Hello, Ureka!

Vernon

twitter.com/vernieman
Vernon Chan
Managing Director
scratchdisk creative Sdn Bhd
Part of the Level5 Creative Group
Graphic Design, Advertising + Visual Communication

Where do ideas come from?

Rules
1 Don’t believe a word I say.
2 Have a sense of humour.
if you don’t - beg, borrow or steal.
3 If you have an Ureka moment
while this preso is in progress,
shout “Ureka!”

Bizkit the Dreaming Dog
(http://www.youtube.com/watch?v=z2BgjH_CtIA)
like you and me, animals
have brains too. And they
dream. Oh yes!

The Great Thinkers

some companies
thrive on ideas.

Ideas come from...
...wanting to be different.

...challenge of wanting to make things better.

...to achieve the impossible?
...unthinkable?

...making things desirable.
(or making desirable things)

Where do ideas come from?

“everywhere”
Danny Foo - Simpleet Solutions Sdn Bhd
twitter.com/dannyfoo

from the
toilet!
Wilfred Tee - Wilfredstudios.com
twitter.com/wilfred

from being stupid.
being playful.
being outrageous.

being free.

being
sensitive to
nature

i said “nature”. :)

so, where
are you?
...the environment

interaction. engagement.

sight. observation.

smell.

taste.

touch.

sound. music.

stillness.

scratchdisk’s creative process

understand
research
create
justify
deploy

understand
We believe in creative dialogue.
We believe in understanding you.
Your problems and your needs.
Let's talk. Over a cup of coffee.
Or two. Or three.

research
We bring the understanding
of you and fuse it with
research. It's a dirty job,
but we love doing it.

Ooo...the fun bit! We fuse our
talent, knowledge and
experience to produce
exciting ideas. Lots of them.
create

We maintain an open-minded attitude
and always challenge in order to find the
best possible solution. Self-critical. Built-
in filtration system to 'cut the crap' and
keep things simple + effective.
justify

The moment we’ve been waiting for.
We deliver you ideas that transform
and exceed expectations.
deploy

Top tips. Bits n bites.
Keep a notebook/scrapbook.
Doodle.
Ask questions.
Read. Read. Read.
Go out and play.
Seek new experiences.
Mind-map your thoughts.
Be still. Observe. Absorb.
Meet people! Interact.
Brainstorm. Two heads are better than one.
Never throw out an idea.
Keep an open mind. Always.
Start.

Remember Rule No.1
1 Don’t believe a word I say.

that’s all for now, folks.

credit where credit is due
Hakim + Ureka
scratchdisk + Level5 team
Steve Jobs, Jonnie Ive, Apple + Apple Design Team
Mother Nature
Guy Kawasaki (10/20/30 Rule. Sorry Guy, I messed up!)
Google
God + the Universe
Twitter + all Twitterers!
Mindmeister + Mindnode
Technology + WWW
Everyone!
Thank you for inspiring me!

Now stop listening to this
idiot and go generate
some kick-ass ideas!
Disclaimer: Ideas for this preso were generated from
thin air and then some. Time taken: 3 hours.

Oh. Plug.
twitter.com/vernieman
twitter.com/scratchdiskcr
twitter.com/level5creative

all creatives in this presentation are property of scratchdisk creative. no visuals - in part or in full are
to be used, modified, reversed-engineered, reproduced, distributed in any form or manner
without prior written consent to scratchdisk creative.
some stock imagery are property of corbis images. all other images are property of respective owners.

the little creative company that does big creative things
scratchdisk creative sdn bhd
info@scratchdisk.biz
www.scratchdisk.biz
Part of the Level5 Creative Group

5
level
www.level5creative.com
@ Level5 Creative Group 2009. All rights reserved.