CPSA Monthly Vitamin Presentation - 5 New Ways to Grow Your Market


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The Internet is a great way to keep in touch with your clients, hunt for new prospects and share your experiences. Stuart Crawford will share with you new techniques to build a strong online network, educate future clients and keep in touch with your trusted partners.

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CPSA Monthly Vitamin Presentation - 5 New Ways to Grow Your Market

  1. 1. CPSA Monthly Vitamin 5 New Ideas to Grow Your Market Stuart R. Crawford Bulletproof InfoTech [email_address] www.bulletproofIT.ca
  2. 2. The Evolution of Marketing <ul><li>1950’s - Modern Style of Marketing Commences </li></ul><ul><ul><li>Primarily Product Focused </li></ul></ul><ul><li>Mid 1950’s – Sales Orientation </li></ul><ul><ul><li>Number One Concern, To Sell What The Company Produced </li></ul></ul><ul><li>Early 1970’s Realization That Customer Needs Have To Be Addressed </li></ul><ul><li>Early 2000’s – The Birth Of Leveraging The Web. </li></ul>
  3. 3. Marketing vs. Sales <ul><li>Marketing is all activity that is conducted prior to the sales appointment to reach and interest prospects and includes messaging that prepares prospects for the sales process (lead generation) </li></ul><ul><ul><li>Direct mail </li></ul></ul><ul><ul><li>Telemarketing </li></ul></ul><ul><ul><li>Events </li></ul></ul><ul><ul><li>Website </li></ul></ul><ul><ul><li>Marketing activity identifies Suspects… </li></ul></ul><ul><li>Sales encompasses all engagements that require interaction with prospects on a personal level (qualifying) </li></ul><ul><ul><li>One-on-one meetings </li></ul></ul><ul><ul><li>Cold calls </li></ul></ul><ul><ul><li>Networking </li></ul></ul><ul><ul><li>Sales activity identifies PROSPECTS… </li></ul></ul>
  4. 4. Passive and Active Marketing <ul><li>Passive </li></ul><ul><ul><li>Website </li></ul></ul><ul><ul><li>News Releases </li></ul></ul><ul><ul><li>Case Studies </li></ul></ul><ul><ul><li>White Papers </li></ul></ul><ul><li>Active (Direct) </li></ul><ul><ul><li>Your Website </li></ul></ul><ul><ul><li>Your Blog </li></ul></ul><ul><ul><li>Your Newsletter </li></ul></ul><ul><ul><li>Your Postcards </li></ul></ul><ul><ul><li>Your Mailouts </li></ul></ul><ul><ul><li>Telemarketing </li></ul></ul>You need to have an overall strategy that covers everything Today, you can leverage the power of the Internet to source examples, reach new audiences, share your stories. Web Strategies can help you propagate this message
  5. 5. Enter the 21 st Century <ul><li>Marketing Your Services Has Changed! </li></ul><ul><ul><li>Relationships Still Matters </li></ul></ul><ul><ul><li>How You Touch Them Has Changed </li></ul></ul><ul><ul><li>Passive and Active Marketing </li></ul></ul><ul><li>Do You Have Permission? </li></ul><ul><ul><li>E-Mail Marketing Is Dying </li></ul></ul><ul><ul><li>How Are You Reaching People? </li></ul></ul>
  6. 6. Why E-Mail No Longer Works <ul><li>New SPAM Legislation Preventing Unsolicited Email </li></ul><ul><li>SPAM Filters </li></ul><ul><li>No One Wants Your Junk, Unless They Ask For It! </li></ul><ul><li>What Can We Do? </li></ul>
  7. 7. Introducing New Ways To Reach Clients <ul><li>Blogs </li></ul><ul><li>Podcasting/Webcasts </li></ul><ul><li>Internet Delivered Video </li></ul><ul><li>Twitter/Social Media </li></ul><ul><li>Social Networking </li></ul>
  8. 8. Blogging – Get The Word Out <ul><li>Low Cost </li></ul><ul><li>Immediate Expert </li></ul><ul><li>Competitive Difference </li></ul><ul><li>Share Knowledge </li></ul><ul><li>Your Opinion </li></ul><ul><li>Build Community </li></ul><ul><li>Better Communications </li></ul><ul><li>Search Engines </li></ul>
  9. 9. The Spoken Word <ul><li>Add Your Own Voice </li></ul><ul><li>Share Experiences </li></ul><ul><li>Interview Clients </li></ul><ul><li>Talk About Your Solutions </li></ul><ul><li>Position Yourself Ahead Of Others </li></ul><ul><li>Talk About Your Story </li></ul><ul><li>Low Barrier To Entry </li></ul>
  10. 10. Let Me See The Difference <ul><li>Shoot Your Own Video </li></ul><ul><li>Add Video To Your Website </li></ul><ul><li>Show Your Stuff </li></ul><ul><li>Interview Others </li></ul><ul><li>Video Attracts Others </li></ul><ul><li>Many People Are Visual </li></ul><ul><li>Be The Leader </li></ul>
  11. 11. Can I Let You Know What I Am Doing? <ul><li>Social Media Let’s Your Followers Know What You Are Doing </li></ul><ul><li>Twitter Is The Leader </li></ul><ul><li>Micro-Blogging </li></ul><ul><li>Tweet From Your Phone or Browser </li></ul><ul><li>Followers Follow You </li></ul>
  12. 12. How Many Friends Do You Have? <ul><li>LinkedIn </li></ul><ul><li>Plaxo </li></ul><ul><li>Facebook </li></ul><ul><li>Social Networking </li></ul><ul><li>Form Online Relationships </li></ul><ul><li>Link With Others In Your City, Market, Product Focus, Peers </li></ul>
  13. 13. When You Master This! Leverage Twitter Feed to feed your blog posts to Twitter Services like Twitterberry will allow you to post from your Blackberry to Twitter Log on to twitter.com to post directly Twitter can feed your Facebook directly <ul><li>Your Blog can feed: </li></ul><ul><li>Facebook </li></ul><ul><li>LinkedIn </li></ul><ul><li>Other via RSS </li></ul>
  14. 14. Last Minute Things… <ul><li>Be Unique </li></ul><ul><li>Don’t Spam </li></ul><ul><li>Offer Value </li></ul><ul><li>Use Social Media To Create New Relationships </li></ul><ul><li>Use Your Blogs, Video, Podcasts To Become The Expert </li></ul><ul><li>Be Someone That Everyone Will Remember </li></ul>
  15. 15. Questions Upcoming Courses March 19 th , David West hosts Blogging for Business Course March 28 th , Stuart Crawford hosts Blogging Workshop
  16. 16. About… <ul><li>Bulletproof Provides IT Services, Computer Repair, IT Outsourcing and Technology Consulting </li></ul><ul><li>Calgary and Red Deer </li></ul><ul><li>Wide Range of Worry-Free Services </li></ul>Calgary (403) 206-2233 Red Deer (403) 340-1011 Web: www.bulletproofIT.ca Email: info@bulletproofIT.ca