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Social Media for Certified General Accountants

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    09/16/09 20:38 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

    09/16/09 20:38 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

    09/16/09 20:38 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

    09/16/09 20:38 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

    09/16/09 20:38 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

    09/16/09 20:38 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

    09/16/09 20:38 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

    09/16/09 20:38 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

    09/16/09 20:38 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

    09/16/09 20:38 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

    09/16/09 20:38 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

    09/16/09 20:38 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

    09/16/09 20:38 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

    09/16/09 20:38 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

    09/16/09 20:38 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

    09/16/09 20:38 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

    09/16/09 20:38 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

    09/16/09 20:38 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

    09/16/09 20:38 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

    09/16/09 20:38 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

    09/16/09 20:38 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

    Favorites, Groups & Events

    Social Media for Certified General Accountants - Presentation Transcript

    1.  
    2. Why should CGA’s care about Social Media?
      • “ CPAs should care about social media for two important reasons, One, it significantly increases the ability to connect to more people, manage relationships and deal with the ever-increasing volume of information in our lives and, two, it can be a terrific tool for recruitment and retention of the millennial generation.”
      • Tom Hood
      • Chief Executive of the Maryland Association of CPAs
    3. Introduction to Social Media What is social media?
      • Is Social Media ready for Accountants?
      • Are Accountants ready for Social Media?
      • The Pace of Change
      • Can you keep up?
      • Where do you start?
      • Feeling just a bit overwhelmed?
    4. Why Social Media and Why Now?
      • Why is social media so important?
      • Why is it important now?
      • The evolution of business
      • The Industrial Age
      • The Information Age
      • The Participation Age
    5. Change is coming
    6. Are you ready for change?
      • Changes in the way business is done
      • Changes in the way customers interact with us
      • Changes in the way prospects find us
      • Changes in the way people share information
      • Changes in the way people talk about us
      • Changes in the way we approach the market
      • Changes in the way we find qualified team members and employees
      • Change is coming, change is here and the old way soon will no longer work without Social Media!
    7. Remember This…
      • Information is a commodity
      • If you search hard enough, someone has posted something online for free
      • Information we previously charged for!
      • Everything is free!
    8. How can you use Social Media?
      • CGA’s are viewed as experts
        • You operate accounting firms
        • You provide tax advice
        • You provide financial advice
        • You are viewed as a Trusted Advisor
          • Strategic Business Advice
          • Information Technology
          • Business Management
      • Hasn’t the tools just become more sophisticated?
    9. Do you think you are in control?
      • “ You can’t take something off of the Internet. That’s like trying to take pee out of a swimming pool.”
      • Joe Ragan, Newsradio
      • As quoted in “Groundswell” by Charlene Li and Josh Bernoff
    10. Managing the porous wall Keeping on top of what is said
      • Internal communications
      • External communications
      • What is being said
      • How to keep on top of it
      • Tips and Tricks
    11. What is being said about you? How do you keep on top of things?
      • Why is monitoring your business online important?
      • What are others saying about you?
      • What are your employees saying?
      • Why is monitoring your business important?
    12. What resources are available? Put into action immediately
      • Blogs
      • Twitter
      • LinkedIn
      • YouTube
      • Blogtalkradio
      • Others
    13. Should you start a blog? What would you say?
      • Many industry thought leaders blog daily
        • Can you be one of the first CGA’s to blog?
      • Become an expert
        • Share your knowledge
        • Offer savvy advice
      • Communicate with clients and prospects
        • Keep your clients informed of changes
        • New accounting rules
        • New tax rules
    14. Getting recognized The thought leader in you is born
      • Talk about everything around you
      • Build a following
      • Offer real advice
      • Build relationships
      • Follow events
      • Add commentary
      • Act as if…
      • Demonstrate daily - you are a leader
    15. Become viral Start the spread of you
      • Interesting stuff is spread
      • Make your information easy to share
      • Be interesting
      • Have you thought about video
      • What about audio
      • Pictures say a thousand words
    16. Life can be shared in 140 characters Is Twitter in you?
      • Start the viral spreading
      • Share interesting stories and ideas
      • Vibrant communities
      • Promote others
      • What are you doing?
      • What are you working on?
      “ It’s 140 characters... If you need a ghostwriter for that, I feel sorry for you.” @The_Real_Shaq, New York Times, March 26, 2009 When Stars Twitter, a Ghost May Be Lurking
    17. Business and Community using Twitter
    18. What is on the horizon The only thing for sure this year is change will happen
      • What can you do now?
      • What can you do tomorrow?
      • What about your marketing plan?
      • Have you considered your peers
      • Where do your clients fit in?
      • What can you do to promote them?
    19. Answer questions and provide value Blogs and LinkedIn – More than just networking!
      • Do you have a blog?
        • Is it a sales tool?
        • Is it an educational tool?
        • Are you attracting the perfect clients?
      • Linkedin
        • Who is in your network?
        • Are you answering questions?
        • Where do you hangout?
        • Six degrees of seperation
    20. What is hot Stuff you must do now!
      • Just when you felt overloaded
        • From Press Release to Social Media Release
        • Video, Video, Video
        • Be your own Radio Star!
        • Can you help someone?
        • What can you do differently than the competitor
          • Who dares wins
          • Better is not always better
    21. You control your own PR We are all our own media outlet
      • Create and distribute your own press releases
        • prlog.org
        • pitchengine.com
        • wireservice.ca
      • Leverage Social Media to distribute what you do
        • new solutions
        • new products
        • new clients
    22. Online Radio do you have a face for radio?
      • Online Radio is free and fun
        • Reach new audiences
        • Share easily with your clients
        • Promote your partners and your clients
        • Start small and work your way up
      • Blogtalkradio.com
    23. Conclusion It just maybe too late!
      • Social Media is here to stay, it is all about community
      • The old ways need to be blended in
      • Answer questions and share your insight
      • You must start to use the tools now!
        • Create a blog, share your insights
        • Use LinkedIn daily, answer questions and provide value
        • Start leveraging Twitter to promote your business
        • Watch what is being said about you
        • Filter information
        • Source of referrals
    24. Most Importantly BE MEMORABLE
        • www.facebook.com/stuart.crawford.calgary.computer.service
        • www.linkedin.com/in/stuartcrawford
        • www.twitter.com/scrawforditm
        • www.twitter.com/bulletproofIT
        • www.twitter.com/calgarybusiness
    SlideShare Zeitgeist 2009

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