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Social Networking Throughout The Generations
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Social Networking Throughout The Generations

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For many Social Networking is something new, I argue this and state Social Networking has been around forever. Communicating with colleagues, keeping in touch with friends and sharing useful ...

For many Social Networking is something new, I argue this and state Social Networking has been around forever. Communicating with colleagues, keeping in touch with friends and sharing useful information with those around us has been with us since the beginning of time.

Why is this something new?

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  • How did our grandparents network with others?

Social Networking Throughout The Generations Social Networking Throughout The Generations Presentation Transcript

  • Social Networking Throughout The Generations
    Stuart R. Crawford
    Vice President, Business Development
    Bulletproof InfoTech
    403.206.2233
    stuart.crawford@bulletproofIT.ca
  • Is Social Networking really new?
    Why is there a buzz around Social Networking?
    What is so unique?
    Haven’t we been socially communicating all along?
    What is the difference between now and then?
    Why is now so important?
    What are you doing?
    What is your plan?
  • In the beginning…
    An Early Look
  • It started in the caves
    Cave drawings were early forms of social networking
    Used to tell stories
    Used to pass along messages
    Leaving a legacy
  • How about smoke?
    Chinese soldiers on the great wall used smoke to alert others of enemy attack
    College of Cardinals use smoke even today
    North American Indians used smoke to communicate
    Used to:
    Transmit news
    Warn of danger
    Signal meeting spot
  • How my Grandpa networked?
    My Grandpa was an expert social networker
    He didn’t even know it
    It just occurred naturally
    People followed in, not online but in person
    Why?
    He offered value
    He was authentic
    He enriched people
    He was funny
  • How about your church group?
    Communities met to share ideas, stories, common interests
    United around a cause, hobby or burning desire
    Travel was involved
    Deep personal relationships were formed
    Some stood the test of time
  • Soccer Moms and the Mini-Van
    A community of women, sharing a common interest
    Viral
    Keeping up with Jones
    Marketing to a particular community of interest
  • Moving to modern day…
    How things have changed
  • The web time forgot…
  • Was Paul Otlet the Grandfather of Social Networks?
    Belgium, 1934
    Otletvision included wired access to cards, audio and video using “electric telescopes”
    Index cards and teletype machines
    Anticipated the “Hyperlink”
    City of knowledge
    Destroyed by Germans in 1940
  • Do you remember this?
    People actually spoke to others using telephones
    Business struggled to the find it’s use
    “You Voice Is You” – SouthernBell Ad 1929
    “Will the telephone break up home life?”
    “Will it make people lazy?”
    Hasn’t the phone brought us together?
    It is now part of life
  • Email – the first and largest social network
    Long before Facebook
    People still trust emails from friends
    Hotmail has over 375 million users
    Email has a profile (signature)
    Ability to connect (send and receive)
    Share something useful (the act of emailing)
    Isn’t email just like a telephone
    People expect it to work
  • The move online…1994
    Listserv
    BBS
    Newsgroups
    Geocities.com
    All early examples of online communities
    The goal…
    Create communities of interest, what has changed?
  • Fast Forward 2008
    The Presidential Election
    President Obama leveraged Social Mediato win the 2008 Presidential election
    Obama blogs
    Obama has YouTube video
    Encourages citizens to sharetheir stories and share their goals
    crowdsourcing
  • Leaders – Shaping and Influencing
    Obama set the stage
    Share insight, opinions and views
    Create a following
    Marketing their business
    Warning – Imposters and those unwilling to share who they are lurk around us.
    http://www.fakesteve.net/ - Steve Jobs
    http://www.blogsouthwest.com/ - Southwest employees
  • How will Social Networking play in today’s world?
    Learn from the past
    Leaders will embrace social networking
    Becomes transparent
    Influencers sharing ideas, tips and lessons
    “The new PR machine”
    Crowdsourcing
  • Welcome to the Community
    Online communities are popping up everywhere
    Business
    Common and Specialty Interests
    Faith and Beliefs
    Cultural
    Health and Wellness
    Politics
    People, Small Business and Big Business are building online communities
    Reach across boundaries
  • Where are we going?
    Whatever technologies are introduced, wherever we go and however we communicate, social skills are still at the root:
    GPS?
    Star Trek Transporter?
    Brian wave posts?
    Use your imagination, how can you leverage it?
  • “Your Voice Is You”
    How about…
    Your Profile Is You!
  • QuestionsFollow me on Twitter, LinkedIn…
    www.facebook.com/stuart.crawford.calgary.computer.service
    www.linkedin.com/in/stuartcrawford
    www.twitter.com/scrawforditm
    www.twitter.com/bulletproofIT
    www.twitter.com/calgarybusiness