Hello, Ureka!
Vernon
twitter.com/vernieman




Vernon Chan
Managing Director
scratchdisk creative Sdn Bhd
Part of the Level5 Creative Group

Gr...
Where do ideas come from?
Rules
1   Don’t believe a word I say.
2   Have a sense of humour.
             if you don’t - beg, borrow or steal.

3   I...
Bizkit the Dreaming Dog
(http://www.youtube.com/watch?v=z2BgjH_CtIA)




                               like you and me, a...
The Great Thinkers
some companies
thrive on ideas.
Ideas come from...
             ...wanting to be different.
...challenge of wanting to make things better.
...to achieve the impossible?




                                ...unthinkable?
...making things desirable.
     (or making desirable things)
Where do ideas come from?
“everywhere”
Danny Foo - Simpleet Solutions Sdn Bhd
twitter.com/dannyfoo
from the
                         toilet!




Wilfred Tee - Wilfredstudios.com
twitter.com/wilfred
from being stupid.

            being playful.

         being outrageous.
being free.
being
sensitive to
nature
i said “nature”. :)
so, where
    are you?

...the environment
interaction. engagement.
sight. observation.
smell.
taste.
touch.
sound. music.
stillness.
scratchdisk’s creative process
understand
research
create
justify
deploy
understand
    We believe in creative dialogue.
    We believe in understanding you.
    Your problems and your needs.
   ...
research
     We bring the understanding
     of you and fuse it with
     research. It's a dirty job,
     but we love do...
Ooo...the fun bit! We fuse our
     talent, knowledge and
     experience to produce
     exciting ideas. Lots of them.

c...
We maintain an open-minded attitude
     and always challenge in order to find the
     best possible solution. Self-criti...
The moment we’ve been waiting for.
   We deliver you ideas that transform
   and exceed expectations.



deploy
Top tips. Bits n bites.
Keep a notebook/scrapbook.
Doodle.
Ask questions.
Read. Read. Read.
Go out and play.
Seek new expe...
Remember Rule No.1
1   Don’t believe a word I say.
that’s all for now, folks.
credit where credit is due
Hakim + Ureka
scratchdisk + Level5 team
Steve Jobs, Jonnie Ive, Apple + Apple Design Team
Mothe...
Now stop listening to this
idiot and go generate
some kick-ass ideas!




        Disclaimer: Ideas for this preso were ge...
Oh. Plug.

        twitter.com/vernieman
        twitter.com/scratchdiskcr
        twitter.com/level5creative
all creatives in this presentation are property of scratchdisk creative. no visuals - in part or in full are
       to be ...
the little creative company that does big creative things




                                                            ...
5
                                                     level
                                                     www.leve...
UrekaWeekend Keynote - vernieman
UrekaWeekend Keynote - vernieman
UrekaWeekend Keynote - vernieman
UrekaWeekend Keynote - vernieman
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www.urekaweekend.com

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UrekaWeekend Keynote - vernieman

  1. 1. Hello, Ureka!
  2. 2. Vernon
  3. 3. twitter.com/vernieman Vernon Chan Managing Director scratchdisk creative Sdn Bhd Part of the Level5 Creative Group Graphic Design, Advertising + Visual Communication
  4. 4. Where do ideas come from?
  5. 5. Rules 1 Don’t believe a word I say. 2 Have a sense of humour. if you don’t - beg, borrow or steal. 3 If you have an Ureka moment while this preso is in progress, shout “Ureka!”
  6. 6. Bizkit the Dreaming Dog (http://www.youtube.com/watch?v=z2BgjH_CtIA) like you and me, animals have brains too. And they dream. Oh yes!
  7. 7. The Great Thinkers
  8. 8. some companies thrive on ideas.
  9. 9. Ideas come from... ...wanting to be different.
  10. 10. ...challenge of wanting to make things better.
  11. 11. ...to achieve the impossible? ...unthinkable?
  12. 12. ...making things desirable. (or making desirable things)
  13. 13. Where do ideas come from?
  14. 14. “everywhere” Danny Foo - Simpleet Solutions Sdn Bhd twitter.com/dannyfoo
  15. 15. from the toilet! Wilfred Tee - Wilfredstudios.com twitter.com/wilfred
  16. 16. from being stupid. being playful. being outrageous.
  17. 17. being free.
  18. 18. being sensitive to nature
  19. 19. i said “nature”. :)
  20. 20. so, where are you? ...the environment
  21. 21. interaction. engagement.
  22. 22. sight. observation.
  23. 23. smell.
  24. 24. taste.
  25. 25. touch.
  26. 26. sound. music.
  27. 27. stillness.
  28. 28. scratchdisk’s creative process
  29. 29. understand research create justify deploy
  30. 30. understand We believe in creative dialogue. We believe in understanding you. Your problems and your needs. Let's talk. Over a cup of coffee. Or two. Or three.
  31. 31. research We bring the understanding of you and fuse it with research. It's a dirty job, but we love doing it.
  32. 32. Ooo...the fun bit! We fuse our talent, knowledge and experience to produce exciting ideas. Lots of them. create
  33. 33. We maintain an open-minded attitude and always challenge in order to find the best possible solution. Self-critical. Built- in filtration system to 'cut the crap' and keep things simple + effective. justify
  34. 34. The moment we’ve been waiting for. We deliver you ideas that transform and exceed expectations. deploy
  35. 35. Top tips. Bits n bites. Keep a notebook/scrapbook. Doodle. Ask questions. Read. Read. Read. Go out and play. Seek new experiences. Mind-map your thoughts. Be still. Observe. Absorb. Meet people! Interact. Brainstorm. Two heads are better than one. Never throw out an idea. Keep an open mind. Always. Start.
  36. 36. Remember Rule No.1 1 Don’t believe a word I say.
  37. 37. that’s all for now, folks.
  38. 38. credit where credit is due Hakim + Ureka scratchdisk + Level5 team Steve Jobs, Jonnie Ive, Apple + Apple Design Team Mother Nature Guy Kawasaki (10/20/30 Rule. Sorry Guy, I messed up!) Google God + the Universe Twitter + all Twitterers! Mindmeister + Mindnode Technology + WWW Everyone! Thank you for inspiring me!
  39. 39. Now stop listening to this idiot and go generate some kick-ass ideas! Disclaimer: Ideas for this preso were generated from thin air and then some. Time taken: 3 hours.
  40. 40. Oh. Plug. twitter.com/vernieman twitter.com/scratchdiskcr twitter.com/level5creative
  41. 41. all creatives in this presentation are property of scratchdisk creative. no visuals - in part or in full are to be used, modified, reversed-engineered, reproduced, distributed in any form or manner without prior written consent to scratchdisk creative. some stock imagery are property of corbis images. all other images are property of respective owners.
  42. 42. the little creative company that does big creative things scratchdisk creative sdn bhd info@scratchdisk.biz www.scratchdisk.biz Part of the Level5 Creative Group
  43. 43. 5 level www.level5creative.com @ Level5 Creative Group 2009. All rights reserved.
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