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Can Social Networking Aid In Job Hunting

Can Social Networking Aid In Job Hunting



Stuart Crawford from Bulletproof InfoTech shares his insights on social media and social networking for those who are searching for a new career, new job or simply just want to make a change.

Stuart Crawford from Bulletproof InfoTech shares his insights on social media and social networking for those who are searching for a new career, new job or simply just want to make a change.



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    Can Social Networking Aid In Job Hunting Can Social Networking Aid In Job Hunting Presentation Transcript

    • Can Social Networking Aid In Job Hunting?
      Stuart R. Crawford
      Bulletproof InfoTech
    • Don’t forget the basics
      Knowledge of self is key
      Don’t shoot everything that moves
      Don’t “settle” for what you think you can get
      Articulate soft skills and work achievements
      Master this first, then try new things
    • Know how to hunt
      60 to 70% of jobs are found via:
      Career marketing
      Delivering value to those in need
      Only 15 to 20% of jobs are found through ads
      Manage your time, focus on relationships
      Remember, you are in sales – the business of selling you
      Creating a memorable and positive impact with every interaction
    • Something to remember
      It’s not who you know, it is who knows you
      Every person has a circle of influence of about 250 people
      How do you tap into this valuable resource?
      Know, Like, Trust
      Resumes, need not attend
      Have a plan
    • “If you don’t know where you’re going, any road will lead you there”
    • So….What does Social Media have to do with this?
    • Welcome to Social Media
      What is Social Media?
      Are you ready for Social Media?
      Is the job market ready for Social Media?
      The Pace of Change
      Are you able to keep up?
      Where do you start?
      Are you feeling just a bit overwelmed?
    • Why is Social Media important?
      Why is Social Media so important?
      Why is Social Media so important right now?
      The evolution of the work force
      • The industrial age
      • The information age
      • The participation age
      • Business clubs, job clubs, events
      • People you know – linking to new contacts
      • Mostly local, occasionally regional
      • Mostly peers
      • New phenomenon of social networking
      • People you know – linking to new contacts
      • Local +regional / national / global
      • Peers +influencers and deciders
      Old-school vs. ‘New” networks
    • Change is coming!
    • Are you ready for change?
      • Changes in the way business in done
      • Changes in the way employers interact with staff
      • Changes in the way people look for you
      • Changes in the way people find information about you
      • Changes in the way people talk about you
      • Changes in the way we need to approach the job market
      Change is coming, change is here
      The old way simply doesn’t work
    • Remember this…
      Information is a commodity
      If you search hard enough, someone has posted what you know for free
      Information which used to separate us
      Everything is free
    • But really…
      Haven’t we been using Social Media and Social Networking forever
      Coffee klatches
      Lunch meetings
      Networking events
      Service clubs
      Haven’t we been social all along? What has changed?
    • What the experts say…
      “If you’re job hunting, you may be tired of everyone telling you to network, network, network. Sorry. But it’s a fact: networking is the no. 1 way to find a job. And now, thanks to a new invention you may have heard of, “the Internet,” you have a bigger and better way to network”
      Karen Burns
    • What can you do first?
    • Social Media Myths
      “...is for nerds and kids.”
      “...is hard & too expensive.”
      “...good advice isn’t free.”
      “...will replace networking.”
      “...is a fad.”
      “...isolates us from society.”
    • Immediate impact ideas
      Use a professional email address
      Professional business photo
      Stake out “Internet Real Estate”
      Start building your profile
      Join conversations
      Actively participate and offer advice
      Give before you get
      Offer insights, views, comments, resources, links
      Be smart, upbeat and courteous
      Social media is just a new way of doing an old thing--building relationships with people who are in a position to help you.
    • You are the expert…
      Begin with the end in mind
      What do you want to achieve?
      What separates you from everyone else looking for work today?
      What makes you unique?
      What special skill do you have?
      Who and what can you leverage?
      What is your mantra?
      What do you stand for?
      Can you describe it in three or four words
    • Professional email address
      Register your name “right now”
      Costs approximately $15 each year
      Leverage Microsoft Office Live for free
      Increased professional appearance
      Contact manger
      Free website
      Free email
      500 MB of storage
      5 users for free
      Stop using name@shaw.ca or name@telus.net and use your own domain today
    • Use a Professional Photo
      Professionalism attracts
      A picture says 1000 words
      Always use your professional photo
      The Commom Mistake
      How many inappropriate photos are on Facebook?
      Pictures can be sent and indexed online?
    • Stake out web “real estate”
      Website or Blog – what is right for you?
      Website – your online resume
      Highlight your skills
      Post your resume
      Sell yourself
      Blog – where you shine
      Share your knowledge
      Offer your opinions
      Talk about your industry
      You are the expert
    • Where do you start?
      Microsoft Live
    • Blog often (daily or frequently, regularly)
      Find an authentic voice
      Link to articles of interest
      ‘Tag’ your blog posts with meaningful search terms
      ‘Claim’ your blog on indexing sites such as Technorati.com
      Not all about you – read other blogs and create thoughtful comments on your blog, with links back to their blog
      Blogging ‘rules’
    • Building your online profile
      Where do you start?
    • What about LinkedIn?
      Business to Business tool
      Meet other business focused professionals
      Network locally and industry
      Join groups
      Search for those you want to meet
      Meet new people
      Promote your expertise
      Your work experience
      Offer advice and feedback
      Questions and Answers
    • What about Facebook?
      Not designed for business
      Keep your discussions casual
      Many businesses and professionals using Facebook
      Fan pages
      Does offer some value
      Cheap online advertising
      Local reach
      Share your insight
    • Facebook Success Stories
    • Broadcast Yourself
      Video and Audio
      Post your online resume
      Show your skills
      Share your expertise
      Interview business leaders
      Talk about your industry
      Share your skills
    • David Pederson’s Resume
      videospokes.com is where you can start
    • Why video?
      Connects with employers long before you meet them
      Stand out over all the rest
      Tips and Tricks
      Treat video like a meeting face to face
      Keep in natural
      Lose the “I” factor
      Let the real you shine through
      Keep it short
      Creativity wins
    • What is Twitter?
      A microblog of 140 characters per post including URLs and spaces
      There are those you follow and those who follow you
      You can make your account private
      FREE and no barriers to follow someone or unfollow
      Open API so hundreds of apps developed – most free*
    • Where does Twitter fit in?
      Does it fit you?
      Twitter is like a crowded auditorium
      Recruiters are using Twitter to post openings
      Another place allowing you to share
      Retweet (RT)
      Share URLs
      Share news
      Don’t ever sell, provide value and attract followers
      Create an account at twitter.com
    • Social Media for Job Hunters
      Create a Mantra
      Listen and Join
      Help people with their issues
      Write a blog and tweets
      Record video
      Host online radio
      Connect to peers
      Ask people for help
    • Really…
      Social Media is…
      A poster on a telephone pole
      Shouting with a megaphone
      Leaflets handed out on the corner
      Stuck under the windshield
      Running into an old friend
      Meeting new people
      Being a teacher
      Sharing and Mentoring
      All done online….to get a face to face interaction
    • ConclusionIt just maybe too late!
      Social Media is here to stay
      The old ways need to be blended in
      Be a coach and a mentor
      You must start to use the tools now!
      Create a blog, share your insights
      Use LinkedIn daily, answer questions and provide value
      Start leveraging Twitter to promote your interests and skills
      Watch what is being said about you
      Become a Social Media coach
      • Leverage video, radio and online tools
    • The biggest tips
      Create an awesome first impression
      Be memorable
      Take action now
    • QuestionsFollow me on Twitter, LinkedIn…