Calgary Chamber of Commerce, Small Business Week - Social Media 101 for Business


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Kick off Small Business Week 2009 in Calgary with Stuart Crawford and the Calgary Chamber of Commerce. Social Media 101 and how to build trust within the community using everyday social networking and social media tools such as blogs, twitter, linkedin, youtube and blogtalkradio. Stuart Crawford from Bulletproof InfoTech presented to Chamber members to kick off small business week.

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Calgary Chamber of Commerce, Small Business Week - Social Media 101 for Business

  1. 1. Social Media for Small BusinessCalgary Chamber of CommerceHow do you become the local expert and build trust in your community?<br />Stuart R. Crawford<br />VP, Business Development<br />Bulletproof InfoTech<br />403.206.2233<br />
  2. 2. Before we begin<br />What social networking/media sites you use today?<br />Facebook<br />LinkedIn<br />YouTube<br />Twitter<br />Blogs<br />Other<br />
  3. 3. Introduction to social mediaMore than just Facebook!<br />Is social media ready for business?<br />Is business ready for social media?<br />What is Social Media?<br /><ul><li>Allows people to connect, share and influence those around us
  4. 4. Allows us to help others
  5. 5. Allows us to promote others
  6. 6. Allows us to reach others</li></li></ul><li>Why Social Media and Why Now?<br />Why is social media so important?<br />Old marketing tricks are becoming extinct<br />People are looking for someone they can trust<br />Why is it important now?<br />Prospects are turning to search and web communities to find information<br />The evolution of business<br /><ul><li>The Industrial Age
  7. 7. The Information Age
  8. 8. The Participation Age</li></li></ul><li>Small Business in changing!<br />Changes in the way business is done<br />Changes in the way customers interact with us<br />Changes in the way prospects find us<br />Changes in the way people share information<br />Changes in the way people talk about us<br />Changes in the way we approach the market<br />Change is coming, change is here and the old way doesn’t work unless combined with new mindsets!<br />
  9. 9. Remember this…before we begin<br />Information is a commodity<br />If you search hard enough, someone has posted something online for free <br />Information we previously charged for! <br />Everything is free!<br />Don’t believe me, just do a Google search for “Calgary mortgage brokers”<br />We need to change and change to survive!<br />
  10. 10. Google search <br />Calgary mortgage brokers<br />Oct 13, 2009<br />How do you compete?<br />Where can you get an immediate advantage?<br />Where can you build trust?<br />
  11. 11. What resources are available?What we will cover today<br />5 Social Media tools you can use now<br />Blogs<br />LinkedIn<br />YouTube<br />Blogtalkradio<br />Twitter<br />There are many more…<br />
  12. 12. Lets get started<br />
  13. 13. Getting recognizedThe thought leader in you is born<br />Talk about everything around you<br />Build a following<br />Offer real advice<br />Build relationships<br />Follow events<br />Add commentary<br />Act as if…<br />Demonstrate daily - you are a leader<br />
  14. 14. Should you start a blog?What would you say?<br />Why a blog, what is so important about blogging?<br />Many industry thought leaders blog daily<br />They are viewed as an expert<br />Communicate with clients and prospects<br />You start to build trust<br />Talk about stuff around you<br />Human side of your business<br />
  15. 15. Tips for a business blog<br />Set up shop (Call to action, contact, how to work with me)<br />Think like a business (sales, marketing, service)<br />Build a consistent brand (brand awareness)<br />Extend your platform (what’s next beyond blogs)<br />Build powerful networks (the right people)<br />Equip your clients (give the tools to serve themselves)<br />Focus on the relationship (know, like, trust)<br />Make trust a must<br />
  16. 16. Where do you start?<br />Resources Available<br /><ul><li>
  17. 17.
  18. 18.
  19. 19. Blogging support groups
  20. 20.
  21. 21.</li></ul>Plan, Plan , Plan<br />Find your niche<br />Determine your goals<br />Then…<br /><ul><li>Find a professional
  22. 22. Your blog must match your website
  23. 23. Start writing and write again</li></li></ul><li>Build a professional network<br />Stop using Facebook<br />Start using LinkedIn<br />Why LinkedIn?<br /><ul><li>Business to Business
  24. 24. Professional groups
  25. 25. Answers to questions
  26. 26. Professional image</li></li></ul><li>LinkedIn success tips<br />You need to be online<br />You must have a complete profile, it is you!<br />Have a detailed summary of those you serve<br />Professional picture (no logos)<br />Pay it forward (recommend others)<br />Add passion to everything you do<br />Be open and reachable<br />Solve problems and join groups<br />Tip<br />Add your email address to your name or your description<br />
  27. 27. Start now with LinkedIn<br />Setup an account @<br />Upload your picture<br />Write your summary<br />Recommend three colleagues weekly<br />Join three groups<br />Linking Calgary<br />Calgary Entrepreneurs<br />Chamber of Commerce<br />
  28. 28. Why video?<br />People have short attentions spans<br />Rather watch than read<br />Can be easily shared<br />YouTube is one of the top search engines<br />Why type of video works?<br /><ul><li>YouTube – embedded video
  29. 29. Walk-on video
  30. 30. Have others talk about you</li></li></ul><li>Your own TV ChannelAll it takes is a camera and creativity<br /><br />
  31. 31. Video Tips<br />Ensure you add text with your video<br />Google can’t index video without text<br />Embed video on your website or blog<br />Take your handy cam everywhere<br />Practice, Practice, Practice<br />
  32. 32. Online radio Do you have a face for radio?<br />Online radio is freeand fun<br />Reach new audiences<br />Share easily with your clients<br />Promote your partners and your clients<br />Start small and work your way up<br /><br />
  33. 33. Twitter…connects everything<br />Use Twitter to link everything together<br />More than just a tool to share “what you are doing”<br />Blogs, YouTube, online radio can all connect via Twitter<br />
  34. 34. Twitter…it is about sharing info<br />Start the viral spreading<br />Share interesting stories and ideas<br />Promote others, clients, colleagues<br />Engage with your community<br />Follow Calgary Chamber at @calgary_chamber<br />Remember your hash tag (#YYC)<br />
  35. 35. Who is on Twitter?<br />
  36. 36. Get on Twitter today<br />Setup an account at<br />Customize your page <br />Upload photo – no logos<br />Setup a wallpaper, this can be your company<br />Write your short bio<br />Include links<br />Start following others<br />Use services such as<br />Remember, share information others would be interested in<br />
  37. 37. ConclusionIt just maybe too late!<br />Social media is here to stay<br />The old ways need to be blended in<br />You must start to use the tools now!<br />Create a blog, share your insights<br />Use LinkedIn daily, answer questions and provide value<br />Start leveraging Twitter to promote your business<br />Consider video and audio<br />Find a support group to help you<br />This is just the tip of the iceberg<br />, slideshare, tripit….plus more!<br />
  38. 38. Most importantly<br />Create something, do things, create your own impact….<br />most important<br />BE MEMORABLE<br />
  39. 39. Now what are you going to do?<br />What are you going to do next?<br />Start Blogging<br />Create a LinkedIn account<br />Use Twitter to promote your business<br />Create a YouTube channel<br />Host your own radio show<br />Nothing at all<br />other<br />
  40. 40. QuestionsFollow me on Facebook, Twitter, LinkedIn…<br /><br /><br /><br /><br /><br />
  41. 41. Q & A<br />