Can Social Networking Aid In Job Hunting


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Stuart Crawford from Bulletproof InfoTech shares his insights on social media and social networking for those who are searching for a new career, new job or simply just want to make a change.

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Can Social Networking Aid In Job Hunting

  1. 1. Can Social Networking Aid In Job Hunting?<br />Stuart R. Crawford<br />Bulletproof InfoTech<br /><br />403.206.2233<br />
  2. 2. Don’t forget the basics<br />Knowledge of self is key<br />Don’t shoot everything that moves<br />Don’t “settle” for what you think you can get<br />Articulate soft skills and work achievements<br />Master this first, then try new things<br />
  3. 3. Know how to hunt<br />60 to 70% of jobs are found via:<br />Networking<br />Career marketing<br />Delivering value to those in need<br />Only 15 to 20% of jobs are found through ads<br />Manage your time, focus on relationships<br />Remember, you are in sales – the business of selling you<br />Creating a memorable and positive impact with every interaction<br />
  4. 4. Something to remember<br />It’s not who you know, it is who knows you<br />Every person has a circle of influence of about 250 people<br />How do you tap into this valuable resource?<br />Know, Like, Trust<br />Resumes, need not attend<br />Have a plan<br />
  5. 5. “If you don’t know where you’re going, any road will lead you there”<br />
  6. 6. So….What does Social Media have to do with this?<br />
  7. 7. Welcome to Social Media<br />What is Social Media?<br />Are you ready for Social Media?<br />Is the job market ready for Social Media?<br />The Pace of Change<br />Are you able to keep up?<br />Where do you start?<br />Are you feeling just a bit overwelmed?<br />
  8. 8. Why is Social Media important?<br />Why is Social Media so important?<br />Why is Social Media so important right now?<br />The evolution of the work force<br /><ul><li>The industrial age
  9. 9. The information age
  10. 10. The participation age</li></li></ul><li><ul><li>Business clubs, job clubs, events
  11. 11. People you know – linking to new contacts
  12. 12. Mostly local, occasionally regional
  13. 13. Mostly peers
  14. 14. New phenomenon of social networking
  15. 15. People you know – linking to new contacts
  16. 16. Local +regional / national / global
  17. 17. Peers +influencers and deciders</li></ul>Old-school vs. ‘New” networks<br />
  18. 18. Change is coming!<br />
  19. 19. Are you ready for change?<br /><ul><li>Changes in the way business in done
  20. 20. Changes in the way employers interact with staff
  21. 21. Changes in the way people look for you
  22. 22. Changes in the way people find information about you
  23. 23. Changes in the way people talk about you
  24. 24. Changes in the way we need to approach the job market</li></ul>Change is coming, change is here<br />The old way simply doesn’t work<br />
  25. 25. Remember this…<br />Information is a commodity<br />If you search hard enough, someone has posted what you know for free<br />Information which used to separate us<br />Everything is free<br />
  26. 26. But really…<br />Haven’t we been using Social Media and Social Networking forever<br />Coffee klatches<br />Telephone<br />Lunch meetings<br />Networking events<br />PTA <br />Service clubs<br />Haven’t we been social all along? What has changed?<br />
  27. 27. What the experts say…<br />“If you’re job hunting, you may be tired of everyone telling you to network, network, network. Sorry. But it’s a fact: networking is the no. 1 way to find a job. And now, thanks to a new invention you may have heard of, “the Internet,” you have a bigger and better way to network”<br />Karen Burns<br /><br />
  28. 28. What can you do first?<br />
  29. 29. Social Media Myths<br />“ for nerds and kids.”<br />“ hard & too expensive.”<br />“...good advice isn’t free.”<br />“...will replace networking.”<br />“ a fad.”<br />“...isolates us from society.”<br />
  30. 30. Immediate impact ideas<br />Use a professional email address<br />Professional business photo<br />Stake out “Internet Real Estate”<br />Website<br />Blogs<br />Start building your profile<br />LinkedIn<br />Facebook<br />Join conversations<br />Actively participate and offer advice<br />Give before you get<br />Offer insights, views, comments, resources, links<br />Be smart, upbeat and courteous<br />Social media is just a new way of doing an old thing--building relationships with people who are in a position to help you.<br />
  31. 31. You are the expert…<br />Begin with the end in mind<br />What do you want to achieve?<br />What separates you from everyone else looking for work today?<br />What makes you unique?<br />What special skill do you have?<br />Who and what can you leverage?<br />What is your mantra? <br />What do you stand for?<br />Can you describe it in three or four words<br />
  32. 32. Professional email address<br />Register your name “right now”<br />Costs approximately $15 each year<br />Leverage Microsoft Office Live for free<br />Increased professional appearance<br />Contact manger<br />Free website<br />Free email<br />500 MB of storage<br />5 users for free<br />Stop using or and use your own domain today<br />
  33. 33. Use a Professional Photo<br />Professionalism attracts<br />A picture says 1000 words<br />Always use your professional photo<br />The Commom Mistake<br />How many inappropriate photos are on Facebook?<br />Pictures can be sent and indexed online?<br />
  34. 34. Stake out web “real estate”<br />Website or Blog – what is right for you?<br />Website – your online resume<br />Highlight your skills<br />Post your resume<br />Sell yourself<br />Blog – where you shine<br />Share your knowledge<br />Offer your opinions<br />Talk about your industry<br />You are the expert<br />
  35. 35. Where do you start?<br />Websites<br />Microsoft Live<br />Blogs<br /><br /><br /><br />
  36. 36. Blog often (daily or frequently, regularly)<br />Find an authentic voice<br />Link to articles of interest <br />‘Tag’ your blog posts with meaningful search terms<br />‘Claim’ your blog on indexing sites such as<br />Not all about you – read other blogs and create thoughtful comments on your blog, with links back to their blog<br />Blogging ‘rules’<br />
  37. 37. Building your online profile<br />Where do you start?<br />
  38. 38. What about LinkedIn?<br />Business to Business tool<br />Meet other business focused professionals<br />Network locally and industry<br />Join groups<br />Search for those you want to meet<br />Meet new people<br />Promote your expertise<br />Recommendations<br />Your work experience<br />Offer advice and feedback<br />Groups<br />Questions and Answers<br />
  39. 39. What about Facebook?<br />Not designed for business<br />Keep your discussions casual<br />Many businesses and professionals using Facebook<br />Fan pages<br />Groups<br />Does offer some value<br />Cheap online advertising<br />Local reach<br />Demographics<br />Share your insight<br />
  40. 40. Facebook Success Stories<br />
  41. 41. Broadcast Yourself<br />Video and Audio<br />Video<br /><br />Post your online resume<br />Show your skills<br />Share your expertise<br />Audio<br /><br />Interview business leaders<br />Talk about your industry<br />Share your skills<br />
  42. 42. David Pederson’s Resume<br /> is where you can start<br />
  43. 43. Why video?<br />Connects with employers long before you meet them<br />Stand out over all the rest<br />Tips and Tricks<br />Treat video like a meeting face to face<br />Keep in natural<br />Lose the “I” factor<br />Let the real you shine through<br />Keep it short<br />Creativity wins<br />
  44. 44. What is Twitter? <br />A microblog of 140 characters per post including URLs and spaces<br />There are those you follow and those who follow you<br />You can make your account private<br />FREE and no barriers to follow someone or unfollow<br />Open API so hundreds of apps developed – most free*<br />
  45. 45. Where does Twitter fit in? <br />Does it fit you?<br />Twitter is like a crowded auditorium<br />Recruiters are using Twitter to post openings<br />Another place allowing you to share<br />Retweet (RT)<br />Share URLs<br />Share news<br />Don’t ever sell, provide value and attract followers<br />Create an account at<br />
  46. 46. Social Media for Job Hunters<br />Create a Mantra<br />Listen and Join<br />Help people with their issues<br />Write a blog and tweets <br />Record video<br />Host online radio<br />Connect to peers<br />Ask people for help<br />Signature<br />
  47. 47. Really…<br />Social Media is…<br />A poster on a telephone pole<br />Shouting with a megaphone<br />Leaflets handed out on the corner<br />Stuck under the windshield<br />Running into an old friend<br />Meeting new people<br />Being a teacher<br />Sharing and Mentoring<br />All done online….to get a face to face interaction<br />
  48. 48. ConclusionIt just maybe too late!<br />Social Media is here to stay<br />The old ways need to be blended in<br />Be a coach and a mentor<br />You must start to use the tools now!<br />Create a blog, share your insights<br />Use LinkedIn daily, answer questions and provide value<br />Start leveraging Twitter to promote your interests and skills<br />Watch what is being said about you<br />Become a Social Media coach<br /><ul><li>Leverage video, radio and online tools</li></li></ul><li>The biggest tips<br />Create an awesome first impression<br />Be memorable<br />Take action now<br />
  49. 49. QuestionsFollow me on Twitter, LinkedIn…<br /><br /><br /><br /><br /><br />