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Calgary Chamber of Commerce, Small Business Week - Social Media 101 for Business
Calgary Chamber of Commerce, Small Business Week - Social Media 101 for Business
Calgary Chamber of Commerce, Small Business Week - Social Media 101 for Business
Calgary Chamber of Commerce, Small Business Week - Social Media 101 for Business
Calgary Chamber of Commerce, Small Business Week - Social Media 101 for Business
Calgary Chamber of Commerce, Small Business Week - Social Media 101 for Business
Calgary Chamber of Commerce, Small Business Week - Social Media 101 for Business
Calgary Chamber of Commerce, Small Business Week - Social Media 101 for Business
Calgary Chamber of Commerce, Small Business Week - Social Media 101 for Business
Calgary Chamber of Commerce, Small Business Week - Social Media 101 for Business
Calgary Chamber of Commerce, Small Business Week - Social Media 101 for Business
Calgary Chamber of Commerce, Small Business Week - Social Media 101 for Business
Calgary Chamber of Commerce, Small Business Week - Social Media 101 for Business
Calgary Chamber of Commerce, Small Business Week - Social Media 101 for Business
Calgary Chamber of Commerce, Small Business Week - Social Media 101 for Business
Calgary Chamber of Commerce, Small Business Week - Social Media 101 for Business
Calgary Chamber of Commerce, Small Business Week - Social Media 101 for Business
Calgary Chamber of Commerce, Small Business Week - Social Media 101 for Business
Calgary Chamber of Commerce, Small Business Week - Social Media 101 for Business
Calgary Chamber of Commerce, Small Business Week - Social Media 101 for Business
Calgary Chamber of Commerce, Small Business Week - Social Media 101 for Business
Calgary Chamber of Commerce, Small Business Week - Social Media 101 for Business
Calgary Chamber of Commerce, Small Business Week - Social Media 101 for Business
Calgary Chamber of Commerce, Small Business Week - Social Media 101 for Business
Calgary Chamber of Commerce, Small Business Week - Social Media 101 for Business
Calgary Chamber of Commerce, Small Business Week - Social Media 101 for Business
Calgary Chamber of Commerce, Small Business Week - Social Media 101 for Business
Calgary Chamber of Commerce, Small Business Week - Social Media 101 for Business
Calgary Chamber of Commerce, Small Business Week - Social Media 101 for Business
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Calgary Chamber of Commerce, Small Business Week - Social Media 101 for Business

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Kick off Small Business Week 2009 in Calgary with Stuart Crawford and the Calgary Chamber of Commerce. Social Media 101 and how to build trust within the community using everyday social networking …

Kick off Small Business Week 2009 in Calgary with Stuart Crawford and the Calgary Chamber of Commerce. Social Media 101 and how to build trust within the community using everyday social networking and social media tools such as blogs, twitter, linkedin, youtube and blogtalkradio. Stuart Crawford from Bulletproof InfoTech presented to Chamber members to kick off small business week.

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Transcript

  • 1. Social Media for Small BusinessCalgary Chamber of CommerceHow do you become the local expert and build trust in your community?
    Stuart R. Crawford
    VP, Business Development
    Bulletproof InfoTech
    403.206.2233
  • 2. Before we begin
    What social networking/media sites you use today?
    Facebook
    LinkedIn
    YouTube
    Twitter
    Blogs
    Other
  • 3. Introduction to social mediaMore than just Facebook!
    Is social media ready for business?
    Is business ready for social media?
    What is Social Media?
    • Allows people to connect, share and influence those around us
    • 4. Allows us to help others
    • 5. Allows us to promote others
    • 6. Allows us to reach others
  • Why Social Media and Why Now?
    Why is social media so important?
    Old marketing tricks are becoming extinct
    People are looking for someone they can trust
    Why is it important now?
    Prospects are turning to search and web communities to find information
    The evolution of business
    • The Industrial Age
    • 7. The Information Age
    • 8. The Participation Age
  • Small Business in changing!
    Changes in the way business is done
    Changes in the way customers interact with us
    Changes in the way prospects find us
    Changes in the way people share information
    Changes in the way people talk about us
    Changes in the way we approach the market
    Change is coming, change is here and the old way doesn’t work unless combined with new mindsets!
  • 9. Remember this…before we begin
    Information is a commodity
    If you search hard enough, someone has posted something online for free
    Information we previously charged for!
    Everything is free!
    Don’t believe me, just do a Google search for “Calgary mortgage brokers”
    We need to change and change to survive!
  • 10. Google search
    Calgary mortgage brokers
    Oct 13, 2009
    How do you compete?
    Where can you get an immediate advantage?
    Where can you build trust?
  • 11. What resources are available?What we will cover today
    5 Social Media tools you can use now
    Blogs
    LinkedIn
    YouTube
    Blogtalkradio
    Twitter
    There are many more…
  • 12. Lets get started
  • 13. Getting recognizedThe thought leader in you is born
    Talk about everything around you
    Build a following
    Offer real advice
    Build relationships
    Follow events
    Add commentary
    Act as if…
    Demonstrate daily - you are a leader
  • 14. Should you start a blog?What would you say?
    Why a blog, what is so important about blogging?
    Many industry thought leaders blog daily
    They are viewed as an expert
    Communicate with clients and prospects
    You start to build trust
    Talk about stuff around you
    Human side of your business
  • 15. Tips for a business blog
    Set up shop (Call to action, contact, how to work with me)
    Think like a business (sales, marketing, service)
    Build a consistent brand (brand awareness)
    Extend your platform (what’s next beyond blogs)
    Build powerful networks (the right people)
    Equip your clients (give the tools to serve themselves)
    Focus on the relationship (know, like, trust)
    Make trust a must
  • 16. Where do you start?
    Resources Available
    Plan, Plan , Plan
    Find your niche
    Determine your goals
    Then…
    • Find a professional
    • 22. Your blog must match your website
    • 23. Start writing and write again
  • Build a professional network
    Stop using Facebook
    Start using LinkedIn
    Why LinkedIn?
    • Business to Business
    • 24. Professional groups
    • 25. Answers to questions
    • 26. Professional image
  • LinkedIn success tips
    You need to be online
    You must have a complete profile, it is you!
    Have a detailed summary of those you serve
    Professional picture (no logos)
    Pay it forward (recommend others)
    Add passion to everything you do
    Be open and reachable
    Solve problems and join groups
    Tip
    Add your email address to your name or your description
  • 27. Start now with LinkedIn
    Setup an account @ linkedin.com
    Upload your picture
    Write your summary
    Recommend three colleagues weekly
    Join three groups
    Linking Calgary
    Calgary Entrepreneurs
    Chamber of Commerce
  • 28. Why video?
    People have short attentions spans
    Rather watch than read
    Can be easily shared
    YouTube is one of the top search engines
    Why type of video works?
    • YouTube – embedded video
    • 29. Walk-on video
    • 30. Have others talk about you
  • Your own TV ChannelAll it takes is a camera and creativity
    http://www.youtube.com/bulletproofIT
  • 31. Video Tips
    Ensure you add text with your video
    Google can’t index video without text
    Embed video on your website or blog
    Take your handy cam everywhere
    Practice, Practice, Practice
  • 32. Online radio Do you have a face for radio?
    Online radio is freeand fun
    Reach new audiences
    Share easily with your clients
    Promote your partners and your clients
    Start small and work your way up
    Blogtalkradio.com
  • 33. Twitter…connects everything
    Use Twitter to link everything together
    More than just a tool to share “what you are doing”
    Blogs, YouTube, online radio can all connect via Twitter
  • 34. Twitter…it is about sharing info
    Start the viral spreading
    Share interesting stories and ideas
    Promote others, clients, colleagues
    Engage with your community
    Follow Calgary Chamber at @calgary_chamber
    Remember your hash tag (#YYC)
  • 35. Who is on Twitter?
  • 36. Get on Twitter today
    Setup an account at twitter.com
    Customize your page
    Upload photo – no logos
    Setup a wallpaper, this can be your company
    Write your short bio
    Include links
    Start following others
    Use services such as hootsuite.com
    Remember, share information others would be interested in
  • 37. ConclusionIt just maybe too late!
    Social media is here to stay
    The old ways need to be blended in
    You must start to use the tools now!
    Create a blog, share your insights
    Use LinkedIn daily, answer questions and provide value
    Start leveraging Twitter to promote your business
    Consider video and audio
    Find a support group to help you
    This is just the tip of the iceberg
    Meetup.com, slideshare, tripit….plus more!
  • 38. Most importantly
    Create something, do things, create your own impact….
    most important
    BE MEMORABLE
  • 39. Now what are you going to do?
    What are you going to do next?
    Start Blogging
    Create a LinkedIn account
    Use Twitter to promote your business
    Create a YouTube channel
    Host your own radio show
    Nothing at all
    other
  • 40. QuestionsFollow me on Facebook, Twitter, LinkedIn…
    www.facebook.com/stuart.crawford.calgary.computer.service
    www.linkedin.com/in/stuartcrawford
    www.twitter.com/stuartrcrawford
    www.twitter.com/bulletproofIT
    www.twitter.com/calgarybusiness
  • 41. Q & A

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