Ali Social Media Conference Edmonton - Introduction to Social Media

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Stuart Crawford of ULISTIC presents an Introduction to Social Media during the January 2010 ALI Social Media Government conference.

Stuart Crawford of ULISTIC presents an Introduction to Social Media during the January 2010 ALI Social Media Government conference.

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Transcript

  • 1. Social Media 101 How To Connect With Your Citizens And Colleagues Using The Latest Technologies
  • 2. Goals for our time today
    • Integrate social media into your organization
    • Use social networking to connect and feed off others
    • Why blog, tweet, link up and create followings?
    • How and what to write
    • How to get your message out there
    • Exercises, Group Discussion and Questions
  • 3. Integrate Social Media Into Your Organization
  • 4. What is Social _______?
    • Social media is different than social networking
    • Social media is about the tools and social networking is the act of creating connections
    • Social networking is about sharing information
    • Social networking is not about self promotion
    • Social networking is about connecting
      • with like-minded people
      • with your colleagues
      • With those you want to learn from you
  • 5. Social Networking is NOT about Tools and Technology Social Media provides tools Communicate and Interact
  • 6. Social Networking Over The Years
    • My grandfather was a social networking master in the 1930's
    • How about...
      • PT A meetings
      • Coffee klatches
      • Sporting Events
    • Social Networking is the act of engaging in conversations, soliciting feedback and connecting people.
  • 7. Who Engages in Social Networking
  • 8. The 6 “I's” of Social Networking
    • Information
    • Ideas
    • Insight
    • Issues
    • Individuals
    • Intelligence
  • 9. Welcome to the “C” Generation
    • What is the “C” Generation?
      • CROWDSOURCE
    • What is Crowdsourcing?
    • How can Crowdsourcing benefit you?
    • Who or what is available in your organization?
      • Colleagues
      • Peer Groups
      • External Sources
    • How can you use your social networks to help you?
  • 10. Why Crowdsource?
    • Connect us with them – Generation “C”
    • A wealth of ideas exist outside your own groups
    • Build online communities around a particular interest or cause
    • Someone of ANY age who is actively using social media and engages others on the Internet with a “3.0” mindset: creative, collaborative and community oriented.
  • 11.
    • What are some of the challenges facing communications in your organization today?
    • Exercise: Determine your strategy
      • Work with your colleagues on how you can connect
      • Spend 10 minutes discussing what information you can share online
        • Focus on your message, what information can you share?
          • Internal
          • External
        • Don't think about tools, just your message
    • Share: your thoughts with the group
    From What You Know Today...
  • 12. Social Media Success Story
    • A Bcer in Toronto
    • Liberal blog
    • Jeff Jedras – IT journalist
    • Traditional media looks to Jeff as a source
    • Reaches people who are like-minded
  • 13. Even Premier Ed is using...
    • Premier Ed Stelmach fields questions on Twitter
    • Answers on YouTube and his own “Ask Premier Ed” website
    • @premierstelmach
  • 14. Internal vs. External
      • Is your social networking strategy?
        • Internal use – connect with employees
        • External use – connect with citizens
      • What tools are available to you?
        • Internal Intranet site
        • Private blogs
        • Instant messaging
  • 15. What Is The End Goal?
      • More work with your partner
      • What do you want to achieve with your social media activities?
        • Who are you looking to attract?
        • What is your message?
        • Can you make it viral?
      • What tools are available to you?
  • 16. Remember: Media vs. Network
      • Focus on the Social Media tools
        • Connect with your audience
        • Build your network
        • Platform to share your message
      • Remember your network is
        • The people you connect with
        • The people you share with
        • The people who help you
  • 17. What tools are available? Which ones should you choose?
  • 18. Blogs
      • Why do you blog?
      • Ties in all your online communication into one centralized and searchable website
      • External blogs are used to connect with
        • Special interest groups – Chambers of Commerce
        • Corporations with citizens – Oil & Gas groups
        • Government departments – MLAs or Committees
        • City happenings – Parks, Road or Snow Removal
    • Blogs can and will generate immediate feedback
  • 19. Article Marketing
      • If you are writing blogs, you are writing articles
      • Publish article type blog posts to Article services
        • ezinearticles.com
        • articlecity.com
        • amazines.com
        • goarticles.com
        • authorconnection.com
      • Provides the ability for a “call to action”
      • Include full bio in your profile
  • 20. YouTube - www.youtube.com
      • The use of video is on the rise
      • Create new connections with your audience
      • Use video in your blogs to draw in the viewer
      • If a picture says a thousand words, then video is millions
      • Viral, easily spread online
      • Google offers free branded YouTube channels for Government ( http://www.mikekujawski.ca/2009/11/09/you-tube-now-offering-free-branded-youtube-channels-for-government-orgs/ )
  • 21. BlogTalkRadio - blogtalkradio.com
      • Podcasts and the use of audio are also on the rise
      • Ipod and MP3 players
      • Interview key personal, newsmakers and others to engage and share stories
      • Yes, even you can become “David Rutherford”
      • All about connections
  • 22. Facebook - facebook.com
      • How can government agencies use Facebook?
        • Post public information
        • Host a community centre, city or group website
        • Share your organizational history
      • How is this done on Facebook?
        • Fan pages
        • Groups
        • Facebook Ads
  • 23. Facebook Fan Page
    • Post relevant information
    • Feed Blogs and Twitter posts automatically
    • Connect with members
    • Post photos
    • Schedule events
  • 24. LinkedIn - linkedin.com
      • Primarily used as a B2B tool
      • Global reach
      • Connect with colleagues through
        • One on One connections
        • Group memberships
        • Questions/Answers
      • Over 10,000 LinkedIn Users “Canadian Government”
      • 4,600 users “Alberta Government”
      • Free vs. Paid
  • 25. 5 Ways You Can Use LinkedIn
      • Recruit for open positions
      • Job candidate references and recommendations
      • Create discussions with industry through LinkedIn groups
      • Engage the public in conversations
      • Create cross-department, territory and international connections
  • 26. Twitter - twitter.com
      • Real Time Web, limited to 140 characters
      • Twitter is the instant conduit of the Internet
      • All sources can be fed to readers through Twitter
      • Target particular users or geographies with #hashtags
        • #YEG – Edmonton
        • #YYC – Calgary
        • #AB – Alberta
      • Become a “Twitter Lurker”
  • 27. Government on Twitter
  • 28. Online Surveys
      • Survey your readers
      • Get your fingers on the pulse
      • View results in real time
      • surveymonkey.com
        • Free
        • Paid
  • 29. Govloop - govloop.com
      • Created to connect US Government employees with each other to share best practices
      • Connects 21,000 US Government employees
      • Canadian site at http://www.govloop.com/group/govloopnorth
      • Govloop on Facebook
      • Govloop on Twitter @govloop
  • 30. Discussions
      • Link up with your colleagues
        • What tools do you see your organization using?
        • How do you find them fitting in your daily routine?
      • Share with group
  • 31. Attracting the Reader Writing Styles
  • 32. The Internet = Information Highway
      • The Information Highway
      • Not the good looking website highway
      • Content is KING
      • The more you write, the more you can be found
        • Internally and external
        • Search does occur inside an organization
      • Emphasis on keywords
  • 33. Using Links
      • Use links whenever possible
      • Link to external and internal sites
      • Highlight key words and phrases
        • Helps with SEO
        • Shows relevance
  • 34. Always Add Text
      • Add summary and transcripts with your videos
      • Add text descriptions to your podcasts
      • Add text to video, images and other objects allows Google to index your items
  • 35. Keeping on top of what is being said
  • 36. Reputation Management
      • Downsides of social media
        • Fakes can be setup easily
        • Negative comments exist
        • Good/bad PR happens
      • What services are available to help you?
        • Google Alerts ( www.google.com/alerts )
        • Yahoo Alerts – (alerts.yahoo.com)
        • RSS feed subscriptions to search results
        • Social media via tags: tagbulb.com, tagfetch.com, keotag.com
  • 37. How Do You React?
      • What possible examples exist?
        • Discussions about Alberta power lines
        • City planning
        • Snow removal
        • Politics in general
      • Research the situation, is there merit?
      • If not, provide facts and ask for corrections
      • If yes, then offer to discuss
      • Be ready to respond with your own blog
      • Be honest, be transparent and LISTEN
      • Avoid debating with simple attention seekers
  • 38. What about Google Sidewiki?
      • What is Google Sidewiki?
      • How does it work?
      • What are the benefits?
      • What are the risks?
  • 39. How do you get started?
  • 40. Steps To Getting Started
      • Why? Tie to mission, goals, objectives, needs and gaps
      • Who” Assign owner/contributors; define audience
      • How? Decide which tools best meet goals
      • What? Content is the key to success
      • When? Create a schedule to implement and evaluate
  • 41. Social Media In 2010
      • Transparency
      • Accountability
      • Participation
      • Recruitment
      • Retention
      • Efficiency
      • Communication
      • Knowledge Transfer
  • 42. Keep In Mind
      • Social media is not just for the kids
      • Education and training
      • Sensitivity for all ages, creed and culture
      • We need to lead, your followers are expecting it
      • Go after new blood, use social networks to find new people
      • Once you get them, keep them
      • Roll out, don't launch
  • 43. Ulistic.com -
    • Stuart R. Crawford, Senior Internet Consultant
        • Building business on the net since 1997
        • Internet Consulting
        • Search Engine Optimization
        • Social Media, coaching and pools
        • Domain name acquisition, retrieval, ownership and rights
        • Design and development specifications
        • Training, Seminars and Coaching
    "You probably saved me $3K today in your advice with the domain name, I can see great value in your knowledge & experience. I look forward to working with you to ensure the success of my website/business." , Matt B.
  • 44. Thank You
    • Contact Information
    • Stuart R. Crawford 403.775.2205
    • [email_address]