Your SlideShare is downloading. ×
Social Media 101Red Deer Chamber of CommerceDefining and Understanding How to Connect with Your Clients and Colleagues Usi...
About Bulletproof<br />In business 22 years in Red Deer<br />Expanded into Calgary in 2009<br />16 staff members<br />Serv...
Before we begin<br />What social networking/media sites you use today<br />Facebook<br />LinkedIn<br />Youtube<br />Twitte...
Introduction to social mediaWhat is social media?<br />Is social media ready for business?<br />Is business ready for soci...
Why Social Media and Why Now?<br />Why is social media so important?<br />Why is it important now?<br />The evolution of b...
The Information Age
Remember this…<br />Information is a commodity<br />If you search hard enough, someone has posted something online for fre...
It is not a technology…It is a way of being!<br />Haven’t we been doing this all along<br />Telephone<br />Letters<br />In...
Do you think  you are in control?<br />“You can’t take something off of the Internet.  That’s like trying to take pee out ...
Managing the porous wallKeeping on top of what is said<br />Internal communications<br />External communications<br />What...
What is being said about you?How do you keep on top of things?<br />Why is monitoring your business online important?<br /...
What resources are available?Put into action immediately<br />We can you start<br />Blogs<br />Twitter<br />LinkedIn<br />...
Should you start a blog?What  would you say?<br />Why a blog, what is so important about blogging?<br />Many industry thou...
Getting recognizedThe thought leader in you is born<br />Talk about everything around you<br />Build a following<br />Offe...
Become viralStart the spread of you<br />Interesting stuff is spread<br />Make your information easy to share<br />Be inte...
Life can be shared in 140 charactersIs Twitter in you?<br />Start the viral spreading<br />Share interesting stories and i...
Business and Community using Twitter<br />
What is on the horizonThe only thing for sure this year is change will happen<br />What can you do now?<br />What can you ...
Each of us is a teacherWe also need to educate<br />Are you?<br />Ready to embrace the old, new and future<br />Can you ta...
Answer questions and provide valueBlogs and LinkedIn – More than just networking!<br />Do you have a blog?<br />Is it a sa...
What is hotStuff you must do now!<br />Just when you felt overloaded<br />From Press Release to Social Media Release<br />...
You control your own PRWe are all our own media outlet<br />Create and distribute your own press releases<br />prlog.org<b...
Online radio Do you have a face for radio?<br />Online radio is freeand fun<br />Reach new audiences<br />Share easily wit...
ConclusionIt just maybe too late!<br />Social media is here to stay<br />The old ways need to be blended in<br />Be a coac...
Now what are you going to do?<br />What are you going to do next?<br />Start Blogging<br />Create a linkedIn account<br />...
QuestionsFollow me on Twitter, LinkedIn…<br />www.facebook.com/stuart.crawford.calgary.computer.service<br />www.linkedin....
Q & A<br />
Red Deer Chamber of Commerce Social Media 101 Seminar
Red Deer Chamber of Commerce Social Media 101 Seminar
Red Deer Chamber of Commerce Social Media 101 Seminar
Red Deer Chamber of Commerce Social Media 101 Seminar
Upcoming SlideShare
Loading in...5
×

Red Deer Chamber of Commerce Social Media 101 Seminar

1,111

Published on

Stuart Crawford from Bulletproof InfoTech, Red Deer leader in Microsoft Small Business solutions shares tips and tricks on Social Media with the Red Deer Chamber of Commerce.

Published in: Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,111
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
13
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Transcript of "Red Deer Chamber of Commerce Social Media 101 Seminar"

  1. 1. Social Media 101Red Deer Chamber of CommerceDefining and Understanding How to Connect with Your Clients and Colleagues Using the Latest Technologies<br />Stuart R. Crawford<br />VP, Business Development<br />Bulletproof InfoTech<br />403.340.1011<br />
  2. 2. About Bulletproof<br />In business 22 years in Red Deer<br />Expanded into Calgary in 2009<br />16 staff members<br />Serve small business community in Alberta<br />Nominated for 3 Microsoft awards in 2009<br />Nominated for Best Small Business IT solution in Canada 2009<br />We love to have fun…<br />
  3. 3. Before we begin<br />What social networking/media sites you use today<br />Facebook<br />LinkedIn<br />Youtube<br />Twitter<br />Blogs<br />Other<br />
  4. 4. Introduction to social mediaWhat is social media?<br />Is social media ready for business?<br />Is business ready for social media?<br />The pace of change<br />Can you keep up?<br />Where do you start?<br />Feeling just a bit overwhelmed?<br />
  5. 5. Why Social Media and Why Now?<br />Why is social media so important?<br />Why is it important now?<br />The evolution of business<br /><ul><li>The Industrial Age
  6. 6. The Information Age
  7. 7. The Participation Age</li></li></ul><li>Are you ready for change?<br />Changes in the way business is done<br />Changes in the way customers interact with us<br />Changes in the way prospects find us<br />Changes in the way people share information<br />Changes in the way people talk about us<br />Changes in the way we approach the market<br />Change is coming, change is here and the old way doesn’t work unless combined with new mindsets!<br />
  8. 8. Remember this…<br />Information is a commodity<br />If you search hard enough, someone has posted something online for free <br />Information we previously charged for! <br />Everything is free!<br />Don’t believe me, just do a bing search for “setting up a computer network”<br />We need to change and change to survive!<br />
  9. 9. It is not a technology…It is a way of being!<br />Haven’t we been doing this all along<br />Telephone<br />Letters<br />Interaction between people<br />Rumor mills<br />Coffee clubs<br />Email<br />Hasn’t the tools just become more sophisticated?<br />
  10. 10. Do you think you are in control?<br />“You can’t take something off of the Internet. That’s like trying to take pee out of a swimming pool.”<br />Joe Ragan, Newsradio<br />As quoted in “Groundswell” by Charlene Li and Josh Bernoff<br />
  11. 11. Managing the porous wallKeeping on top of what is said<br />Internal communications<br />External communications<br />What is being said<br />How to keep on top of it<br />Tips and Tricks<br />
  12. 12. What is being said about you?How do you keep on top of things?<br />Why is monitoring your business online important?<br />What are others saying about you?<br />What are your employees saying?<br />Why is monitoring your business important?<br />
  13. 13. What resources are available?Put into action immediately<br />We can you start<br />Blogs<br />Twitter<br />LinkedIn<br />YouTube<br />Blogtalkradio<br />Others<br />What is working and what is not?<br />This is where your communitycan help<br />
  14. 14. Should you start a blog?What would you say?<br />Why a blog, what is so important about blogging?<br />Many industry thought leaders blog daily<br />They are viewed as an expert<br />Communicate with clients and prospects<br />What is working and what is not?<br />What are your competitors doing?<br />What are they not doing?<br />
  15. 15. Getting recognizedThe thought leader in you is born<br />Talk about everything around you<br />Build a following<br />Offer real advice<br />Build relationships<br />Follow events<br />Add commentary<br />Act as if…<br />Demonstrate daily - you are a leader<br />
  16. 16. Become viralStart the spread of you<br />Interesting stuff is spread<br />Make your information easy to share<br />Be interesting<br />Have you thought about video<br />What about audio<br />Pictures say a thousand words<br />
  17. 17. Life can be shared in 140 charactersIs Twitter in you?<br />Start the viral spreading<br />Share interesting stories and ideas<br />Promote others, clients, colleagues<br />Engage with your community<br />Follow Red Deer Chamber at @reddeerchamber<br />Remember your hash tag<br />“It’s 140 characters...<br />If you need a ghostwriter <br />for that, I feel sorry for you.”<br />@The_Real_Shaq, New York Times, March 26, 2009 <br />When Stars Twitter, a Ghost May Be Lurking<br />
  18. 18. Business and Community using Twitter<br />
  19. 19. What is on the horizonThe only thing for sure this year is change will happen<br />What can you do now?<br />What can you do tomorrow?<br />What about your marketing plan?<br />Have you considered your peers<br />Where do your clients fit in?<br />What can you do to promote them?<br />
  20. 20. Each of us is a teacherWe also need to educate<br />Are you?<br />Ready to embrace the old, new and future<br />Can you talk about the tools?<br />Can you coach your clients?<br />Being a recognized expert on the tools<br />Sharing your knowledge<br />The time for real leadership is now!<br />
  21. 21. Answer questions and provide valueBlogs and LinkedIn – More than just networking!<br />Do you have a blog?<br />Is it a sales tool?<br />Is it an educational tool?<br />Are you attracting the perfect clients?<br />Linkedin<br />Who is in your network?<br />Are you answering questions?<br />Where do you hangout?<br />
  22. 22. What is hotStuff you must do now!<br />Just when you felt overloaded<br />From Press Release to Social Media Release<br />Video, Video, Video<br />Be your own Radio Star!<br />Can you create social media games?<br />What can you do differently than the competitor<br />Who dares wins<br />Better is not always better<br />
  23. 23. You control your own PRWe are all our own media outlet<br />Create and distribute your own press releases<br />prlog.org<br />pitchengine.com<br />wireservice.ca<br />Leverage social media to distribute what you do<br />new solutions<br />new products<br />new clients<br />
  24. 24. Online radio Do you have a face for radio?<br />Online radio is freeand fun<br />Reach new audiences<br />Share easily with your clients<br />Promote your partners and your clients<br />Start small and work your way up<br />Blogtalkradio.com<br />
  25. 25. ConclusionIt just maybe too late!<br />Social media is here to stay<br />The old ways need to be blended in<br />Be a coach and a mentor<br />You must start to use the tools now!<br />Create a blog, share your insights<br />Use LinkedIn daily, answer questions and provide value<br />Start leveraging Twitter to promote your business<br />Watch what is being said about you<br />Become a Social Media coach<br /><ul><li>Leverage video, radio and online tools</li></li></ul><li>Most importantly<br />Create something, do things, create your own impact….<br />and<br />BE MEMORABLE<br />
  26. 26. Now what are you going to do?<br />What are you going to do next?<br />Start Blogging<br />Create a linkedIn account<br />Use Twitter to promote your business<br />Create a YouTube channel<br />Host your own radio show<br />Nothing at all<br />other<br />
  27. 27. QuestionsFollow me on Twitter, LinkedIn…<br />www.facebook.com/stuart.crawford.calgary.computer.service<br />www.linkedin.com/in/stuartcrawford<br />www.twitter.com/scrawforditm<br />www.twitter.com/bulletproofIT<br />www.twitter.com/calgarybusiness<br />
  28. 28. Q & A<br />

×