Social Networking Throughout The Generations

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    How did our grandparents network with others?

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    Social Networking Throughout The Generations - Presentation Transcript

    1. Social Networking Throughout The Generations
      Stuart R. Crawford
      Vice President, Business Development
      Bulletproof InfoTech
      403.206.2233
      stuart.crawford@bulletproofIT.ca
    2. Is Social Networking really new?
      Why is there a buzz around Social Networking?
      What is so unique?
      Haven’t we been socially communicating all along?
      What is the difference between now and then?
      Why is now so important?
      What are you doing?
      What is your plan?
    3. In the beginning…
      An Early Look
    4. It started in the caves
      Cave drawings were early forms of social networking
      Used to tell stories
      Used to pass along messages
      Leaving a legacy
    5. How about smoke?
      Chinese soldiers on the great wall used smoke to alert others of enemy attack
      College of Cardinals use smoke even today
      North American Indians used smoke to communicate
      Used to:
      Transmit news
      Warn of danger
      Signal meeting spot
    6. How my Grandpa networked?
      My Grandpa was an expert social networker
      He didn’t even know it
      It just occurred naturally
      People followed in, not online but in person
      Why?
      He offered value
      He was authentic
      He enriched people
      He was funny
    7. How about your church group?
      Communities met to share ideas, stories, common interests
      United around a cause, hobby or burning desire
      Travel was involved
      Deep personal relationships were formed
      Some stood the test of time
    8. Soccer Moms and the Mini-Van
      A community of women, sharing a common interest
      Viral
      Keeping up with Jones
      Marketing to a particular community of interest
    9. Moving to modern day…
      How things have changed
    10. The web time forgot…
    11. Was Paul Otlet the Grandfather of Social Networks?
      Belgium, 1934
      Otletvision included wired access to cards, audio and video using “electric telescopes”
      Index cards and teletype machines
      Anticipated the “Hyperlink”
      City of knowledge
      Destroyed by Germans in 1940
    12. Do you remember this?
      People actually spoke to others using telephones
      Business struggled to the find it’s use
      “You Voice Is You” – SouthernBell Ad 1929
      “Will the telephone break up home life?”
      “Will it make people lazy?”
      Hasn’t the phone brought us together?
      It is now part of life
    13. Email – the first and largest social network
      Long before Facebook
      People still trust emails from friends
      Hotmail has over 375 million users
      Email has a profile (signature)
      Ability to connect (send and receive)
      Share something useful (the act of emailing)
      Isn’t email just like a telephone
      People expect it to work
    14. The move online…1994
      Listserv
      BBS
      Newsgroups
      Geocities.com
      All early examples of online communities
      The goal…
      Create communities of interest, what has changed?
    15. Fast Forward 2008
      The Presidential Election
      President Obama leveraged Social Mediato win the 2008 Presidential election
      Obama blogs
      Obama has YouTube video
      Encourages citizens to sharetheir stories and share their goals
      crowdsourcing
    16. Leaders – Shaping and Influencing
      Obama set the stage
      Share insight, opinions and views
      Create a following
      Marketing their business
      Warning – Imposters and those unwilling to share who they are lurk around us.
      http://www.fakesteve.net/ - Steve Jobs
      http://www.blogsouthwest.com/ - Southwest employees
    17. How will Social Networking play in today’s world?
      Learn from the past
      Leaders will embrace social networking
      Becomes transparent
      Influencers sharing ideas, tips and lessons
      “The new PR machine”
      Crowdsourcing
    18. Welcome to the Community
      Online communities are popping up everywhere
      Business
      Common and Specialty Interests
      Faith and Beliefs
      Cultural
      Health and Wellness
      Politics
      People, Small Business and Big Business are building online communities
      Reach across boundaries
    19. Where are we going?
      Whatever technologies are introduced, wherever we go and however we communicate, social skills are still at the root:
      GPS?
      Star Trek Transporter?
      Brian wave posts?
      Use your imagination, how can you leverage it?
    20. “Your Voice Is You”
      How about…
      Your Profile Is You!
    21. QuestionsFollow me on Twitter, LinkedIn…
      www.facebook.com/stuart.crawford.calgary.computer.service
      www.linkedin.com/in/stuartcrawford
      www.twitter.com/scrawforditm
      www.twitter.com/bulletproofIT
      www.twitter.com/calgarybusiness

    + Bulletproof InfoTechBulletproof InfoTech, 2 months ago

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