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Red Deer Chamber of Commerce Social Media 101 Seminar
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Red Deer Chamber of Commerce Social Media 101 Seminar

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Stuart Crawford from Bulletproof InfoTech, Red Deer leader in Microsoft Small Business solutions shares tips and tricks on Social Media with the Red Deer Chamber of Commerce.

Stuart Crawford from Bulletproof InfoTech, Red Deer leader in Microsoft Small Business solutions shares tips and tricks on Social Media with the Red Deer Chamber of Commerce.

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  • 1. Social Media 101Red Deer Chamber of CommerceDefining and Understanding How to Connect with Your Clients and Colleagues Using the Latest Technologies
    Stuart R. Crawford
    VP, Business Development
    Bulletproof InfoTech
    403.340.1011
  • 2. About Bulletproof
    In business 22 years in Red Deer
    Expanded into Calgary in 2009
    16 staff members
    Serve small business community in Alberta
    Nominated for 3 Microsoft awards in 2009
    Nominated for Best Small Business IT solution in Canada 2009
    We love to have fun…
  • 3. Before we begin
    What social networking/media sites you use today
    Facebook
    LinkedIn
    Youtube
    Twitter
    Blogs
    Other
  • 4. Introduction to social mediaWhat is social media?
    Is social media ready for business?
    Is business ready for social media?
    The pace of change
    Can you keep up?
    Where do you start?
    Feeling just a bit overwhelmed?
  • 5. Why Social Media and Why Now?
    Why is social media so important?
    Why is it important now?
    The evolution of business
    • The Industrial Age
    • 6. The Information Age
    • 7. The Participation Age
  • Are you ready for change?
    Changes in the way business is done
    Changes in the way customers interact with us
    Changes in the way prospects find us
    Changes in the way people share information
    Changes in the way people talk about us
    Changes in the way we approach the market
    Change is coming, change is here and the old way doesn’t work unless combined with new mindsets!
  • 8. Remember this…
    Information is a commodity
    If you search hard enough, someone has posted something online for free
    Information we previously charged for!
    Everything is free!
    Don’t believe me, just do a bing search for “setting up a computer network”
    We need to change and change to survive!
  • 9. It is not a technology…It is a way of being!
    Haven’t we been doing this all along
    Telephone
    Letters
    Interaction between people
    Rumor mills
    Coffee clubs
    Email
    Hasn’t the tools just become more sophisticated?
  • 10. Do you think you are in control?
    “You can’t take something off of the Internet. That’s like trying to take pee out of a swimming pool.”
    Joe Ragan, Newsradio
    As quoted in “Groundswell” by Charlene Li and Josh Bernoff
  • 11. Managing the porous wallKeeping on top of what is said
    Internal communications
    External communications
    What is being said
    How to keep on top of it
    Tips and Tricks
  • 12. What is being said about you?How do you keep on top of things?
    Why is monitoring your business online important?
    What are others saying about you?
    What are your employees saying?
    Why is monitoring your business important?
  • 13. What resources are available?Put into action immediately
    We can you start
    Blogs
    Twitter
    LinkedIn
    YouTube
    Blogtalkradio
    Others
    What is working and what is not?
    This is where your communitycan help
  • 14. Should you start a blog?What would you say?
    Why a blog, what is so important about blogging?
    Many industry thought leaders blog daily
    They are viewed as an expert
    Communicate with clients and prospects
    What is working and what is not?
    What are your competitors doing?
    What are they not doing?
  • 15. Getting recognizedThe thought leader in you is born
    Talk about everything around you
    Build a following
    Offer real advice
    Build relationships
    Follow events
    Add commentary
    Act as if…
    Demonstrate daily - you are a leader
  • 16. Become viralStart the spread of you
    Interesting stuff is spread
    Make your information easy to share
    Be interesting
    Have you thought about video
    What about audio
    Pictures say a thousand words
  • 17. Life can be shared in 140 charactersIs Twitter in you?
    Start the viral spreading
    Share interesting stories and ideas
    Promote others, clients, colleagues
    Engage with your community
    Follow Red Deer Chamber at @reddeerchamber
    Remember your hash tag
    “It’s 140 characters...
    If you need a ghostwriter
    for that, I feel sorry for you.”
    @The_Real_Shaq, New York Times, March 26, 2009
    When Stars Twitter, a Ghost May Be Lurking
  • 18. Business and Community using Twitter
  • 19. What is on the horizonThe only thing for sure this year is change will happen
    What can you do now?
    What can you do tomorrow?
    What about your marketing plan?
    Have you considered your peers
    Where do your clients fit in?
    What can you do to promote them?
  • 20. Each of us is a teacherWe also need to educate
    Are you?
    Ready to embrace the old, new and future
    Can you talk about the tools?
    Can you coach your clients?
    Being a recognized expert on the tools
    Sharing your knowledge
    The time for real leadership is now!
  • 21. Answer questions and provide valueBlogs and LinkedIn – More than just networking!
    Do you have a blog?
    Is it a sales tool?
    Is it an educational tool?
    Are you attracting the perfect clients?
    Linkedin
    Who is in your network?
    Are you answering questions?
    Where do you hangout?
  • 22. What is hotStuff you must do now!
    Just when you felt overloaded
    From Press Release to Social Media Release
    Video, Video, Video
    Be your own Radio Star!
    Can you create social media games?
    What can you do differently than the competitor
    Who dares wins
    Better is not always better
  • 23. You control your own PRWe are all our own media outlet
    Create and distribute your own press releases
    prlog.org
    pitchengine.com
    wireservice.ca
    Leverage social media to distribute what you do
    new solutions
    new products
    new clients
  • 24. Online radio Do you have a face for radio?
    Online radio is freeand fun
    Reach new audiences
    Share easily with your clients
    Promote your partners and your clients
    Start small and work your way up
    Blogtalkradio.com
  • 25. ConclusionIt just maybe too late!
    Social media is here to stay
    The old ways need to be blended in
    Be a coach and a mentor
    You must start to use the tools now!
    Create a blog, share your insights
    Use LinkedIn daily, answer questions and provide value
    Start leveraging Twitter to promote your business
    Watch what is being said about you
    Become a Social Media coach
    • Leverage video, radio and online tools
  • Most importantly
    Create something, do things, create your own impact….
    and
    BE MEMORABLE
  • 26. Now what are you going to do?
    What are you going to do next?
    Start Blogging
    Create a linkedIn account
    Use Twitter to promote your business
    Create a YouTube channel
    Host your own radio show
    Nothing at all
    other
  • 27. QuestionsFollow me on Twitter, LinkedIn…
    www.facebook.com/stuart.crawford.calgary.computer.service
    www.linkedin.com/in/stuartcrawford
    www.twitter.com/scrawforditm
    www.twitter.com/bulletproofIT
    www.twitter.com/calgarybusiness
  • 28. Q & A

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