The Ins And Outs Of Twitter
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The Ins And Outs Of Twitter



Stuart Crawford, VP of Business Development with Bulletproof InfoTech shared strategies with entrepreneurs and small business owners in Calgary on how to get started with Twitter and use it more ...

Stuart Crawford, VP of Business Development with Bulletproof InfoTech shared strategies with entrepreneurs and small business owners in Calgary on how to get started with Twitter and use it more effectively in their business.



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    The Ins And Outs Of Twitter The Ins And Outs Of Twitter Presentation Transcript

    • The Ins and Outs of TwitterHow you can use Twitter for business successfully!
      Stuart R. Crawford
      Vice President, Business Development
      Bulletproof InfoTech403.206.2233
    • Questions before you start
      What areyour business objectives?
      Are you open to hearing what your community has to say - for better or worse?
      Do you have a regular source of content (copy, links, photos, podcasts, video etc)
      Do you have the time to invest in building your community?
      Are you prepared to maintain your Twitter community on a regular basis?
    • How I view Twitter
      “Twitter is a great tool to build a community. It is not about getting the most followers, but about connecting with people who find you interesting and who you can serve, online!”
      Stuart Crawford
      Bulletproof InfoTech
      Calgary, Alberta
    • Why Twitter for Business?
      Twitter reaches over 18 million people worldwide
      How many of these are active?
      How many are in Calgary?
      How many of your peers are on Twitter?
      How do you reach these people?
      Is Twitter right for your business?
      Your customers expect to find you on Twitter
    • There is no right or wrong way to use Twitter!
      The key is to just use it!
    • The platinum rules of Twitter
      Share information of value
      You wouldn’t like getting sold to constantly
      Never, Ever, EVER…use to follow conversations
      You will miss what is being said
      Be a THOUGHT LEADER and show you are a leader, start trends and offer insight on existing trends
    • What can Twitter be used for?
      Lead generation
      Client service
      Trend spotting
      Up-to-the-second news
      Keep in touch with vendors, sponsors and clients
      What else can Twitter be used for?
      How about promoting events?
      What about sharing happenings with your clients?
      Can you use Twitter to share information?
    • How to get started?
      You need to get started in order to use Twitter
      Go to
      Click on SIGN UP NOW
      Create your account
      Tip: Keep your business account, personal account, SIGs separate
    • What else you need to do?
      After you have created your account
      Upload a logo or picture
      Customize colours to match your brand
      Setup Twitter wallpaper
      What you must have
      What you do
      Contact information
      Call to action
    • How do you build followers
      Start following others in Calgary and area
      Follow industry leaders in your industry
      Offer advice and reply to those looking for help
      Post to communities, special interest groups and re-tweet valuable information
      How do you find communities or topics?
      Introducing the “HASH TAG”
      Makes sense of the noise on twitter
      Allows you to search for information or communities
    • Use Twitter search to find people talking
    • What do you have to say?
    • What do you say?
      Something happening in Calgary
      Bulletproof InfoTech – The Ins and Outs of Twitter, register now http://ol.wy/5tf4f #YYC
      Client does something great
      A great client of Bulletproof, XYZ Gas just went public, check them out, XYZ.TO on #TSX
      General information
      Are you concerned about H1N1, read this report #YYC #H1N1
    • How do this turn into revenue?
      Directly, it doesn’t
      What you are doing is…
      Becoming an information source
      The more people who know you
      Becoming “Agent Zero”
      Building a trusted following
      This is the new way of doing business
      All things being equal
      Know, like and trust
      Is Twitter part of your marketing plan
    • Connect with Clients and Customers
    • Share valuable information
      From your blog or RSS feed
      Any blog or RSS feed can automatically be configured to connect with Twitter
      Create multiple Twitter accounts
      Helps focus your posts on areas of interest
      Share items of interest from your community
      Share what impacts you or your community
      Share items of interest from your clients
      Share events in your community
    • Use a Twitter Aggegator
      My recommendation is
      Web based
      Multiple accounts
      Create columns to help you follow what is happening
      People you want to watch
      Search subjects or keywords
    • More you can do now
      Add your Twitter posts to your website or blog
      Add social media contact information to:
      Your website
      Your business cards (@stuartrcrawford)
      Your email signature
      Anything else you can think of!
      Think about how to leverage video, pictures and audio into your tweets
    • Questions and Answers
      Stuart R. Crawford
      Bulletproof InfoTech
    • Additional Stuff Not presented
    • Do’s & Don’ts
      Do: Use your blog as a way to deepen the Twitter conversation
      Do: Ask questions
      Do: Think “cocktail party”
      Do use ! :o) LOL to indicate sarcasm
      Do: break your blog into sections or bullet points and tweet about each of them separately
      Don’t: Be afraid to repeat yourself
    • Do’s & Don’ts
      Do: shorten your tweet to 110/120 characters to allow for retweet attribution
      Do: use a link shortener to track what gets clicked
      Do: quote closely to verbatim, but don’t be afraid to edit
      Do: add your own opinion using [brackets]
      Do: Use “via” when crediting your content source
      The Retweet
    • Miscellaneous Do’s
      Tweet most things in public
      Add period for tweets you want seen by everyone ( .@freerangemom )
      Set up a separate email account for all of your social media mail
      Use Internet Explorer as your browser
      Add @address to your email signature, business card
      Play with #. Not just for conversations or events, it also tags an idea like #fail.
      Use ^ to denote who is tweeting on a shared account
    • Miscellaneous Don’ts
      Send DM “thanks for following me”
      Give out passwords to 3rd party apps unless you are absolutely positive they are above board
      Assume DMs (or anything else) is confidential
      Think deleting tweets gets rid of them (unless you are the President)
    • Tools – embed video in your tweets – see who likes what you have to say – monitoring, trending, thought leaders and more – paid service that does the same thing as does for free – one of several twitter poll apps – twitter event invites and more – one stop broadcasting tool – link tracking, delayed tweets and more – how you rank on RTs
    • Tools – best stats – most used, twitter supported
      http://snip.url – link testing – most social – tracking –blog RTs
    • Tools