Linked In For Small Business


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LinkedIn is the world leader in social networking for business executives and CXO's. Stuart Crawford from Bulletproof InfoTech shares many of his tips and tricks on how to leverage LinkedIn in your business.

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  • Thanks for this! I am in a seminar and I would like to use your information - we arent from Calgary, we are from Maine so we like hockey too!! Thanks again!
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Linked In For Small Business

  1. 1. LinkedIn for Small Business<br />Are you LinkedIn?<br />
  2. 2. What is LinkedIn?<br />&quot;LinkedIn is the office, Facebook is the barbecue in the backyard, and MySpace is the bar,&quot; referring to the three major social-networking sites. ~Reid Hoffman CEO of LinkedIn<br />LinkedIn allows professionals to connect with other business professionals, online<br />
  3. 3. Why LinkedIn?<br />Professionals leverage LinkedIn to build networks<br />Trusted as B2B platform<br />Connect with Small Business owners locally and across the globe<br />Share insight, answer questions, become a resource<br />Start building TRUST<br />
  4. 4. LinkedIn is…<br />A gold mine for business contacts<br />The number one professional network<br />Your profile<br />Try googling your name and see what pops up. You will be surprised!<br />LinkedIn has your audience from CXO’s, Gatekeepers, and management. 50% of executives are on LinkedIn.<br />
  5. 5. LinkedIn stats<br />40+ million users worldwide<br />Average household income $109,000 USD<br />Calgary LinkedIn Users 255,000<br />85,000 new sign ups every day<br />
  6. 6. How to get started<br /><br />
  7. 7. First things to do<br />Create your profile<br />Description<br />Work history<br />Education<br />Summary<br />Ensure your profile is as complete as possible<br />Remember you are using this for business and networking<br />
  8. 8. Building a network<br />Type the name of the person you are searching for. Drop down list will present other options<br />Search for colleagues<br />Search for clients<br />Search for alliances<br />Don’t spam <br />LinkedIn will put you in the penalty box<br />
  9. 9. Don’t just use the defaults<br />Customize your message, remember if you meet enough people they may have a hard time remembering you. Mention where you met them, why you want to keep in touch or what/how they maybe able to help you.<br />LinkedIn frowns upon “name collectors”<br />
  10. 10. Find a company<br />Search for companies by name<br />Shows info on:<br />What the firm does<br />Who works there<br />Blogs and other info<br />
  11. 11. Join groups<br />Groups are a great gathering place<br />Revolve around a special interest or common cause<br />Great place to get information on what is happening around you<br />Awesome for crowdsourcing<br />You can search for groups by interest, geography, focus or browse the directory<br />
  12. 12. Groups in Calgary<br />Linking Calgary<br />Calgary Entrepreneur/Small Business<br />Chamber of Commerce 7:15<br />
  13. 13. Why I love groups<br />50 group max as a member<br />10 group max as a manager<br />But that is not it!<br />Be a leader, give something back<br />Start your own group<br />You become the leader<br />You control the content<br />
  14. 14. How to use groups<br />Use groups to answer questions<br />Use groups to offer advice<br />Do add your contact information<br />Name, Company, Website is enough<br />Don’t use groups to sell your services<br />Don’t use groups to “say you want to connect”<br />Don’t use groups to spam<br />Use groups to take steps towards being someone people know, like and trust<br />Groups are the most effective way to build your network<br />
  15. 15. Be a true Go-Giver<br />Recommend others you have done business with<br />Use recommendations to promote the work others have done for you<br />Colleagues who have helped you out<br />Presentations you attended<br />When someone does something awesome<br />
  16. 16. Other important LinkedIn functions<br />Job posting/searching<br />Questions and answers<br />Third party applications<br />Link blogs<br />Google docs<br />Trip it<br />Slideshare<br />
  17. 17. Job hunting<br />Post your open positions - $195 USD<br />Search for careers<br />Keep an eye on others around you<br />Research candidates<br />Search for their LinkedIn profiles<br />
  18. 18. Answers<br />Great tool to find out information<br />Awesome resource to help with Crowdsourcing<br />Get answers when you are stuck<br />Ask 10 questions per month<br />You can offer advice to those in search of help or in need<br />Take that important first step to know, like and trust<br />
  19. 19. How do you get noticed?<br />Own a group<br />Own a content rich blog<br />Post relevant news topics to groups<br />Post and answer questions<br />Conducts seminars and webinars<br />Use a professional headline in your profile<br />Tweak weekly<br />
  20. 20. The million dollar question<br />Should I pay the monthly cost for LinkedIn?<br />Answer<br />it depends<br />Do you have a need for:<br />More InMail<br />More introductions<br />Better search<br />OpenLink<br />
  21. 21. Other take aways<br />Add your LinkedIn profile to your:<br />Blog<br />Website<br />Business card<br />Answer questions and provide feedback to conversations daily<br />Recommend a different person every day<br />Stop using Facebook for your business networking online<br />
  22. 22. Next steps<br />Questions and answers<br />Engage with me for a one hour free consultation on LinkedIn<br />Stuart Crawford<br />Bulletproof InfoTech<br /><br /><br />