the gap, and how can we fill it.Society is becoming increasingly connected. Connectedness is becoming much more profound.As a member of the connected audience, you become more informed, more empowered, more expectations.Vision, purpose.Relentless giving is about making an effort to tirelessly deliver relevant, interesting and useful content.
  • Communications professionals work to craft, create and change the way communications are delivered by an organisation or brand. We understand and deliver the strategies and tactics that engage audience and influence behavior. We help to design conversations that provoke change.This blog seeks to review and track the way these connections are happening in a new, more connected social media age. The tools and methodologies of PR pros are changing, with exciting, yet challenging roads ahead for both experienced and newer practitioners to navigate. The aim is to learn something new, debate or just join in the conversation about these issues here.
  • Content pillers build around professional guidance, review of best practise and the accidents seen and publicised in our industry

Embracing new media and becoming a blogger - The Conversation by Design Story Embracing new media and becoming a blogger - The Conversation by Design Story Presentation Transcript

  • EMBRACING NEW MEDIA AND CONTENT DEVELOPMENT…and becoming a blogger 57182 - Rethinking media By Sarah Creelman (1118-4470)
  • Today’s discussion •  product, positioning and performance •  Content & STRATEGY •  Promotion •  Parting thoughts…
  • Avoiding digital darwinism “Living digital is Not just about getting into social or getting a blog, the whole philosophy has changed to an idea of relentless giving” - @briansolis, altimiter group
  • Introducing conversation by design
  • Infographic here
  • “Blogging today is all about connecting and engaging with real and growing audiences; sharing stories and ideas and generating discussion and two-way interaction on and offline. Most of all, it’s about building and fostering a genuine community of fans, followers, supporters, enthusiasts and advocates of the blogger’s brand, of who they are and what they stand for” - @trevoryoung, PR Warrior and author of “microdomination”
  • Content & Strategy •  objective: demonstrate thought leadership and new ideas in the areas of social and digital media for the comms professional •  Strategy: Develop a social platform that delivers a depth and breadth of Social/ Digital discussion that builds community, encourages discussion and content sharing
  • Conversation by design – Content framework Conversation by Design About Us Contact Us PR & Digital Musings #pr hangouts Pop Culture The Pool Room Off Topic Work/ life Tech Video Games
  • Content highlights •  #PRHangouts, conducted via Google hangouts and published on youtube –  Andres Lopez Varela, content services director, weber shandwick –  Matthew gain, general manager, edelman sydney •  Investigation into hybrid media power players –  House of cards: is netflix the new model for tv entertainment –  Orange is the new black: can the medium determine the success of the message?
  • Adopting multimedia publishing strategies •  Social elements as content: –  Recorded and embedded google hangouts – original video content (TL;DW?) –  Inclusions of embedded tweets as quotes –  Content rich with hyperlinks to relevant/sourced content –  Interactive discussion in comments
  • Promotion & community building •  Personal social media profiles –  Twitter –  LinkedIn –  Facebook •  Linked in groups – Our class group and relevant industry spaces •  Direct requests – email and in person! •  …considered adwords investments…
  • promotion
  • Performance analysis What worked: What was learned: •  Twitter was a powerful shortterm amplifier •  Linked in delivered a stronger longtail result •  Experimenting with all sorts of content •  It’s really challenging building a community and audience! •  First video potentially too long – 30 mins •  Need for earlierstage content promotion
  • Parting thoughts •  There’s a lot that goes into making a successful blog •  Experienced the pros (and challenges) of citizen journalism + content creation •  Earned vs owned vs paid audience – best way to kick start? •  I’m now a blogger –  Upcoming hangouts with FB Comms Head, RSPCA Comms Lead, H&K’s corp comms director in bangkok –  Industry news and events –  Blog profiles and industry marketing
  • Any questions? Thank you! Sarah Creelman @screelman